INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 Copyright @ennovative 2013
CONTENTS THE GAMPLAN 2 INBOUND MARKETING INFRASTRUCTURE SETUP 3 MONTHLY RETAINER PACKAGES 4 PACKAGE COMPARISON 5 1 P a g e
THE GAMEPLAN BUILD YOUR 12 MONTH MARKETING GAMEPLAN The Gameplan is essential as it plans out the roadmap to allow your business to achieve its targeted business goals. The gameplan uses tradition marketing methodology but focuses on shifting budget & resource allocation based on ROI, and focusing on more effective and measureable inbound marketing strategies. STEP 1: GAMEPLAN DEVELOPMENT SCOPE OF THE GAMEPLAN Analysis of Current Marketing Activities and Baseline Competition Analysis SWOT Analysis Define Business Goals Value Proposition Definition Buyer Persona s Definition of MQL and SQL Primary KPI definition Inbound Marketing Infrastructure Development Plan Targeted Traffic Generation Strategy Blogging Editorial Calendar, SEO Workbook & Social Media Strategy Lead Conversion Strategy Premium Content Strategy Sales Generation Strategy Lead Nurturing and Automation Strategy Marketing Analysis and Reporting Plan Inbound marketing gameplan investment $3,000 2 P a g e
THE SETUP A successful inbound marketing campaign requires sufficient infrastructure to generate traffic, convert leads and then measure and analysis the results. Upon completion of this phase a complete closed loop marketing system will be in place and ready to achieve your online business goals. STEP 2: INBOUND MARKETING INFRASTRUCTURE SETUP SCOPE OF INBOUND MARKETING INFRASTRUCTURE SETUP General Management Activities Dedicated Account Manager Weekly Project Strategy Web Conference Meeting Training 8 hours Hubspot and CRM training Hubspot Setup (retrofit to existing website) Setup and configuration of Hubspot Website SEO Updates SEO Optimisation of all existing website pages Blog Construction Hubspot Blog and landing page template aligning with existing website theme Migration of existing blog content (if required) Social Media Creation of social media profiles and associated imagery Premium Content Developing Premium content downloads from existing content Creation of New Articles, Whitepapers, EBook s, Videos (add on) Call To Actions (CTA) 3 CTA s creation Website update to include CTA s Landing Pages 3 Landing page creation and content development 3 Thank you pages content development and creation Marketing Automation Creation of Automation Workflows Setup of Auto responders Setup of Lead Nurturing Campaigns Lead Qualification Scoring Configure Hubspot to grade each lead using a custom rating system Closed Loop Marketing Setup with CRM Integration Includes integration activities to integrate existing or new CRM with Hubspot Development Investment: $7,000 Payment to be made in two payments. The second payment will be credited towards a retainer package if you continue with Ennovative. 3 P a g e
OUR PACKAGES STEP 3: MONTHLY RETAINER PACKAGES Intro to Inbound Professional Inbound Enterprise Inbound 20 Service Hours 34 Service Hours 46 Service Hours 400 Premium Keywords 1,000 Premium Content Words 2,000 Premium Content Words 4 Blog Posts 8 Blog Posts 12 Blog Posts Campaign Account Management (no charge) Campaign Account Management (no charge) Campaign Account Management (no charge) $2.5k per month $5k per month $7.5k per month Discount rate for our inbound campaigns = $75 Hr., Blog post = 3 hours per blog post, Premium Content = 0.75c per word 4 P a g e
Plan Comparison ACCOUNT MANAGEMENT Intro Intro to Inbound Pro Professional Inbound Enterprise Enterprise Inbound Dedicated account manager Quarterly project plan (detailed planning) & reviews Monthly scorecard KPI reporting Weekly web conference status meeting Tech support & training SERVICE HOURS Blog post content development 4 per month 6 per month 8 per month Premium content development 1200 words per qtr. 3000 words per qtr. 6000 words per qtr. PPC management Hubspot management Ongoing onpage SEO management Offpage SEO management (link building and local SEO) Email marketing 1 per month 1 per week 1 per week CTA creation Landing page creation 1 per month 2 per month 3 per month Social Media marketing training Routine keywords analysis Ongoing lead nurturing campaigns 1 per month 2 per month 3 per month Prospect and lead intelligence Visual content X Marketing list lead segmentation X CRM integration X Blogger outreach X Social Media monitoring and management X X A/B landing page testing X X Plan Price $2.5k $5k $7.5k Additional Costs: Hubspot $700 $1000 $1500 PPC $400 $1000 $2000 Total Investment per month $3.6k $7k $11k 5 P a g e
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