Cecilia M. O. Alvarez 11915 S.W. 102 nd Avenue Miami FL, 33176 Mobile (305) 213-4888 Home Office (305) 971-4070 cecilia.alvarez@fiu.edu Educational Experience 2004 Ph. D. in Business Administration, Florida International University Dissertation: Consumer Acculturation of Middle Income Hispanic Households. 1997 MBA, Instituto Tecnológico Autónomo de México (ITAM), Mexico City, Mexico Thesis: Evaluación de Métodos Directos e Indirectos para la Estimación del Valor Percibido (Evaluation of Direct and Indirect Estimation Methods of Perceived Value). Graduated with Honors (Mención Honorífica) and fully funded by ITAM. 1987 BS in Actuarial Sciences, Instituto Tecnológico Autónomo de México (ITAM), Mexico City, Mexico Thesis: Inferencia sobre la Distribución Weibiull de Tres Parámetros, (Inference of the Three-Parameter Weibull Distribution) co-authored with Gustavo Alvarez. Graduated with Honors (Mención Especial) and funded by ITAM. Publications in Refereed Journals Research Cecilia M.O. Alvarez, Peter R. Dickson, and Gary K. Hunter (2014) The four faces of the Hispanic consumer: An acculturation-based segmentation, Journal of Business Research, 67 (2), 108-115. Paul W. Miniard, Shazad Mustapha Mohammed, Michael J. Barone and Cecilia M. O. Alvarez (2013) Retailers Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects, Journal of Marketing, 77 (July), 33-48. Zanakis, Stelios H., Cecilia Alvarez, and Li Quian (2005) Socio-economic Determinants of HIV/AIDS Pandemic and Nations Efficiencies, European Journal of Operational Management, 176, 1811-1838. Book Alvarez, Cecilia M. O (2008), The Acculturation Process of Middle Income U.S. Hispanics: A Marketing Perspective, VDM Verlag Dr. Mueller, Saarbrücken Germany. Presentations and Publications in Conference Proceedings Alvarez, Cecilia M. O and Kimberly Taylor, " Hola or Hello: The Effects of Bilinguals: Language Selection and Stereotype Activation on Negotiations Satisfaction and Outcomes, " (2010) Society for Consumer Psychology Conference Proceedings, February 2010.
2 Butchey, Deanne, Wendy Gelman, and Cecilia M. O. Alvarez (2009), "Teaching Global Sustainability in an Integrated Way," Journal of the Academy of Business Education, proceedings, vol. 10. http://www.abe.sju.edu/proc2009/proceed2009.html Alvarez, Cecilia M. O., Language Effects on Spokesperson s Credibility among Bilingual Consumers (2007) AMA Summer Educator s Proceeding, May 2007. Alvarez, Cecilia M. O., and Peter Dickson (2006) The Acculturation of Hispanic Households, ESOMAR Global Diversity Conference Proceedings, May 2006. Alvarez, Cecilia M., and Walfried M. Lassar (2006) Cultural Effects on Channel Control Systems, EIRASS Conference, Distribution Channels Track; Budapest, Hungary, July 9-12, 2006 Alvarez-Ortiz, Cecilia (2003) The Moderating Effects of Knowledge and Attribute Typicality on Attitude Change, Academy of Marketing Science Annual Conference: Current Research in Doctoral Programs: Washington D.C., pp.2 Alvarez-Ortiz, Cecilia and Judy Harris (2002) Assessing the Structure of Brand Personality among Global and Local Mexican Brands, AMA Summer Educator s Proceedings: Enhancing Knowledge Development in Marketing, vol. 13, eds. William J. Kehoe and John H. Lindgren Jr., pp. 263-264. Alvarez-Ortiz Cecilia, Qian Li, Shazad Mohammed, and Steve Zanakis (2001), A Multi-Country Comparison of Tobacco Consumption, in International Society for Intercommunication of New Ideas (ISINI) Conference Proceedings, August 15-18 2001, Florida International University Other Publications Alvarez, Cecilia M. and Michael Saray (2005), Hispanics and Healthcare: Understanding Demographics, Health Statistics, and Attitudes for More Effective Marketing, Kalorama Reports. Ortiz, Cecilia (2002) Dimensiones de la Personalidad de Marca en México, ( Brand Personality Dimensions in Mexico ), Segmento (ITAM), No. 19, Año 4, Septiembre - Octubre, 2002 Ortiz, Cecilia (2000) Ya no le atine, mejor pregúntele el precio ( Don t try to guess the price, it is better to ask the consumer ), Segmento (ITAM), No. 3, Año1, Enero 2000, pp. 7-14 Grants CIBER Research Award with Paul W. Miniard received from the College of Business Administration, Florida International University, 2009. CIBER Research Award with Kimberly Taylor received from the College of Business Administration, Florida International University, 2009.
3 Work in Progress Alvarez, Cecilia M. O, Paul W. Miniard, and James Jaccard Is English or Spanish more Persuasive When Advertising to Hispanic Bilinguals?, under revision at Journal of Advertising. Alvarez, Cecilia M. O, Nancy Rauseo and Kimberly A. Taylor, Teaching Critical Thinking Skills in Sales Management Courses through Traditional and Online Learning Environments, under revision at Journal of Marketing Education. Paul W. Miniard, Rama K. Jayanti, and Cecilia M.O. Alvarez, On the Critical Importance of the Parent-Extension Association s Accessibility in Shaping Consumers Evaluations of Brand Extensions and Their Parent Brands, targeted to Journal of Marketing. Peter Magnusson and Cecilia M. O Alvarez, Do All People Enjoy Self-Creating Products? A Cross- Cultural Examination of The Ikea Effect, targeted to Journal of International Business. Invited Research Presentations Teaching Global Sustainability in an Integrated Way, ABE/FEA 2009 Conference, September 2009. The Acculturation of Hispanic Households, Maestría en Ciencias de Gerencia Profesional en Español, University of Miami, February 2007. La Personalidad de Marcas en México, Maestría en Ciencias de Gerencia Profesional en Español, University of Miami, February 2002. Acculturation of Middle Income Hispanics FIU/NHCC Symposium: Hispanic Marketing Planning Today for a Different Future, Florida International University, June 2004. Acculturation of Middle Income Hispanics Segundo Coloquio Doctoral Latinoamericano: PUCMM/CLADEA, Santo Domingo, October 2004. Teaching Interest Marketing Research Methods Consumer Behavior Fundamentals of Marketing Management International Marketing Teaching
4 Courses Taught Managing Marketing Information Florida International University (face-to-face, hybrid, and online sections); this is an introductory marketing research course. Tools for Managing Marketing Information Florida International University; this is a computer based statistics course with marketing applications. Taught the course in three delivery modes: face-to-face, hybrid (half online sessions and half face-to-face sessions), and online sections. Fundamentals of Marketing Management Florida International University (face-toface and online sections). International Marketing- ESAN (Lima Perú) Diplomado Internacional en Comercio y Negocios Internacionales, July 2010. Consumer Behavior - Florida International University (face-to-face and online sections). Green Marketing - Special Topics Session, Executive MBA, Florida International University, February 2009. Marketing Management in the Global Environment- Professional MBA, Dominican Republic and Panama, Florida International University. Marketing Management in the Global Environment- Corporate MBA, Florida International University. Course Development Developed online content for the Corporate MBA. Including original audio commentaries, discussion forums, assessments, group cases, and grading rubrics. Obtained Quality Matters certification for the following online courses. Teaching Awards o Consumer Behavior (MAR4503) o Managing Marketing Information (MAR4613) o Tools for Managing Marketing Information (MAR4620) o Marketing Management in the Global Environment (MAR6805) 2010 John Nichols Innovation in Teaching Award 2011 Corporate MBA (Cohort 2); Best Professor Award 2011 PMBA Panama; Faculty of the Year/Best Course 2012 PMBA Panama; Faculty of the Year/Best Course Undergraduate Honor Theses Committees Director Ana Maria Silva (2011) FIU Consumer Privacy: Social Media Versus Direct Marketing Javier Hernández Reta (1998) ITAM Análisis de Autotransporte Foráneo de Pasajeros en México Bajo Tres Perspectivas: El Enfoque de Mercadotecnia, La Calidad en el Servicio y la Mercadotecnia Interna Gabriela Camarena Bonilla (1997) ITAM Investigación de Mercado de Prueba de Marca Lorena Bracho Reyes (1997) ITAM Prueba de Concepto
5 Employment History Fall 2013-to date Florida International University Senior Instructor, Marketing Department. 2009-2013 Florida International University Instructor, Marketing Department. 2005-2009 Florida International University Visiting Assistant Professor, Marketing Department. 2001-2004 Florida International University Full time Ph D. student at the marketing graduate program. Research Assistant Lecturer in Marketing 1997-2001 PSI Global, Tampa Florida Consultan Worked as a Consultant in numerous Marketing research projects. Designed and applied regression model for income estimation in several countries. Data processing for research projects. Writing of client reports. 1991-1997 Instituto Tecnológico Autónomo de México (ITAM), Mexico City. Lecturer Taught several courses of Marketing, Marketing Research, Business Forecasting and Statistics to undergraduate students. Coordinator of marketing courses in the Business College. Guided several undergraduate theses in Marketing. Implemented a computer based Business Forecasting course.