PRESENCE 100 PRESENCE 78

Nueva Ficticia,Empresa Demo,Demo ejemplo,ejemplo Empresa Tax Number: A00000000 Online Reputation Comparative Report (Date:11/01/2014 User:600638) INTERNET PRESENCE Online Reputation Global Index This indicator measures the global reputation of the company in internet, indicating the presence according to the quantity of mentions and the general assessment they generate. Nueva Ficticia Empresa Demo PRESENCE 97 EVALUATION B PRESENCE 100 EVALUATION B Highest presence with a positive assessment Demo ejemplo Highest presence with a positive assessment Ejemplo Empresa PRESENCE 85 EVALUATION B PRESENCE 78 EVALUATION B Highest presence with a positive assessment Strong presence with a positive assessment Mentions The mentions associated to a company in internet correspond to the number of times that the name or synonyms have s been located in internet (LA NUEVA FICTICIA SA) and the polarity of those mentions. 100 % Nueva Ficticia 19.052 Empresa Demo 76.015 50 % Demo ejemplo 10.433 Ejemplo Empresa 7.225 0 % Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa Positive Neutral Negative Concepts valuation The polarity is analysed in the mentions found with respect to the concepts requested. This way you can get to know the opinion on specific aspects of the company. Informa D&B - LA NUEVA FICTICIA SA Page: 1 from 20

Positive Neutral Negative IMAGEN DE MARCA INNOVACION CALIDAD DIRECTIVOS COMPETENCIA OTROS CONCEPTOS Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa Words with which the brand / company is related In this tag cloud there are the most relevant words found in the internet related to the mention of the company / brand. The bigger the word is the greater the mentions volume it represents. NUEVA FICTICIA Word Mentions Madrid 1.724 Barcelona 1.534 Zaragoza 1.500 Euros 1.337 Valencia 1.307 Casa 1.292 EMPRESA DEMO Informa D&B - LA NUEVA FICTICIA SA Page: 2 from 20

Word Mentions Demos 7.891 Empresa 4.319 Informacion 3.492 Distancia 3.406 Madrid 2.875 Hilo 2.711 DEMO EJEMPLO Word Mentions Demo 1.088 Empresa 965 Madrid 662 Moda 622 Informacion 597 Empresas 569 EJEMPLO EMPRESA Word Mentions Informacion 1.202 Tienda 1.141 Madrid 1.018 Informa D&B - LA NUEVA FICTICIA SA Page: 3 from 20

Distancia 917 Km 892 Avenida 725 Where is it mentioned Here you could know where the company is mentioned and the polarity of the mentions per channel. The content of the mention is as important as the place in which it is made. This information would help us to know where there is more online presence, its quality and impact of the possible communication actions. The mentions in Twitter and Facebook are a representative sample of the public messages or tweets emitted since 02/01/2014. Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa 0 % 0.11 % 1.03 % 0 % 0.91 % 0.59 % 0 % 0.45 % 0.31 % 3.57 % 0 % 6.24 % 98.86 % 98.5 % 99.25 % 90.18 % Positive Web Blogs News Neutral Negative Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa Websites in which it is mentioned NUEVA FICTICIA Domain Mentions % of the total Evaluation Page Rank Channel www.offertazo.com 2.627 13,79 70 3 Web www.ofertia.com 2.550 13,38 70 5 Web www.tiendeo.com 1.967 10,32 75 4 Web ojeator.es 1.392 7,31 70 0 Web milyuncatalogos.com 968 5,08 70 1 Web www.indizze.com 903 4,74 79 4 Web www.top-tiendas.es 637 3,34 43 3 Web www.opentenea.com 548 2,88 70 1 Web informaciona.com 450 2,36 70 0 Web www.dscuento.com 421 2,21 70 4 Web www.ciao.es 411 2,16 62 6 Web www.dooyoo.es 315 1,65 68 4 Web www.wiju.es 313 1,64 70 5 Web www.elotrolado.net 167 0,88 60 5 Web www.compromisorse.com 166 0,87 66 5 Web Informa D&B - LA NUEVA FICTICIA SA Page: 4 from 20

www.tiendas-espana.es 153 0,80 52 4 Web es.scribd.com 153 0,80 68 5 Web www.enalquiler.com 128 0,67 73 6 Web www.rankia.com 117 0,61 65 4 Web www.ofertasbancarias.es 110 0,58 45 0 Web www.bankimia.com 107 0,56 70 5 Web www.acceso.com 101 0,53 72 5 Web www.afindemes.es 98 0,51 68 4 Web www.habitamos.com 98 0,51 73 6 Web www.economiatoday.com 96 0,50 70 1 Web jooble.com.es 96 0,50 70 7 Web www.kiafaq.com 93 0,49 59 1 Web www.mundodvd.com 92 0,48 62 3 Web moviltoday.com 84 0,44 50 3 Web EMPRESA DEMO Domain Mentions % of the total Evaluation Page Rank Channel www.offertazo.com 11.152 14,67 70 3 Web www.ofertia.com 6.942 9,13 70 5 Web www.tiendeo.com 4.920 6,47 73 4 Web www.top-tiendas.es 4.664 6,14 65 3 Web www.indizze.com 3.837 5,05 80 4 Web www.opentenea.com 3.753 4,94 70 1 Web www.mundodvd.com 3.431 4,51 60 3 Web informaciona.com 3.324 4,37 68 0 Web www.ciao.es 2.959 3,89 66 6 Web www.dooyoo.es 2.005 2,64 63 4 Web jooble.com.es 1.994 2,62 68 7 Web www.dscuento.com 1.951 2,57 70 4 Web www.tablerotrabajo.com 1.069 1,41 67 3 Web www.rankia.com 928 1,22 61 4 Web www.presspeople.com 858 1,13 72 3 Web www.geniale.es 744 0,98 73 4 Web www.ofertasbancarias.es 717 0,94 64 0 Web www.gsmspain.com 656 0,86 52 5 Web www.tormo.com 614 0,81 71 4 Web www.managingsport.com 586 0,77 69 3 Web milyuncatalogos.com 585 0,77 69 1 Web hartodecarrefour.blogspot.com.es 560 0,74 51 2 Blogs www.afindemes.es 558 0,73 69 4 Web Informa D&B - LA NUEVA FICTICIA SA Page: 5 from 20

ojeator.es 438 0,58 74 0 Web www.economiatoday.com 433 0,57 74 1 Web www.potenciatueconomia.com 399 0,52 69 0 Web regalosymuestrasgratis.com 392 0,52 72 3 Web es.globedia.com 382 0,50 65 6 Web www.monitordemercados.com 370 0,49 60 2 Web bandaancha.eu 341 0,45 54 5 Web DEMO EJEMPLO Domain Mentions % of the total Evaluation Page Rank Channel www.potenciatueconomia.com 1.839 17,63 74 0 Web www.informacion-empresas.com 1.382 13,25 71 4 Web www.opentenea.com 1.376 13,19 70 1 Web informaciona.com 1.021 9,79 69 0 Web www.youtube.com 363 3,48 50 9 Videos tu.tv 241 2,31 65 6 Videos ojeator.es 201 1,93 74 0 Web milyuncatalogos.com 194 1,86 71 1 Web www.totalping.com 149 1,43 74 4 Web www.economiatoday.com 144 1,38 70 1 Web www.todoboda.com 128 1,23 67 3 Web www.ciao.es 126 1,21 59 6 Web www.losviajeros.com 124 1,19 56 4 Web atopicos.com 118 1,13 61 0 Web class.posot.es 117 1,12 73 1 Web www.dooyoo.es 112 1,07 64 4 Web www.mundodvd.com 98 0,94 66 3 Web www.indizze.com 96 0,92 50 4 Web www.dalealplay.com 91 0,87 70 5 Web www.fansdeapple.com 89 0,85 61 3 Web atopicos6.com 85 0,81 43 0 Web foro.enfemenino.com 83 0,80 61 5 Web segundamano.charhadas.com 78 0,75 30 4 Web www.paxinasgalegas.es 61 0,58 76 5 Web www.opcionempleo.com 60 0,58 78 6 Web www.top-tiendas.es 56 0,54 70 3 Web www.shopwiki.es 51 0,49 70 3 Web www.indeed.es 47 0,45 70 7 Web www.gsmspain.com 46 0,44 58 5 Web EJEMPLO EMPRESA Informa D&B - LA NUEVA FICTICIA SA Page: 6 from 20

Domain Mentions % of the total Evaluation Page Rank Channel www.ofertia.com 3.957 54,77 68 5 Web www.tiendeo.com 542 7,50 71 4 Web regalosymuestrasgratis.com 483 6,69 71 3 Web www.ofertasytimos.es 354 4,90 40 0 Blogs www.geniale.es 130 1,80 70 4 Web www.citiservi.es 113 1,56 30 3 Web www.ciao.es 86 1,19 60 6 Web es.globedia.com 62 0,86 38 6 Web www.economiatoday.com 57 0,79 73 1 Web www.eleconomista.es 56 0,78 50 7 News tologratis.com 55 0,76 75 2 Web www.opentenea.com 38 0,53 50 1 Web www.gartoo.es 38 0,53 60 3 Web megustaahorrar.blogspot.com.es 36 0,50 75 3 Blogs www.labolsa.com 36 0,50 68 6 Web promocionesycolecciones.com 34 0,47 70 4 Web www.dooyoo.es 33 0,46 62 4 Web www.ahorradoras.com 30 0,42 70 3 Web www.habitamos.com 30 0,42 70 6 Web www.enalquiler.com 29 0,40 70 6 Web www.ahorrodiario.com 28 0,39 70 4 News www.cambalache.es 27 0,37 55 4 Web www.wiju.es 26 0,36 70 5 Web www.afindemes.es 25 0,35 74 4 Web www.milanuncios.com 22 0,30 70 4 Web www.lavozdigital.es 22 0,30 85 7 Web www.bankimia.com 21 0,29 50 5 Web mirandotubolsillo.com 20 0,28 70 2 Blogs www.20minutos.es 19 0,26 70 7 News www.niumba.com 17 0,24 70 4 Web Informa D&B - LA NUEVA FICTICIA SA Page: 7 from 20

PRESENCE IN SOCIAL NETWORKS SOCIAL NETWORKS INFLUENCE STRATIO INDEX With the social networks accounts mentioned in the search crawling an Stratio internet global influence index is created that indicates the importance and relevance of those accounts in the social networks. Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa 80 /100 92 /100 100 /100 72 /100 Strong Influence Highest Influence Highest Influence Strong Influence Companies distribution according to the influence. Total Companies 0 20 40 60 80 100 Global Influence How much does any social network contribute to the total influence? Influence distribution by social network. Get to know in which social networks has a company greater influence can help us to analyse if the effort being invested in those profiles is obtaining the expected results. 100% Contribution 50% Twitter Facebook Google+ 0% Nueva Ficticia Empresa Demo Demo ejemplo Ejemplo Empresa Informa D&B - LA NUEVA FICTICIA SA Page: 8 from 20

SOCIAL NETWORKS ACCOUNTS VALUATION TWITTER It does indicate the global influence in Twitter, we do use the Stratio index for it. In the second one it is shown the number of followers of an account, and in the last one it is shown the number of publications made (tweets). @Nueva Ficticia @empresa_demo @demo_ejemplo @ejemplo_emp Influence 69 / 100 87 / 100 99 / 100 54 / 100 Followers 4.402 36.738 94.840 563 Tweets 2.318 14.073 4.366 1.003 Latest account activity It indicates the latest account activity (latest 200 Tweets). There are measured statistics as the Reach (is a metric used in Twitter to measure the potentiality of the published tweets, that is to say, know how many persons have been potentially reached by a tweet, this analysis is the result of the sum of the number of retweets and the followers of the persons that have retwitted). Data is also provided on the number of retweets and mentions. @Nueva Ficticia @empresa_demo @demo_ejemplo @ejemplo_emp Reach 10.967 42.752 99.751 4.328 Retweets 242 543 1.220 24 Mentions 136 216 309 34 Best Followers There are provided the best followers of the brand, with the user name, number of retweets and mentions of the latest account activity (latest 200 tweets). @NUEVA FICTICIA User name Retweets Mentions pablolopez 18 4 evavalencia 18 1 Reboll 10 1 Alvarogomez 8 2 industriasgijon 8 1 demosejemplos 6 1 raquel 6 3 javiercampo 6 0 jjg1237 6 1 informa 6 7 @EMPRESA_DEMO User name Retweets Mentions empresacsr 70 12 romantiel 28 10 santacruz 20 8 Informa D&B - LA NUEVA FICTICIA SA Page: 9 from 20

twitejemplos 12 20 pepexop 10 0 pablito 9 0 bautista 8 0 jjejemrbs 8 0 ejemplos 8 0 demoscentro 8 0 @DEMO_EJEMPLO User name Retweets Mentions ejemplosmadrid 145 10 Prtega 10 0 InfomraSpain 8 0 veronikaspain 7 0 ejemplo_master 6 0 pablo_demo 6 4 soledad123 5 0 juan_demo 5 0 demos123 4 0 arana_mast 4 3 @EJEMPLO_EMP User name Retweets Mentions DemoWinter 6 12 Guaitodom 4 8 ramonlopez 4 6 Cristiandiaz 2 3 demos_435 2 0 eva_ejemplo 2 1 einforma 2 0 informa 2 0 empresite 0 5 jdejmplo 0 2 FACEBOOK Influence statistics of Stratio index and Likes corresponding to the global data of the companies. The number of like, the times it has been shared and the number of answers that the latest account publications have had (latest 100 posts). nueva.ficticia empresa.demo demo.ejemplo ejemplo.empresa Influence 90 / 100 96 / 100 100 / 100 90 / 100 They Like 13.142 294.042 1.465.256 10.949 Informa D&B - LA NUEVA FICTICIA SA Page: 10 from 20

Latest account activity nueva.ficticia empresa.demo demo.ejemplo ejemplo.empresa Like 3.361 1.350 3.551 5.440 Share 139 54 149 360 Comments 562 719 1.189 614 Best Fans There are provided the number of the best fans of the brand detailing the user name, the number of comments, the number of like and the reposts (times that a publication has been shared). The latest account publications are taken into account (latest 100 posts). NUEVA.FICTICIA User name Comments Like Nueva Ficticia 22 15 Lydia Gomez 16 13 Elsa Cabello 15 45 Juan Martinez 7 0 Antonio Alejo 7 24 Juan Villalba 6 8 Olga Pérez 5 12 Gloria Ballet 5 3 Tecnologia Nava 4 0 Isabel Lopez 4 9 EMPRESA.DEMO User name Comments Like Angel Garcia 28 6 Demo España 16 12 Jesus Gonzalez 10 3 Ana Maria 9 0 Juan Plasencia 7 0 Raul Dominguez 6 0 Pedro Pérez López 5 1 Carlos Martin 5 2 Ana Belen Muñoz 5 0 Martin Garcia 4 0 DEMO.EJEMPLO User name Comments Like Politecnica Torre 16 12 Maria Ángeles 8 0 Paqui Garcia 7 1 Informa D&B - LA NUEVA FICTICIA SA Page: 11 from 20

Alfonso Díaz 6 2 Juan Pedro gomez 6 0 Javier Gervas 5 0 Carlos Longo 5 0 Alberto de la riva 4 10 Eliza Montaluisa 4 0 Angel Gonzalez Conde 4 0 EJEMPLO.EMPRESA User name Comments Like Demo Ejemplos 25 3 Lourdes Gonzalez 25 28 Emilio Escobar 20 130 Isabel Franco 11 7 Elvira Perez 10 11 Eva Jesus del Pino 9 26 Pilar García Sánchez 7 60 Silvia Rosas 7 12 Catering demostracion 7 23 Anabelen Fernandez Romo 6 66 GOOGLE + Show the data of the total number of +1 corresponding to the global data of the company/brand. It does also show the recent activity of the account (latest 100 posts): the number of comments and the times that the profile contents have been shared. +empresademo +demoejemplo +1s 40 57 Latest account activity +empresademo +demoejemplo Share 2 3 Answers 10 14 Best Fans It provides data of the best fans of the brand, with the user name, +1s and the times that the latest 100 posts of the accounts have been shared. +EMPRESADEMO User name Share Lois Zafra 0 Sara Martínez 0 Informa D&B - LA NUEVA FICTICIA SA Page: 12 from 20

Juanmi Gomez 1 Josefina Sira 0 marco Rosa 0 Maria Marin 0 Sara Cristina 0 susana luque 0 Augustin Demostracion 0 Mauricio Camargo 0 +DEMOEJEMPLO User name Share Lois Zafra 0 Sara Martínez 0 Juanmi Gomez 1 Josefina Sira 0 marco Rosa 0 Maria Marin 0 Sara Cristina 0 susana luque 0 Augustin Demostracion 0 Mauricio Camargo 0 Informa D&B - LA NUEVA FICTICIA SA Page: 13 from 20

DISTRIBUTION BY TOPICS Most commented topics in the social networks This section shows the key words with the higher number of mentions that it has used in the social networks. The greater the size of the words the higher number of mentions apparitions in social networks EMPRESA DEMO NUEVA FICTICIA EJEMPLO EMPRESA DEMO EJEMPLO Informa D&B - LA NUEVA FICTICIA SA Page: 14 from 20

Most influential users by topic More influential users list on each subject and social network. These users are influential at a global level on every social network; they are not necessarily followers or attached to a brand or company. TWITTER Profile starbucks_es nuez_es alfredovela empleoytrabajo recomendar Topic Establecimiento Precio Trato al cliente Trato con proveedores Calidad FACEBOOK Profile Expansion.com StarbucksEspana institutoparalacalidadpucp institutoparalacalidadpucp Expansion.com Topic Precio Establecimiento Calidad Calidad Precio GOOGLE + Profile +ElCorteIngles Topic Trato al cliente 108623737138132690295 Establecimiento 110749725106084719428 Internacionalizacion +expansion Precio 105648134125058354574 Patrocinadores Informa D&B - LA NUEVA FICTICIA SA Page: 15 from 20

POSITION IN SEARCH ENGINES (SEO) Google Pagerank PageRank one of many metrics used by Google to determine the relative importance of a website with respect to others pages in Internet. Nueva Ficticia 5 / 10 Empresa Demo 5 / 10 Demo ejemplo 6 / 10 Ejemplo Empresa 4 / 10 Alexa global ranking The Alexa Ranking ranking is a website popularity ranking according to the traffic received from all the origins; included the search engine organic origins. Nueva Ficticia 62.447 Empresa Demo 8.335 Demo ejemplo 3.078 Ejemplo Empresa 967.687 Search engines position by keyword Our analysts extract keywords from the analysed web to study its search engine positioning and see their position when looking for it through Google. NUEVA FICTICIA EMPRESA DEMO DEMO EJEMPLO EJEMPLO EMPRESA compras online 1-11 - Ejemplos - 2-3 tiendas - 46-10 ofertas - 85-5 demos 4 8-7 demostracion 1 5 50 4 Word that the website is trying to promote is searchers The searchers tend to use the words of certain website elements as titles, texts, etc as Topic indicator of the website. NUEVA FICTICIA EMPRESA DEMO Informa D&B - LA NUEVA FICTICIA SA Page: 16 from 20

DEMO EJEMPLO EJEMPLO EMPRESA Due to the structure of the website it has not been possible to analyse it automatically. This affects negatively the presence in search engines as it obstructs the access of the search robots to the different pages off the website. External links to the main website One of the main indicators of the importance of a web or website for the searchers is the number of third party links. NUEVA FICTICIA Domain Page Rank Total www.elmundo.es 9 3 www.xing.com 9 2 www.unglobalcompact.org 8 2 www.ub.edu 8 2 www.liferay.com 8 2 becas.universia.es 7 2 www.abc.es 7 2 www.eusew.eu 7 6 cincodias.com 7 2 obrasocial.lacaixa.es 7 3 www.tomtom.com 7 3 www.dmoz.org 7 3 Informa D&B - LA NUEVA FICTICIA SA Page: 17 from 20

EMPRESA DEMO Domain Page Rank Total www.elmundo.es 9 3 www.youtube.com 9 2 www.xing.com 9 4 www.flickr.com 9 2 www.pinterest.com 9 2 www.xbox.com 8 6 www.heise.de 8 2 www8.hp.com 8 2 storify.com 8 3 www.ub.edu 8 2 feeds.feedburner.com 7 12 www.abc.es 7 2 DEMO EJEMPLO Domain Page Rank Total en.wikipedia.org 8 4 elpais.com 8 3 feeds.feedburner.com 7 2 www.eleconomista.es 7 2 wikileaks.org 7 2 www.los40.com 7 2 feeds2.feedburner.com 7 2 www.htc.com 7 2 es.wikipedia.org 7 21 es.msn.com 6 4 es.blackberry.com 6 3 www.viajeselcorteingles.es 6 3 EJEMPLO EMPRESA Domain Page Rank Total www.pinterest.com 9 4 www.cruzroja.es 7 3 flipboard.com 7 2 www.mpdl.org 6 2 www.marketingdirecto.com 6 2 newfis.fis.com 6 2 www.gastronomiaycia.com 5 2 www.supertruper.com 5 4 Informa D&B - LA NUEVA FICTICIA SA Page: 18 from 20

blogs.alianzo.com 5 2 exploreseville.com 4 2 cliffordauckland.es 4 2 www.pepekitchen.com 4 11 Technical Analysis The technical SEO is anything on which the webmaster of the website has a direct control, for example the hosting and the code (or software). The technical SEO analysis offers a series of technical indicators that allow the webmaster to optimise the programming of the website to improve the search engines access. TECHNICAL ANALYSIS NUEVA FICTICIA EMPRESA DEMO DEMO EJEMPLO EJEMPLO EMPRESA Crawling time 0,001s 0,001s 0,001s 0,000s Broken links 24 22 2 0 Links density 17,00% 3,00% 0,00% 38,00% Illegible URLs 110 593 430 0 ESTRUCTURA NUEVA FICTICIA EMPRESA DEMO DEMO EJEMPLO EJEMPLO EMPRESA Total URL 123 624 6.933 0 URL with levels excess 34 567 6.929 0 Bad code Yes Yes Yes No URL with punctuation marks 90 568 512 0 URL with dynamic symbols 58 259 6.922 0 Sitemap No Yes No Yes ROBOTS NUEVA FICTICIA EMPRESA DEMO DEMO EJEMPLO EJEMPLO EMPRESA Robots.txt Yes Yes Yes Yes Excluded directories 2 3 5 36 Excluded URLs 0 2 7 2 ADDITIONAL INFORMATION Elaboration date of this report: 06/01/2014 The information supplied in virtue of the current report (the "Information") is the result of several automatic tracing processes and information analyses in more than 100 million public domain websites, that is not object of any verification by Informa D&B, S.A. ("Informa") nor of Paradigma Tecnológico S.L. ("Paradigma"), technical responsible company of the obtaining of this information. As a consequence, all the information contained in those reports should be understood as merely indicative as nor Informa nor Paradigma may guarantee the veracity or accuracy of the information. The technology used to carry out this type of reports is based in words semantic identification, so that when identifying a company or a brand, some common specific terms may be mixed or confused. Informa and Paradigma would not be responsible of the direct or indirect damages (including emerging damages and loss of profits) suffered by the recipient as a consequence of the use of the information. The information has been commercialised for the particular use of the recipient. No part of this document may be: (1) copied, photocopied or duplicated in any way, or mean (2) redistributed or (3) mentioned without the prior written permission of Informa. The Informa D&B - LA NUEVA FICTICIA SA Page: 19 from 20

recipient of the Information shall be the only responsible for any consequences that may derive from those actions, as well as a safeguard of the information, and shall take all appropriate security measures to protect it against unauthorized access or disclosure. The information has been sent according to the Spanish legislation and, for its use, scope and interpretation should be subject to such legislation. Informa D&B - LA NUEVA FICTICIA SA Page: 20 from 20