Digital Media Workshops For Business Professionals 1
Learn about the latest in social and interactive media from AIMS Miami University s Armstrong Institute for Interactive Media Studies. AIMS is introducing six workshops targeted at managers and executives who want to enhance their skills by brushing up on the latest tools and technologies, including: Social Media Marketing & Online Community Management page 3 Search Engine Optimization and Marketing with Google page 3 Design Thinking Principles and Practices page 4 Web and Social Media Analytics: A Primer page 4 Digital Marketing Fundamentals and Best Practices page 5 Digital Personal Branding page 5 About AIMS The Armstrong Institute for Interactive Media Studies examines how digital media is disrupting traditional disciplines. Started in 1996, with $1 million seed money from Procter & Gamble, it is one of the oldest new media programs in the country. AIMS research includes areas such as e-commerce, visualization, rapid prototyping, game design, web development, design thinking, usability, internet and social media marketing, and mobile computing. Companies that have turned to AIMS for its expertise include P&G, Bank of America, Convergys, Cablevision, HP, Cintas, Cardinal Health, and startups. Meet the AIMS Co-Directors Peg Faimon Peg received her Bachelor of Fine Arts degree from Indiana University and her Master of Fine Arts degree from Yale University. She is Director of the Miami Design Collaborative (MDC) and Lead Faculty of the Graphic Design program. Peg is the author of Design Alliance: Uniting Print and Web Design to Create a Total Brand Presence, The Nature of Design: How the Principles of Design Shape Our World from Graphics and Architecture to Interiors and Products and The Designer s Guide to Business and Careers: How to Succeed on the Job or on Your Own, Glenn Platt Glen received his Bachelor of Arts (with departmental honors) from University of Florida and his MS and PhD from Carnegie Mellon University. He is currently the C. Michael Armstrong Chair, Professor of Marketing and has been Director of the Interactive Media Studies Program (and AIMS) since 2000. Glenn, along with his colleague Prof. Lage, coined the phrase inverted classroom. Besides directing AIMS, Glenn teaches the Social Media Marketing, Internet/Digital Marketing, and the IMS/AI capstone consulting course. He consults in areas of Social Media, Internet Marketing and ecommerce. 2
Social Media Marketing & Online Community Management - (2 day) This workshop covers the fundamentals of social media marketing. You will learn best practices and case studies of how to best leverage social media for your business. You will develop new insights, skills, and tools for social media you may already think you know, like Facebook, Twitter, YouTube, or LinkedIn and also insights, skills, and tools for the new social media platforms like Google Plus, Foursquare, Quora, Pinterest, Instagram and others Social Networks will come and go. While we will teach you about all of the popular and up-and-coming social networks, the most important thing to learn is WHY social networks work and what types of strategies work best to build and grow your online community. It isn t about likes and it isn t about followers. It s about building a community and connection with your customers that adds value to their lives and to your business. This workshop will show you how to use these platforms as well a variety of third-party tools designed to streamline and improve your social media marketing. You will leave the workshop with a comprehensive social media marketing plan in hand. We will examine the issues, arguments, and tools surrounding the measuring of social media activity and its value, and you will spend time in our labs using tools that aid in the planning and delivering of social media content. You will leave knowing how to manage content, communities, and communication in social media. Search Engine Optimization and Marketing with Google (1 day) This workshop focuses on how to improve the ranking of your content in Google search results and how to use Google Adwords and other tools to manage a search campaign. The first part of the workshop helps you understand how Google ranking algorithms work and outlines a comprehensive set of actions to improve your search results. We will then help you develop a search strategy, keywords, and a content plan, and work with you to optimize your existing web content to increase your search ranking in Google. In the second part of the workshop we will focus on Search Engine Marketing that is, conducting campaigns with Search Partners, such as Google, so that your ads show up when people do relevant searches in Google. While we will be focusing on Google s network, we will also discuss other networks at strategies for using those effectively. To schedule a workshop, please contact us at 513-727-3300. Or email Tina Crockett at crocket@muohio.edu 3
Design Thinking Principles and Practices You can t read top business journals and magazines, like the Harvard Business Review, without seeing article after article about the importance of design thinking to contemporary business. What is design thinking and how can it enhance and evolve the way you work with clients and solve complex problems? We have three options available to help you gain an understanding of this key methodology: We offer a one-two hour workshop that will orient your team to the design thinking process. You will learn the steps and skills you need to apply the methodology to your project(s). This workshop focuses on a sample that will teach you the process. There is also a half-day to full day option that will take your team through the design thinking process as it applies more specifically to your particular problem/project. You will do some pre-work to gather information and research that you will bring into the workshop for application. You will leave with a direction for your specific situation and an action plan for further work. We also offer a half-day workshop that s designed for teams that are looking to develop an organized and focused set of ideas, unlike traditional more unfocused brainstorming. We will take you through a series of questions that focus the group and build to action items for later application. Web and Social Media Analytics: A Primer (1 day) Simply having a web or social media presence today isn t enough. Today s economy demands accountability and a clear measure on the value of these activities. Furthermore, to truly optimize your web site or social media presence, you need to know what customers are actually doing and saying. This workshop helps you develop tactics and strategies that are actionable, clear, and you can start tomorrow. We will begin with understanding and developing a clear understanding of what data you get from different types of measurement and how that data provides insight. We will help you develop clear metrics associated with different overall goals for your web and social media. You will learn about industry standards for measurement and metrics and examine free and paid choices you have in the marketplace. We will also introduce you to simple usability testing and methods for developing qualitative measures of the effectiveness of your web and social activity. To schedule a workshop, please contact us at 513-727-3300. Or email Tina Crockett at crocket@muohio.edu 4
Digital Marketing Fundamentals and Best Practices - (1 day) This workshop provides a broad overview of digital marketing with an emphasis on case studies. We will, one-by-one, introduce each of the following fundamentals beginning with an overview and best practice list and then move to examining case studies for their effective use. This workshop will help you develop a better understanding of effective strategies in: Email Marketing Facebook, Twitter, LinkedIn, and new social media Video including and beyond YouTube Web Sites Content Marketing Blogs Mobile Marketing Location-based Marketing Digital Signage Search Engine Optimization Search Engine Marketing Analytics Online PR Managing a Digital Campaign Digital Personal Branding - (1/2 day) This workshop helps you develop strategies, skills, and content for promoting your personal brand YOU in the digital world. You will learn how to leverage web and social media to (re)define yourself in digital space. Whether you choose to or not, you have an identity in both search results and social media. You can let those media define you as they please or you can take ownership of your brand. This workshop will show you how to take ownership. You will learn how to define yourself through the creation of content and community. We will use a variety of social media, primarily, from blogs to LinkedIn, from Quora to Twitter, but also wrap that into a web presence and an optimized persona. From actually having a photographer at the workshop to help you with the right headshot for your avatar to showing you free and easy to use tools that manage your content, this short workshop is about providing you with a plan and tools to get control of your online personal brand and use that brand to promote yourself and your interests. To schedule a workshop, please contact us at 513-727-3300. Or email Tina Crockett at crocket@muohio.edu 5
Miami University s Corporate & Community Institute An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. Jack Welch Miami University s Corporate & Community Institute (MCCI) offers a world of learning opportunities. Businesses rely on us for the highest quality professional development and executive education. A recent IBM study of 1,500 global CEO s identified complexity as the most urgent challenge they face. Working with Miami s outstanding faculty, as well as professional instructors, MCCI offers programs to help you capitalize on this growing complexity. We focus on three key development areas: - Creative leadership - Operational dexterity - Customer relations From open enrollment classes, to in-house workshops, to professional certificate programs, MCCI helps business professionals, managers and executives enhance their companies, their careers, and their lives. To learn more about MCCI s executive education, or to schedule a workshop, please contact us at 513-727-3300 or email Tina Crockett at crocket@muohio.edu 6