How To Build An Email List For Your Business By Chris Guthrie
Why? You control the traffic source
Why? I ve had this happen before in other businesses
Why? Other free traffic sources don t always last
Why? You have a chance at much higher engagement with email
Goals For Your Email List Main value in an email list for Amazon focused email business 1. Help you launch products 2. Engage with your audience 3. Supplement earnings (difficult to fully replace)
How To Build An Email List Topics We ll Cover To Start Getting Emails 1. List building basics 2. List building using your website 3. List building using other sources 4. How to use your email list
List Building Basics You need to offer something to sign up 1. Lead magnet 2. Future free product offers 3. Future discount product offers
List Building Basics Companies you can use to build your list Aweber (7 years) GetResponse (2 years) MailChimp (good free plan)
List Building Using Your Website Best places to implement opt in forms 1. Pop ups 2. Top of the site 3. Feature boxes 4. In content 5. End of content 6. Sidebar
List Building Using Your Website 1. Pop Ups Who likes these?
List Building Using Your Website 1. Pop Ups Exit intent based Scroll based Time based
List Building Using Your Website 2. Top Of The Site Bar that sits above all content Animated call to actions
List Building Using Your Website 3. Feature Boxes
List Building Using Your Website 4. In content
List Building Using Your Website 5. End of content
List Building Using Your Website 6. Sidebar
List Building Using Your Website If I had to pick favorites 1. Pop ups any page 2. Top of the site any page 3. Feature boxes blog pages 4. In content blog pages 5. End of content any page 6. Sidebar any page
List Building Using Your Website How do you make these opt in forms? Aweber, GetResponse, MailChimp Everyone has free form builders But there are better converting options
List Building Using Your Website Companies To Use LeadPages.com (pay) Landing Pages
List Building Using Your Website Companies To Use LeadPages.com (pay) Landing Pages Pop ups
List Building Using Your Website Companies To Use HelloBar.com (free but pay for branding removal and other features)
List Building Using Your Website Companies To Use SumoMe.com (free but pay to remove branding) Scrollbox Giveaways
List Building Using Your Website Companies To Use Rafflecopter.com (free + paid) I ll come back to this one
Chris I have no traffic to my website what is the use in putting opt in forms there? Great question of course
Sorry that s all the time I have Sorry that s all the time I have
There are ways to leverage other traffic sources to build your list much faster Putting opt in forms on your website is more of a set and forget it approach
Let s focus on three areas 1. Other Websites 2. Facebook 3. YouTube
How do you identify other websites that you can use to help build your email list?
Search for websites related to your niche e.g. BBQ grill brush BBQ blog
Another good source is AllTop.com
After looking at a few BBQ websites I found a reference to this network of BBQ websites called The Smoke Ring
Going there I found 1,200 other BBQ website partnership possibilities
Finding (too many) websites you can contact in your niche should be very easy
Next step: Determine if the website would actually do a review / promotion of your product Search review or contest or giveaway
Better yet - Do they use Rafflecopter? Search Rafflecopter
How Rafflecopter works Visitors get entries into a contest by liking, following on twitter, joining an email list, sharing etc The more they do the more entries they get
Win win proposal You get the email subscribers but they get all of the social media engagement Or if you want social media engagement for your brand suggest the alternate You put up the prizes If the site is bigger they will likely want payment
Track your contacting efforts via Google Sheets and (ideally) have your VA do the initial research and potentially the emails Just hired another VA earlier this year $500 per month Here s how to organize it
Let me share some email scripts for contacting websites but first a warning Don t make your email sound like a script Write the email like only one person would read it
Hello Tim, We have a really high quality BBQ grill brush that we released on Amazon. I d love to send you a free unit and offer 10 units for giveaway on your website? Would you be interested? I see you ve done some reviews and promos in the past so I d love to know the process. Thanks Chris
Hello Tim, Could we give away 10 of our premium BBQ grill brushes on your website? I see you re already using Rafflecopter on your blog via some past promotions you ve done. Could we use the same platform? I have a few ideas to make this work well for your audience. Let me know what you think, Thanks Chris
Don t be surprised if most people say no
The bigger the website the more frequently they are contacted for promos
Chris, how do you know how big a website is? Use SEObook.com or SEOQuake.com toolbar 4,000 unique visitors p/m according to Compete.com (note: this data is generally much lower) Another data source: Quantcast.com
The bigger the website the more likely they are to want something more than just free product $100 + FB boost money
Using Facebook to build an email list Frankly I m not as big of a fan of Facebook
Two primary methods 1. Facebook Fanpage 2. Facebook Group
1. Facebook Fanpage (Need to pay for reach) Your own Facebook brand page How to get Facebook likes? Traffic from your website Paid ads Like BBQ? Like Us I m not a Facebook paid ads expert
2. Facebook Groups
2. Facebook Groups (better reach) Read the rules of the group Contact the FB group admins Offer free product to start and then suggest a nominal payment to promote
Using YouTube to build an email list 1. Create a YouTube channel 2. Enable the extra channel features 3. Record videos for your products
Creating a YouTube channel is simple
How to enable powerful features that can help your videos External annotation Custom thumbnails
How to enable powerful features that can help your videos Associated website
Featured content Display your best video
Extra channel features that matter 1. External annotation 2. Custom thumbnails Use for better CTR
Extra channel features that matter 3. Associated website Allows you to send traffic to your website (e.g. a VIP reviewers squeeze page)
Extra video features that matter 4. Cards Also allow you to send traffic to your website
Easiest videos you can create right now 1. How to style video Show how to use the product 2. Unboxing video Show what the packaging looks like and open and describe the product 3. VIP review club video Tell your fans that they can get new products from you for free in exchange for a review
How To Use Your Email List Ok what do with your email list now that you have it? Send them emails!
How To Use Your Email List Biggest mistake people new list builders make I have an email list of 2,032 subscribers but I ve never sent them an email Why? 1. Don t know what to say 2. Afraid they ll unsubscribe The reason is almost always too many emails (in general) or not interested anymore so don t let that stop you
How To Use Your Email List Mail or suffer from Lead decay People will naturally lose interest so don t be afraid to email
How To Use Your Email List What to email - follow up sequence (auto) Email 1: Send freebie (e.g. lead magnet) Email 2: Free product promo code (reviews) Email 3: XX% off one of your other products You can also mix in content focused emails as well if you ve got a company blog Watch open rates over time
How To Use Your Email List
How To Use Your Email List What to email broadcasts (one off) New product launch request for reviews Buy this at a discount or Get this free
How To Use Your Email List What to email contest (auto) Put up a prize via Rafflecopter, KingSumo Giveaway, Contest Blitz or other contest platform Use your website or other websites to run these promos ~2 weeks works well Then do a follow up with generous coupon code to everyone that didn t win
How To Use Your Email List Free WordPress Contest Plugin
Questions? Questions? Free WP download: contestblitz.com/arizona