Payment methods for Benelux - Knowledge Center" von GS1 der "BeNeLux-Tag Hans Hoffmann, SOFORT AG

Transcription

1 Partner of Payment methods for Benelux - Knowledge Center" von GS1 der "BeNeLux-Tag Hans Hoffmann, SOFORT AG 2011 Payment Network 1

2 Agenda E-commerce landscape in Benelux Need for different payment mix per country How to determine the optimal mix of payment methods Conclusion 2011 Payment Network 2

3 E-commerce landscape in Benelux March 2011 Total number of Internet users in Europe : 476,3 Million expected + 20 % to 2014 (Poland, Russia, Turkey) 2011 Payment Network 3

4 E-commerce landscape in Benelux 65% 70% 43% 2011 Payment Network 4

5 E-commerce landscape in Benelux POPULATION: 16.7 million ECOMMERCE PENETRATION: 52% purchased online in last 3 months 10% of all purchases are made online ONLINE BANKING: 52.9% ECOMMERCE PROFILE: Front Runner ECOMMERCE GROWTH RATE: 9% POPULAR ONLINEPURCHASES: Books, music, video/dvd/games, clothing, electronic equipment, computer software, travel & hotel POPULATION: : million ECOMMERCE PENETRATION: 3.4% of business turnover ONLINE BANKING: 36.7% ECOMMERCE PROFILE: Internationaloriented CROSS BORDER PURCHASES: > 24% ECOMMERCE GROWTH RATE: > 20% POPULAR ONLINE PURCHASES: Electronics, Home Garden Clothing, travel & hotel,ticketing music, video/dvd/games, books,, computer software, events POPULATION: 0.52 million ECOMMERCE PENETRATION: 47% purchased online in last 3 months ECOMMERCE PROFILE: International-oriented CROSS BORDER PURCHASES: > 40% Sources: Innopay Online Payents Optimising your Alternative Payments: a Global View Worldpay Payment Network 5

6 Need for different payment-mix per country 2011 Payment Network 6

7 How to determine the optimal mix of payment methods? Identify available payment methods Rate payment methods for your own situation 2011 Payment Network 7

8 Possible sources for information about local payments? Payment Service Provider: e.g. Adyen, Global Collect, Ogone, Wirecard,.. Check e.g Payment Network 8

9 Rate/score payment methods for your own situation Scoring by Customer acceptance Market shares Conversion rates Growth potential Risk/Fraud sensitivity Impact on your organization Internal efforts Integration costs Payment costs (Fees, transaction costs, fix costs) other costs (Fraud, Returns, Cancellations, Risk Management, Debt Collection) Losses International solution solution for refunds Customer device ( tablet, mobile ) Your own margin 2011 Payment Network 9

10 Local payment methods in Benelux - NL ONLINE BANKING: 52.9% PREFERRED OFFERED PAYMENTMETHODS: ideal, credit card, Bank Transfer, PayPal LOCAL PAYMENT METHODS: ideal, AcceptGiro, Incasso/Machtigen ECOMMERCE PROFILE: Front Runner ECOMMERCE GROWTH RATE: 9% POPULAR ONLINEPURCHASES: Books, music, video/dvd/games, clothing, electronic equipment, computer software, travel & hotel Payment methods offered 2010 ideal 89% Bank transfer 65% Visa 50% Mastercard 49 % PayPal 30% Acceptgiro 10% Direct Debit 22% COD 52% User preference 2010 ideal 54 % Bank transfer 8 % CreditCards 5 % Paypal 5% Acceptgiro 22% Direct Debit 2% Other 6% Sources: Innopay Online Payents Optimising your Alternative Payments: a Global View Worldpay 2012 Currence.nl 2011 Payment Network 10

11 Local payment methods in Benelux ONLINE BANKING: 36.7% PREFERRED PAYMENT METHODS: MasterCard, Visa, Bank Transfer, PayPal LOCAL PAYMENT METHODS: AcceptGiro, Bank Transfer, Cash on Delivery, Bancontact Mister Cash, Neosurf prepaid card ECOMMERCE PROFILE: International-oriented CROSS BORDER PURCHASES: > 24% ECOMMERCE GROWTH RATE: >20% POPULAR ONLINE PURCHASES: Clothing, music, video/dvd/games, books, electronic equipment, computer software, travel & hotel, events Payment methods offered 2011 Creditcards: Visa/Master 96% Amex 34% Debit Cards Maestro 57% Banccontact/Mister Cash 79% Direct Banking 38%-43% IDEAL 40% (cross border sales) PayPal 40% User preference - credit cards - debit cards - online banking - PayPal Sources: Innopay Online Payents Optimising your Alternative Payments: a Global View Worldpay Payment Network 11

12 Conclusion relevant payment methods in Benelux - NL ONLINE BANKING: 52.9% PREFERRED OFFERED PAYMENTMETHODS: ideal, credit card, Bank Transfer, PayPal Payment methods offered 2010 ideal 89% Bank transfer 65% User preference 2010 ideal 54 % Bank transfer 8 % * * LOCAL PAYMENT METHODS: ideal, AcceptGiro, Incasso/Machtigen Visa 50% CreditCards 5 % Mastercard 49 % ECOMMERCE PROFILE: Front Runner PayPal 30% Paypal 5% ECOMMERCE GROWTH RATE: 8% POPULAR ONLINEPURCHASES: Books, music, video/dvd/games, clothing, electronic equipment, computer software, travel & hotel Acceptgiro 10% Direct Debit 22% COD 52% * Both solutions are offered from SOFORT AG/SOFORT BANK. Benefit from offering more options Acceptgiro 22% Direct Debit 2% Other 6% Sources: Innopay Online Payents Optimising your Alternative Payments: a Global View Worldpay 2012 Currence.nl 2011 Payment Network 12

13 Conclusion relevant payment methods in Benelux - BE ONLINE BANKING: 36.7% PREFERRED PAYMENT METHODS: MasterCard, Visa, Bank Transfer, PayPal LOCAL PAYMENT METHODS: AcceptGiro, Bank Transfer, Cash on Delivery, Bancontact Mister Cash, Neosurf prepaid card ECOMMERCE PROFILE: International-oriented CROSS BORDER PURCHASES: > 24% ECOMMERCE GROWTH RATE: > 20% POPULAR ONLINE PURCHASES: Clothing, music, video/dvd/games, books, electronic equipment, computer software, travel & hotel, events Payment methods offered 2011 Creditcards: Visa/Master 96% Amex 34% Debit Cards Maestro 57% Banccontact/Mister Cash 79% Direct Banking 38%-43% IDEAL 40% PayPal 40% User preference credit cards debit cards online banking PayPal Sources: Innopay Online Payents Optimising your Alternative Payments: a Global View Worldpay Payment Network 13

14 Thanks! 2011 Payment Network 14