Journey to the cloud Sergei Butenko District Manager EMC Copyright 2013 2013 EMC Corporation. EMC Corporation. All rights reserved. All rights reserved. 1
THE FUTURE
Disruptive / Opportunistic IT Trends Mobile Cloud Big Data Social T R U S T
Our Focus Mobile Cloud Big Data Social T R U S T
Mobile Cloud Big Data Social Mobile Devices LAN/Internet PC Client/Server Source: IDC, 2012 Mainframe, Mini Computer Terminals
Mobile Cloud Big Data Social Mobile Devices LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2012 Mainframe, Mini Computer Terminals
Mobile Cloud Big Data Social Mobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2012 Mainframe, Mini Computer Terminals
BILLIONS OF USERS MILLIONS OF APPS Mobile Cloud Big Data Social Mobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2012 Mainframe, Mini Computer Terminals
BILLIONS OF USERS MILLIONS OF APPS Mobile Cloud Big Data Social Mobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2013 Mainframe, Mini Computer Terminals
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: A Unique Federation Of Businesses Focused and Free to Execute on their Mission, Strategically Aligned Paul Maritz PLATFORM FOR CLOUD & BIG / FAST DATA APPLICATIONS Pat Gelsinger SOFTWARE-DEFINED DATA CENTER HYBRID CLOUD END USER COMPUTING David Goulden INFORMATION STORAGE & PROTECTION INFORMATION SECURITY INFORMATION INTELLIGENCE
Cloud Transforms IT Infrastructure 1 Standardize 2 Virtualize 3 Automate
SOFTWARE-DEFINED DATA CENTER Abstract Pool Automate
The Software-Defined Data Center Abstract, Pool And Automate Virtualization Software Software Defined Compute Software Defined Storage Software Defined Network Software Defined Security ABSTRACT INTELLIGENCE Server Storage Network Security Physical Hardware
Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers The Software-Defined Data Center
Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers The Software-Defined Data Center
Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers The Software-Defined Data Center
Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers Software-Defined Networking
Horizontal Architecture Provides Choice Open & Runs ANY Application Database Collaboration ERP Middleware Next Gen The Software-Defined Data Center EMC Software-Defined Storage VMAX VNX Isilon Atmos Data Domain Information Infrastructure
Open Architecture Provides Choice EMC Software-Defined Storage Integrates With Hyper-V & OpenStack EMC Software-Defined Storage VMAX VNX Isilon Atmos Data Domain Information Infrastructure
VCE Is The Integrated Systems Leader Integrated Infrastructure Systems 2X 2X NEW NEW NEW S Y S T E M 100 S Y S T E M 200 S Y S T E M 320 S Y S T E M 720 S P E C I A L I Z E D S Y S T E M S Source: Gartner - Market Share Analysis: Data Center Hardware Integrated Systems, 1Q11-2Q12, 30 Nov 2012 G00239623; 6 quarters
BIG DATA TRANSFORMS BUSINESS Copyright 2013 EMC Corporation. All rights reserved.
Location & Types Of Big Data Enterprise Partner Public Unstructured Data Credit Data Shipping Data Structured Data Forecast Data Location Data Social, Video Data
Location & Types Of Big Data (& Fast!) Data Enterprise Partner Public Unstructured Data Credit Data Shipping Data Structured Data 10101010100101010 011001010101110010 1101010100101011111 Telemetry Data Forecast Data Location Data Social, Video Data
Introducing Pivotal PLATFORM FOR NEXT GENERATION CLOUD & BIG / FAST DATA APPLICATIONS 1250 EMPLOYEES ~$300M IN 2013 REVENUE
Open Architecture Provides Choice Private, Virtual Private & Public Cloud Deployment Options Next Generation Cloud & Big / Fast Data Apps Private Cloud Virtual Private Cloud Public Cloud
Completing The Portfolio End User Computing Next Generation Cloud & Big / Fast Data Apps Content, Process & Collaboration Apps The Software-Defined Data Center Information Infrastructure
Workloads Will Drive Storage Innovation Performance Low Service Level High Service Level Capacity
Workloads Will Drive Storage Innovation Performance Low Service Level Motion Video Tech Apps HPC Home Directories Decision Support App Dev Email Transaction Processing VM Infrastructure High Service Level Online Archive Web Content IT Content Mgmt. Storage As-A-Service Capacity
Our Strategy: Best Of Breed Storage & Backup Performance LEADER HIGH-END STORAGE VMAX Low Service Level LEADER SCALE-OUT NAS STORAGE LEADER MIDRANGE STORAGE Isilon VNX LEADER BACKUP High Service Level LEADER OBJECT STORAGE Atmos Capacity Data Domain Avamar & Networker
Workloads Will Migrate To Clouds Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity
Hybrid Clouds Will Be Pervasive Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity
EMC Software-Defined Storage VIRTUALIZE EVERYTHING COMPROMISE NOTHING
EMC ViPR, Software-Defined Storage Software Control Plane AND Data Plane EMC ViPR Platform VMAX VNX Isilon 3 rd Party Commodity
EMC ViPR, Software-Defined Storage Control Plane : The EMC ViPR Controller EMC ViPR Platform ViPR Controller Provisioning Self-Service Reporting Automation VMAX VNX Isilon 3 rd Party Commodity
ViPR Controller: Provisioning Step 1 : Discover Physical Storage Arrays D ISCOVERY VMAX 40K VNX 7500 3 rd Party
ViPR Controller: Provisioning Step 2 : Create Virtual Storage Arrays & Virtual Storage Pools VIRTUAL STORAGE POOLS VDI EXCHANGE DATABASE HADOOP HOME DIRECTORY ARCHIVE D VIRTUAL ISCOVERY ARRAY VIRTUAL ARRAY VMAX 40K VNX 7500 3 rd Party VNX 5500 Isilon 3 rd Party
ViPR Controller: Self-Service Catalog Service Catalog VIRTUAL STORAGE POOLS VDI Block Storage For VMware VDI EXCHANGE Block Storage For MS Exchange DATABASE Block Storage For Oracle Databases HADOOP File Storage For Hadoop MapReduce HOME DIRECTORY File Storage For Windows Home Dirs ARCHIVE File Storage For SourceOne Archive
Off-Premise Use Case : EMC Syncplicity COMPANY A COMPANY B PUBLIC CLOUD ORCHESTRATION CLOUD STORAGE SP PARTNER On-Premise Atmos EMC ViPR PLATFORM Isilon VNX 3 rd Party
Trusted IT Means Identifying & Repelling Threats Advanced Security Protecting Data Integrated Backup & Recovery Ensuring Availability Of Applications, Systems & Data Continuous Availability
EMC CAN HELP YOU LEAD YOUR TRANSFORMATION