Referencias Bibliográficas. Aaker D. (1991),Managing Brand Equity. Nueva York: Ed. The Free Press.

Transcription

1 Referencias Bibliográficas Aaker D. (1991),Managing Brand Equity. Nueva York: Ed. The Free Press. Aaker, J.(1997).Dimensions of Brand Personality. Journal of Marketing Research,34(3), Recuperado el 2 de febrero Asli,D., Kozak, T., Kozak,M. (2006).Destination brands vs destination images: Do we know what we mean?.journal of Vacation Marketing,12(4),299. Recuperado el 16 de enero Assael H.(1987). Consumer Behavior and Marketing Action. California: Ed. Pws-Kent. Bellenger,P.M; Steinberg, E; y Stanton.(1976). The congruence of store image and self- image. Journal of Retailing. 52 (17),32. Recuperado el 8 de Febrero Biel, A.(1993). Converting Image into Equity. In Brand Equity and Advertising, editado por D.A Aaker y A. Biel, New Jersey: Lawrence, p Boone, J.(1997). Hotel-restaurant co-branding. Cornell Hotel and Restaurant Administration Quarterly.38 (5), Recuperado el 15 de Febrero 57

2 Bosnjak, M., Bochmann, V., Hufschmidt, T. (2007). Dimensions of brand personality attributions: a person- centric approach in the German cultural context. Social Behavior & Personality, An International Journal, 35(3), Recuperado el 25 de Enero Cebrynsk. (1998). Style and tone over sales? Ads serve variety of purposes. Nation s Restaurants News.32,16. Recuperado el 15 de Febrero Durgee, J. (1998).Understanding Brand Personality, Journal of consumer marketing, 5(3),21.Recuperado el 2 de Febrero Ekinci,Y; y Riley M. (2003). An Investigation of Self-Concept: Actual and Ideal Self-Congruence Compared in the context of Service Evaluation. Journal of Retailing and Cosumer Services. 10,201. Recuperado el 29 de Enero Entrevista a David Clifton.(2005, 1 Feb) Segmento, 29.Recuperado el 31 de enero Fournier,S.(1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research. 24, 343. Recuperado el 5 de Febrero 58

3 Hamstra M.(1998). Sándwich leaders tap bolder flavors in shifts Hawai from low price points. Nation s restaurant news. 35, Recuperado el 15 de Febrero Hernández, S.R; Fernández, C.C; Bautista, L.P. (2003) Metodología de la Investigación, México,D.F; Mc Graw Hill. Hong, J.W; y Zinkhan M. (1995). Self- Concept and Advertising Effectiveness: The influence of Congurence, Conspicuousneess and response mode. Psychology and Marketing. 12, Recuperado el 31 de Enero Iskowitz, M. (2007).Emotional techniques build brand s personality. Medical, Marketing & Media,42(12), Recuperado el 31 de enero isaacvidal.blogspot.com/2005_10_01_archive.html. Keller, et.al(2002). Hardvard Business Review. Nuevas Tendencias en Marketing. Bilbao: Deusto Keller, K.L.(1993). Conceptualising,Measuring and Managing Customer-Based Brand Equity. Journal of Marketing. 57,1-22. Recuperado el 22 de Enero 59

4 Kim W.G. y Kim H.B. (2004). Measuring customer-based restaurant brand equito. Cornell Hotel and Restaurant Administration Quarterly.45 (2), Recuperado el 15 de Febrero 208. Kotler,P. y Gertner,D. (2002). Country as a Brand,Product, and Beyond: A place Marketing and Brand Management Perspective. Journal of Brand Management. 9(4/5), Recuperado el 8 de Febrero Milman, A; y Pizam A (1995). The role of Awareness and Familiarity with a Destination. Jouranl of Travel Research. 33(3), Recuperado el 22 de Enero Morgan, Nigel, Pritchard y Pride,(2002). Destination Branding: Creating the Unique Destination Proposition.Oxford,Uk: Butterworth-Heinemann. Mowen,J.C.(1990).Consumer Behaviour. New York: Macmillan. Murphy, L., Benckendorff, P., Moscardo G. (2007). Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality.Journal of Travel & Tourism Marketing, 22 (2), Recuperado el 22 de enero Murphy, L., Moscardo,G,Benckendorff, P. (2007). Using Brand Personality to Differentiate Regional Tourism Destinations. Journal of Travel Research, 46(1),5-14. Recuperado el 25 de enero 60

5 Nito, M (1999).El valor de una marca: La importancia de las marcas en la competitividad de los negocios. Recuperado el 24 de Febrero 2008, de Plummer, J.(1984). How Personality Makes a Difference. Journal of Advertising Research,24 (6), Recuperado el 2 de febrero Ramaseshan, B., Hsiu-Yuan, T. (2007). Moderating effects of the brand concept on the relationship between brand personality and perceived quality. Journal of Brand Management. 14(6), Recuperado el 31 de enero Serrano F. (2007). Temas de Introducción al Marketing: Madrid: ESIC Siguaw, J., Mattila, A., Austin, J. (1999).The Brand- Personality Scale: An application for restaurants. Cornell Hospitality Administration Quarterly. 40,49. Recupeado el 15 de Febrero Temporal P. (2000). Brand Personality. Paul Temporals's Asian branding tips. Recuperado el 25 de enero 2008 de : Trout J., Rivkin S. (2002). Diferenciarse o morir. México: Mc Graw Hill. 61

6 Upshaw,L.(1995). Building Brand Identity: A strategy for Success ina a Hostile Market Place.New Yoirk: John Wiley. Webster,F.(2000).Understanding the relationships among Brands, Consumers, and Resellers. Journal of the Academy of Marketing Science.28, (17). Recuperado el 14 de Febrero 62