Content Marketing Platform (CMP) & 9.1 release

Transcription

1 Content Marketing Platform (CMP) & 9.1 release

2 AGENDA What is the Ektron CMP Ektron v.9.1 Pricing and packaging for the CMP

3 We are focused on

4 Providing the best tools for the inbound marketing recipe

5 Empowering web teams to easily create great multichannel EXPERIENCES

6 Enabling marketers to use modern, enterprise class technologies to CONNECT and EXTEND SYSTEMS

7 Digital strategy priorities From the Ektron s 2014 Digital trends survey results, from web professionals Content creation Landing Pages/ cta s social Built in, Actionable seo targeting blogs

8 ROLES HAVE CHANGED 2000 TODAY WEBMASTERS (IT/DEV) CONTENT AUTHORS IT/DEV CAMPAIGN MANAGERS DIGITAL MARKETERS CONTENT AUTHORS (web business owner) Copyright 2014 Ektron, Inc.

9 Inbound Website SEO / Content Optimization Blog Tool Calls to Action Analytics A/B Testing Social Amplification Mobile Multichannel Content Context Relevance Results Personas Landing Pages Targeting Premium Offers Faceted Search

10 Introducing the Ektron Content Marketing Platform Enhance acquisition of customers with easy to use cloud based marketing tools that get results Drive leads with landing pages, CTAs, and content pages to support your inbound marketing strategy Increase engagement and gain insight with targeted, relevant content and contextual analytics

11 EKTRON SAAS OFFERING Cloud-based SaaS Platform Lower Costs, Increased Efficiency, Improve Performance

12 Ektron for Marketers Marketers Need Powerful, Easy to Use, Cloud-Based Digital Marketing Tools That Increase Results Persona Manager Put the customer/visitor in the center, use what you know in all your systems to personalize experiences Performance Analytics & Optimization Achieve better results by analyzing and optimizing results not just site visitors Content Optimizer (Search Engine Optimizer) Fast, Actionable, in-line SEO Analysis & Optimization Easy Integration Out of the box interoperability with other sales & marketing systems (CRM, Marketing Automation, ) Blog Platform Ready to go Inbound marketing, search engine & conversion optimized Asset Library Platform Easily aggregate and manage content libraries to drive incoming web traffic could be case studies, resources, products, etc. Landing Page Tool Get more leads by optimizing the most important conversion point Call to Action Tool Target the most relevant offers to your visitors to generate results quickly and easily Campaign Pages Connect your audience to specific campaigns Social Amplification Get the word out Automatic Recommendations Recommendations and related content based on persona & preference RWD that Marketers CAN Use (Multi-channel) Let marketers and product specialists decide how elements should render

13 Digital Marketers don t currently THE EKTRON Content Marketing Platform (CMP) Do SEO Well Write content effectively Utilize CTAs Utilize landing pages Develop and utilize personas Testing and targeting

14 The only platform that combines enterprise tools with the power of content marketing to drive digital results M U L T I L I N G U A L M O B I L E WORKFLOW S E A R C H

15 Connect campaigns in your CRM to the Ektron CMP Northern Trail, Ultimate Guide to Camping and Other Outdoor Activities

16 See real time analytics in your CRM and the Ektron CMP

17 Seamless transition from your existing CMS Easy account set-up Clear migration path Rapid integration Quickly start creating content

18 Natively Responsive

19 Increase results by using targeted CTAs and optimized content pages

20 Create consistency with the same look and feel as your corporate brand identity

21 Surface relevant CTAs into your site with ease

22 Design highly personal, relevant experiences utilizing personas

23 Increase SEO with Inbound Writer and customized company URL

24 Introducing the Ektron Content Marketing Platform Demo Drive leads with landing pages, CTAs, and content pages to support your inbound marketing strategy Increase engagement and gain insight with targeted, relevant content and contextual analytics

25 WO R K F L O W I N B O UN D WR I T E R EXACTTARGET CONNECTOR

26 Workflow Integrate content management into your broader business processes Inbound Writer Create relevant content with easy, actionable SEO tools ExactTarget Connector Drive engagement through and web campaigns

27 MOBILE SEARCH P E R S O N A M A N A G E M E N T US E R E X P E R I E N C E EXACTTARGET CONNECTOR WO R K F L O W I N B O UN D WR I T E R

28 Leverage your current business processes with customizable workflow

29 Increase efficiency and reduce bottlenecks by implementing and managing your business processes within your CMS

30 Easy, Actionable SEO to create relevant content

31 Makes getting found a priority in the authoring experience

32 Fast, in-line SEO analysis to generate immediate results

33 Generate high quality leads and close more sales with cloud based marketing automation and software

34 Target leads with relevant content through campaigns

35 Northern Trail, Ultimate Guide to Camping and Other Outdoor Activities

36 EKTRON IS A MISSION-CRITICAL MARKETING SOLUTION Ektron s next-generation solutions are used by marketers to optimize customers cross-channel experience and meaningfully increase revenue Ektron technology enables a single, relevant conversation across all customer engagement channels Definition: Discipline of maximizing the impact of engagement with target personae achieved over a variety of online communications media CONFIDENTIAL 36