Monthly Performance Pack ember 20 Ian Walker, BBC iplayer BBC Communications 0770 388 6273 Ian.Walker@bbc.co.uk
Monthly summary ember 20 BBC iplayer requests in ember were up +27% on 2012 to 263m requests, making it the third biggest month on record (behind only January and ch 20 following last year s Christmas boost) Mobile and tablet requests remained stable at 36% of total requests, while computers delivered 38% The 50 th anniversary episode of Doctor Who was very popular in ember generating 2.8m requests, with a record-breaking 1.3m coming in the first 24 hours beating the previous record for the Olympics Opening Ceremony (1.0m requests ). ember was also a strong month for EastEnders with the episode where Michael Moon got murdered getting the most number of requests Test Match Cricket and Premier League Football topped the list for radio for ember, along with Radio 4 comedies I m Sorry I Haven t a Clue and The News Quiz ember saw an average of 8.0m daily requests, with 56m average weekly requests Consistent with previous months: The profile of BBC iplayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener s profile (although more in line with home broadband users) BBC iplayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iplayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time Slide 2
Index Page Content 4-7 Monthly BBC iplayer requests by media type and device type 8 Notes about the data in this report 9 Monthly total requests Average daily requests per month 11 Weekly request latest 6 months 12 Top TV programmes Top radio programmes 14 TV and radio requests - live vs catch-up 15 Use of BBC iplayer for TV by time of day 16 Use of BBC iplayer for radio by time of day Profile of BBC iplayer users 18 Glossary Slide 3
Total monthly BBC iplayer requests across all platforms, since 2009 BBC iplayer requests in ember were up +27% on last year with 263m requests, making it the third biggest month on record. Requests for TV programmes 272 262 272 257 257 239 242 234 245 261 263 Millions of requests per month 62 69 Requests for radio programmes 78 76 81 76 85 97 52 52 55 51 62 59 61 71 7 114 120 116 118 123 0 1 114 119 114 9 141 145 162 148 160 141 159 157 153 155 153 78 86 88 84 93 97 86 91 86 8 9 114 127 1 122 8 122 120 1 115 1 8 185 1 191 192 190 185 1 167 5 196 199 2 207 2 4 9 1 145 146 142 1 8 125 0 151 150 165 167 4 212 194 200 183 181 0 164 159 6 199 197 16 45 18 50 27 24 25 25 26 25 26 26 29 28 32 30 33 30 33 31 27 28 28 31 32 32 35 32 38 33 37 36 37 44 46 44 46 46 48 45 49 42 45 46 50 49 42 61 68 72 74 76 69 77 74 69 62 66 Jan 09 t Jan Jan 11 Jan 12 Jan-. Slide 4
TV and radio: Requests for programmes by device type Mobile and tablet requests reached 94 million and made up 36% of requests, while computers delivered 38%, and TV platforms reached 20%. Number of requests (millions) % of requests 207 2 4 4 26 29 11 3 2 272 272 262 257 257 5 239 242 245 30 5 5 234 19 19 31 32 6 6 15 16 11 8 28 28 6 6 18 6 7 8 27 27 6 30 27 127 124 128 122 120 6 8 99 99 261 263 6 6 34 36 11 1 0 Unknown Internet TV / connected devices TV platform operators Games consoles Computers 5% 5% 5% 5% 6% 7% 7% 6% 7% 2% 2% 2% 2% 8% 7% 5% 6% 2% 2% 2% 3% 2% 2% 2% 2% 2% 14% 12% 11% 12% 12% 11% 11% 11% 11% 11% 12% % 14% 5% 5% 5% 4% 3% 3% 3% 4% 4% 4% 4% 4% 4% 50% 47% 46% 47% 47% 48% 47% 44% 45% 42% 41% 39% 38% 20% 53 38 41 38 38 38 38 47 53 21 28 30 34 44 39 37 38 38 37 33 37 41 Jan- Tablets Mobile devices TOTAL % % 15% 14% 15% 15% 15% 16% 16% 18% 19% 20% 20% 14% 16% 16% 15% 15% 15% 15% 16% 15% 14% 15% 16% 16% Jan- 36% Notes: Before y, some Android devices were being mistakenly counted within the mobile category. This has now been corrected. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Some stats from PS3 devices were missing between 18 21 20, and radio data was under-counted until mid-jan 20. Slide 5
TV only: Requests for programmes across BBC iplayer by device type There were 197m TV requests in ember, with most devices stable on last month. TV platform operators reached a record high of 36 million. 167 4 29 80 4 4 26 11 77 212 5 30 Number of requests (millions) 200 194 5 5 31 31 11 8 183 181 0 164 6 6 6 28 28 6 27 26 7 8 76 79 71 70 63 159 6 34 36 6 29 11 27 66 64 58 59 53 199 197 6 6 6 Unknown Internet TV / connected devices TV platform operators Games consoles Computers % of requests 2% 2% 2% 3% 3% 3% 3% 4% 4% 4% 3% 3% 3% % 15% 14% 16% 16% 15% 15% 16% 16% % % % 18% 6% 6% 6% 6% 4% 4% 4% 6% 6% 6% 6% 5% 5% 48% 44% 41% 39% 39% 39% 39% 37% 36% 33% 33% 33% 33% 26% 20 26 37 35 38 35 35 35 35 39 49 49 Tablets 12% 15% 18% 18% 19% 19% 20% 21% 21% 25% 25% 25% 25% 41% 24 28 38 33 33 30 31 30 28 24 27 33 31 Mobile devices 14% 16% 18% % % % % % % 15% 16% 16% 16% Jan- TOTAL Jan- Notes: Due to a measurement fix, a greater number of tablets are now being correctly identified which caused a step change in tablet requests in ust. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Some stats from PS3 devices were missing between 18 21 20. Slide 6
Radio only: Requests for programmes across BBC iplayer by device type There were 66m radio requests in ember - up significantly on this time last year, although direct comparisons cannot be made due to a measurement change in January 20. Number of requests (millions) Measurement correction % of requests Measurement correction 42 23 24 61 12 68 72 74 76 69 11 15 48 49 51 50 44 48 46 41 35 36 2 2 2 2 3 3 3 3 3 4 4 4 4 5 6 6 6 7 7 8 8 9 9 9 Jan- 14 77 74 16 15 69 15 62 66 16 Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets Mobile devices TOTAL 24% 24% 20% 16% 18% 18% 20% 20% 21% 21% 22% 21% 24% 58% 57% 65% 71% 68% 69% 66% 64% 62% 62% 59% 57% 54% 6% 6% 4% 5% 4% 3% 4% 4% 4% 4% 4% 5% 5% 14% % 11% 9% % 9% % 11% 12% 12% % 16% 16% Jan- Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Some stats from PS3 devices were missing between 18 21 20, and radio data was under-counted until mid-jan 20. Slide 7
Notes for figures in this report The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC istats AV systems. These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. This data is collected via a BBC internal data warehouse (BBC istats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 0%. The BBC are working towards 0% sample over the coming months. In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. Please quote the source of these figures as BBC istats. Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK. This data includes requests via BBC iplayer on any BBC website whether on a programme, channel or station page, via the pop-out console, or on the BBC iplayer website itself. This report does not include requests for web-only content (such as online news or sport coverage) only requests for fulllength programmes which have been transmitted on a TV channel or radio station. BBC iplayer stats measurement was under-representing radio data up to mid-january 20, when a problem was corrected. Slide 8
Monthly BBC iplayer online requests (excluding Virgin Media cable and Sky) Average Daily Requests (millions) report This data excludes Virgin Media cable and Sky data for BBC iplayer (see page 8 for more details). 8.0m average daily requests in ember, a +3% increase on ober. Radio Requests TV Requests 1.7 1.9 2.0 2.0 2.1 2.0 2.3 2.2 2.4 2.7 0.6 0.7 0.9 0.8 0.8 0.8 0.8 0.8 0.9 0.9 1.0 3.0 3.0 3.2 3.5 3.2 3.5 3.5 3.3 3.1 3.2 3.1 3.7 3.9 3.9 0.9 1.0 1.1 1.1 1.0 1.1 1.0 0.9 0.9 1.0 1.0 1.1 1.0 1.1 4.4 4.5 4.3 3.9 4.3 4.4 4.2 4.2 4.3 5.0 1.1 1.2 1.1 1.2 1.2 1.2 1.3 1.3 1.4 1.5 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2 1.4 1.4 1.5 1.7 2.0 2.1 2.2 2.5 2.2 2.4 2.5 2.3 2.2 2.3 2.2 2.7 2.9 2.9 3.3 3.3 3.1 2.8 3.1 3.2 3.0 2.9 3.0 Measurement correction 5.1 5.2 5.4 5.8 5.4 5.4 5.4 5.0 5.2 5.8 6.0 6.2 6.2 6.3 1.6 1.6 1.5 1.6 1.4 1.5 1.5 1.7 1.6 1.4 1.4 3.4 3.6 3.8 3.9 4.2 3.9 3.9 3.8 3.6 3.7 4.4 4.4 4.7 4.9 4.9 8.0 8.6 8.1 7.9 7.7 7.4 7.2 7.0 7.6 7.8 8.0 2.0 2.4 2.3 2.5 2.4 2.3 2.5 2.4 2.3 2.0 2.2 6.0 6.2 5.7 5.4 5.2 5.1 4.7 4.6 5.3 5.8 5.8 Jan 09 Jan Jan 11 Jan 12 Jan- Slide 9
Weekly BBC iplayer online requests latest 6 months (excluding Virgin Media cable and Sky) This data excludes Virgin Media cable and Sky data for BBC iplayer (see page 8 for more details). 56m average weekly requests in ember, slightly up on last month. TV Requests Radio Requests Weekly Requests (millions) 58 57 57 52 51 51 52 52 52 51 52 53 53 55 54 55 56 53 54 52 48 49 48 49 49 50 16 14 16 16 16 16 16 16 16 14 12 15 16 15 20 18 15 16 34 36 35 36 35 32 32 32 31 31 32 32 34 36 37 37 38 42 39 41 41 03-- - - 24-01- 08-15- 22-29- 05-12- 19-26- 02-09- 16-23- 30-07- 14-21- 28-04- 11-18- 25- Slide
BBC iplayer - top 20 TV episodes, ember 20 (excluding Virgin Media cable and Sky) Doctor Who was very popular in ember with the 50 th anniversary episode, The Day of the Doctor, generating 2.8m requests, a record-breaking 1.3m coming in the first 24 hours beating the previous record for the Olympics Opening Ceremony (1.0m requests ). Three other Doctor Who themed titles also made it into the top 20. ember was also a strong month for EastEnders (with the episode where Michael Moon got murdered getting the most number of requests), and BBC Three programmes. BBC iplayer Top 20 TV episodes All Total requests per ep. BBC iplayer Top 20 TV episodes most requested episode per series Doctor Who The Day of the Doctor 23/11/20 2,8,000 EastEnders 01/11/ 1,198,000 EastEnders 26/11/ 1,009,000 EastEnders 22/11/ 968,000 EastEnders 14/11/ 961,000 EastEnders 12/11/ 898,000 Snow, Sex and Suspicious Parents Episode 1 8,000 EastEnders 19/11/ 5,000 EastEnders 05/11/ 5,000 EastEnders 25/11/ 819,000 EastEnders 21/11/ 816,000 EastEnders 07/11/ 808,000 EastEnders 28/11/ 803,000 EastEnders 04/11/ 803,000 Atlantis Episode 6 796,000 EastEnders 11/11/ 781,000 The Escape Artist Episode 2 776,000 EastEnders 08/11/ 773,000 Some Girls Series 2 Episode 6 769,000 EastEnders 18/11/ 768,000 Total requests per ep. Doctor Who 23/11/20 2,8,000 EastEnders 01/11/ 1,198,000 Snow, Sex and Suspicious Parents Episode 1 8,000 Atlantis Episode 6 796,000 The Escape Artist Episode 2 776,000 Some Girls Series 2 Episode 6 769,000 Waterloo Road Series 9 Episode 765,000 Citizen Khan Series 2 Episode 6 745,000 Doctor Who: The Ultimate Guide 18/11/ 692,000 Strictly Come Dancing Series 11 Week 8 Episode 16 657,000 The Graham Norton Show Series 14 Episode 6 650,000 Animal Odd Couples Episode 1 639,000 The Science of Doctor Who 14/11/ 624,000 Him & Her The Wedding Episode 2 571,000 Backchat with Jack Whitehall and His Dad Episode 1 569,000 Have I Got News for You Series 46 Episode 7 542,000 Ripper Street Series 2 Episode 2 528,000 An Adventure in Space and Time 21/11/ 522,000 BBC Children in Need 20 Part 1 520,000 Richard Hammond Builds a Planet Episode 1 507,000 Slide 11
BBC iplayer - top 20 radio episodes, ember 20 (excluding Virgin Media cable and Sky) The Ashes Test Match Special and Premier League football were very popular in ember, along with Radio 4 comedies I m Sorry I Haven t a Clue and The News Quiz. Also appearing in the top 20 last month were the Radio 4 special programme about The JFK Assassination and The Country Music Associate Awards Live. BBC iplayer Top 20 TV episodes All Total requests per ep. BBC iplayer Top 20 TV episodes most requested episode per series The Ashes Test Match Special 20/11/ 203,000 The Ashes Test Match Special 21/11/ 3,000 I'm Sorry I Haven't A Clue Series 60 Episode 1 152,000 5 live Sport Premier League Man Utd v Arsenal 152,000 The News Quiz Series 82 Episode 2 142,000 I'm Sorry I Haven't A Clue Series 60 Episode 2 7,000 The News Quiz Series 82 Episode 1 129,000 The Ashes Test Match Special 22/11/ 128,000 5 live Sport Premier League Everton v Liverpool 127,000 The News Quiz Series 82 Episode 3 127,000 The Radio 1 Breakfast Show 15/11/ 7,000 5 live Sport Premier League Arsenal v Southampton 5,000 The Ashes Test Match Special 23/11/ 4,000 The Now Show Series 41 Episode 6 2,000 The Chris Evans Breakfast Show 29/11/20 97,000 The Radio 1 Breakfast Show 22/11/20 96,000 The Radio 1 Breakfast Show 08/11/ 95,000 The Radio 1 Breakfast Show 29/11/20 95,000 The Radio 1 Breakfast Show 19/11/20 94,000 The Radio 1 Breakfast Show 27/11/20 94,000 Total requests per ep. The Ashes Test Match Special 20/11/ 203,000 I'm Sorry I Haven't A Clue Series 60 Episode 1 152,000 5 live Sport Premier League Man Utd v Arsenal 152,000 The News Quiz Series 82 Episode 2 142,000 The Radio 1 Breakfast Show 15/11/ 7,000 The Now Show Series 41 Episode 6 2,000 The Chris Evans Breakfast Show 29/11/20 97,000 5 live Sport 5 live Boxing Froch v Groves 23/11/20 93,000 The JFK Assassination: Minute by Minute 22/11/ 85,000 5 live Sport 5 live Rugby Eng v Aus 02/11/20 83,000 606 /11/ 81,000 The Country Music Association Awards Live 80,000 Scott Mills 12/11/ 79,000 Desert Island Discs Rt Hon Ed Miliband 24/11/20 78,000 Fearne Cotton Miley Cyrus in the Live Lounge 78,000 The Official Chart with Jameela Jamil /11/ 78,000 Steve Wright in the Afternoon 11/11/20 77,000 That Mitchell and Webb Sound Series 5 Episode 1 77,000 The Reith Lectures Episode 4 77,000 Ken Bruce 11/11/20 75,000 Source: Slide 12
TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky) This data excludes Virgin Media cable and Sky data for BBC iplayer (see page 8 for more details). The proportion of live requests to TV increased to %, while the proportion of live requests to radio decreased to 83%. % requests for TV programmes % requests for radio programmes 85 88 88 86 Jan- 27 25 20 16 16 16 15 16 16 85 88 88 89 73 75 80 83 83 84 84 84 85 84 83 84 83 15 12 12 14 15 12 12 11 On-demand Simulcast Jan- On-demand Simulcast Note: A measurement correction for under-counted radio data occurred in mid-january 20 Slide
BBC iplayer use for TV online by time of day, ober 20 The scale for each line on this graph is different traditional TV viewing is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak Note: each line has a very different scale (see peaks) 06:00 07:00 TV viewers BBC iplayer TV requests Internet users (any website) 08:00 09:00 :00 11:00 12:00 :00 14:00 Internet peak 28.4 million 15:00 16:00 :00 18:00 19:00 TV peak 26.9 million 20:00 21:00 22:00 23:00 00:00 BBC iplayer peak 515,000 01:00 02:00 03:00 04:00 05:00 Sources TV from BARB ember 20, internet from Nielsen ch 2012, BBC iplayer from BBC istats ember 20 - see footnotes on final page for more detail Slide 14
BBC iplayer use for radio online by time of day, ober 20 The scale for each line on this graph is different traditional radio listening is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Note: each line has a very different scale (see peaks) 06:00 Radio peak.3 million 07:00 08:00 09:00 :00 11:00 BBC iplayer peak 9,000 12:00 :00 14:00 15:00 16:00 Internet peak 28.4 million :00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 Radio listeners BBC iplayer requests for radio Internet users (any website) 01:00 02:00 03:00 04:00 05:00 Sources radio from RAJAR 20, internet from Nielsen ch 2012, BBC iplayer from BBC istats ember 20 - see footnotes on final page for more detail Slide 15
BBC iplayer use by demographic The profile of users of the BBC iplayer is measured on a monthly survey of 700+ UK adults. The gender profile has remained stable in recent months, and for the split is even. The age profile of users continues to be younger than TV viewers by some margin. 31 37 41 41 44 42 45 47 49 47 49 48 50 48 48 49 50 50 Women 41 44 41 42 37 38 41 41 39 39 38 39 70 63 59 59 57 56 58 57 57 57 57 55 53 51 53 51 52 50 52 52 51 50 50 Men 38 39 42 42 42 44 41 41 38 39 39 38 39 38 37 37 37 22 20 16 16 15 19 18 18 19 19 21 20 22 20 23 22 24 22 24 22 55+ 35-54 16-34 08 09 11 12 08 09 11 12 Women 50 50 51 51 55+ 22 30 35 35 Men 50 50 49 49 35-54 36 34 33 16-34 37 34 31 32 Users of BBC iplayer Home broadband users All TV viewers All radio listeners Users of BBC iplayer Home All TV viewers broadband users User profiles - TV from BARB ( ), radio from RAJAR ( ), broadband from BARB ( ) All radio listeners
Glossary Stream click to play instantly. Download save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions. Users a count of computer browsers accessing the online BBC iplayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting users or visitors to websites. Requests the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than clicks which can be repeated if the user does not see an immediate reaction on the website. Catch-up / on-demand programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iplayer. Live / simulcast streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations. Extra footnotes for slides 15-16 showing data for time of day TV data BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations BBC iplayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen user numbers, aged 2+ based on internet population estimate of 38 million individuals Slide