Building the Ultimate Lead Generatin Machine #leadgenmachine
First, Sme Husekeeping #leadgenmachine
Building the Ultimate Lead Generatin Machine #leadgenmachine
Tday s Speakers Jamie Shanks Jamie is ne f the leading inside sales experts advcating Scial Selling & Sales 2.0. Inside sales and lead generatin is Jamie s passin, and Jamie has built inside sales teams and mdels in nearly every technlgy sectr, ranging frm start-up t Frtune 500s. Jamie is als the Trnt chapter President f the American Assciatin f Inside Sales Prfessinals. Peter Gracey Pete Gracey, is the Chief Operatins Officer and c-funder f AG Saleswrks, a marketing and teleprspecting services firm. Pete versees the daily peratins f AG Saleswrks, is a prlific blgger and is als Adjunct Prfessr f Sales and Marketing fr the University f Massachusetts Amherst. #leadgenmachine
Tday s Speakers Mike Puglia Mike is Vice President f Marketing fr TimeTrade. Mike jined TimeTrade frm Salesfrce.cm, the wrld s leading CRM and enterprise clud cmputing vendr, where he led the integratin f real-time cllabratin technlgies int Salesfrce s Chatter Scial Enterprise platfrm thrugh the acquisitin f Mike s frmer cmpany, Dimdim, where he was VP f Marketing. #leadgenmachine Sctt Miller Sctt is President and Chief Sales Officer fr Scial1123. His respnsibilities include new custmer acquisitin and mnetizing Scial Media fr its current custmers. Sctt is a recgnized thught leader in the demand creatin space having cnsulted and led numerus sales teams ver the last twelve years. He is the authr f tw e-bks and a successful blg n sales and lead generatin best practices.
Scial. Sales. Enablement. #leadgenmachine Twitter users are 24 % mre likely t make nline purchases, than average Internet users CNBC #leadgenmachine
Scial. Sales. Enablement. First Name: Aarn Last Name: Biddar Lcatin: Atlanta, GA URL: scial123.cm Self-Descriptin: CEO @ Scial123, Scial Media knw it all Fllwers: 456
Scial. Sales. Enablement. "A business friend f a business friend is a ptential friend f my business.
Macr & Micr Marketing Hunting with a grenade & a laser gun!
It all starts with a great stry Pririty Shifting challenging the buyer behavir!
C-Level Executive Email Nurturing = Macr Marketing Email Data Cllectin Prfile Scring
Scial Selling = Micr Marketing
Make sure all the DOTS are cnnected
Wrking Thrugh The Funnel
The Challenges Prfessinals Face The Challenges Prfessinals Face Ideal Custmer Prfiling ROI Analysis Database Management Clsed Lp Feedback Tactical Outbund Messaging Fully Qualified Lead Delivery Email Marketing Autmatin
Tactical Outbund Messaging The Tactical Challenges Outbund Prfessinals Messaging Face Ideal Custmer Prfiling ROI Analysis Database Management Pain Fcused Title specific Clsed Lp Feedback Tactical Outbund Messaging Cmpetitin Ready Fully Qualified Lead Delivery Email Marketing Autmatin
Email Marketing Autmatin The Email Challenges Marketing Prfessinals Autmatin Face Ideal Custmer Prfiling ROI Analysis Database Management Individual Instance Clsed Lp Feedback Tactical Outbund Messaging Autmatin fr Telequalifying Incrpratin f all crprate campaigns Fully Qualified Lead Delivery Email Marketing Autmatin
Fully Qualified Lead Delivery The Fully Challenges Qualified Prfessinals Lead Delivery Face Ideal Custmer Prfiling ROI Analysis Database Management Deep and Relevant Pain D-Maker r direct pass dwn Clsed Lp Feedback Tactical Outbund Messaging Willingness t spend Scheduled cnference call Fully Qualified Lead Delivery Email Marketing Autmatin
Clsed Lp Feedback The Challenges Clsed Lp Prfessinals Feedback Face Ideal Custmer Prfiling ROI Analysis Database Management Did the call ccur? Gal = 70-90% Was yur infrmatin valid? Clsed Lp Feedback Tactical Outbund Messaging Gal = 90-100% Is there a next step in the prcess? Gal = 80-90% Cnversin Fully Qualified Lead Delivery Email Marketing Autmatin
ROI Analysis The Challenges ROI Analysis Prfessinals Face Ideal Custmer Prfiling ROI Analysis Database Management 50x yur riginal campaign investment in Stage 1 Pipeline Clsed Lp Feedback Tactical Outbund Messaging Over 50% t frecast Clsed business Fully Qualified Lead Delivery Email Marketing Autmatin
Q&A Jamie Shanks 905-502-5512 x4009 Jamie@salesfrlife.cm www.salesfrlife.cm @james_t_shanks LinkedIn: jamestshanks Peter Gracey (781) 702-6999 pgracey@agsaleswrks.cm www.agsaleswrks.cm @Peter_Gracey Mike Puglia 1.978.654.6800 mpuglia@timetrade.cm www.timetrade.cm @timetrade Sctt Miller (678) 387-1820 x3462 sctt.miller@scial123.cm www.scial123.cm @Sctt Miller