CREATING A CONNECTED BRAND EXPERIENCE WITH VERIFONE.

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1 VALUE ADDS. CREATING A CONNECTED BRAND EXPERIENCE WITH VERIFONE. Retailers are continuously required to keep up with new innovations in order to retain customers and create an advantage over their competitors. With advanced functionality and processing power, electronic point of sale systems can help retailers achieve this by providing opportunities in addition to simple card acceptance. With value-added services, retailers can enhance the customer experience and generate more revenue. Verifone s payments as a service platform supports a wide range of value added services, via a variety of partners, to help retailers meet their full business potential.

2 VALUE ADDS: NEW REVENUE OPPORTUNITIES. DYNAMIC CURRENCY CONVERSION. Dynamic Currency Conversion offers international cardholders the choice to pay for goods or services in their home currency, while the acquirer and merchant benefit from the foreign exchange margin normally recognised by the issuing bank and the card schemes. Once the customer s payment card has been read by Verifone s card payment solution, the terminal will automatically detect the card s eligibility for DCC. If eligible, the terminal proposes a choice between the amount due in pounds Sterling and its equivalent in the currency of the card, allowing the customer to pay in their preferred currency. The merchant will always receive payment in their home currency at the starting value of the goods sold and apercentage of the foreign exchange difference from the acquirer, thus removing all exchange rate risk. Creates revenue stream for merchants from foreign exchange Settlement is in GBP, eliminating the risk of fluctuating foreign exchange rates Eliminates need to display multi-currency pricing Exchange rates are updated twice a day in real-time to remain competitive Provides customers with the choice to pay in their own currency, providing transparency and familiarity No additional charges MOBILE E-TOP UP. The unprecedented growth in the mobile phone pay-as-you-go market has created a huge increase in demand for convenient mobile e-top up services. More people are using their mobile devices as their primary tool for voice and data communications, , internet browsing, gaming and social networking. Merchants with mobile e-top up capability will have a valuable addition to the range of services they offer their customers. If you re already a Verifone merchant using our managed service, then e-top up is an easy upgrade as adding mobile e-top up to your retail offering requires no physical stock and no additional hardware. Simple software and account configuration update Opportunity to earn commission for each top up transaction Verifone systems support interaction with all leading mobile networks Increased footfall and opportunities to upsell Improved convenience for your customers

3 MOBILE VOUCHERS. Mobile vouchers are an innovative marketing and sales incentive provided by Eagle Eye. They create a range of opportunities through which to build your relationship with your customer base, capture their behaviour, increase sales, gain market share and improve brand visibility. With mobile vouchers, mobile phone owners receive discount and promotional vouchers in the form of a unique reference code via SMS which is entered at the point of sale to redeem the mobile voucher. Mobile vouchers are fast to deploy and more cost effective than traditional paper-based voucher schemes. Redemptions are fully trackable in real time via online reporting so targeted campaigns can be sent to selected customers Each voucher has a unique identification code, enabling the compilation of accurate customer data you can view who has redeemed vouchers, and where, in real-time No additional hardware required Total control and visibility over your marketing campaign performance E-GIFT AND LOYALTY. Gift and loyalty cards are a cost-effective enhancement to retailers marketing and growth strategies. e-gift cards guarantee footfall and therefore create upselling opportunities, while loyalty cards focus on customer retention. With Verifone s powerful processing capability, every business can offer and accept branded e-gift and/or loyalty cards, with sales, top-ups, refunds and reward points processed quickly and efficiently which can generate an attractive revenue stream from the commissions paid by the issuer. Maintain brand presence at multiple outlets Increase footfall and encourage impulse purchases Added revenue stream in addition to existing retailer activities Reduced risk of fraudulent vouchers as cards must be activated in store Accurate real-time reporting on customer purchasing

4 PENNIES. Pennies is a digital charity box which enables charity fundraising at the point of sale by allowing customers to donate their spare electronic change. It encourages and facilitates charitable giving through technology, making it easier for everyone to give to charity when paying for goods and services by card, whether online, in shops or even by mobile phone, in an efficient and effective way. The private, one touch decision to round up to the nearest pound (or add a fixed amount) is popular with customers who like this way of giving No till clutter, administration or risk of theft makes Pennies a big improvement on physical charity boxes Raise more for your charity partners and join other retailers whose customers have already donated hundreds of thousands of pounds Retailers using Pennies have seen up to 50% of their customers choosing to give this way and have experienced no slowdown at the till PAYPAL. PayPal allows any business or individual with an address to securely, conveniently and cost-effectively send and receive payments online. Their network builds on the existing financial infrastructure of bank accounts and credit cards to create a global, real-time payment solution. Security is critical for online shoppers, and PayPal is seen as a secure way to pay online, as sensitive cardholder details are not shared with the merchant, making it many customers preferred method of online payment. Increased sense of security as PayPal do not share financial information Minimal data entry resulting in improved checkout convenience and improved conversion rates Customers can pay using their credit/debit card, bank account, or PayPal balance, offering increased choice and flexibility of payment Higher preference leading to greater spend Customers are more inclined to make impulse purchases FRAUD SCREENING. Verifone offer fraud detection and prevention as part of the PAYware Ocius managed service. Verifone have partnered with ReD, who develop and deploy predictive neural analytics to help merchants prevent and mitigate fraud risk. Allow merchants agents to be more effective when reviewing transactions Protecting Merchant Services Agreements with the Card Associations Reduce charge-backs Reduce manual referrals Drive down false-positives Assist with PCI compliance Mitigate and prevent the risk of payment fraud

5 VERIFONE S PAYMENTS AS A SERVICE BUNDLES HARDWARE, SOFTWARE, GATEWAY AND PROFESSIONAL SERVICES, ENCRYPTION, ESTATE MANAGEMENT AND VALUE-ADDS TO MAKE CARD ACCEPTANCE EASY.

6 VERIFONE IS THE GLOBAL LEADER IN SECURE ELECTRONIC PAYMENT SOLUTIONS Verifone, Inc. All rights reserved. Verifone and the Verifone logo are either trademarks or registered trademarks of Verifone in the United States and/or other countries. All other trademarks or brand names are the properties of their respective holders. All features and specifications are subject to change without notice. Reproduction or posting of this document without prior Verifone approval is prohibited. 02/15 Want to know more? Please us at : ocius.enquiries@verifone.com Or call us on: