ITB Berlin, March 6th 2015, Gerald Binder
Thema evolaris next level GmbH Wie aus angewandter Forschung Innovationen für den Tourismus entstehen How applied research leads to innovations for the tourism industry
Overview Umbrella brand for our apps for ski goggles with integrated displays Based on a large research project in the winter 2013/14 First market-ready implementation for Ski amadé in the winter of 2014/15 More info: http://www.evolaris.net/product/smartskigoggles
Research project EU funded within the Experimedia project (FP 7) Project runtime: October 2013 - May 2014 Venue partner: Schladming 2030 (Austria) Further partners: Planai-Hochwurzen Bergbahnen, Schladming- Dachstein, Skidata, blue tomato, Ski amadé
The hardware: Freely available ski goggles Built-in Micro display (428 x 240 px) Accelerometer, gyroscope, magnetometer USB, Bluetooth, WLAN GPS antenna Remote Control Android OS Recon inside Image source: evolaris
Methodology Co-creation approach Focus groups 1 2 Testrun 1 Usability Representative online survey 3 4 Testrun 2 User Experience Co-creation step
Focus Groups Impressions Image source: evolaris
Online survey While skiing During Break Not interesting In %, Multiple answers allowed Angaben In %, in Multiple % der Befragten answers allowed In %, Multiple answers allowed Warning Warnung 61,5 Warnung 42,4 Warnung 15,7 Navigation 50,5 Navigation 31,9 Navigation 25,1 Lift Liftwartezeit Waiting 47,9 Liftwartezeit 37,2 Liftwartezeit 25,4 Geschwindigkeit Time 39,3 Geschwindigkeit 32,2 Geschwindigkeit 35,3 Pistenauslastung Speed 39,0 Pistenauslastung 43,7 Pistenauslastung 25,9 Slope Pisten Load Info. 35,1 Pisten Info. 48,4 Pisten Info. 27,2 Slope Info Puls 30,4 Puls 22,8 Puls 52,9 Wetter Pulse 30,1 Wetter 56,8 Wetter 23,0 Weather Distanz 28,8 Distanz 48,2 Distanz 30,4 Distance Allg. Info. 21,5 Allg. Info. 49,0 Allg. Info. 34,0 Gen. Hüttenang. Info 19,9 Hüttenang. 42,9 Hüttenang. 40,3 Benachrichtigungen Hospitality 16,0 Benachrichtigung en 27,0 Benachrichtigung en 60,2 Notifications Soziale Netze 9,9 Soziale Netze 29,8 Soziale Netze 61,8 Social 0 20 40 60 80 100 0 20 40 60 80 100 0 20 40 60 80 100 Networks Source: evolaris
Possible features Navigation on the slopes Waiting time at the lifts Weather information + forecast Hospitality information Status of lifts and pists Live information about events Social Media integration Games, Gamification * Can be enhanced by further features
Lift waiting time Color indication for waiting time Calculated by image analysis and turnstile usage Image source: evolaris
Navigation Turn-by-turn navigation From POI to POI Lifts, pists, huts, Image source: evolaris
Notifications Events Special offers by huts Weather warnings Closed lifts and pists Image source: evolaris
Weather Current weather Hourly and daily forecasts Image source: evolaris
Information about huts Basic information Photos Menu Navigation to hut Image source: evolaris
Development of business model scenarios Source: Osterwalder/Pigneur
Advantages for ski resorts State-of-the-art digital service for guests Target group with affitity to technology can be reached Innovative and destination-oriented USP (Existing) data can be re-used via different channels Substantial media impact
Dissemination Smart Ski Goggles @ Ski amadé Free app including all ski resorts in Ski amadé Ski goggle rental via sports retailers Since December 2014 Image source: Ski amadé
@ Ski amadé Image source: evolaris
Future features What are your ideas? @skaragerald
WEARABLES IN TOURISM WHAT S NEXT? enabling mobile innovation
Consumer Wearables Two central motivations for using wearables Enhanced User Experience Activity Tracking
Smartwatches The Apple Watch will push the smartwatch market forward Image source: Apple
Recon Jet Sunglasses with display and camera Image source: Recon Instruments
Recon Jet Interaction concept Standard: Touch sensor and two buttons on the goggles Optional: Remote control on the wrist Potentially: Voice control, smartwatch Remote Control Image source: evolaris
Smart Glasses User Experience (UX) factors for smart glasses Field of view, resolution, refresh rate Form factor (style) and weight Data security and privacy Personalisation Social acceptance Battery life Price Image source: Daily Mail
Recon Jet Potential applications in the tourism industry POI information (on the mountain, in the city, ) Navigation (Trails, walks, ) Potential users Guests Sportspersons Staff members Integration Smartphone Heart rate monitor Smartwatch
Wearables Future applications What are your ideas? @skaragerald
Dr. Gerald Binder evolaris next level GmbH Hugo-Wolf-Gasse 8-8A, A-8010 Graz Spittelberggasse 3 II/6, 1070 Wien MOBIL: +43 664-8414 409 TEL: +43 316-35 11 11 gerald.binder@evolaris.net www.evolaris.net @skaragerald enabling mobile innovation