The World of Apps
THE WORLD OF APPS One of the most interactive strategies to invite consumers to engage with your brand is through apps be it web apps, mobile apps, or social apps - which offer an unprecedented opportunity to extend and customize your brand experience to both current and potential customers. AddBloom s dedicated team - made up of copywriters, developers, designers and strategists - can create the concept you have in mind, bringing it into fruition the way you envision it. They can also conceptualize an app from scratch and creatively develop it to meet your brand objectives, be it fan acquisition, brand awareness, loyalty appreciation, product launches, and more. ADDBLOOM APP FACTS App Production Cost Starts at $500 Average App Cost is $2,500 App Development Time is 7-10 Working Days Fan acquisition Cost can range anywhere between between $0.05 and $1.00 We ve successfully launched hundreds of apps our apps range from simple registration forms to help you gather insight about your customers, to loan simulators and complex games, covering a wide array of industries. Industries: Banking, Fashion, Cosmetics, Confectionary, Automative, Education, Beverages, Watches, Hospitality, Retail, Travel. Types of Apps: Games, Business, Educational, Draws and Competitions, Registration Forms, Puzzles, Trivia, Photos and Videos. 1
A GLIMPSE AT OUR PORTFOLIO Client: RENAULT Lebanon Industry: Automotive App: Interactive Flash application - Online/Offline DESIGN THE NEW CLIO COMPETITION Strategic Objectives: Promote the new Renault Clio (Global Launch) amongst a younger audience by means of inspiring and rewarding creativity, dreams, passion and individuality Build a Solid fan base Reward Fan Base. App Mechanics: The Renault Clio Design Competition allowed fans to participate in two different ways: 1. Design students and professionals could download the Renault Clio package and design their Renault Clio on Photoshop, Illustrator or any other photo editing software. They then uploaded their design to the application. 2. They can also use the custom built design tools to customize the Clio and save their designs in a Gallery. Moderated entries / Voting / Share / Invite 1,992NO. 36%INCREASE 2
Client: MAYBELLINE New York Levant Industry: Cosmetics App: Game/Interactive THE ROCKET COMPETITION Strategic Objectives: Launch and promote The Rocket Volum Express mascara in the Levant. App Mechanics: Eyes appear and disappear randomly across the screen. Users have to add the Volum Express Effect mascara to the eyes by clicking on them. They have to be quick keeping up with the fast movement of the eyes. 1,383NO. 74%INCREASE 3
Client: PAMPA Refresh Industry: FMCG App: Game/Interactive FIND THE 4 CAPS Strategic Objectives: Rebrand: Promote the new package design Engage & Reward Fan Base. App Mechanics: Players have to uncover four caps hidden under sixteen grids - other grids uncover unique PAMPA experiences. 830NO. 98%INCREASE 4
Client: MAYBELLINE New York Levant Industry: Cosmetics App: Product Explorer/Interactive MAYBELLINE PRODUCT EXPLORER Strategic Objectives: Increase offline sales by showcasing products on a platform additional to the website, for cases where users do not visit the website. The likelihood of a potential customer to come across the products increases when they are available on Facebook using this push strategy. App Mechanics: Explore Maybelline products as one would on any website. 3620VIEWERS 5
Client: BIG STAR Industry: Retail Fashion App: Online/Offline Activation THE CHRISTMAS CODE Strategic Objectives: Engage Fan Base during Christmas Season Drive traffic to stores Build a Solid Fan Base Reward Fan Base Collect User Data App Mechanics: Users who purchase from any Big Star branch receive a participation Code. They then have to input the code on a user interface in order to enter the draw. 367NO. 79%INCREASE 6
Client: BMW Lebanon Industry: Automotive App: Puzzle RESHUFFLE THE BMW Strategic Objectives: Engage with Fans Promote awareness and educate on BMW services Reward fan base App Mechanics: BMW fans, by means of a shuffling puzzle application, were asked to solve puzzles involving BMW photos. Users who complete the activation enter a draw to win. 350NO. 43%INCREASE 7
Client: TSC Industry: Retail/FMCG App: Interactive Game SHOP WITH SANTA Strategic Objectives: Raising awareness of TSC during Christmas Season Driving traffic and engaging fan base; sparking conversation and building relationships with TSC Lebanon s Fan Base. App Mechanics: Users have to help Santa acquire the items on his shopping list by dragging and dropping them in his shopping cart. Participants get a different list every time they play. 1,391NO. 48%INCREASE 8
Client: LIBANT LAIT - CANDIA Industry: FMCG App: Interactive Game IN BETWEEN THE MOOOOOOOS Strategic Objectives: Launch Libanlait Candia s Facebook page Build a Solid fan base Engage Fan Base Reward Fan Base. App Mechanics: Users have to spot the 10 Libanlait Candia products hidden between the cows within a certain period of time. Once found, players automatically enter a draw. 980 NO. 9 98% INCREASE
Client: BLC BANK Industry: Banking and Finance App: Business-Loan Simulator HOME LOAN CALCULATOR Strategic Objectives: Lead Generation Allow users to interact with the brand Provide Customers with multiple options App Mechanics: After providing the required personal data, the clients input details regarding the price of the property that they intend to purchase along with information regarding their monthly salary and their desired duration of loan. The simulator generates four different options for them to choose from. 1,564LOAN SIMULATIONS GENERATED 587LEADS GENERATED 10
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