INBOUND MARKETING SUCCESS. Lead Generation Case Studies to Inspire

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1 INBOUND MARKETING SUCCESS Lead Generation Case Studies to Inspire

2 VIDEONOR Breaking into new markets with top quality content Videonor bring fully-branded video conferencing and collaboration solutions to a wide range of businesses. Originally seeing success with the Norwegian market, Videonor wanted to grow their business to reach a global audience. With branding and design being central to their service, they knew that great content would be essential to their success. With the help of Influence Agents content marketing strategy, Videonor were able to create a series of relevant, targeted and visually stimulating ebooks, templates and blog posts, that perfectly aligned with their tone, ethos and design. This allowed Videonor to hit the ground running when their new website launched in June

3 SONRU We worked with Influence Agents on Marketing Automation and Content Marketing projects at Sonru. Throughout, I found the guys were easy to work with and picked things up very quickly, and their execution was top notch. They took the time to listen to us and understand our positioning and our space before delivering some really great content. They were very knowledgable on all things Hubspot and Marketing Automation, providing deep expertise in getting things running smoothly. I m looking forward to working with them again. - Paul O Mahoney, CMO at Sonru 3

4 BROOK SOFTWARE SOLUTIONS Sage Partner, ERP and CRM Consultants 4

5 BROOK SOFTWARE SOLUTIONS Sage Partner, ERP and CRM Consultants % Rise in Leads Generated Month-on-Month THE CHALLENGE A Sage solutions partner, Brook have built up an effective lead generation capability in their business, which has relied heavily on offline activity. The cost of acquisition was relatively high, and there was a feeling that the company could be doing more to generate leads and new business via the company s website. Their social media presence and organic distribution was low, however, so something needed to be done, to improve the reach of their content and pages. Some of the statistics highlighting how inbound marketing is helping to grow their business: 22.8% Conversion Rate on Top-Performing Landing Page HOW INFLUENCE AGENTS HELPED Influence Agents helped provide a more coherent client journey from digital properties including social and , through automated lead nurturing sequences, and ultimately to enquiry. Brook bought into Hubspot, integrated with the company s Sage CRM system, which added further transparency to conversion rates throughout the marketing and sales pipeline, as well as helping identify the source of enquiries and new business. To date, traffic has increased by over 50% year-on-year and conversion rates on their lead generation campaigns are out-stripping the industry average by a considerable margin. 140% Increase in Blog Views Month-on-Month 5

6 CONNECT IT Support and Hosting Company 6

7 CONNECT IT Support and Hosting Company... 90% Rise in Site Traffic (unique visitore) THE CHALLENGE The business has a history of growing through acquisition, and had not generated any firm sales leads in approximately 3 years. The brief to Influence Agents was to build a lead generation capability, incorporating their website and social media properties, and to aid with the nurturing of those leads to sales qualified status. Some of the statistics highlighting how inbound marketing helped grow their business: 94% Increase in Traffic Referred from Social Media HOW INFLUENCE AGENTS HELPED As a first step, we conducted an extensive workshop with Connect s client-facing sales and marketing team, and CEO, to identify and better understand their most profitable buyer personas. After conducting subject matter interviews, we compiled a 3-month content strategy, before building out all the assets required - ebooks, white papers, and case studies, landing pages, follow-ups, visual calls-to-action, and more. This resulted in Connect generating their first ever web-sourced leads. 107% Rise in Linkedin Company Page Followers 7

8 ENBU CONSULTING Sage Partner CRM Solutions Provider 8

9 ENBU CONSULTING Sage Partner CRM Solutions Provider % Increase in Qualified Leads THE CHALLENGE Enbu Consulting has worked with Sage CRM since its inception in 1997, delivering tailored software solutions to leading companies across the globe. They had been using a variety of offline and online sales methods, but were making limited progress. As a growing SME, with a limited marketing budget, they were struggling to make the most of their online assets, and to get qualified leads in their sales pipeline. HOW INFLUENCE AGENTS HELPED 30% Landing Page Conversion Rate Partnering with Influence Agents, Enbu Consulting were able to use a well-defined content marketing strategy and marketing automation software to drive more leads to their new CRM product. By gathering information from the sales and marketing teams, they were able to build 3 months of hyper-targeted content, surrounding the common sales questions and pushbacks their team were being met with regularly, to engage with prospects at various stages of the sales cycle. Enbu Consulting have achieved some fantastic results in the short time they have worked with Influence Agents. They have increased their qualified leads by 409%, have achieved a conversion rate of 30%, seen a 110% increase in visits from social, and a 104% increase in blog views. That, plus a 2.9% visits to contacts rate have shown that great content, a refined strategy and marketing automation tools have supported future growth in a highly competitive space. 110% Increase in Visits from Social 9

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