Automated Property Marketing Program

Transcription

1 Automated Property Marketing Program

2 Program Overview Put Your Marketing on Autopilot with Xpressdocs Automated Property Marketing With postcards generated directly from MLS feeds, Xpressdocs Automatic Property Marketing gets your listings in front of your target faster than ever before. Just Listed postcards combined with powerful digital sharing tools help you launch an integrated marketing campaign featuring your property in a matter of minutes. Save Time & Energy Gain Targeted Leads Never Miss a Listing Online & Print Marketing Minimal Setup Involved 2

3 How It Works 3

4 Benefits Saves time once you create your profile and choose a template you never have to do it again Gain targeted leads an optional mailing list is automatically created to target residences in proximity to your listing Get added visibility reach a larger audience by integrating print and digital marketing with our complimentary Xpresslinks webpage Easy to use the MLS property photos and listing information is automatically uploaded for you, along with your contact information and headshot 12/15/11 4

5 Key Features Automatic Postcard Generation Using your profile preferences, Automated Property Marketing will generate a new postcard proof every time you have a new listing with photos and property information from the MLS. Notification Agents will receive an from Xpressdocs notifying them that their proof is ready. Simply click the Order Now link from the to view your proof and place an order. Order Now or Later - From Pending Orders, you can view proofs and place orders for your recent listings. NOTE: Pending orders expire after 90 days; availability based on program launch date. Complimentary Xpresslinks Webpage Automatically created with every order, this optional webpage allows you to share your printed campaign with your social network and includes areas for enhanced property information and a lead generation form. QR Code Generator Select this option during the proofing process and your postcard will automatically print with a QR Code linking customers to your Xpresslinks property webpage or URL of your choice. 5

6 Key Features Customize Simple One-Time Profile Set-up Start by setting up your profile from the Update Profile link at the bottom of the notification , or from the Auto Property Marketing link on the Xpressdocs homepage. Postcard Templates Headshots Contact Information Mailing Lists Radius Limits Finishing Options 12/15/11 6

7 Access Order Access the proof both through or from the website. Click Order Now Website Not ready to order now? Your proof will be stored under Pending Orders 7

8 Preview & Approve Order Check all the information & make edits if necessary Contact Info Headshot Property Photos Property Information Add/Change Comments Confirm Mailing Lists Click View or Refresh Preview to update your proof Place order 8

9 Enhanced Value Feature Add QR Code Add a Free QR Code to Your Print Campaign Direct readers to your complimentary Xpresslinks webpage featuring your print campaign, or if preferred link to another URL of choice, create a text message or , or link to a video. Simply click on the Create QR Code button while previewing your order Select the QR code image under Image Gallery and add to proof Click View or Refresh Preview to update your proof 12/15/11 9

10 Enhanced Value Feature - Xpresslinks Webpage Set Up Your Complimentary Xpresslinks Sharing Webpage Gain new leads and extend the life of your print campaign at no additional charge for 90 days by sharing with your social media network Click on the Share with My Social Network! link at checkout to access your Xpresslinks webpage Customize your webpage by adding enhanced property information, an attention grabbing headline, more contacts and take advantage of a lead generation contact form Preview your webpage and start sharing with your social media network! 12/15/11 10

11 Summary Automated Property Marketing Programs removes barriers to getting targeted impressions into your markets Simple and easy to use - just a couple of clicks and your marketing is on its way Your campaign reaches a larger audience by integrating both digital and print marketing Easy to implement with proven technology, account management and customer service from Xpressdocs Postcard Marketing is one the most effective and low cost ways to attract and retain listings and buyers 12/15/11 11

12 2011 Login to Get Started Today! 1. Visit 2. Click the Xpressdocs link found in the Quick Links section of the homepage. 3. You will be automatically directed to your Xpressdocs account Forest Park Blvd. Fort Worth, TX blog.xpressdocs.com Coldwell Banker and the Coldwell Banker Logo are registered trademarks owned by Coldwell Banker Real Estate LLC and used with permission. Coldwell Banker Real Estate LLC supports the principle of the Fair Housing Act and the Equal Opportunity Act. Each office is Independently Owned and Operated. Neither Coldwell Banker Real Estate LLC nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any products or services described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein. Realogy Corporation, and its subsidiaries, including Coldwell Banker Real Estate LLC, may receive compensation or other benefits, including goods and services, provided in connection with this promotion. 12/15/11 12