Marketing Automation: MULTIPLY in 2011: Today s Presenter
|
|
- Sara Riley
- 7 years ago
- Views:
Transcription
1
2
3 Marketing Automation: MULTIPLY in 2011: Today s Presenter Alan Daniel: Co-Founder of Demand Gen Partners, LLC Creators of (lead management) Founders have 30+ years marketing and sales experience Founder of Principal of Over the past 5-years Staff has produced and managed over $20,000, in annual Demand Gen budgets for direct marketing and lead gen campaigns 1,000 s e-campaigns & SEM/SEO campaigns Results have yielded 100,000 s leads per year and $250MM+ in Sales Developed best practices in Lead Conversion (Lead Cultivation TM ) SmartTouch Marketing Automation is designed to nurture leads for opportunities that require follow-up
4 Who Should Attend Who should attend this Webinar: You have sales or marketing responsibilities, Your company or client has interactive marketing, (e.g. website or campaigns) You want to MULTIPLY results, (more traffic, more inquiries, more visibility & intelligence, and more revenue/sales) You have a multi-touch sales cycle. ONLINE MARKETING (generating interest) and FOLLOW-UP is important to you.
5 Today s Problems 1. Marketing is required to do MORE with LESS 2. Tracking advertising results is difficult 3. Sales and Marketing efforts are not connected or departments are NOT sharing intelligence 4. Interested prospects are falling through the cracks 5. We don t have tools needed to follow-up automatically Which of these problems is top of mind for you?
6 Lead Cultivation
7 Today s Agenda 5-Easy Steps to REVENUE 1. Blast (Gen) 2. Segment (Capture) 3. Connect (Nurture) 4. Track (Nurture) 5. Follow-Up (Nurture & Convert)
8 Step 1: Blast Do you have a DATABASE of prospects or leads? If you don t have one, you need to purchase one. marketing is EASY, EFFECTIVE, and EFFICIENT (cheap) * We recommend you measure all interactive marketing tactics by 1 metric: COST PER LEAD. marketing is one of the least expensive as measured by CPL
9 Step 1: Demand Generation Poorly Designed emarketing Creative Too Busy No focus No Call to Action
10 Step 1: Demand Generation Well Designed emarketing Creative Notice: -Great Visual -Clear Message - Strong Call to Action -Download e-brochure
11 Step 1: Demand Generation Well Designed Ads and Landing Pages Landing Page Elements No = Menu Yes = Form
12 Step 2: Segment Is your data SEGMENTED? If not, use an blast to help you. Let your Website and Landing Pages gather accurate information for you. Are you using FORM s appropriately? To capture information before providing free educational material To segment leads based on interest ( marketing funnel ) To gather information on decision stage ( sales funnel )
13 Step 2: Segment Your Form MUST Ask the RIGHT Questions Floor Plan Boat Slip Address
14 Step 2: Segment Forms should AUTO POPULATE the details for each particular prospect:
15 Step 2: Segment Additionally, FORMS automatically add a person to a Group After a prospect has provided their interest, Segmentation allows you to GROUP like minded buyers. For example: You can send floor plans to all prospects seeking 2 bedrooms OR target messages to Relocation leads, Residents, OR Realtors
16 Step 2: Segment Why is Segmentation Important? So your communication can be RELEVANT & TIMELY Studies show Segmentation alone improves response rates by as much as 50%! Are you using technology to improve the segmentation of your leads?
17 Step 3: Connect After you have segmented your customers and prospects.. Content and Campaign need to CONNECT with your customers/prospects Interest Providing timely and relevant messages increase your chances of continuing the digital conversation Can you easily pull a list of all Segments and quickly deploy a relevant campaign or series?
18 Step 3: Connect List of Segments should be at a marketers finger tips!
19 Step 3: Connect Campaign variations should be easy to create from templates!
20 Step 3: Connect Example: Residents
21 Step 3: Connect Example: Realtor
22 Step 3: Connect Example: Relocation and Second Home Owner
23 Step 4: Track Once you have CONNECTED and delivered campaigns matched to each prospect s interest, Track your campaigns. Test what works. IMPROVE relevancy, and watch Click-Through Rates (CTR) soar.
24 Step 4: Track Track Open Rates, Clicks, and Forms
25 Step 4: Track Not only track the success of each campaign, but also track the activity of each lead. Mr. and Mrs. Root : live in Mooresville, NC, are in the Comparing Stage, and need a 2 Bedroom. Notice, they have a high lead score too!
26 Step 5: Follow-up 1-Click Preference Updates TM Where are you in deciding? Just Starting Comparing Options Ready to Buy CONTACT ME
27 Step 5: Follow-Up Use Rules If Viewed: Send next Add Points to Lead Score (for sales) Add Viewer to Group Link Intelligence If Clicked: Add points Update Field Change Group Notify Sales
28 Step 5: Follow-Up Pull Reports on who viewed your campaign Determine which leads are Sales Ready 18 People clicked on Ready to Buy 23 People clicked on YES (have a sales person contact me)
29 Step 5: Follow-Up 23 records. Don t Waste Time. Prioritize Automatically. Call Only leads that are SALES READY. Because marketing & sales efforts are Integrated.. This simple method works. It has yielded more than $6,000,000 in real estate sales this quarter.
30 .. Step 5: Follow-Up (Sales Team)
31 Step 5: Follow-up (No Sales Team) Example Car2Go wanted to follow-up with people who started to sign-up, but did not Started a Series of Follow-up e- mails based on RULES
32 Step 5: Follow-up Example 1 Template Set-Up took minutes Simple, but POWERFUL
33 Step 5: Follow-up Example Notice the UNIQUE call to action Each follow-up has a different Benefit statement, but same Call to Action
34 Step 5: Follow-up Example This automated series increased membership 800% Program cost were minimal, but Results were DRAMATIC!
35 Lead Cultivation
36 CRM & Marketing Automation Tools
37 SmartTouch CRM
38 System s Key Features CRM Contact management Pipeline Reports Lead Scoring Documentation Mgt Sales Tasks Automation Dashboards & Reporting Sales Templates Auto Responders Marketing Automation Commercial Forms Auto Segmentation Simple Smart Rules Intelligent Tracking & Landing Page Wizards Analytics
39 System s Key Benefits 1 System Online & Easy to Use Automates Communication Gathers Intelligence UNTIL BUYERS ARE READY TO BUY Makes everyone s job easier While quickly adding to the bottom line!
40 Pricing Unlimited Users Unlimited Group Unlimited Records Unlimited Flat Fee pricing Discounts available for 2010 pricing.
41 Multiply Your Results with Automation! Presenter Contact info: Alan Daniel
Client Engagement. Email Marketing and Marketing Automation. Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
Client Engagement Email Marketing and Marketing Automation Generate More Leads, Convert Them To Revenue, Prove Marketing ROI Our new email product suite Content personaliza.on Lead genera.on Automa.on
More informationACT Enrollment Planners Conference
CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology
More informationDISCOVER the REAL MVP of YOUR SALES FUNNEL
Ask questions, comment, or Live Tweet using the hashtag: #MVPWebinar For a chance at a $50 Amazon gift card DISCOVER the REAL MVP of YOUR SALES FUNNEL HINT: IT S NOT YOUR PROSPECT PRESENTED BY RIC RIDDLE,
More informationwww.callboxinc.com Manage leads. Monitor campaigns. Nurture relationships. Get your marketing running on all gears.
Manage leads. Monitor campaigns. Nurture relationships. Get your marketing running on all gears. Lead Management DataMiner Sales Campaigns Contact Info and History Lead Scoring Event Calendar Appointment
More informationTHE POWER OF SMARKETING. Inbound Certification Class #9
THE POWER OF SMARKETING. Inbound Certification Class #9 #INBOUND AGENDA 1. What is Smarketing and why it is critical 2. Smarketing = alignment 3. 5 steps to integrate Smarketing into your organization
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationLead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
More informationto Maximize Return on Investment with Marketing Automation
4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online
More informationCATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS
CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS WITH MARKETING AUTOMATION THE CASE FOR MARKETING AUTOMATION A Publication of Catapult your Sales and Marketing Efforts to New Heights with Marketing
More informationRawson Internet Marketing
Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationMARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems
MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing
More informationInbound & Outbound Marketing
Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display
More informationend to end marketing automation
end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T Act-On Marketing MARKETING MADE EASIER. MORE
More informationThe Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing
More informationPRESENTS. Increasing Trade Show ROI using Online Marketing and Tools. Mar 3, 2011 www.activeconversion.com & United Safety Solutions
PRESENTS Increasing Trade Show ROI using Online Marketing and Tools Agenda Marketing Automation Trade Shows Issues Lead Nurturing Before/During/After tradeshow Lead Nurturing Automation Lead Management
More informationBenefits of using Marketing Automation Software as part of your content marketing strategy
Benefits of using Marketing Automation Software as part of your content marketing strategy Ann Stanley Managing Director of Anicca Digital @AnnStanley @aniccadigital #ecommercial15 Our brands Generating
More informationJourney to a fully integrated Digital Marketing Campaign. Gijs van Kersen Marketing Operations EMEA
Journey to a fully integrated Digital Marketing Campaign Gijs van Kersen Marketing Operations EMEA ABOUT JUNIPER NETWORKS: AN INNOVATOR WITH GLOBAL REACH INNOVATION Securing more than 86% of smartphone
More informationTurning Leads Into Quality Sales by Aligning Sales & Marketing. Presented by NuSpark Marketing
Turning Leads Into Quality Sales by Aligning Sales & Marketing Presented by NuSpark Marketing Sales & Marketing Fight Bicker, Bicker Let s Unite Less Lead Loss! Better Conversion Rates! Align Your Organization
More informationPeriscopix Paid Search Management
Periscopix Paid Search Management A bit about us Periscopix focus since inception in 2004 has always been about providing a client specific, quality PPC service; managing and guiding through all aspects
More informationQAD Customer Relationship Management Demonstration Guide. May 2015 EE2015 / CRM 6.7
QAD Customer Relationship Management Demonstration Guide May 2015 EE2015 / CRM 6.7 Overview This demonstration shows how QAD Customer Relationship Management supports the vision of the Effective Enterprise;
More informationFueling the Revenue Engine:
ELOQUA WHITE PAPER 2 2 3 4 5 7 9 Introduction 1) Feeding the front end of the funnel 2) Turning responses into qualified leads 3) Measuring the impact of investments 4) Identifying qualified opportunities
More informationA Guide to Marketing Automation
A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking
More information31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation
31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template
More informationThe B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6
Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you
More informationLeads Best Practice: Lead Generation, Management & Performance
Leads Best Practice: Lead Generation, Management & Performance Best Practice: Leads Business Driver Best Practice Overview Best Practice: Leads Marketing Effectiveness Lead Generation and Integration Lead
More informationINBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757
INBOUND MARKETING PROCESS ENNOVATIVE 2 PORTRUSH RD, PAYNEHAM, SA, 5070 (08) 8336 6757 Copyright @ennovative 2013 CONTENTS THE GAMPLAN 2 INBOUND MARKETING INFRASTRUCTURE SETUP 3 MONTHLY RETAINER PACKAGES
More informationThe 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities
The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities We do the Heavy Lifting for You Today s Speakers Don Wynns @Zoominfo VP, Business Development Responsible for strategic data integration
More informationINBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
More information5 STEP WEB-TO-LEAD CONVERSION
Marketing Expertise - Topic Two: What Contractors Need to Know About Online Lead Conversion 5 STEP WEB-TO-LEAD CONVERSION Learn what every home remodeling contractor should know about online lead generation.
More informationUsing Webinars to Drive Your Lead Generation
Using Webinars to Drive Your Lead Generation Why Webinars...2 Choosing a Webinar Topic...2 Webinar Promotion...3 Form Design...3 The Webinar Lead-Up...3 Webinar Execution...4 Webinar Follow-Up...5 Sorting
More informationTargeting. 5 Tenets. of Modern Marketing
5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies
More informationBringing the Power. of Marketing Automation To The Fortune 5,000,000
Many of the world s largest corporations are now utilizing automation tools to analyze and track all of their online marketing activities. However, these tools are not limited to the Fortune 500. Some
More informationA Business Owner s Guide to: Pay-Per-Click
A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.
More informationOnline Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
More informationPIVOTAL CONNECTOR FOR MARKETO. Copyright 2015 Tokara Solutions. All Rights Reserved.
PIVOTAL CONNECTOR FOR MARKETO CRM & Marketing Integration: Why It s Needed In addition to generating brand buzz and creating campaign collateral, your marketing teams are working hard at contact management
More informationEmail Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process
Email Marketing for Success A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing The Email Marketer's Challenge The Email
More informationA Quicker, Simpler Path to Lead Management ROI
A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,
More informationDo Marketing Automation Better
Do Marketing Automation Better The great promise of marketing automation is the ability to segment customer databases and customize communications to produce better results. These communications are highly
More informationBest Practices in Segmentation
Best Practices in Segmentation Table of Contents Introduction Chapter 1: Best Practices for Setting Up a Lead Scoring Program Chapter 2: Gather Explicit Data Through Forms Chapter 3: Progressive Profiling
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationSales Lead Management
Sales Lead Management with Email Marketing Automation and Online Surveys www.leadpro247.com What is LeadPro? Affordable Sales Lead Management System Web based Lead Tracking Software Solution Integrated
More informationMarketing Automation. Why It Makes Sense. Big Data for Small Businesses Compare Business Products 2013 1
Marketing Automation Why It Makes Sense Big Data for Small Businesses Compare Business Products 2013 1 Table of Contents Introduction... 3 What is Marketing Automation?... 3 Reasons to Start Using Marketing
More informationIntroduction. We hope you find this series helpful and look forward to learning from each other. Let's get data inspired!
Introduction Our customers often ask us to share our thoughts on marketing best practices. We may be a little biased, but we believe great marketing starts with great data, which is why we created the
More informationMARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.
Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit
More informationEmail Marketing Automation
1 Email Marketing Automation The advertising industry and ways of reaching prospective customers has been constantly printed advertisement was published by the Journal Since then, we have seen entirely
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationUsing Movitas to design great mobile landing pages
Using Movitas to design great mobile landing pages Introduction Mobile is the perfect lead development and customer relationship management vehicle. The personal and persistent nature of the device means
More informationTIPSHEET. Use Marketing Automation to Effectively Nurture and Track Leads Following a Trade Show
TIPSHEET Use Marketing Automation to Effectively Nurture and Track Leads Following a Trade Show MARKETING AUTOMATION It is nothing less than shocking that 80% of companies fail to follow-up on leads generated
More informationAfter the Call: reachlocal.com/reach-edge 866-978-9312. 2013 ReachLocal. All Rights Reserved. No reproduction without permission.
After the Call: 5 Tips for Successful Lead Management with ReachEdge Attracting consumers to your website is just one step in a successful online marketing plan. That s because you don t just want visitors
More informationProgressive companies see RPM as a potential competitive differentiator in a business climate where organic growth is often a rare commodity.
executive summary The concept of Revenue Performance Management (RPM) was introduced less than two years ago, but it has already generated a The interest generated by the new category is understandable
More informationIntroduction 2 // THE 3 TYPES OF KEY PERFORMANCE INDICATORS FOR SUCCESS
Introduction We ve been hearing it for some time now marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving and improving marketing s contribution
More informationMarketing Automation. Improve Efficiency, Lower Costs, and Maximize Revenue
Marketing Automation Improve Efficiency, Lower Costs, and Maximize Revenue MDR s Free Webinar Series October 6, 2011 Copyright 2011 Market Data Retrieval 1 MDR s Free Webinar Series Provide customers added
More informationRAMP Marketing Automation Checklist
RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because
More informationQuick Reference Guide
Quick Reference Guide Your MACH3: Your company logo, your photograph and signature appear as they would in print and email campaigns. Security: Change your password and view an audit trail of visits to
More informationModern Marketing Maturity Model
@annroskey BOSTON Modern Marketing Maturity Model What s your level? Ann Roskey Sr. Marketing Strategist 3 5 Tenets of Modern Marketing Targeting Engagement Conversion Analysis Marketing Technology B2B
More informationFundamentals of B2B Nurture Marketing
SalesFUSION White Paper Fundamentals of B2B Nurture Marketing Fundamental Concepts of Nurture Marketing For B2B Marketers explore the basics of nurture marketing (Lead Nurturing) from concept to execution.
More information2011 B2B Marketing BenchMark Report
EXCERPT Special Rate Sponsor: 2011 B2B Marketing BenchMark Report Practical instructions to generate, Research and Insights on Elevating qualify and nurture new business Marketing Effectiveness from Lead
More informationExpandable Advertisements:
: Specifications & How-to Guide As a marketer, you have run display campaigns with simple banner ads. You may even have tried Kwanzoo s in-banner lead form ads, that allow collection of form fills directly
More informationMARKETING METHODS TO ATTRACT CUSTOMERS
THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17
More information2016 Media Kit. Simpler Media Group CMSWire.com 2016 Media Kit 1
2016 Media Kit CMSWire is the leading community for professionals focused on optimal customer experiences, progressive digital workplaces and intelligent information management. Simpler Media Group CMSWire.com
More informationGot CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook
Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO AN ACT-ON ebook MARKETING AUTOMATION IS THE MARKETING COUNTERPART TO YOUR CRM SALES SYSTEM. CRM SUPPORTS SALES... Your established customer relationship
More informationIntroduction. The traditional content for leads conversion funnel looks a bit like this: Email sent to new lead with link to content
Introduction. Content marketing comes in many shapes and sizes. Today we are going to focus on everyone s favourite, using free digital content for lead generation. Savvy marketers have been distributing
More informationMoreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing
! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment
More informationIncreasing Response to your B2B Email Marketing Programs. A Marketo Best Practices ebook
Increasing Response to your B2B Email Marketing Programs A Marketo Best Practices ebook The Problem with Lead Generation As B2B marketers, we spend a lot of time and money generating leads to create a
More informationglobal B2B marketing services Insight into human nature is the key to the skill of communication.
simple truth no. 1 Mardevdm2 aligns our passion and creativity with your marketing goals. We are global B2B marketing and data experts who deliver comprehensive services and measurable results. global
More informationHow to Select a Lifecycle Marketing Automation Solution
How to Select a Lifecycle Marketing Automation Solution rightoninteractive.com It s a brutal world out there for marketers. After years of having budgets slashed, it doesn t look like it s getting better.
More informationSalesFUSION Partner Certification Guide
SalesFUSION Partner Certification Guide Welcome to the SalesFUSION Partner Family!! This document will guide you through the SalesFUSION Certified Partner Program. At each step there will be videos to
More informationMarketing Automation RFP and Planning Guide
Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationTHE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE
TABLE OF CONTENTS It s Time to Cut the Content Waste 4 Identify Your Theme 7 Build Your Pillar 9 Distribute the Content 16 Optimize and Repeat 21 Appendix: Multi-Channel Content Distribution Examples 23
More informationDEMAND GENERATION BENCHMARK REPORT
2016 DEMAND GENERATION BENCHMARK REPORT WHAT S WORKING IN DEMAND GENERATION Survey Report EXECUTIVE SUMMARY Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds
More information10 Essential Google Analytics Reports And How They Matter to B2B Executives
10 Essential Google Analytics Reports And How They Matter to B2B Executives What Are Google Analytics Reports? Google Analytics reports are data collections within the Google Analytics web application
More informationMARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.
MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4
More informationMARY WANG & OLIVER GU
WELCOME Lead Generation System A Simple System to Build Your Online Money Machine MARY WANG & OLIVER GU GoldenVisionTraining.com WELCOME Lead Generation System 2 NOTICE: You Do NOT Have the Right to Reprint
More informationContent Management Guide
Content Management Guide Content marketing has a reputation for being difficult to measure, which can make it hard to obtain buy-in and support. But that s no excuse for playing it by ear there are plenty
More informationCRM & Marketing. Morges November 5 th 2013. Jérôme Lemoine Senior Manager Sales & Alliances. Hervé Bisquer Manager Professional Services
CRM & Marketing Morges November 5 th 2013 Hervé Bisquer Manager Professional Services Jérôme Lemoine Senior Manager Sales & Alliances 1 Agenda CRM & Marketing Sales vs. Marketing: benefit from an integrated
More informationCRM Marketing Automation Buyers Guide
2 CRM gn n i io t e at k ar om M ut A Buyers Guide CHAPTER 1 Introduction M Contacts e Process The term CRM (Customer Relationship Management) has long been used in the enterprise world, but is becoming
More informationReal Estate Lead Management
Real Estate Lead Management Software Solution with Drip Email Marketing Automation and Online Surveys www.leadpro247.com What is LeadPro? Affordable Real Estate Lead Capture, Distribution, Tracking and
More informationA complete website solution for ownership and hosted on your own server.
TM www.customadesign.com A complete website solution for ownership and hosted on your own server. Start your free website design trial today! visit http://customadesign.com for more info ONLINE marketingsolution
More informationBusiness Valuation Basics
Building Equity Value in YOUR DIGITAL ASSETS AGENDA 1. Basics of Business Valuation 2. Ways to Value Your Digital Assets 3. Value of Website to a Buyer 4. Ways to Build Equity Value in Your Website 5.
More informationDrive growth. See results. Performance Marketing Services Overview
Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands
More informationTHE OPTIMIZER HANDBOOK: HOW DOES LEAD MANAGEMENT HELP BUSINESSES?
THE OPTIMIZER HANDBOOK: HOW DOES LEAD MANAGEMENT HELP BUSINESSES? 1 When a business is serious about customer relationship management, commonly known as CRM, having the proper lead management program to
More informationWhat s Working in Small Business Marketing and Webinars in 2009
What s Working in Small Business Marketing A Quantum Leap Marketing White Paper Published May 2009 SPONSORED BY Quantum Leap Marketing, Inc. PO Box 68 Hopkinton MA 01748 Phone 617-901-6886 Fax 801-991-6886
More informationB2B Email Marketing: How It Works
B2B Email Marketing: How It Works Prepared by Vogel Marketing Solutions LLC Goals: Raise top-of-mind-awareness in target audiences Support existing marketing efforts with automated campaigns that reach
More informationB2Best Practice. Lead Scoring. Mild Warm Hot
B2Best Practice Lead Scoring Mild Warm Hot Lead Scoring Best Practices Getting Lead Scoring Right the First Time Lead scoring is a technology and business process used by B2B companies for the purpose
More information2015 SURVEY OF B2B MARKETERS:
2015 SURVEY OF B2B MARKETERS: Lead Generation Priorities and Predictive Analytics 47 Lusk Street San Francisco, CA 94107 www.6sense.com (415) 212-9225 2015 6sense, All Rights Reserved EXECUTIVE SUMMARY
More informationMarketing Operations Cookbook
Marketing Operations Cookbook Rev: 2012-02-02 Sitecore CMS 6.5 Marketing Operations Cookbook A marketer's guide to managing how your website engages with your visitors Table of Contents Chapter 1 Introduction...
More informationShrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar
Shrink Buy Cycles With Lead Nurturing & Contagious Content Use Twitter Hashtag #LLwebinar Presenters Lisa Cramer President & Co-founder, Leadlife Solutions Recognized in the top ten of SLMA s 50 Most Influential
More informationTHE BLUEPRINT FOR MARKETING AUTOMATION
THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More
More informationHOW TO OPTIMIZE your LEAD GENERATION STRATEGY
HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase
More informationUsing SugarCRM for a Lead Generation and Inbound Marketing Hub
Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:
More informationHOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING
advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A
More information7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY. Lead Nurture Strategy»
7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY Lead Nurture Strategy» The leads you collect today aren t necessarily ready to buy immediately. Some of them are, of course, but others may still be
More informationMaking Microsoft CRM Online Work for Your Business
IMC Systems, LLC 10831 West Broad Street Glen Allen, VA 23233 Tel: (804) 360-4818 Fax: (804) 260-7660 Making Microsoft CRM Online Work for Your Business IMC s Tips and Best-Practices for OnDemand CRM INTEGRATED
More informationFull-Cycle Fully-Managed Funnel Execution. Copyright Boxpilot, Inc. All Rights Reserved.
Full-Cycle Fully-Managed Funnel Execution The Vision 2 Challenges Budget Time Staff Details 3 The Boxpilot Difference 4 Big Picture 5 Service Components Strategic Consulting... (Slide 7) Touch Cycle...
More informationHow Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation
1 How Not to Nurture Your Leads Ten Mistakes Manufacturers Make in Marketing Automation Contents What is Marketing Automation?... 3 Why Do You Need Marketing Automation?... 4 Marketing Automation Technology
More informationAn Introduction to Marketing Automation. The process; The content; The benefits
NuSpark Marketing An Introduction to Marketing Automation The process; The content; The benefits www.nusparkmarketing.com, @nusparkmktg About NuSpark Marketing emarketing Firm focusing on lead generation,
More informationUnderstanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life
Understanding How to Utilize Marketing Automation www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Marketing Automation Marketing Automation improves effi ciencies and allows
More information