Authorship and SEO Search, Social and Tools to Promote You and Your Authors

Transcription

1 Authorship and SEO Search, Social and Tools to Promote You and Your Authors Marshall Simmonds Define Media Group, Inc.

2 Google Growth Google says it has found more than 30 trillion unique URLs on the Web, crawls 20 billion sites a day and processes 100 billion searches every month The Google search team made 530 improvements this year already, to get it closer to the future.

3 SEO is not a project

4 PageRank Bold / Strong Tags XML Sitemap H2 Tags Navigation Headlines Syndication SEO Best Practices Keyword Ranking Rel=author Friendly URLs META Description Tags Keyword Research Apache Re-writes NoIndex Tags Captions URL Parameters H1 Tags META Keyword Tags Robots.txt File Alt Text Duplicate Content Link Popularity External Linking Keyword Rich Content Keyword Density Graphics JavaScript Rel=canonica l Internal Linking NoFollow Tags Blog Optimization Metrics

5 Universal / Blended / Mixed

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7 Data One Box Popularity

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10 SEO Categories Titles Images Tech Community KW Research Headlines Descriptions ALT Text Captions File names Sitemaps GWT Rel=author Twitter G+ Facebook

11 Unique Queries 16% of queries typed into Google every day have never been used before - Avinash Kaushik, Digital Marketing Evangelist, Google

12 Google Trends - seasonality KW Research Uber Suggest derivatives Google Adwords - popularity SEMRush competitive research SEOMoz KW Difficulty Tool reality check SocialMention.com real time, breaking news

13 Optimizing the Title Tag 65 characters or less Main KW phrase at the beginning Custom on every page Branding at the end

14 Title Tags

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16 Headlines, deks, subheadings Strive for clear and literal Deks provide a great summary for users and engines Reinforce title tag does not have to match Targeted keyword phrases 16

17 Keywords in URLs 17

18 Optimizing images ALT text Captions/ surrounding text Image filenames 18

19 WordPress? YOAST SEO Plugin!

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21 BUT WHAT ABOUT GREAT CONTENT?!?!?

22 Google Authorship We know that great content comes from great authors, and we re looking closely at ways this markup could help us highlight authors and rank search results. Othar Hansson (Google Authorship Project)

23 Google Authorship

24 TrustRank SEOGadget.com

25 17% of all search results are showing author integrations!

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27 Rel=Author Rel=author % increase in click thru traffic

28 Three Link Monte Rel= author Blind Five Year

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30 Google+ Search Engine Land

31 Compete.com

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35 Community Building

36 Where is Your Target Group on the Web Today? Users: 1B+ 900mm 500mm 150mm 150mm+ 130mm (blogosphere) 50mm Users: 250mm+ (print media) 250mm+ (TV media) 35mm 25mm 20mm 20mm 14mm

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38 Most Active Hours for s Followers

39 FollowerWonk.com

40 Open Site Explorer.org

41 OpenSiteExplorer.org

42 Facebook Traffic

43 Knowledge Graph

44 Freebase

45 Search Engines are Distracted and Even Confused

46 Sitemaps Sitemaps: Do them. XML HTML Image Video News Blogs Product (beware of the changes)

47 The Power of the Sitemap 166K Pages Indexed 20K Pages Indexed Partial Sitemap Implemented Full Sitemap Implemented 65% increase in search referrals

48 Define Media Group, Inc.

49 Title Tags -SEO REVIEW ALT Text on Graphics -SEO KWs in URLs -SEO Yoast SEO Plugin -Tech Rel=author / G+ -Tech Authorship Community / Tech FollowerWonk Community OpenSiteExplorer Community Freebase Community Sitemaps - Tech

50 Think With Google

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52 Marshall Simmonds Founder / CEO -Define Media Group, Inc. Marshall@DefineMG.com

53 Rich Snippets

54 Webmaster Tools

55 Webmaster Tools

56 Rich Snippets