Creating your digital footprint
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- Catherine Mitchell
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1 Creating your digital footprint
2 What does CREATIVE mean to you? Does Van Gogh s Starry Night come to mind? Or maybe it s your little sister s knack for cupcake decorating. How about INNOVATIVE? Is it the fact that courier services now ship items using drones? Or is it the fact that holograms are a sci-fi reality? What do you think of when you think FUN? Do you think of your Candy Crush iphone app, or of Pizza Fridays? If you were to ask us the same question, we d respond with a pretty short answer: AddBloom.
3 SOME OF OUR ACCOMPLISHMENTS 467APPS DEVELOPPED 95CLIENTS SERVED 674SOCIAL ACCOUNTS SET UP 1706MEDIA CAMPAIGNS MANAGED 57RISKS AVERTED +1MFANS POPULATED 9586COFFEES BREWED IN JUST 3 YEARS
4 WHO ARE WE? MEET THE ADDBLOOMERS We re a full service digital marketing and social media agency with lots of pizzazz. We pride ourselves for adding a flare of glamour, vigor and a breath of fresh air to our digital solutions; hence our name, AddBloom. Riddle me this: What do you get when you combine tech geeks, creative spirits and passionate branders? AddBloom. We mix the latest digital technology and creative strategy to create unique and memorable brand experiences guaranteed to make your brand stand out from the crowd.
5 SOME OF OUR HAPPY CLIENTS
6 OUR SERVICES Digital Brand Strategy We understand the behavior of users on digital platforms, how they make purchasing decisions and how they interact with brands and with one another. Our strategists help you capitalize on this information while keeping in mind the brand s overall objectives from both strategic and operational standpoints. Social Media Management Setting your social media channels might appear to be an easy task, but managing the engagement with the brand while simultaneously preserving the brand s voice, values, and other guidelines could be a tricky and time-consuming job. Our community managers are here to make this a hassle free process. Determining what social means to your brand Defining social business strategic direction, vision and objectives Identifying appropriate tools and technology. Assessing and recommending an immediate and long-term project roadmap Developing Community and Social Media Playbook definition: best practices, resource & implementation planning. Developing guiding principles and training. Determining Social Metrics and KPI(s) for the ROI Brand ambassadorship Building relationships and online word of mouth Community management and moderation Copywriting and creative content development Digital design and content branding Development of campaign concepts Online PR and influencer engagement User experience and interaction design
7 Online Reputation Management Managing online content is a full-time job. It includes monitoring across digital platform, establishing engagement guidelines, and responding at the right time with the right message. AddBloom specializes in Reputation Management for brands and individuals. After all, in this day and age, your brand is what Google defines it to be. Digital Brand Monitoring Unlike traditional media, digital engagement is a two-way street. In order to capitalize on customer feedback, AddBloom helps you setup a digital monitoring station that captures chatter about your brand from multiple digital platforms. Development of Digital Reputation Guidelines Setup of brand monitoring stations Development of Crises Management Scenarios & Strategies Crisis monitoring and handling In-house training on online crises management Social Impact Measurement Behavior and Sentiment Analytics Share of Online Voice Reputation and Crises Monitoring Online Media Measurement and advertising monitoring Competitor and industry research Qualitative & quantitative analysis
8 Web & Mobile Development Whether you re planning an e-commerce website to sell your products, a mobile application to provide convenience to your customer experience, or a Facebook app to entertain your fans... If it s digital then it s within our arsenal. Online Media Planning & Buying No digital strategy is complete without media buying support. After setting up the appropriate digital channels and creating the right content, engagement needs to be supported with targeted media buying to attract the right attention for your brand. We help you optimize your online budget to get you the highest click through rate at the cheapest price. Social Media Apps Web application development Web design and development E-Commerce Development Mobile Application development ecrm Database and Profile Development Content and Digital Asset Management Online Media Planning Online Media Buying Campaign Deployment and Management Campaign Optimization Executive Dashboard for Real-Time Campaign Monitoring and Reporting Media Measurement & Advertising Monitoring Qualitative and Quantitative Analysis
9 USA CANADA KSA LEBANON ADDBLOOM - The Blue House 479 Moudawar, Rue Pasteur Gemmayzeh, Beirut Lebanon T:
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