ROBERT PAUL JONES, PH.D.

Academic Address: 3900 University Boulevard 122 Business Building Tyler, TX 75799 Phone: (903) 565 5871 E mail: rjones@uttyler.edu ROBERT PAUL JONES, PH.D. CURRICULUM VITAE EDUCATION Ph.D. 2012 Dissertation: Shopper Value: A Framework and Examination of the Impact of Importance, Shopping Context and Shopping Social Situation A Framework and Examination of the Impact of Importance, Shopping Context and Shopping Social Situation Minor: Marketing M.S. 1984 Major: Retail with a Marketing concentration B.S. 1983 Major: Retail and Economics with honors Michigan State University UNIQUE EXPERIENCE Twelve years senior executive retail merchandising in apparel, home, and jewelry Three years senior executive retail inventory and sales planning Merchandise planning software platform and related database developer for use in television retail sales Five years project management including software design, corporate restructuring, and brand development Ten years product and brand development along with brand and product marketing and management Five years private consulting to business and institutions; retail strategy, pricing, brand and product development RELEVANT ACADEMIC EXPERIENCE Instructor, Retail Operations MARK 4370 (On line) 2012

ROBERT PAUL JONES PAGE 2 Developed new course including on line lectures, assignments, exams, and semester projects. Instructor, International Marketing MARK 4360 2012 Developed new course including on line lectures, assignments, exams, and semester projects. Instructor, International Retailing MARK 4370 (On line) 2012 Developed new course including on line lectures, assignments, exams, and semester projects. Graduate Teaching Assistant/Instructor 2009 2012 Department of Retail, Hospitality, and Tourism Management Introduction to Retail Management (RCS 210) 2010 2011 Conducted in class lectures, quizzes, exams, and administrative duties. Posted grades and assisted with coursework as required by faculty. Organized and completed class lectures, creation of team projects, grading of assignments, administrative duties, and posting of grades as necessary Research Assistant Department of Education Grant 2010 2012 Department of Retail, Hospitality, and Tourism Management Organized and researched international management for the development of an on line course to train expatriate retail managers. Created modules based on research identified competencies. Developed the modules into an on line course to be hosted by the. Undergraduate Curriculum Review and Recommendation 2010 Department of Retail, Hospitality, and Tourism Management Reviewed and facilitated a curriculum review targeting the introduction of a technology minor. Reviewed and coded course materials for the current curriculum identifying overlapping instruction topics and courses lacking sufficient direction. Made recommendations to the academic committee regarding courses to maintain, combine and/or eliminate. The resulting recommendation advanced the curriculum restructuring allowing the development and implementation of the retail technology minor. AWARDS Certificate in Applied Statistics 2009 2010 Ida A. Anders Scholarship 2010 2011

ROBERT PAUL JONES PAGE 3 TEACHING EXPERIENCE Instructor, Retail Operations MARK 4370 (On line) 2012 Designed and created all aspects of the course focused on relevant experience. Held full responsibility for instruction of the course and student evaluations. Developed a team project integrating class work and field work with local retail companies in store and on line. Conducted on line lectures, team and group projects, quizzes, exams, and other activities. Instructor, International Marketing MARK 4360 2012 Developed on line lectures, case studies, exams, and semester project for the course using a team and group study approach. Course focus was the study and analysis of marketing in an international and global setting. Marketing processes and practices and marketing issues within interna onal environments cultural, economic, social, political, legal, and business, were explored. International Retailing (MARK 4370) 2012 Developed on line lectures, case studies, exams, and semester project for the course using a team and group study approach. Course focus was the study and analysis of retailing and marketing in an international and global setting. Retail processes and practices and marketing issues within international environments cultural, economic, social, poli cal, legal, and business, were explored. International Retailing (RCS 421) 2012 Designed and created aspects of the course focused the study and analysis of retailing in an international and global setting. Retail processes and practices and issues within international environments cultural, economic, social, political, legal, and business. Shared responsibility for instruction of the course and student evaluations. Conducted in class lectures, team projects, quizzes, exams, and other activities. Introduction to Retail Management (RCS 210) 2011 Designed and created all aspects of the course focused on relevant experience. Held full responsibility for instruction of the course and student evaluations. Developed a team project integrating class work and field work with local retail companies. Conducted in class lectures, team projects, quizzes, exams, and other activities. Elements and Principles of Design 1983 Designed and created all aspects of the course. Held full responsibility for instruction of the course and student evaluations. Designed, developed and administered the lab sessions. Conducted in class lectures, team projects, quizzes, exams, and other activities. Economics of Textiles and Clothing 1984 Designed and created all aspects for a new graduate level course. Held full responsibility for instruction of the course and student evaluations. Conducted in class lectures, term projects, exams, and papers.

ROBERT PAUL JONES PAGE 4 RESEARCH INTERESTS: Shopper Marketing, Brand and Branding, International Retail, Retail Strategy, Consumer Behavior REFEREED JOURNAL PUBLICATIONS Jones, R., & Runyan, R., Kim, Y K., (2012) Moving single-brand retail shoppers from in-store to on-line: Is brand experience still important? Accepted for publication in; Journal of Marketing at Retail, 1(2), 17 30. Jones, R., & Kim, Y K., (2011) Single Brand Retailers: Building Brand Loyalty in the Off Line Environment. Journal of Retailing and Consumer Services, 18(4), 333 340. REFEREED JOURNAL REVISE AND RESUBMIT Jones, R., & Runyan, R., (2012) Brand experience and brand implications in a multi channel setting. Revise and Resubmit; The International Review of Retail, Distribution and Consumer Research REFEREED JOURNAL MANUSCRIPTS UNDER REVIEW Jones, R., lyu, J., Fairhurst, A., Kim, Y., Runyan, R., and Jolly, L., (2012) Cross Cultural Consensus: The Development of Universal Leadership Theory. Submitted: Human Resource Management Jones, R., (2011) Jewelry Consumers and Mis directional Word of Mouth Behavior. Submitted: Qualitative Market Research: An International Journal CHAPTERS Jones, R., Consumer Behavior at Retail in Robert Liljenwall and Barb Daugherty (eds.), The Power of Point of Purchasing Advertising: Marketing at Retail, 4 th Edition, Alexandria, VA: POPAI (2012) Forthcoming. OTHER PUBLICATIONS Jones, R., Levy, M., Merchandise Strategy, in Michael Levy and Barton Weitz (eds.), Retailing Management, 8 th Edition, New York, NY: McGraw Hill (2011) BOOK REVIEW ESSAYS IN ACADEMIC JOURNALS: Jones, R. Jay Green., Design is How It Works How the Smartest Companies Turn Products Into Icons, Journal of Product and Brand Management (in press) Jones, R. (2011) Susan Rice Lincoln., Mastering Web 2.0, Journal of Consumer Marketing, 28 (2), 160 161 Jones, R. (2010) Kevin Maney, Trade Off: Why Some Things Catch On and Others Don t, Journal of Product and Brand Management, 19 (6), 463 464 CONFERENCE PROCEEDINGS/PRESENTATIONS (PEER REVIEWED) Jones, R., Runyan, R., & Flint, D (2012) Shopper Marketing: Moving beyond CPG. American Collegiate Retailing Association/American Marketing Association, Seattle,WA, April 18

ROBERT PAUL JONES PAGE 5 Jones, R., Runyan, R., (2012) Brand Experience and Brand Implication for Multi Channel Retailer s. American Collegiate Retailing Association/American Marketing Association, Seattle,WA, April 18 Jones, R., & Runyan, R., (2012) Moving single-brand retail shoppers from in-store to on-line: Is brand experience still important? Point of Purchase Advertising International Global Shop, Las Vegas, NV, February, 28 Jones, R., (2011) Jewelry Consumers and Mis directional Word of Mouth. American Collegiate Retailing Association, Boston,MA, March 3. Jones, R., Runyan, R, (2011) Single Brand Retailers in the On line Environment. American Collegiate Retailing Association, Boston,MA, March 3. Jones, R., lyu, J., Fairhurst, A., Kim, Y., Runyan, R., and Jolly, L., (2010) A Problem Based Approach to Expatriate Success. American Collegiate Retailing Association, Orlando, FL, June 23. OTHER PRESENTATIONS Jones, R., Runyan, R., (2011) Shopper Value Investigations from a CPG Perspective. Invited Workshop Moderator, Category Management Association, 2011 National Category Management Conference, Atlanta, GA, October 11. Jones, R., (2011) Challenges in the Road Ahead: New Approaches for Old Problems. Invited Presenter and Moderator, National Association of College Stores, University of Tennessee, April 11. Jones, R., lyu, J., Fairhurst, A., Kim, Y., Runyan, R., and Jolly, L., (2010) Universal Leadership and Relationship to Expatriate Success. Southeatern Consortium of Retailing, University of Georgia, April 16 Jones, R., (2010) Marketing Your College Store II. Invited Presenter, Tennessee Association of College Stores, Nashville, Tennessee, September 29. Jones, R., (2009) Marketing Your College Store. Invited Presenter, Tennessee Association of College Stores, University of Tennessee, September 30. PEER REVIEW ASSIGNMENTS Journal of Marketing Management (2012) American Collegiate Retail Association Spring Conference (2012) Tourism Management, Elsevier Publications (2011) American Collegiate Retail Association Spring Conference (2011) Association of Consumer Research Fall Conference (2011) International Journal of Retailing and Distribution Management (2011) RELEVANT PROFESSIONAL EXPERIENCE Vice President of Merchandise 2006 2009 Jewelry Television Knoxville, Tennessee

ROBERT PAUL JONES PAGE 6 Responsible for vertical integration of merchandising, vendor management, show planning, sales and fulfillment. Developed new vendor acquisition strategies focused on direct international vendor sourcing for merchandise. Re focused merchandise buying strategy on product development. Maximized internal design and sourcing in India and Bangkok incorporating five new staff. Developed new private label brands and product categories. Initiated merchandise strategies by product and brand, including pricing strategy, labels, guidelines and formulas for retail and retail values. Managed the sales and inventory budgets and forecasts; monthly, weekly and daily. Complete P&L responsibility. Vice President of Merchandise Planning 2004 2006 Shop at Home (A Division of the E. W. Scripps Co.) Nashville, Tennessee Created the merchandise planning division including systems design, management process, hiring and staff development. Lead as project manager for successful implementation of the division in under 14 months. Responsible for planning, allocation and replenishment to achieve merchandise sales plans through multi channel sales engines. Implemented collaborative communications processes to coordinate merchandise management including sales targets and inventory levels across all product categories. Leveraged inclusive team management developing a highly motivated team to drive critical sales decisions for the company. Senior Vice President of Merchandise 1999 2004 Wynn Inc. Alcoa, Tennessee Partner in development of a regional sporting goods chain, responsible for merchandising, planning, product development, marketing, sales and customer service. Modernized operations to improve focus on merchandise. Implemented systems to manage order entry, inventory management and front line sales. Redesigned the marketing strategy developing a multi channel approach to deliver a single customer centric message. PROFESSIONAL DEVELOPMENT Campus Course Management System (Blackboard) On line Workshop (CMS 110),, September 2009 Collaborative Institutional Training Initiative (CITI) Human Subject Research Competency, February 2010 Best Practices in Teaching Program, Graduate School,, November 2011 Center for International Business Education and Research Development Workshops; Marketing and Teaching University of Memphis June 2010 & 2011 How Can You Tell the Light Goes On? Assessment Development Workshop; University of Tennessee, Knoxville 2011 MEMBERSHIPS American Marketing Association American Collegiate Retailing Association Category Management Association SERVICE Associate Director for the Center for Retail Enterprise (2012) Category Management Association Council on Education (2012)

ROBERT PAUL JONES PAGE 7 University Graduate Student Senate Representative for Department of Retail, Hospitality, and Tourism Management (2010 2011), Auction facilitator Spring Departmental Fundraiser (2010 2011) Board Member Northshore Village Homeowners Association (2009 present) Donor Gift Book Creation for Appalachian Spring Departmental Fundraiser (2009 2010) Retail and Consumer Science course review and recommendations (2010) COMPUTER SOFTWARE/APPLICATIONS EXPERTISE Teaching Tools: Blackboard, Power Point, McGraw Hill Connect Statistical Software: SAS, SPSS, MatLab, JMP, Lisrel, Amos Online Tools: Adobe E learning Suite Camtasia On line Tools Desktop Applications: Microsoft Excel, Word, Outlook, Publisher