using Social Media Copyright Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA
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1 Marketing Strategies using Social Media Copyright Massachusetts Small Business Development Center (MSBDC) Network, Fall River, MA
2 Goals Introduction to some of the social media tools available A better understanding of how these tools work. Identify which tools are right for Identify which tools are right for you!
3 What we will cover
4 What is Social Media? Social media has been touted as presenting a fresh direction for marketing by allowing companies to talk with consumers, as opposed to talking at them. Listen Create Build Measure
5 Who is using them? Are you using them? Video- YouTube- Social Media Revolution
6 But, what can they really do? Brand Building Relationships SEO (Search Engine Optimization) Marketing
7 Why is it important? It s not about YOU (anymore) It s about your customer!
8 What tools are right for your company? Strategy Knowledge of platforms Devotion of Time
9 Do you have permission? Company Policy Social Media Policy? Responsibility of Brand Releasing of Corporate Information
10 What Is Local Marketing? Please note that the entities mentioned are examples, and not an endorsement of any product, company or website.
11 Ready, Set, SEARCH What is your presence on the web? How easily can you be found? Google.com Yahoo.com Ask.com Bing.com What information is available? What are people saying? Do you have a Google Account?
12 You need a Google Account! Google Alerts Google Places Google Analytics
13 Find Google Alerts
14 Google Alerts
15 Google Alerts
16 Are you on Google Places?
17 Google Connects Consumers With Local Businesses 97% of consumers research products online before buying locally 40% of small businesses don t have a website
18 What is Google Places? Local Listings on Google Search Results Local Listings on Google Maps 20% of searches on Google are related to location How does it work? People search Google and Google Maps to find local businesses Business listings and enhanced data are gathered from multiple sources including: Websites Yellow pages data Direct feed and submissions Businesses can add or edit their business listings using Google Places
19 The Anatomy of a Search Results Page Local Results (Places Pages)
20 How Customers Find Your Place Page Search for nashville pet products Google shows local results and map Place page shows key info
21 Accurate address & phone number Anatomy of a Place Page Map and Street View Photos Ads Details Ratings Reviews
22 Unclaimed Listing Many listings are unclaimed and have minimal information!
23 So, Why Claim Your Google Places Page? It s free! Take ownership of your online presence The business owner is the best person to provide details and information about the business Insights for your listing s activity
24 Claim a Place Page in 5 Easy Steps
25 #1: Go to Google.com/places
26 #2: Sign In or Create a New Account
27 #2: Sign In or Create a New Account
28 #3: Look Up Your Business ss Listing
29 Following the Listing Guidelines DO: Company/Organization: Nashville Pet Products Street Address: 2621 Cruzen Street City/Town and Postal Code: Nashville, TN Main Phone: (615) Website:
30 #4: Add Business Name, Address, and Category
31 #5: Verify and Finish!
32 Tips for Improving Your Place Page
33 Photos & Videos Add up to 10 images and 5 videos Upload images from your computer OR Provide URL of the image from the web Provide links to YouTube videos
34 Hours of Operation Fully customizable, including splitting hours in a single day to account for: Restaurants closed between meals Lunch breaks
35 Payment Options Specify payment methods accepted
36 Additional Details Highlight details about your business! Parking options Special offerings Menus Reservations Date of establishment Awards or recognition :
37 Specify a Service Area If you are a business without a storefront or public office you can hide your physical business address. A home business is a good example.
38 Specify a Service Area Specify a radius for an approximate distance. Center does not need to be your location.
39 Specify a Service Area Specify a list of areas served: neighborhoods, zip codes, cities, etc.
40 Offers
41 Encourage Reviews, and Monitor Them
42 Place Page
43 Place Page
44 Great Info, too!
45 Google Analytics
46 Google Analytics - Dashboard
47 Google Analytics - Dashboard
48 Website Grader
49 Search Engine Optimization
50 Blogs
51 Blogs (within a Website)
52 Blogsite Chris Brogan
53
54 Search Engine Optimization
55 Heading Summary
56 Heading Summary
57 Inbound Links
58 links:yourwebsite.com
59 links:yourwebsite.com
60
61 Google, Yelp, Bing, Yahoo, Best of the Web, Hot Frog
62 What is social networking? Why would I use it? Communities of people (with similar interests) that correspond using s, videos and instant messaging. Share information Gather customer feedback A necessary piece to the social media puzzle Increase search engine optimization
63 Social Networking Facebook- 500M+ Active Users Friends, Family, Business Associates B2C Personal Profile Brand your business through Fan Page or Group Optimize your website Places / Deals
64 Facebook Home Page
65 Facebook Profile Page
66 Fan Pages- Registering your Business
67 Use Facebook as a page
68 Page to Page Interactions
69 Fan Pages- Look at your Statistics
70 Fan Pages- Look at your Statistics
71 Fan Pages- Look at your Statistics
72 Group Pages- Discussion Board
73 Social Networking Facebook Places / Deals Share where you are Connect with friends nearby Find local deals *NEW* Check in to get individual discounts, share savings with friends, earn rewards for repeat visits or secure donations for good causes.
74
75 Social Networking Twitter 200M + Register as individual or business Real time Tweets are 140 characters Follow anyone Works well with blogs
76 Twitter Basic Account Account Settings
77 Twitter Profile Tweet
78 Tweet, Tweet, Tweet! Home Tweet Shortened URLs #Hash Tag
79 Follow! Home Tweet Shortened URLs #Hash Tag
80 Social Networking LinkedIn 80M+ Your Office B2B and B2C Resume on Line Brand yourself and your business
81 Branding and Optimizing
82 Who s your MAVEN?
83 Groups
84 Register your Business
85 Entrepreneur/Solo-preneur
86 Corporations
87 Blogs, Books and PowerPoint
88 Recommendations
89 Social Networking YouTube 1B views per day! Upload and share videos B2C and B2B Keeps people on your site p p p y longer
90 Viral!
91 Southwest Air Rapper
92 Social Networking MySpace Unique one page profiles Music, Video, Pictures B2C Has it gotten a bad rap? Music/Movies/Artists
93 Social Networking Myspace new image/focus No longer competing with Facebook as a general social networking site. Instead, Myspace will be musicoriented and will target younger people.
94 Social Networking Groupon Collective Buying Power Motivated consumers Get noticed Online word of mouth Only invest in committed customers Large number of sales in a short period of time
95 Social Networking
96 Social Networking Living Social Broaden your market Reach an eager audience Get word of mouth buzz Build a loyal clientele
97 Social Networking
98 Social Networking Foursquare Aims to encourage people to explore their neighborhoods and then reward people for doing so. As a business owner, you can engage your increasingly mobile customers with foursquare "Specials Specials, " which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue. ** If you offer foursquare Specials to your customers, you will be able to track how your venue is performing over time with foursquare venue analytics.
99 Social Networking
100
101 Blogs As the author: You have the ability to communicate on-line through articles and stories. It gives you the opportunity to share your knowledge and provide value to your audience. Basically it s the diary of your business. As the reader: you can comment and/or share.
102 Why BLOG? Helps with SEO Cross promote Creates history Conversion Tool (Widgets)
103 Blog Systems Wordpress.com TypePad.com Blogger
104 What do I write about? Share a story or article Unique topics or passions Review a product or service A final question or thought? Be human, be real
105
106
107 Facebook Fanpage
108 CC on LinkedIn
109 @cc_chapman
110 E-Newsletters An e-newsletter is a structured newsletter that is contained within the body of an Most e-newsletters carry a cost Opportunity to opt-in or opt-outout Consistency with your brand Keeps your audience engaged
111 The Look of E-Newsletters
112 What can they do? An inexpensive way to touch your customers Share pertinent information industry info, tips, sales, specials, coupons Shorten a larger newsletter Tell you who s reading
113 E-Newsletter Companies gad a deco
114
115
116 Other Helpful Sites com
117 In closing This can be overwhelming Identify what works for you Bite off what you can chew and grow organically give it time Keep branding consistent Check spelling Check regularly Have fun!
118 Questions, Comments, Concerns & Contacts Tammi Jacobsen Business Advisor / Client Relationship Manager MA Small Business Development Center Network 200 Pocasset Street, Fall River, MA tjacobsen@msbdc.umass.edu Your Success is our Business!
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800-258-3363 social@icraig.com www.icraig.com
Our Social Media Team will create, manage, and build your social presence. We will draw on our A&W experience to post engaging, fun, and informative content related to your restaurant and the A&W brand.
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