Objectives. B. Muller 1. Effective Social Media Marketing for the Conscious Leader.

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1 Effective Social Media Marketing for the Conscious Leader Betsy Muller, MBA, ACP-EFT, CEHP Objectives n Describe 3 ways Facebook can be used as a costeffective marketing tool for your business. n What are 3 attractive features offered by a social media consolidation application such as Hootsuite n List 5 essential elements that must be part of your professional LinkedIn profile. n Name 3 ways you could re-purpose a photo, video, article or blog for social media marketing outreach? n List 3 good reasons and at least one risk associated with engaging in a book launch or JV with other online marketers. B. Muller 1

2 Who am I? How can I help? 30+ yrs. of business management experience ACEP Certified EFT and Energy Health Practitioner (CEHP and ACP-EFT) Certified Energy Coach Ordained Minister Business Owner 9+ years A formerly SHY person National Speakers Assoc. Professional Best-selling author and writer Intention for this Program n To inspire YOU to reach out to clients in intelligent efficient and costeffective ways to build your brand and make money n Raise awareness & clear of blocks that keep you from social media marketing engagement. Know Thyself B. Muller 2

3 Finish These Sentences with at least 10 answers for each I am. I love.. Words describing me.. Problems I solve. Consider Your Ideal Target Audience! u Basic demographics age, sex, race, income, location u Solutions they seek u Common problems they have u Economic considerations u Free time available - yours and the client u Frustrations u Values/beliefs u Other factors? Cost Effective Ways to Market Your Programs n Word of Mouth n Web site/events Calendar n to lists n Social Media/Events listing n Community Education Programs n Blog/Article Writing n Referrals from prior attendees n Face to Face Meetings B. Muller 3

4 Cost Effective Ways to Market n Press Releases n Collaboration with others n Face to Face Networking Groups (BNI, TIC, LWL, MWBN) n Community/Professional organizations n Print advertising (be careful) Why Bother? n Social Media is the new word of mouth n It is the primary way people can find out about you 24/7 n New customers 71% more likely to do business with someone referred through social media n Allows you to be seen as a trusted expert, be involved as a real person. Strengthening Success With Energy Coaching What is holding you back? fears and doubts limiting beliefs previous disappointment not enough time creative blocks don t know where to start uncertain on topic competition B. Muller 4

5 Group Coaching Intervention What is holding you back? What could you choose or allow instead? How could energy remove this resistance? Your Website is CORE (1991) n The magnetic hub of your marketing efforts n You own and control it n A place to engage with offers, links, list subscriptions and more (1980s) n 4.7 billion accounts n Ranked as Most Effective Marketing Tactic by both B2B and B2C n Drives 20%+ of revenues for nearly half of companies surveyed by DMA n Flexible, track able and highly personal n Highest ROI of any direct messaging channel B. Muller 5

6 JV s for List Building Pros: n New subscribers will join your lists with minimal effort n Exposure to another marketer's audience n Opportunity for another point of online search presence n Affiliation with a community of like minds JV s for List Building Risks n Too many s to your list can result in opt-outs and unsubscribes n Poor alignment with partner could erode the authenticity of your message LinkedIn (2002) n World s largest professional network 238 million users n Google content feed, keyword driven! n Allows industry-specific relevance and ability to contribute n Companies and people use it as screening tool B. Muller 6

7 LinkedIn Profile Essentials n A title that includes important keywords n Critical keywords used within your bio and past job descriptions n A complete profile (follow the steps) n Recommendations and endorsements (ask for these and give them to others) n A professional and up-to-date photograph Facebook (2004) n 669 million daily users, n 1.2 billion active accounts n Highest growth with women and baby boomers n Pictures are HUGE! n Strong mobile ap n Small fraction of fans/friends see what you post (unless you get likes, comments and shares) (2005) n 1 billion unique users n Most popular video site n >6 billion hours of video watched each month n 2 nd most powerful search engine after Google B. Muller 7

8 Twitter (2006) n 288 million active, 485 million accounts n 88% follow a brand n Younger demographics n Huge adoption by industry influencers n Great place to promote events, short announcements, customer service and links n Driven by #keywords n Can repost often and people won t hate you (2010) n 100% visual n 70 million users women outnumber men 2 to 1! n 20% of users buy something here n Blends nicely with Facebook (2011) n 500 million accounts n Great for tech brands n 70% of users are men n Google Hangouts free hosting of multiuser video seminars B. Muller 8

9 Tips for High Engagement n Posting pictures (53% more likes, 104% more comments) n Ask open ended questions. n Serve customers, solve problems, answer questions n Interact with fans to humanize your brand n Don t be a narcissist! Consolidation of Messaging Hootsuite.com (and simple share Constant Contact) n One post goes to several channels n Quick application to shorten links n Can set up to post at a later time n Easily track specific content and multiple channels from a single access Commit to What Fits! A new platform: A daily marketing habit: Growing the audience: Serving audience valuable content: Engaging as a conscious giver: B. Muller 9

10 Recommended Resources n Godin, Seth Permission Marketing, Simon and Schuster 1999 n Muller, Betsy Energy Makeover A Conscious Way to Stay Young, Have Fun and Get More Done!, Motivational Press n Peppers, Don and Martha Rogers The One to One Future 1996 n Rohrs, Jeffrey Audience Marketing in the Age of Subscribers, Fans and Followers Wiley 2014 n Constant Contact Free trial at B. Muller 10