MASTER AND POSTGRADUATE PROGRAMMES Master s Degree in Graphic Design www.elisava.net Identity Support GRAPHIC AND COMMUNICATION Naming Signage Motion graphics Editorial Typography Process Online Versatile Campaign
Master s Degree in Graphic Design Start date: September and February. ECTS Credits: 60 Language: Spanish and English groups. Spanish groups: knowledge of English is an advantage in student selection. Qualification: Master s Degree in Graphic Design, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona. Schedule: Monday, Tuesday and Wednesday, from 5 pm to 9.15 pm The qualification of Master s Degree in Graphic Design is obtained by: - Postgraduate Diploma in Graphic Design applied to Communication From September to February. - Postgraduate Diploma in Graphic Design and Publishing Projects From February to July. Course leaders MARC PANERO Graphic Design graduate from the Eina School of Art and Design. Founder and creative director of BaseDesign. Creative manager for the company s studios in Barcelona, Madrid and Santiago de Chile. BaseDesign currently has five studios in Brussels, Barcelona, New York, Madrid and Santiago de Chile. It carries out projects in the cultural, corporate and lifestyle worlds, which notably include: La Casa Encendida, MNCARS, CA2M, EACC, FAD, Venice Biennale, 2004 Universal Forum of Cultures, Expo Zaragoza 2008, Loewe, women secret, etc. BaseDesign s work has been compiled in two books about the company, as well as many other books, and has been on show at several exhibitions. It has won many awards from various organisations, notably including: LAUS (adg-fad), AIGA (USA), CCB (Belgium) and D&AD (England). He has been a member of ADG-FAD s governing board for seven years, for four of which he was vicechairman. Pablo Juncadella He graduated in graphic design in 1999 at Eina, School of Art and Design (Barcelona), and, after a four-year period working at Grafica (Madrid / Barcelona) and afterwards at Pentagram (London), he founded Mucho along with Marc Català in 2003. They initially were in charge of the creative direction at the British newspaper The Observer (London), combining this task with corporative identity, editorial design, and packaging projects in their Barcelonan studio. In 2006 they moved to Barcelona, where they work in projects at a local and international level. Since 2008, they coordinate their planning work with the teaching activity at the school Eina, where they give the final degree project programme of the graphic design branch. He is also co-director of the Master s Degree in Graphic Design given by ELISAVA Barcelona School of Design and Engineering, and has offered several workshops and lectures on different forums. In 2010, he was the co-author of the book No somos hormigas (We are not ants), a positive view of the world through new consume ways. Aimed at Graduate in Design. Graduate in Communications and Advertising. Graduate in Fine Arts. Professional or academic with proven experience. Presentation Both programmes are designed to deliver content through problem-solving dynamics very close to the real-life professional world experience. The Postgraduate Diploma in Graphic Design applied to Communication is the programme that equips the designer with a more holistic and multidisciplinary vision. It is structured around between 9 and 12 practical projects exploring the versatility of the contemporary designer faced with different needs, environments, processes and languages. It also includes three intensive workshops. The Postgraduate Diploma in Graphic Design and Publishing Projects is the specialisation programme tackling one of the most complex disciplines in the profession. The emergence of digital technology has also exponentially multiplied the potential of publishing projects. The programme is designed around three major projects in parallel. Transversely to the projects and in a more intense and short format, workshops are conducted with the aim of increasing awareness of how content affects the publication. The course is rounded out with modules on publishing and even other complementary disciplines (illustration, photography, etc.). Typographic consulting is offered throughout the course to help students with typographic issues during project implementation. Course aims With the aim of enhancing individual students skills, this programme focuses its goals on: Give designers the ability to understand and respond to the multifaceted reality of design. Make designers feel comfortable and prepared to tackle diverse yet complementary projects, which form the profession s current spectrum. Encourage designers to have an attitude that enables them to strategically choose the paths less travelled, which are more innovative and outstanding. Provide an overview of the current outlook from the main players in the profession. Acquire in-depth knowledge of the various kinds of projects in the publishing world for different kinds of content. Know who the main players in the publishing world are: recognise their potential and how they complement one another. Learn the tools and the specific working process of the publishing world. Net http://www.elisava.net/en/studies/master-graphic-design 2 - ELISAVA - Master s Degree in Graphic Design
Postgraduate Diploma in Graphic Design Applied to Communication Postgraduate Diploma in Graphic Design and Publishing Projects Start date: September ECTS Credits: 30 Language: Spanish, some lectures in English. Knowledge of English is an advantage in student selection. Qualification: Postgraduate Diploma in Graphic Design Applied to Communication, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona. Schedule: Monday, Tuesday and Wednesday, from 5 pm to 9.15 pm Start date: February ECTS Credits: 30 Language: Spanish, some lectures in English. Knowledge of English is an advantage in student selection. Qualification: Postgraduate Diploma in Graphic Design and Publishing Projects, degree awarded by Pompeu Fabra University (UPF) and ELISAVA School of Design and Engineering of Barcelona. Schedule: Monday, Tuesday and Wednesday, from 5 pm to 9.15 pm Syllabus As part of the problem-solving dynamics mirroring the professional world, the course is centred around 12 practical projects led by top professionals, which explore the versatility contemporary designers need to tackle the various requirements, environments, processes and languages. 1. First block of projects Naming, identity, graphics systems, corporate typography. Providing sound wide-ranging experience of identity programmes as a conceptual basis to address the majority of the typical problems arising in visual communication. 2. Second block of projects Publishing, packaging, signage, data display. Planning and designing information as a mechanism to anticipate and satisfy users various needs. Development of effective, understandable and easy-to-use mediums of communication. 3. Third block of projects Advertising graphics, motion graphics, website, interaction. Understanding new digital media as additional and necessary tools when tackling increasingly global and hybrid communication projects in which new parameters such as time, movement, sound, interactivity, immediateness, new media, portability, etc., are added to the parameters of conceptualisation and development involved in graphics projects. 4. Typography consultancy Throughout the course, well-known typography professionals answer questions about the subject which have arisen whilst producing the projects. 5. Conferences and case studies Conferences and/or case studies are scheduled throughout the course with prestigious national and international speakers who provide new views, reflections and references which further knowledge of the exercise of the profession based on their own experiences. 6. Transversal studies: design management There are single-subject sessions throughout the course to impart knowledge on design management, system optimisation and work resources. 7. Transversal studies: constellation of collaborators There are single-subject sessions throughout the course to learn about the professionals who work alongside designers: strategists, programmers, exhibition organisers and architects, etc. Syllabus The structure of the Postgraduate Diploma in Graphic Design and Publishing Projects is based on three practical projects which are worked on exhaustively throughout the course. 1. Publishing design and project - Content service We will study the characteristics of publishing projects based on parameters we will have to establish as bases for the periodic publication of information and/or pre-established contents (magazines, press, etc.). Detecting the complexity involved in limiting structure, typography, editing, rhythm, etc., in which the versatility of the decisions taken will dictate whether the browsing, reading and understanding of the information published will come naturally to the recipient. 2. The content-based design of the publishing project It takes the nature of the content as a starting point, and is constructed specifically for this content. Monographs, thematic books, catalogues and even collections, in which designers must perform an immersion exercise and extract conclusions which then have to be reflected in the project. The decisionmaking involved in any publishing project becomes more complex when the medium, format, finishes, etc., become an added communication element. 3. The digital publishing project New formats, new media, new requirements in a world where access to information and contents is immediate. Devising new media, in which recipients sift the information and decide which type they want and when they want it. Designers must anticipate new forms of publishing products adapted to new digital media in which the complexity not only lies in the correct choice of typography, colour, image, structure, etc., but also in anticipating the limits or non-limits of extending, consulting and researching the contents, aiming for innovative and intuitive usability which seduces users. 4. Workshops with case studies and project workshops There will be four workshops running in parallel to the projects with a more concise format. Becoming aware of how content determines publication. Ranging from the trend magazine in the self-produced fanzine and including the importance of image and desktop publishing in the publishing sector. Real cases will be used to produce immediate and surprising proposals in the workshops. 5. Typography consultancy Throughout the course, well-known typography professionals answer questions about the subject which have arisen whilst producing the projects. 3
6. Conferences and case studies Conferences and/or case studies are scheduled throughout the course with prestigious national and international speakers who provide new views, reflections and references which further knowledge of the exercise of the graphic designer profession in the publishing sector based on their own experiences. 7. Publishing production We will study the production side of projects at the same time as their development. Formats, paper, printing type, bindings, finishes, handling, etc. Monitoring of the entire production process, studying all the professions involved, with theoretical classes and visits. Lecturers Projects (2010-2011 edition) JOAN CARLES CASASÍN (baselab.net) ANTONIO COVELO (covelo.co) ALBERT FOLCH (folchstudio.com) OSCAR GERMADE (grafica-design.com) XAVIER GRAU (nom-nam.com) JOSE HERNANDEZ (aerstudio.com) JEAN MARC JOSEPH (basemotion.net) PABLO JUNCADELLA I TILLMAN SOLÉ (mucho.ws) GONZALO MILÀ (fusina6.com) ROSETA MUS (rosetayoihana.com) SERGI OPISSO (lamosca.com) MARC PANERO (basedesign.com) JOSE MANUEL PAADIN (lamosca.com) MARIUS ZORRILLA (scpf.com) Publishing production DOLORS SORIANO (actar.es) Typography consultancy Guest lecturers / speakers DANI ARMENGOL i ROGER PUJOL (multitouch-barcelona.com) IRMA BOOM (irmaboom.nl) TONY BROOK (spin.co.uk) ANTHONY BURRILL (anthonyburrill.com) FERNANDO CARBALLO (publico.es) MARTA CERDÀ (martacerda.com) EDUARDO DEL FRAILE (eduardodelfraile.com) MARTÍ FARRÉ (bildi.net) VERÓNICA FUERTE (heystudio.es) SANTI FUSTER (benditagloria.com) GILLES GAVILLET I DAVIS RUST (gavillet-rust.com) ALEX GIFREU (bisdixit.com) WLADIMIR MARNICH (marnich.com) PABLO MARTÍN (grafica-design.com) BORJA MARTÍNEZ (losiento.net) LUIS MENDO (goodinc.nl) XAVIER ROCA (rundesign.net) TONI SEGARRA (scpf.com) CLARET SERRAHIMA (cla-se.com) ANDY STEVENS (graphicthoughtfacility.com) ALEX TROCHUT (alextrochut.com) MATT WILLEY I ZOË BATHER (studio8design.co.uk) Transversal studies (2010-11 edition) BIEL CAPLLONCH MARC ESCURSELL ANDRÉS HISPANO ENRIC JARDÍ EDUARDO MANSO MARTA MARÍN JOSÉ LUIS MERINO LAURA MESSEGUER ORIOL MIRÓ JOAN MOREY OLGA PÉREZ ANTON PINYOL RAMON PRAT ENRIC JARDÍ (enricjardi.com) IÑIGO JEREZ (extraestudio.com) EDUARDO MANSO (emtype.net) LAURA MESSEGUER (laurameseguer.com) Workshops ALBERT FOLCH + Metal SERGE ROMPZA + Node OMAR SOSA + Apartamento ANTONIO SOTO 4 - ELISAVA - Master s Degree in Graphic Design
Graphic and Communication Master s Degree Design and Communication Branding Graphic Design Packaging Design Advertising Design and Communication Design and Art Direction Design and Internet Web Project Direction Photography and Design Media Interactive Design Postgraduate Diploma Comic and Illustration Brands, Core of Communications Innovating through Brands Graphic Design Applied to Communication Graphic Design and Publishing Projects Packaging Design and Strategy Graphic and Structural Packaging Design Design and Communication Strategies Advertising Design and Creativity Art Direction Web Project Management and Design Design of Network Applications and Services Course in Apps Design Bold category members of Elisava Alumni Association enjoy a 15% reduction. The teaching staff is likely to change according to reasons beyond the course programme. ELISAVA reserves the right to make changes in programming as well as the right to suspend the course two weeks before it starts if not reached the minimum number of participants, without further obligation of the amounts paid by each participant. Master s and Postgraduate Degree programmes schedules can be expanded according to the selected course activities (weekends included). 5