Card Payments 101. Matthew Lynch Wirecard AG 1

Transcription

1 Card Payments 101 Matthew Lynch 2012 Wirecard AG 1

2 Want To Sell Online 2012 Wirecard AG 2

3 Did you know that.. The Global ECommerce industry is worth $ 1.1 Trillion and set to grow by 14% in 2014 US is the biggest market followed by China and UK DVDs/CDs/books are the most sold items online, followed by holidays and computer hardware. Shopping cart abandonment rates can be as high as 95% Wirecard AG 3

4 ecommerce Sales By Region 420 $billion 370 $billion 27 $billion 47 $billion 390 $billion ecommerce Growth By Market United States 15% China 130% Russia 80% Europe 15% Middle East 60% Brazil 70% Australia 40% India 80% *Market Analysis, Swipezoom Ltd 2012 Wirecard AG 4

5 What s top of the charts? Channels of Choice to Purchase and Pay for Products Online Shopping is top of the charts In-store technology Regular offers Smartphones Still room for MOTO *Capgemini 2012 Wirecard 2012 AG 5

6 The Basics 2012 Wirecard AG 6

7 How Does It Work? Wirecard AG 7

8 Where Do I Start?.. Website Name You will need to buy and register your site name Web Hoster Companies that maintain your website on a web server Website Online Shop Off the shelf or customised site Shopping Cart 2012 Wirecard AG 8

9 What s Next?.. Checkout Page or Virtual Terminal Connects to your Gateway provider Merchant Account To enable you to accept card payments Gateway Account To enable you to accept online payments PCI Compliant (Payment Card Industry Data Security Standard) All merchants must comply with these standards 2012 Wirecard AG 9

10 How Much!!? Your can typically expect the following charges MDR - % charged by the Acquirer Transaction Fee charged by Gateway Provider Monthly Fees service charge for devices used Set-up Fees cost to set up your account Chargeback Fees cost per chargeback raised 2012 Wirecard AG 10

11 What Should You Consider 2012 Wirecard AG 11

12 Why have the crust When you can have the PIE! 2012 Wirecard AG 12

13 Whats the point 890 million e-buyers exists globally with 36 million online shoppers in the UK It will cost too much Small investment to localise your site It s very complicated Oh no it isn t! 2012 Wirecard AG 13

14 Pick Your Payment Options. You are alienating upto 75% of your target market in some countries by not offering their Local Payment Method How do consumer like to pay for goods Offer local Alternative Payment methods Offer ability to pay in local currency Look at competitors Sites Pick key pages that need to be localised Offer your payment page in a range of languages 2012 Wirecard AG 14

15 What are the Alternatives? Most countries typically have a Local Payment Method. They fall into the following categories of payment types Real-Time Bank Transfers Direct Debit Wallets (ewallets & mwallets) Mobile Payments Cash/Voucher Online/Offline 2012 Wirecard AG 15

16 2012 Wirecard AG 16 *Capgemini 2012

17 Consider this.. Shopping cart abandonment rates can be as high as 95%. Cart Abandonment Domestic vs. International 67% Domestic Customers 95% International Customers *Market Analysis, Swipezoom Ltd 2012 Wirecard AG 17

18 International Abandonment. HIGH SHIPPING COSTS 50% Loss UNFAMILIAR ADDRESS FORMAT 64% Loss 45% Loss LANDED COST UNCERTAINTY NOT MY CURRENCY 20% Loss LIMITED PAYMENT OPTIONS *Market Analysis, Swipezoom Ltd 2012 Wirecard AG 18 37% Loss Copyright 2013 Swipezoom. All Rights Reserved

19 Get Started 2012 Wirecard AG 19

20 Where to start? Consider your Payment Provider Choose a reputable provider who be able to provide dedicated support A provider who has an established network A provider who can offer the latest in payments and technology 2012 Wirecard AG 20

21 Wirecard Solutions 2012 Wirecard AG 21

22 Questions 2012 Wirecard AG 22

23 Contact Wirecard UK & Ireland Sales Team Wirecard AG 23

24 Disclaimer This presentation contains explicit and implicit forward-looking statements concerning Wirecard AG, its affiliated companies and their business. These statements are subject to various known and unknown risks, uncertainties and other factors due to which the actual events, financial conditions, performances and achievements of Wirecard AG may differ substantially from those expressed in such explicit or implicit statements. Wirecard AG makes these statements at the time of the publication of the presentation and is under no obligation to update the forward-looking statements in this presentation including on receipt of new information or on occurrence of future events or for other reasons. However, Wirecard AG, may change in its own free discretion any forward-looking statements should relevant factors change. The forward-looking statements from third parties surveys, in particular without being limited to research reports and analysts statements, may prove to be incorrect. Reference to such third parties surveys is provided for information only and does not imply any agreement with or consent to the content of such surveys or the information, opinions or conclusions contained therein. Wirecard AG accepts no liability for the selection, completeness or correctness of third parties studies. This presentation is no offer for the sale and no invitation for offers of purchase or for subscription to of shares of Wirecard AG but is provided for information only. Financial data (IAS/IFRS) refers to the Reports of Wirecard AG published on our website: Numbers and percentages presented throughout this presentation may not add up exactly to the totals or absolute figures provided due to rounding Wirecard AG 24