Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center
SOCIAL NETWORK MARKETING TM Facebook - More than half of Facebook users (1.3 billion) log in every day more than 600 million people. LinkedIn - more than 300 million users Google+ - more than 540 million Strategy and planning are keys to success and effectiveness.
GOALS To provide basic information about the strategic use of social media to build your business. Key Topics: Platforms Strategy B2B and B2C Outside help The value of Social Network Marketing TM
WHAT IS SOCIAL NETWORK MARKETING TM? Strategically building relationships with individuals through interactive social media platforms Leverage information Long-term investment Process Designed for everyone Very user-friendly 90% of all small businesses use social media strategies!
CULTURAL CHANGES Individuality and Identity - a way to express distinguishing character, passions and strengths; the essence with which you draw others in to stay in contact. Trust and transparency the ease of sharing referrals; allowing people to research your background. People trust less now. As a result, businesses and groups need to be authentic and transparent. Cost Efficiency - an inexpensive way to market, build new clients, and respond quickly for greater return on investment (ROI). Relationships - building meaningful networks and expecting value; the process in which increased involvement and more informed decisions lead to increased returns.
FACEBOOK Designed for individuals to create Profiles Businesses market through Pages Pros: The most targeted marketing available; accessibility; evolves quickly Cons: Easy to err; evolves quickly; privacy settings Strategy Tips: Use Facebook to be found Individual vs. Business Naming your Page Getting Likes Engagement
LINKEDIN Business/professional site Pros: Best platform for B2B marketing, under-used Cons: Challenge for B2C; company pages slow to evolve Strategy Tips: Great for searching (people, company, title) Add value to discussions Use promotions strategically Optimization is critical
GOOGLE+ Designed for individuals Strongest search engine optimization (SEO) tool Easy to post reviews Pros: Business friendly and SEO; Cons: Active audience size; requires original content Strategy Tips: Stay active Ask for reviews Post often for SEO Develop content calendar
BLOGS Provides commentary, news or information Strong search engine optimization (SEO) tool Establishes authority Pros: Audience; good PR and SEO; Cons: TIME CONSUMING; requires original content Strategy Tips: Create thoughtful posts Tailor your blog to a specific subject Post often for SEO Develop content calendar
YOUTUBE Users upload, share and view videos Pros: Creative space for promotions; access to analytics; VIRAL Cons: Time consuming; copyright issues; difficulty reaching users Strategy Tips: Think outside the box Edit your videos before posting them Create a YT channel if you plan to be a dedicated vlogger
STRATEGIC APPROACH Identify target audience Establish objectives Incorporate into marketing plan Integrate into sales process Create a social media plan Hire a consultant
SOCIAL NETWORK MARKETING TM STRATEGY Determine Tools and Approach Articles, blog, social networks, Groupon, etc. Optimize profiles Use key terms, be succinct and compelling. Add personality and use stories. Create revenue Integrate into marketing efforts (email, website, business cards, voicemail) Develop targeted campaigns
SOCIAL MEDIA SPECTRUM
What is next? Review tools Develop strategy Establish goals Determine activities Request handouts and counseling: Nancy Sanders, Business Analyst Nancy.Cruikshank@domail.maricopa.edu 602.476.4509