Discover the world s payments How alternative payment methods can help you to grow your business globally worldpay.com/alternativepayments
What are Alternative Payment Methods? Offering your customers different ways to pay The global ecommerce landscape is very complex. Customers use a wide range of methods to pay online and these payment methods often vary by geography and by sector. It s therefore essential to understand how your customers prefer to pay in order to offer the most appropriate payment mix for your business. Cards are not the only way to pay for online transactions. In fact, there are over 300 different types of payments in the world of ecommerce. Typically Alternative Payment Methods are bank transfers, direct debits, ewallets, mobile payments, local card schemes, pre-pay, post-pay and e-invoices. In many countries, Alternative Payment Methods are your customer s preferred payment methods, and can represent a higher proportion of ecommerce growth in comparison to credit or debit cards. 2 3
Overview of available types of Alternative Payment Methods Bank Transfers Online: Customers use their online or real-time banking to transfer money with immediate online authorisation. Examples: ideal, enets, Sofort Offline: Enables your customers to make an offline payment by using a payment reference. (Authorisation is delayed). Examples: Dineromail, SafetyPay Direct Debits These are primarily low value or predictable recurring transactions such as subscriptions. Examples: ELV, SEPA DD E-wallets Easy to use, this is the fastest growing payment method in the world and it s increasingly popular across all sectors. Examples: Alipay, PayPal, Qiwi, Yandex Mobile Direct carrier billing: Increasingly important in developing markets such as Africa, this is quick and simple with shoppers paying by just providing their phone number. Examples: Boku Mobile wallets: There is a growing choice of mobile wallet payment options that operate in their local country or territory. Few are capable of global reach yet. Examples: Apple Pay Local Card Schemes These schemes often operate like traditional cards but only in specific domestic markets in most cases. Some are more sophisticated e.g. offering card and bank transfer options. Examples: MisterCash, UnionPay, Carte Bleue Pre-pay Customers are required to buy a card or voucher before starting a transaction. These payment types are usually authorised immediately. Examples: Astropaycard, Postepay, ukash, Neosurf, Paysafecard, Toditocash Post-pay When your customer buys a product or services online, they pay for it later at an affiliated outlet or store. In most cases, the delay between the initial transaction and settlement means this does not suit if you are selling perishable goods and time-sensitive purchases, such as travel tickets. Examples: Konbini, Boleto Bancário, Multibanco E-invoices Your customer pays for their goods after delivery without sharing credit card or bank details. Examples: Klarna 4 5
Why choose Worldpay? We understand the complexities and challenges within the global market We understand customer needs We understand global and local payments 6 7
1. We understand the complexities and With over 25 years of knowledge and experience supporting the payment needs of our customers, we are in a unique position to provide you with insights and clarity in what can be a complex and confusing decision for your company. Alternative Payment Methods with Worldpay may allow you to: challenges within the global market There are over 300 different Alternative Payment Methods available globally. Reach new customers and offer them a wide variety of payment options Increase conversion by offering customers their preferred payment method, making it more likely that the transaction will be completed Drive your costs down Alternative Payment Methods are more cost effective to process than cards in some markets. Associated costs may be lower due to a lower fraud risk 8 9
2. We understand customer needs The world of payments is constantly changing and we are at the forefront of the evolution. Working with thousands of merchants worldwide, we are uniquely aware of how global and local consumer behaviour is changing. This intelligence allows us to provide you with the most appropriate payment methods that will support your overall strategy. Often this strategy is informed by the sector in which your company operates. 10 11
3. We understand global and local payments It s essential to offer customers their preferred payment methods. Payments vary by country, demographic and by the type of product or service purchased. Equally, payment methods also differ in popularity by country. Understanding local preferences and selecting the most appropriate payment method is key to maximising acceptance and expanding internationally. In addition to providing insights into market characteristics and consumer behaviour, we also provide you with services that ensure that they get the most out of their payment ecosystem including ongoing analysis of transactions, refunds and settlement flows. 12 13
Contact us Please visit worldpay.com/alternativepayments for more information Worldpay 2015. All rights reserved. Worldpay (UK) Limited (Company No. 07316500 / FCA No. 530923), Worldpay Limited (Company No. 03424752 / FCA No. 504504), Worldpay AP Limited (Company No. 05593466 /FCA No. 502597). Registered Office: The Walbrook Building, 25 Walbrook, London, EC4N 8AF and authorised by the Financial Conduct Authority under the Payment Service Regulations 2009 for the provision of payment services. Worldpay (UK) Limited is authorised and regulated by the Financial Conduct Authority for consumer credit activities. Worldpay, the logo and any associated brand names are all trademarks of the Worldpay group of companies.