Getting Sellable Listings that create market presence, buyer leads, and additional referral business. Presentation and handouts available for download at: http://shanetwhiteteam.com/crs_list_to_live
Moderator The Shane T. White Team RE/MAX Town & Country Liberty Hill, TX featuring Only Orly Team Coldwell Banker Residential Ringwood, NJ The Linda Hall Team Century 21 Fort Mill, SC RE/MAX Stars Realty Mt. Vernon, OH
What are the experts doing to generate listing leads and listing opportunities? Farming Past clients/soi Expireds FSBO Websites Short sale/reo
Reasons for why I am the best choice for listing your home demonstrating your house selling expertise Collecting the Necessary Property & Owner Info Pre-Listing Package CMA s
Getting the listing agreement signed (if you want it) 1 step or 2 step Appointment location Pricing How do you get the property priced correctly? To take the listing or not
After it s listed, how will you distinguish your service above other Realtors? What happens after listing is signed Checklists/procedures to process listing In-house or Virtual Assistant Staging Pre-Inspection Photography
Getting the property in front of buyers eyes Website Flyers Direct Mail Social Media Listing Syndication IVR Text For Info QR Codes
Keeping the seller informed of their home s status Feedback systems Market updates Activity reports (Realtor.com, ListHub, etc.) Price Reductions? What time frame? How often are you touching your sellers
The Linda Hall Team Century 21 Fort Mill, SC
Market Snapshot Market Snapshot Market Snapshot from Top Producer You can use this program to your advantage to attract sellers. This program is also a great tool for keeping your present sellers aware of the market.
Social Media Networking - Facebook
Pre-Listing Package Contents Stage Your Home Price It Right Get It Sold
Home Staging Furniture Placement Weak Points Colors The Rest
Pre-Listing Package Contents Price on Target To select a price that is right on target and generates offers.
Pre-Listing Package Contents Your Marketing Plan Tell the sellers why your marketing trumps other agents marketing.
Pre-Listing Package Contents Important Items to Consider The Linda Hall Team has sold and closed over 80% of their listings in 2011. Our Average list to sell ratio is 95.4%
Pre-Listing Package Contents Social Media Links Another way sellers can communicate with you.
Pre-Listing Package Contents Testimonials Past clients love your service. Let them share it with your prospective clients
Market Shard Totals
Market Share Totals
SEO Flyer Have a SEO flyer to show prospective sellers where you rank on the Internet sites. That way they can see how their home gets found by using you as the listing agent.
Have neighborhoods on your site so that you can again put reviews on the neighborhoods that show how sellers were pleased with your performance. Sellers in the neighborhood will also read them. Neighborhoods
Website
Website Sprinkle testimonials through out your site to show market dominance and credibility.
Listing Syndication Where will a seller s home be seen?
Only Orly Team Coldwell Banker Residential Ringwood, NJ
Branded Print Marketing Letterhead Business Card Logo Postcards Envelope Mailing Label
Brochure CD Cover Branded Print Marketing Newsletter Marketing Page
Branded Giveaways
Social Media Networking - Twitter
Client Appreciation/Networking Events
Postcards
Postcards
Pre-Listing Package
Pre-Listing Package Contents Your Resume What is your experience & what makes you better than your competition Designations/Affiliations Accomplishments Values Philosophy
Pre-Listing Package Contents All the things a single agent has to focus on.
Pre-Listing Package Contents Introduce Your Team (if you have one) Delegation of tasks to team members can complicate the process, but can deliver higher quality service for your sellers
Pre-Listing Package Contents Seller Guarantee
Pre-Listing Package Contents Staging Advice You only get one chance to make a first impression.
Pre-Listing Package Contents Pro-active marketing We market your home through an assortment of means
Pre-Listing Package Contents Your Listing Marketing Plan What every seller can expect us to do for them.
Pre-Listing Package Contents Role of a Real Estate Agent in Pricing The market determines a home s value
Pre-Listing Package Contents Pricing Guidelines The value of your home is determined by what a BUYER is willing to pay in TODAY S MARKET based on COMPARING your home to others currently on the market for sale.
Pre-Listing Package Contents Your home as seen by There are many viewing perspectives in the real estate market.
Pre-Listing Package Contents Pricing Your Home to Sell Real estate pricing is subjective. We help set an asking price.
Pre-Listing Package Contents Price on Target How close is your asking price to what buyers think your home is worth?
Pre-Listing Package Contents What your home is/is not worth Seller s tend to have an emotional involvement. Their home may not be worth what they believe it is.
Staying in Touch with the Seller Does your home for sale have a heart? Making your home attractive to buyers
Staying in Touch with the Seller Purpose of Feedback Interpreting what a showing agent says and what they mean by it.
Staying in Touch with the Seller Thoughts on Pricing Information on pricing and a home s value.
RE/MAX Stars Realty Mt. Vernon, OH
What is your goal?
Bigger Piece of the Pie
The Market is More Challenging
Home sales are down 5 years in a row
Make More Listings / More Sales
GOAL: Close 50% of Our Own Listings in House We have both buyer & seller side
The GOAL: Get on Base
Get More Salable Listings
IMPORTANT: Educate Clients Reality of the Market
Get Buyers To Purchase NOW
Lead Generation for Listings
Website Marketing
KnoxCountyOhio.com 370,674 page views in 2011
AppleValleyOhio.com SamMiller.com
Bank Owned Sellers register for homes Sellers looking for deals Get seller raising their hands
Homes by Email Sellers register for homes by email Searches homes online 2-3 months Homes by email makes connection Drip system is very important I use Real Pro Systems as my drip
Zillow Paid Account Listings Show Up Before Competitors & Contact Form
Trulia Paid Account Listings Show Up Before Competitors & Links
Print Marketing WORKS!!!
Direct Mail WORKS! Just Listed Cards (photo & price) Just Sold Cards (photo & sold price) Home Sales Report (quarterly & annual)
Homes Magazines WORK! Competitors are pulling out Less Competition in print Your message stands out
Pre-Listing Routing
Consumer DVD David Knox
Printed Questionnaire
Online Forms
Sam Miller 1 Step Listing Appointment at the home
Listing Process
I go on every listing appointment
Marketing specialist takes over once I take the listing Photos, virtual tour, measure, sign brochure box, MLS & marketing
Video Email Market Reports
Automated CMA Reports by Email
New Listing Alerts for Sellers
Increase Website Traffic
Above Graph - 2010 Website Traffic for KnoxCountyOhio.com Above Graph - 2011 Website Traffic for KnoxCountyOhio.com
Keep Visitors on the Site Longer Take them beyond 1 listing and show them groups of listings
The Power of Tag-Based Listings
The Magic of Tag-Based Listings
Examples of Homes by Community Tags
Examples of Homes by Community Tags
Examples of Homes by Community Tags
Examples of Homes by Community Tags
The Reality of the Market
Fewer Homes Are Selling Today
Sam Miller s Pricing Clock
Sam Miller s Pricing Clock
Listing Follow Up Showing Feed Back Real Pro Systems Market Updates Weekly reports TourFactory Report via email REALTOR.com report printed Email home search competing homes Automated CMA Price reduction Based on time, number of showings & competition
Buy This Book
Book About Change
Q & A Presentation and handouts available for download at: http://shanetwhiteteam.com/crs_list_to_live