Aptera Digital Marketing Services. Capabilities Deck

Transcription

1 Aptera Digital Marketing Services Capabilities Deck

2 Capabilities Overview Aptera is really the fusion of marketing and technology. In other words, we help to make marketing departments digitally savvy by offering a complete range of integrated marketing solutions ranging from custom websites and mobile apps to business intelligence and complex integrations. What makes us very unique, however, is that, not only can we develop these products, we can also advise you on how to strategically use these marketing solutions, thus providing an added dimension of value to those we partner with.

3 Digital Marketing Services With our Digital Marketing Service Team we offer results-driven online marketing strategies built around quality content intended to drive more traffic, better qualifies leads, increases social engagement, and improve organic search performance. Based on the success of these strategies, we can then incorporate other marketing technology solutions to maximize efficiencies and take advantage of new marketing opportunities.

4 Digital Marketing Services Team Ron Mattocks Director of Digital Marketing Services Prior to his current role at Aptera, Ron s diverse career included time both in the military as an Infantry Captain and Fortune 500 experience in roles such as VP of Operations, VP of Purchasing, VP of Sales Operations, and Director of Sales and Marketing. He later turned his attention to digital marketing consulting with agencies and major brands such as Carnival Cruise, Proctor and Gamble, GMC/Chevy, ConAgra, and more. Ron is an author and regular speaker at social media conferences. He graduated from St. Edwards University in Austin, TX with a degree in English Literature. Alyssa Lopez Marketing Consultant Alyssa has over four years of managerial experience in the areas of graphic design, digital marketing, e-commerce, catalog management, event marketing, buying, and sales & database analysis. Fueled by inquisitiveness, no industry is beyond her scope of curiosity. Industries that she has previously worked in include retail, home design, consumer goods, transportation and printing. Alyssa s degree in visual communications from Ball State University has offered a keen eye for creative and strategic thinking in the world of digital marketing. Brandon Smits - Marketing Consultant Brandon received his BS in Media and Public Communication in 2010 from IPFW. He has 7 years experience in sales, 5 years experience in digital marketing, and 10 years experience in video production. An entrepreneur at heart, he is a CO.STARTERS graduate, and has been twice awarded startup funding from the Northeast Indiana Innovation Center s Venture Lab.

5 Organizational Duties

6 Services and Capabilities Full-service provider scalable to specific need Consultation to full campaign management Work with your existing marketing team Work to integrate digital with traditional marketing efforts PPC campaign management & paid content placement Content production written, video, creative, & design Web development and hosting Custom software, mobile app development, & interactive content Custom integrations for CRM and other software platforms Custom analytics and big data reporting

7 Who We ve Worked With Businesses B2B B2C Non-Profit Industries IT & Software Manufacturing Consumer Products Financial Health Care Industrial Business Services

8 Results-Oriented Digital Marketing With our approach to digital marketing we've found that: CEO's like our strategy approach because it drives business outcomes CFO's like it because we can show a return on investment CIO's like it because we handle all the related development and CMO's love it, not only because we provide a strategic direction, but because it gets tangible results as well

9 Our Audience-centric Approach Content Identify information needs Determine what provides value SEO Understand search trends Research-based glossary Social Media Where they are at What they engage with

10 Strategy & Execution Roadmap Discovery Understanding your world Ties strategy to objectives Account Management Ties tactics to strategy Campaign execution Review & Assess Verify the strategy Adjust the tactics

11 Discovery Phase Discovery Workshop (week 1) Information gathering to understand the business and industry 2 to 3 days with key stakeholders Align digital marketing with company s objectives Discovery Research (weeks 2 & 3) Research based on workshop feedback to ID personas & decision process Personas composite profile beyond demographics to understand need & triggers Conversion Funnel an outline of the decision-making process for each persona Strategy Development (weeks 4, 5, & 6) Persona-driven research to build SEO, social media, and content development plan Keyword Glossaries - optimizes content & locates social conversations Content Map forms content strategy aligning prospect s info needs to buying cycle

12 The Strategy Brief Drawing from information gathered in through the workshops and research, Aptera will deliver a Digital Marketing Strategy Brief which serves as the concluding milestone of the Discovery. The strategy brief will tie all the pertinent elements related to content creation, social media, SEO, SEM, etc. to define a clear roadmap tying digital marketing efforts to stated business objectives and measured through top-level KPI s and supporting analytics. The outlined strategy can then be used to dictate the execution of digital campaigns and other related marketing initiatives.

13 Account Management Setup & Configuration (3-4 wks.) Social Media Optimization Blog Design & Hosting Tracking Codes CRM Integration Paid Ads & Placement Marketing Automation Basic Analytics On-Page SEO Content Production & Management (3-4 wks.) Ongoing (12 mos.) ID Content Writers Editorial Guidelines Lead Segmentation Editorial Process PPC Management QA & Load Content Project Management Landing Pages & Workflows Analytics Reporting s Social Media Monitoring CTA Development Campaign Refinement Content Syndication Training & Consulting Client Operations Meetings

14 Review and Assess Review Business Objectives Top Level KPI Substantiating KPI Adjust Assess Tracked through both standard reporting tools and custom reports depending on need

15 Pricing Considerations Discovery is a set fee based on standard project scope Implementation pricing is determined at the conclusion of the Discovery (can provide an up-front estimate) Implementation pricing factors depend on staff augmentation needs, volume of content production, and level of involvement related to account management tasks Implementation is 12 months, set fee instead of billable hours (separate from Discovery) Discovery and Implementation can be separate contracts Pricing does not include cost of applicable hosting fees, thirdparty software purchases, digital advertising, or associated travel expenses

16 Contact Aptera Aptera - Fort Wayne 201 West Main Street Fort Wayne, IN Ph: (260) Aptera - Nashville 318 Seaboard Lane Suite 310 Franklin, TN Ph: (615) Aptera - Indianapolis 5655 Castle Creek Pkwy N. Suite 210 Indianapolis, IN Ph: (317) Rate your company s digital marketing maturity with this free assessment.