3 Disclaimer All Rights Reserved. No part of this publication may be reproduced or transmitted in any form, by any means (graphic, electronic or mechanical), without prior written permission by the publisher. The contents of this publication reflect on the author s views. While every effort is made to ensure that the information presented in this publication is helpful and of high quality, no representation or warranties of any kind are made with regards to the completeness or accuracy of this publication. The author is not engaged in rendering any professional legal service. The services of a professional person are recommended if legal advice or assistance is required. The publisher and author disclaim any personal loss or liability caused, directly or indirectly, by the utilization of any information presented herein. All product names and/or logos used throughout this publication are copyrights and trademarks of their respective owners. Please make sure to fully read the Terms Of Service with any other services you use on your blogs to make sure they fully conform to them.
4 Premium Gets You Access to ALL Videos Access to all exclusive content we release Unlimited /skype support Free EBook with step by step instructions and pictures Graphics Pack with images for your site How To Guide: How to make $500- $1500 doing making build someone s site Contract Template Script on How to Land a customer How to use Search Engine Optimization to your advantage and more! CLICK HERE TO ACCESS IT
7 The world is full of brilliant people who have awesome ideas to share, but unfortunately some of their ideas are never shared for various reasons. A website is the most efficient way for a person to share their ideas, but they are unable to develop a website due to lack of computer skills or lack of funds to pay a web designer to create one for them. Thankfully, there are resources like the 12 HR WordPress. I have personally created numerous websites for clients using the WordPress platform. I started out just like you; I had very little experience with web design. After many unsuccessful attempts using complex coding and $500 programs that just sat on my hard drive, I discovered WordPress. I was ecstatic, but creating a website using WordPress wasn't as easy as everyone made it seem. I decided to teach myself how to use the WordPress platform over the course of a week. Once I became pretty good at it, I started doing websites for my friends, and eventually clients. I currently charge $500- $1500 USD per site. Now it only takes me a weekend to create a website with the WordPress platform. We would like to share our knowledge with you, so that you too can start making websites for yourself and potential clients. The 12 hour WordPress course will show you how to make a WordPress website from start to finish, from domain registration to your first blog post. Goodbye with the excuses to why you can't start that blog, or sell that product you always wanted to. By the end of this course you will have a fully functional website and will no longer be considered a novice.
9 User Friendly WordPress is one of the most popular content management, and blog publishing, applications available on the web today. It was first released in 2003 by developer Matt Mullenweg. WordPress has developed into a fullfeatured, fully customizable website creation tool used by millions of individuals, businesses, and organizations around the world. The interface is user friendly so that even the most technologically challenged people can create a website. It is also popular because of its template system, customizable functionality, and search engine friendly structure. Click here for a list of popular WordPress sites. Since WordPress is open sourced in nature, the code can be changed to create anything a coder can think up. Plugins, themes, and widgets are designed by developers and shared with the WordPress community. There are thousands of theme templates you can use with WordPress. If you do not like the free templates you can pay for a fully functional premium themes. Based on previously mentioned reasons, among others, WordPress is the platform to use if you are currently a novice at creating websites. Let s get you started!
11 I use GoDaddy.com for domain registration because they have a great dashboard, and the BEST customer service. If you have an issue, they assist you in a polite and friendly manner. Also, if necessary, they will call you back. You can also use online coupons to get 10-30% off your GoDaddy domain purchase. Follow the steps below to purchase your domain. 1. Go to and click domain. 2. Search for the domain you want and see if it is available. 3. Secure the domain. 4. Before you check out, search for an online GoDaddy.com domain registration coupon code. 5. Enter your code on the checkout page on GoDaddy.com. 6. Check out! You now have your domain name!
13 Now you have to buy hosting space to house your WordPress blog/site. While you are still logged into GoDaddy click on Hosting & Servers. Purchase the WordPress Hosting plan. (I say choose economy. You can always add more time if it is needed.)
15 You just secured your spot on the web. Now you have to install the WordPress application. Follow the steps below to install WordPress. 1. Click My Account 2. Click Web Hosting, then launch.
16 3. Select the domain you registered earlier. Fill out all information and hit Finish 4. Time to take a break! GoDaddy is now setting up your files, database, and everything else you need. This process usually takes 30 minutes to an hour.
17 5. You will get the following . Click on the url to your site. 6. Now we install WordPress. Fill out the information and set up a user name and password. Hit Install.
18 7. You have installed WordPress! 8. Go to yourdomain.com/wp-login.php. Use the information from step 5 to log in to WordPress.
20 There are a couple of things I recommend that you do in the beginning to make work easier in the future. 1. Delete all the sample pages and blog posts. 1st 2nd 2. Go to the settings panel and click on Permalinks. These are the way your links will appear. Do not leave them as the default because this is not search engine friendly. Change it to custom structure or post and date so that the url will be Days if you created a post entitled Happy Days. Save Changes. 1st 2nd
21 3. Go to the Settings panel and click on General. Set up your site title (name), Tag-line (slogan) and address. 4. Set up your date and time format. This is needed for scheduling and back dating posts. 5. Click Save.
23 Theme sets the tone for your website. Once you have a good one, it s hard to walk away from it. Your readers will grow fond of your theme, and so will you. There are a couple of things you should know. Each theme you find will be unique. They will have certain features and a unique style. The themes can be edited. Advanced edits can be done if you learn coding (most people don't, so pick one that you like!). Use plugins to add functionality to your site. Some of the resources for WordPress themes are: 1. Themeforrest.net- I have used this for every site I have made. Themes usually cost $15-$35. Once you purchase it you get access to the developer s thread where they answer any questions you have. Theme updates are free once you purchase the theme. 2. Woo Themes - Great premium themes with great customer support. You can get a subscriptions or pay per download. Prices range from $15-$ WordPress Themes- Free themes from the WordPress library. Go to AppearanceThemes Install Themes.
24 There are two ways to install downloaded WordPress themes. 1. Through Your FTP client a) Log in to your FTP Client. Use the user and password from step3 of the Install WordPress/Setting up FTP section Your URL Port 21 b) Open the WP- Content folder then the themes folder.
25 c) Drag & Drop the theme file folder (If your theme is called Complexity the file folder is called Complexity ) into the Themes Folder d) Now go back to the themes dashboard and click Activate to activate your theme in the Themes section CLICK
26 2) Through Your Dashboard a. Appearance Themes Install Themes 1st 2nd b. Click Upload then Choose File 1st 2nd
27 c. Uploading this way requires you to upload all the theme files together, so when you buy a theme there is usually an accompanying.zip folder. Locate that.zip folder and upload it. This is the.zip you want d. Activate the theme. You have installed your THEME!!!
29 You need pages to display your content. Your About Me pages, Home Page, blog page and so on are pages To set up a page, do the following: 1. Click on Pages then Add New. 1st 2nd 2. Name your page. Publish it. 1st 2nd
30 WordPress uses a cool menu configuration system. You can create different menus utilizing pages or categories. You can have an About Me page tab, Blog page tab, and a tab for a category from your blog posts. 1. Click Appearance Menus 1st 2nd 2. Type in the name of the menu you want to create and then click Create Menu. 1st 2nd
31 3. Add pages and/or categories to the menu and click Add to Menu. Save it. Save it Select your pages Add to Menu 4. Visit your site and look at the menu you added. Your Menu tabs
33 Widgets are tools or content that you can add and remove in the side bars of your theme. If your theme is widget enabled (usually you can tell in documentation), you can customize what goes into your side bars. To add your widget, you can drag and drop it into the side bar. A lot of widgets are compatible to many themes. You can edit your widgets by clicking on Appearance in the side menu. The Widgets screen pops up. A plugin allows easy modification, customization and enhancement to a WordPress site. You can add a lot of functionality with plugins. Generally, a plugin is a program, or a set of one or more functions written in the PHP scripting language, which can be seamlessly integrated within your blog. There are literally thousands of plugins to do anything you can imagine.
34 You can install plugins through the FTP client the same way you would a theme. Follow the steps below. 1. Open up the FTP client Filezilla 2. Open the WP-Contents folder 3. Open Plugins folder 4. Drag and drop the download plugin file folder into the Plugins folder.
35 You can also install plugins through the dashboard from the WordPress Plugin library. Follow the steps below. 1. Choose plugins from the side menu. 1st 2nd it 2. Search for the related plugin
36 3. Click Install Now. 4. Click Ok.
37 5. Click Activate Plugin. 6. Your plugin is now installed. Your plugin's settings are usually accessible by going to Appearance and then to the plugin option menu or they are located on the main side bar.
38 The following are some of the plugins that I use. 1. DiggDigg- All-in-one social buttons before and after your posts. Share them on Twitter, Facebook, Reddit, StumbleUpon 2. All in one Favicon- All-in-one Favicon management. Easily add a Favicon to your site and the WordPress admin pages 3. GetSocial- GetSocial adds an intelligent, lightweight, quick to setup floating social media sharing box on your blog posts. 4. MailChimp List Subscribe Form- Newsletter is a cool plugin to create your own subscriber list, to send newsletters, to build your blog following. Links with MailChimp.com 5. Pricing Table- helps you generate Pricing Tables Easily and embed them into your pages/post 6. Relate Posts- This WordPress plugin provides tagcloud that shows the related posts of a post, and can replace a keyword within a post to a list of related posts. 7. Visual Form Builder- Dynamically build forms using a simple interface. Also allows you to let your reader upload content. 8. Wordpress SEO- Adds search engine optimization to your site. A power tool to help you show up in the Google page ranks. Help you get exposure. 9. Web Ninja Google Analytics- Enable Google Analytics on all of your pages instantly and add Google Analytics Stats to your Admin Dashboard and Posts. Can track external links, mailto links, and download links on your site. 10. Popover Plugin- This plugin adds a customizable popover to a site. The content, size, position can be changed and rules determining if the popover should show or not
39 Your site is now built. The possibilities of your site are completely up to you. The plugins and themes that you add can help you make the following sites: - Turn your site into a Facebook style website, that allows your members to create profiles, create forums, and chat with one another about topics pertaining to the community s interest. - Your site can be used as a private site to share documents, news, and a calendar with your staff or friends. - Giving access so that only your members and supporters can use specific features of your website (forums, videos, files) ecommerce- You can use WordPress to create your own online store. With a few plugins and add-ons, you can include an Add Cart and Checkout section. Customers can purchase goods or services directly from your site.
41 What is SEO? SEO stands for Search Engine Optimization. You have to drive traffic to your website. This means that people must know that your site exists. You must use keywords to index your website in popular search engines. When you do this and people search certain keywords in Google or any other search engine, two things happen: 1. It returns only those results that are relevant or useful to the search's query 2. Ranking is determined by popularity By efficiently using SEO, you can influence the amount of traffic your site receives. As far as search engines are concerned, importance is interpreted as popularity. The more popular a website or blog post is, the more valuable the information contained therein must be. Basic SEO Considerations with WordPress You must consider how you use keywords when creating blog posts or site pages. Try to foresee what lovers of your niche topic or product will be typing into the search engines. Also, think about what phrases web goers will type in search engines like Yahoo, Google, and Bing. A great free tool you can use is Google s free Keyword Tool. The results are keywords people use when they search the net. Use this tool to find the highranking keywords. For example, if your topic is about drum making, you may want to consider some of following keywords/phrases: Drum Drumset Making drums Creating drums Drumset creation How do you make a drumset
42 Making my own drumset Check out what site comes up number I when I search building your own drum set.
43 Download the plugin using what you learned in the Widget and Plugins (Use exact section name as shown in Table of contents) section. Let s create a blog post and add some SEO! 1st 2nd 1. Click on PostAdd New 2. Give it a title and fill out the content. 1st
44 3. Add a picture by clicking on the Add Media option. 4. Locate your picture from your computer, a URL, or one you previously uploaded to your media library.
45 5. Click Insert into Post. 6. Let's add a video. Go to YouTube and locate your favorite video. Click the Share option under the video and get the embed code. Click Embed Select the code
46 7. Back in WordPress; click the HTML table to the right of the Visual tab. 8. Paste the embed code into the window and click back over to Visual. You will see the place holder for your video. Paste the code
47 9. Now let s add some SEO. Make sure all your options are visible. Click Screen Options at the top and make sure Categories, Tags, Featured Image, Discussion, Author, and Wordpress SEO by Yoast are checked. 10. Scroll down underneath the content window and start filling out the SEO info.
48 1. Pick a keyword. 2. Pick a title that includes your keyword. 3. Fill out your Meta Description. This is what you will see on Facebook, Google+, and in search engines. Write a brief description about your post here. Make it eye catching and intriguing. 4. Set your Feature Image. This is the image sites like Facebook use as a thumbnail when you post a link of a page/blog to them. 5. Click Publish. 6. Click View Post to view your post.
49 Creating blog posts Categories Tags Changing the main page of your site in the Settings>Reading menu Trying a new theme Custom HTML We would love to feature your WordPress site on 12hrwordpress.com. Send us the link at
50 Do invest in an anti-spam plugin. Do keep your audience in mind and create copy that personally speaks to them. If you are selling, do create a clear and compelling sales message. If you are selling, do include a call to action on each page. You won't get business if you don't ask for it. Do update your site content and keep it fresh and current. People come back when they have a reason to. Do anticipate and answer your visitor's questions through customer support. Do check your site to ensure all links are working. Do include your contact information and social media links (Twitter, Facebook, Skype, etc). Do choose a Web host that provides exceptional service, minimal down time, and consistent site backups. Do carefully check your content for spelling and grammar mistakes. Errors are unprofessional and show a lack of attention to detail. Do title each page to be search engine (Google, Yahoo, Bing) friendly. Do use a URL and domain name that accurately reflects your business or company name and is easy to remember. Don't confuse your visitors with too many topics on one page. Focus on something specific. If you get.05% of all the web traffic you are doing pretty well. Don't let your site become outdated. Stay with the times! Don't include too many colors or fonts. Don't ignore or delay reader/customer requests. Return all inquiries promptly or set up an auto responder. You never know whom they may recommend you to. Don't add cheesy low quality graphics to your site.
51 Get Premium Access at www. The12HrWordPress.com Access to ALL Videos Access to all exclusive content we release Unlimited /skype support Free EBook with step by step instructions and pictures Graphics Pack with images for your site How To Guide: How to make $500- $1500 doing making build someone s site Contract Template Script on How to Land a customer How to use Search Engine Optimization to your advantage and more!
52 Godaddy- Get your hosting, , domain names etc! WPMU Dev- Tons of resources from plugins to themes. Excellent! Edot-Design- Designs, websites, stuff like that!
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