fashion pre-masters programme

Transcription

1 fashion pre-masters programme

2 fashion pre-masters programme Award Programme: Mode of delivery: 2. Entry Route: Progression to: Fashion Pre-Masters Full time Fashion Pre-Masters Master in Milano 3. Educational Aims of the Programme To deliver the knowledge, cognitive and practical skills to enable students to progress to Istituto Marangoni postgraduate programmes. To introduce students to the demands of Postgraduate study for self-reliant, critical and reflective students, whilst providing an education of intrinsic worth to the learner. To prepare students for the demands of a taught Masters course by building on the knowledge gained and academic skills acquired in earlier studies in their home countries. To further develop the students English language, number, word-processing, research and other study skills appropriate to study at Masters level.. To develop the students intellectual appreciation of issues relevant to their chosen pathway and related subjects at Masters level and to assist the students in acquiring the skills in the collection, analysis, interpretation and understanding of appropriate data and information in preparation for a Masters course. 4. Programme Outcomes Course Learning Outcomes: Students will be able to demonstrate: the ability to carry out systematic and in-depth independent research using academic conventions and evaluate findings at an advanced level; the ability to identify and integrate data / information / literature relevant and appropriate to the subject specialist area; the analysis of research and application of knowledge to form and structure collaborative projects; critical awareness and practical understanding of a comprehensive range of concepts, tools, methods and production processes relevant the subject specialist area; the ability to evaluate existing research and conventions, and apply own creative and research abilities in the context of a self-managed piece of work using professional and academic standards. 5. Programme Transferable skills During the course all students will be expected to enhance their academic and personal transferable skills. In following this programme, students will have had the opportunity to develop such skills, in particular relating to communication, management and leadership, organisation, research and planning, critical reflection and self-presentation skills. Through the units and practical workshops students will be encouraged to take the initiative and personal responsibility. Organizational skills will be developed including developing creative enquiries, meeting deadlines, planning, team working, problem solving and career management. Undertaking and managing independent and self-directed work through the management of projects. Analysing and thinking critically through the relation of theory and practice. Formulating, both in practice and writing, complex arguments with an awareness of global contexts. Extensive understanding of methods, resources and skills necessary to develop knowledge. Planning and producing research which is based on critical reflection. Students will expected to: work in collaboration with others, both with tutors and in groups with other students organise own independent learning through self-management use different types of resources in libraries or through the Internet plan, research and complete a relevant project use word processing and other computing skills in the presentation of work use initiative, think creatively and exercise critical judgment in assessing the work and ideas of others use numerical skills, particularly in the interpretation of mathematical and statistical data and in the illustration of relevant ideas and data in graphical form revise effectively and prepare thoroughly for class tests and terminal module examinations.

3 fashion pre-masters programme Learning, Teaching & Assessment The Pre-Masters Programme is delivered through five core units of study. A range of learning opportunities are provided for students, these are supported and developed through: placement tests, examination, subject specialist workshops, project work, interdisciplinary group work and collaboration, briefing meetings, seminars, lectures, student presentations, peer critiques, demonstrations, self-directed research and field studies, peer feedback, self-evaluation, individual and group tutorials. Assessment methods in each unit vary in accordance with the intended outcomes for each unit and learning outcomes are assessed through combinations of examinations, assignments, presentations and oral timed teacher assessments. Summative assessment will be through external examination. As part of student s preparation for progression to Istituto Marangoni Master, the focus of study will need to be located within one of the subject specialist areas: SS1 SS2 Principles of Fashion Design or Principles of Brand Management Subject Specialist Workshops Principles of Fashion Design Principles of Fashion Design is intended to provide students with a comprehensive introduction to couture, design, pattern cutting, tailoring and draping methods. Fashion will be located within contemporary, cultural and historical framework and explored within global contexts. Key Words: Trend forecasting, Research and Design Methodologies, Pattern Cutting. SS1 Learning Outcomes: Interpret culture, techniques and technology in order to identify future fashion trends. Apply a range of techniques and media to present research and a planned range of designs. Apply technical and pattern cutting skills, print and embellishment skills. Principles of Brand Management Principles of Brand Management is intended to provide students with a comprehensive introduction to fashion economics, enterprise, and entrepreneurial working. Key Words: Branding, Brand Strategies, Economics, Finance, Buying, Promotions. Learning Outcomes: Appraise different theoretical frameworks underpinning the complex nature of brands and the practice of brand management. Critically analyse the process of developing a brand identity - creation, implementation and management. Compare and contrast the management and performance of luxury brands. Students will examine the political, economic, sociological, technological, legal and environmental conditions which dictate international brands entering new markets. These complexities of global marketing will be investigated each week: Formative assessment Formative assessment incorporates tutor observation and feedback, use of Common European Framework for Reference (CEFR) Can-Do statements to guide self-directed learning and reflection, and an ongoing learning journal. Summative Assessment PMP Assessment Methods Summative Assessment of achievement is demonstrated through: Formal examination Formative Assessment of achievement is demonstrated through: Essays/ written assignments / reports / case studies / project plan / marketing plan. Self - evaluation. Critical reflection. Oral and visual presentations / collaborations. Workshop portfolio. PMP Formative Assessment Teaching takes place through weekly tutorials, seminars, lectures workshops and presentations. Deviations from the schedule may be

4 fashion pre-masters programme 04 made to accommodate visiting lecturers or organised field/study visits. Students receive academic feedback throughout the year via academic tutorials and peer critiques. Formative assessment of written assignments and workshop portfolios is given each term. Students are also given exam preparation which is formatively assessed. Indicative grades are provided to students based on the marking interpretation below. This is for student guidance only and does not count towards the final award. PMP Summative Assessment Final or summative assessment is through three-hour written external examination, (usually the first week in June and December). Students who start in September /October take the exam in June; Candidates who meet the requirements for the qualification will be awarded a pass. The qualification itself is not graded on certification. For each unit candidates will be marked out of 100 and will be graded as follows: PMP Mark Interpretation A* 75%+ Higher Distinction. A 65% - 74% Distinction. B 50% - 64% Merit. C 40% - 49% Pass. Failing categories: Work below threshold standard D 30% - 39% Marginal Fail. E 15% - 29% Fail. F 0% - 14% Unclassified. Induction & Introduction to Study Indicative Content: The programme starts with a comprehensive introduction to the requirements of postgraduate study and the course aims. Inductions to library and ICT skills. Taught sessions on research skills, essay writing skills and presentation skills. Lectures, tutorial discussions and seminars regarding areas of research, structuring of ideas and critical writing. Lecture presentation on progression opportunities within Istituto Marangoni. Term 1 The first stage of the course introduces students to academic writing, critical reflection and an understanding of the contexts that fashion operations within. Two units are covered Unit 01 International Marketing in Fashion and Unit 02 Contemporary Issues in Marketing in Fashion. Stage 1: Term 1 Unit Title Unit Description Unit 01 International Marketing in Fashion The unit content introduces students to the international context of fashion. In particular examining the political, economic, sociological, technological, legal and environmental conditions which dictate international brands entering new markets. Students will investigate the complexities of global marketing and how these manifest themselves and are applicable to all types of fashion organisations. During unit 01 this will be conducted through analysis of events and activities such as; fashion shows, visual merchandising, sponsorship; the use of apps and blogging as promotion tools and methodologies for collecting customer data and how this is used in marketing. During this unit students will need to recognise and demonstrate the value of quantative research when recording, preparing and devising individual responses and solutions. Students will develop reading, speaking and writing skills in academic English, critical thinking, and independent study skills. Unit 02 Contemporary Issues in Marketing in Fashion This unit examines socially orientated approaches to marketing and consumption. These are explored through enquiry into the impact of the internet and technological developments in engaging an audience. Future applications for marketing such as augmented experiences, branded narratives for e-retailing, the fragmentation of social media - through to experiential luxury, will be interrogated. The unit content covers customer satisfaction and the influence of the customer in relation to ethical and environmental concerns. Issues that impact on the consumption of global fashion brands and development of a sustainable fashion practice. The marketing of green products is examined through the 4/7/8p s and investigation of the CMT environment of fast fashion and the global marketing of luxury brands. During this unit students will need to recognise and demonstrate the value of qualitative research when recording, preparing and devising individual responses and solutions. Students will develop reading, speaking and writing skills in academic English, critical thinking, and independent study skills.

5 fashion pre-masters programme 05 Term 2 The second stage of the course builds on the academic writing skills and encourages students to become independent learners through strategic planning and reflection on Term 1. Two units are covered Unit 03 Integrated Marketing Communications in Fashion and Unit 04 Strategic Marketing Management. Stage 2: Term 2 Unit Title Unit Description Unit 03 Integrated Marketing Communications in Fashion The unit content introduces students to communication and promotion methodologies within the context of fashion. The unit begins with an introduction to the fundamentals of targeted advertising through marketing frameworks for example; customer profiling, market segmentation, ACORN indexing. Students will examine concepts of integrated marketing communications to introduce and establish new products. The relationship between action and consequence will be interrogated. Additionally the value of field marketing and sales promotions as tools to engage the consumer and enhance brand heritage will be investigated. Students will be required to undertake and evaluate the efficiency and success of indirect and indirect online and offline brand campaigns. During this unit students will need to recognise and demonstrate the value of writing for fashion as a communication tool. Students will develop reading, speaking and writing skills in academic English, critical thinking, and independent study skills. Unit 04 Strategic Marketing Management The unit initially explores the macro and micro environments in which fashion operates. SMEs that drive innovation and are focused on domestic or regional markets will be reviewed alongside established, large scale global luxury brands. The value prepositions and approaches to planning and strategic direction for brand promotion and measuring performance will be investigated. There is an introduction to the fundamentals of sales revenue and profit. Students will have the opportunity to undertake a SWOT and BCG analysis of a given brand. Findings will then be used to inform value prepositions and strategic marketing planning using product market matrices, e.g. Ansoff Matrix. During this unit students will need to recognise and demonstrate the value of strategic planning when recording, preparing and devising individual responses and solutions. Students will develop reading, speaking and writing skills in academic English, critical thinking, and independent study skills. Term 3 The final stage Term three begins with a review of Units and an opportunity to undertake a mock examination as preparation for the final examinations at the end of the programme. One unit is covered Unit 05 Project Management. The term concludes with additional exam revision. Stage 3: Term 3 Unit Title Unit Description Unit 05 Project Management Term three begins with a review of Units and an opportunity to undertake a mock examination as preparation for the final examinations at the end of the programme. This unit introduces students to planning and management for their own subject specialist projects. Students will be introduced to techniques for establishing objectives, scheduling and project management, e.g. Gantt Charts, SMART targeting, software for project management, optimising teams and personnel are discrete aspects that are covered. Production of a 1500-word detailed Project Plan for a given scenario or workshop activity - that includes feasibility study, objectives, risk analysis, a work breakdown structure, costing, organisational and personnel structures, evidence of adapting to changing parameters, reflection and review procedures of a project plan. Students will develop reading, speaking and writing skills in academic language, critical thinking, and independent study skills. Production of a 2000-word subject specialist Project Proposal that includes an abstract, key words, literature review, introduction, purpose of study, methodology, a results survey, survey responses, conclusion, implications and includes citations and references concludes the term. Subject Specialist Areas As part of student s preparation for progression to Istituto Marangoni Master course, the focus of study will need to be located within one of the subject specialist areas:

6 fashion pre-masters programme 06 Subject Specialist Technical Workshops Technical workshops in Term 1 will be provided in Drawing, Design and Draping or organisational structures, Trend Forecasting, Range Planning through to Product Development. The workshop projects will synthesise academic content and practical experience. Students will apply research methods and techniques they have learned within their respective disciplines and to their own investigation and practice. As reflective practitioners students will learn how to use and adapt research and ideas to be relevant to their own area of enquiry. Principles of Fashion Design (for students considering progression to Master in Fashion Design area) Students will develop a practical portfolio of flat patterns and toiles, developed from their Term 1 draping explorations. The practical portfolio will comprise: Drawing forms the designer s fundamental means of communication. Drawing instruction includes understanding of and sympathy with the human body, application of line, tone, texture and colour. Fashion design illustration and presentation of related materials e.g. mood, information, diagrams, fabric will be explored. Draping is a key skill for a fashion designer. Students will be introduced to the fundamentals of draping, draping styles and fitting techniques. They will study the characteristics of fabrics for draping and the development of silhouette and style; interpret a range of draping styles examining historical approaches to balance, proportion as well as current market trends. Pattern cutting allows students to assess shapes drawn on paper and translate these into a three dimensional form. The procedures for translating from flat pattern to cutting to modelling on a block are explored. Students will be introduced to the fundamentals of garment construction; the materials, processes and technical skills. Students will make a range of pattern pieces and synthesis into finished garments. They will also be introduced to the fundamentals of cutting, fitting and tailoring. There will be continuing development of pattern cutting, technical skills, garment construction and finishing skills appropriate to womenswear design. SS2 Principles of Brand Management (for students considering progression to fashion business area) There is an emphasis throughout on both practical and creative transferable skills in key areas of fashion buying brand management and fashion promotion. There is an introduction to the fundamentals of international retailing, global sourcing and multi-channel fashion business formats; examining range planning, trend forecasting, and product development, garment sourcing and trading. Buying management and planning, together with issues of ethics, risk and sustainability in relation to supply chain management will be explored. Study will examine the macro and microenvironments of fashion marketing. The principles of regional, national and global lifestyle trends will be examined. Students will apply research methodologies to evaluate future consumer needs, gather consumer insights, and explore narratives that inform brand developments and emerging markets. There will be opportunity for students to work collaboratively through examination of event management, including visual merchandising, production of press releases, customer communication and promotional materials. Students will be introduced to computer skills for fashion, including production of spread sheets and databases. Also, there is opportunity for them to examine digital and emerging technologies in Brand Management and Fashion Promotion. Students will be expected to develop scheduling, project management and personal researches within their elected pathways. Skills for self-directed learning are embedded within the Pre-Masters Programme. This includes the following: Weekly reading requirements. Work to be produced independently on a regular basis demonstrating an understanding of subject content. An understanding of rules and regulations relating to plagiarism. Support with development of effective organisational skills. Structured support for handing in work on time, following required formats. Introduction to research methods and use of IM and IM ISC resources.

7 7. Support for students and their learning Learning support is provided by a wide array of services, including: Istituto Marangoni level: IM Library. IT Services and the Student Access to Independent Learning. Computer-based teaching and learning facilities. Dedicated Istituto Marangoni address. fashion pre-masters programme 07