2012 presentation to name... date...
Vision The future of optometry is clear Here is your chance to become part of the changing world of optometry in the most positive way possible: by joining a group with a strong foundation of credibility, power, innovation and forward-thinking but at the same time enjoying the autonomy of being your own boss, of answering to yourself, and seeing your own creative and business ideas put into practice. It s the best of all worlds rolled into one, with huge benefits from every way you look at it Vision Works. When you think about it it really does! The ability to learn faster than your competitors may be the only sustainable competitive advantage. Peter Senge 1
Vision Looking at the Dis-Chem connection Dis-Chem, South Africa s leading pharmacy chain for over 21 years, with 65 and 68 by year end (and expanding monthly), plays a major role in Vision Works, giving Rene Vrey Optometrists valuable support and trusted credibility, along with the following significant advantages: Exceptionally favourable rental rates in major shopping centres as much as 30% 50% less than another line tenants would pay for similar space and locations. Closest proximity possible to the Dis-Chem branch in these locations. Dis-Chem branches can average as many as 6 000 feet through the door on a Saturday alone, with many of these people making repeat visits as much as twice a week and your proximity will make you the obvious choice for those customers in need of optometry services. Dis-Chem is currently appointing franchisees on a national level, and this creates even more opportunities for the opening of Vision Works branches you can own more than one practice. Participation in the well-known Dis-Chem Benefits loyalty programme : - Thousands of members who can earn and redeem Dis-Chem Benefit points when purchasing in your practice - Advertising and editorial opportunities in the Dis-Chem Benefits quarterly magazine where Rene Vrey provides valuable editorial material. Co-branding with Dis-Chem Vision gives you access to all the Dis-Chem Pharmacy sunglass, reader and accessory brands Glareware, Fashion to Go, Focus etc. Superior wholesale and supplier trading relationships, thanks to the Dis-Chem s buying power and position in the marketplace. Advertising and strategic marketing advantages through a working relationship with Dis-Chem s own agency (Ogilvy GO), who design and produce ads, leaflets, radio commercials, TV and Point of Sale for Dis-Chem. A business has to be involving, it has to be fun, and it has to exercise your creative instincts. Richard Branson 2
Editorial examples in the Dis-Chem Benefits magazine 3
Promotional, advertising and branding opportunities with Dis-Chem Pharmacies Fun, as seen through kids eyes Colour and cuteness, captured in Tony Morgan s latest European collection of kids frames Now available at GO Advertising 56230 Benmore Gardens, Sandton 011 883 0028 Greenstone Shopping Centre, Edenvale 011 452 7452 Woodmead Retail Park, Woodmead 011 656 9725 4
R R Vision Buy One Get One Earn Dis-Chem Benefi t points on every purchase 011 883 0028 Buy any frame over R600 and get a second pair of clear or tinted single vision spectacles FREE from a selected range of frames The VisionWorks Group R000 R000 RECEIV EAFREEWATCH WHEN YOU PURCHASE A PAIR OF LEV I S SUNGLASSES R000 R000 R000 R000 10 STUNNING AND DURABLE 5
Vision R550 * Single Vision standard power lenses FRAME of your choice YOUR PRICE * FREE UV400 protection included *Excludes extra large blanks and special base curves The VisionWorks Group While stocks last. Photo for illustration purposes only. Greenstone Benmore Gardens Retail Crossing Shopping Centre Edenvale Sandton Strubens Valley 011 452 7466 011 883 0028 011 675 5508 Woodmead Retail Park 011 656 9725 Boksburg Retail Park 011 894 1040 58544 flyer A5.indd 2 12/21/09 9:13:08 AM 6
Vision A 360º view In 2007, Rene Vrey launched her first practice in Strubens Valley, co-branded Dis-Chem Vision. To date, she has successfully opened a total of 5 practices under her own name. Going forward, the Health Professions Council of South Africa approved the trading name Vision Works, which means that the current 5 Rene Vrey operations and all future practices will be known as Vision Works Optometrists. Expansion is planned for Pretoria and several other locations countrywide and this is where you come in: We re looking for several talented optometrists to share in the continued success of Vision Works. Brand Partners not franchisees This is not an optometry franchise type of business relationship. Rather, it is a relationship where you, the optometrist, enter into a BUSINESS MANAGEMENT AGREEMENT with Vision Works Management, working together with our business management programmes, IT solutions, policies and procedures, operating guidelines etc., thus providing your business an effective retail solution designed to help you succeed in a professional and competitive environment. As such, you become a partner in the brand and that s what you ll be called a Brand Partner. What I know is, is that if you do work that you love, and the work fulfils you, the rest will come. Oprah Winfrey 7
Who should see themselves as a Brand Partner? You need to be a registered optometrist, fully licensed to practice in South Africa and with these attributes Passion for success Keen commercial acumen Strong leadership qualities Commitment to excellent customer service Any optometrist who is either currently part of an optometry franchise, group or chain and feels marginalised by top-heavy decision-making, bad communication with the brand management, no consultation, poor representation and the financial burden of high turnover driven monthly license fees and marketing contributions without getting much in return for your contribution from the franchisor you feel like you re left out in the cold. Any independent optometrist whose practice is being encroached by other optometric chains or groups, and needs the necessary ammunition to compete or relocate. Any optometrist who wants clinical independence, while still enjoying the benefits of being in a group. Any optometrist whose practice has matured and is not getting enough new patients, or where revenue has levelled off, and needs to introduce the next element of growth into the business. Any optometrist who operates a successful practice and feels that international expansion of corporate-owned practices will be a real threat in the very near future. Any optometrist whose lease is nearing term and wishes to relocate to a shopping centre where Dis-Chem is a tenant. Becoming a Vision Works Brand Partner is all about having the vision to improve a tried and tested formula in a given location and the determination to run the business day in day out, long term. You will get out what you put in, and the rewards are undoubtedly here. Give the public everything you can give them, keep the place as clean as you can keep it, keep it friendly. Walt Disney In some cases, the practices have broken even within the first 6 months of opening doors one practice opened in a mall opposite one of the largest competitors, 100m from a national franchise, and has carved a huge niche in the market clear proof that with Dis-Chem on board, the consumer trusts our brand. 8
Support as far as you can see With 5 practices up and running and a sustained programme of expansion, our business model is financially proven and highly successful. What drives this success is the fact that key members of our Brand Support Team are experts in their respective fields, and are totally in tune with our philosphy and business style. These fields include IT, operations management, HR, staff training, optometric management and financial counselling. We want you to succeed too, so we will go the extra mile to help you get started. As a Brand Partner, you will get training and support covering every aspect of the process, from creating a business plan to launching your Vision Works practice. Vision Works People in the picture Rene Vrey Professional Optometry, Director National Operations Support Team Shiela Nair Group Training & Operations Manager Dennis Levin Head Office Administrator Dis-Chem Vision (Pty) Ltd George Levin MD, Vision Works Pty Ltd Ivan Saltzman MD, Dis-Chem Pharmacy Group Group Bankers Nedbank SA Pre-going LIVE It s in both our interests that you re up to speed on all the business essentials such as HPCSA and BoHF Practice Registration, tax registration and staff contracts etc, in-depth consultation will be provided in these areas. Post going LIVE The achievements of an organization are the results of the combined efforts of each individual. Vincent Lombardi You ll get practical support in your practice plus regular contact calls and visits from our Support Team to make sure you re on track with your business. Plus, we ll help you with ideas for new initiatives and plans for business growth. 9
Vision Looking ahead Vision Works is going from strength to strength and we are constantly putting marketing initiatives in place to drive the brand, and help your practice flourish in exciting, innovative and above all profitable ways, including: Constantly sourc and increasing the number of unique and exclusive brands in Vision Works Constantly practices sourcing and increasing the number of unique and exclusive brands 1 in Vision Works practices On-line sales and deliveries, of essentials like contact lenses Offering customers affordable ways to make their optometric purchases, with Offering customers affordable ways to make their optometric purchases, 2 payment plans like Edgars Credit with payment plans like MyEyes. Using the Dis-Chem Benefits programme to our advantage, by creating exclusive promotions around this 3 The focus What being a Brand Partner is all about: start-up package / turnkey solution When you re granted a license to trade as Vision Works, you ll walk into a fully equipped business: Shopfittings, optical equipment, telephone systems, office stationery, consumables, IT and PC systems loaded with optical-related software Optical frames, sunglasses and accessories, and display material HR: if you prefer, we ll help you staff up with an experienced team, from front line to managerial Stock holding according to a flexible merchandising format, with designer optical and sunglasses brands from the major wholesalers in SA, like Luxottica, Safilo, SDM, Moscon, Damar and many others plus several ranges of stylish and fashionable generic frames Access to the Vision Works Support Team, who coach you through the start-up of your business, and going forward IT systems for sales and financial reporting (Otimax) Rx lab and lenses: use the lab of your choice, or enjoy preferential rates with both Hoya Hill and Essilor Contact lenses: we have negotiated preferential rates with J&J, CIBA, B&L and Cooper Vision Success is focusing the full power of all you are on what you have a burning desire to achieve. Wilfred A. Peterson Remember you have 100% ownership of your own incorporated company, and you make the decisions about your growth plan, the product you want to stock and local marketing. 10
Looking out, looking in How does your investment work? You ll need to invest in several areas of the business at different stages... 1 The initial investment To trade as Vision Works (in association with Dis-Chem) we ll ask you for a non-refundable license fee of R10 000 payable when we sign the License and Brand Partner Management Agreement. 2 Ongoing monthly costs Monthly License Fee 6% of gross turnover (ex VAT) covers computer IT, operations manuals, policy procedures, store visits, on-going training etc. Monthly Marketing Fee 3% of gross turnover (ex VAT) covers national marketing. 3 Business costs You ll be responsible for your own business costs including: Stock purchases from approved suppliers Rent as charged by the landlord, per the lease agreement with Dis-Chem Pharmacy Staff costs, including salaries, UIF etc Local marketing costs and promotional activities Fixed and variable expenses eg insurance, telephone, stationery, consumables, tea & coffee, etc Quality is remembered long after the price is forgotten. Gucci Family 11
Being part of Vision Works...... Has changed my life, and enabled me to achieve my professional dreams at the highest level, for so many reasons A big advantage is the association with Dis-Chem, which enables me to compete with other national groups, while high visibility in major shopping centres brings the customers through the door. Then, the savings on goods and services are tremendous, and the opportunity to control costs and lower my rental rates has made all the difference. It s little wonder I ve been able to open 5 stores in less than 3 years. Support? Vision Works has the systems and resources to help me manage every facet of my business if I need help, I get it. If I make a phone call, I get answers. I m proud to be a Vision Works Brand Partner it for me! Rene Vrey B. Optom (RAU) We re all working together; that s the secret. Sam Walton 12
George Levin 083 653 9311 Rene Vrey 082 745 9234 Head Office 011 589 2222 Fax 011 589 2424 Email georgel@acenet.co.za The information in this document may change without notice. Any information contained herein is not legally binding. The information cannot be used or duplicated in any form without permission from Vision Works.