Factsheet 4 Consumption of broadcast TV and news. Ofcom Oxford Media Convention 2 March 2016

Transcription

1 Factsheet 4 Consumption of broadcast TV and news Ofcom Oxford Media Convention 2 March 2016

2 This factsheet has been compiled by Ofcom and provides some background information to aid discussion at the 2016 Oxford Media Convention. It explores consumption of TV and news, drawing on BARB viewing data as well as data from Ofcom s 2015 News Report. 2

3 3 The following pages present TV viewing data drawn from the Broadcasters Audience Research Board (BARB). The proportion of TV individuals aged 4+ in the UK who tuned in to broadcast TV in a typical week dipped by 0.6pp between 2014 and 2015, but remained high at 9 in 10 people (Fig1). Over the last five years, time spent viewing traditional TV has declined by 26 minutes (-10.6%) per person per day among all individuals aged four and above (Fig 2). While viewing continued to decline between 2014 and 2015, the rate of decline has slowed; 1.9% compared to 3.7% between 2012 and 2013 and 4.9% in A slowing decline was seen among all age groups in 2015 apart from those aged 65+, whose viewing increased slightly, and 16-24s where the drop in viewing was the largest since Adults aged had the greatest proportional decline year on year (by 10.5%), followed by children (-5.) and adults (-4.). Figure 1 Average weekly reach, total TV: Total TV reach, millions Total TV reach, millions Total TV reach, % % 92.6% % 93.1% 94.1% 94.0% % 0 80% Source: BARB, Individuals 4+, Network. Reach criteria = 15 consecutive minutes of viewing, full weeks used per year. New BARB panel introduced 1st Jan As a result pre and post panel change data must be treated with caution (see dotted line). 100% Figure 2 Average minutes of daily viewing, total TV: Adults 65+ Adults Adults Individuals Adults Adults Adults Children Source: BARB. All individuals (4+), Network. New BARB panel introduced 1st Jan As a result pre and post panel change data must be treated with caution (see dotted line). 95% 90% 85% Total TV reach, %

4 4 Like viewing to all TV, time spent viewing the main PSB increases with age (Fig 3). Figure 3 Average minutes of daily viewing by channel group, total TV: Av mins/day All other Commercial PSBs' portfolio BBC portfolio Individuals (4+) Children (4-15) Adults Adults Adults Adults Adults Adults 65+ Main five PSB Source: BARB. All individuals (4+), Network.

5 5 Over the long term, the main five PSB have each seen steady falls in share since the establishment and growth of cable and satellite TV in the early 1990s, and as digital switchover took place at the end of 2007 (Fig 4). Yet despite increased channel choice, they continue to maintain half of total broadcast TV viewing (50.5% in 2015) (Fig 5). When their portfolio of are taken into account, the share of the PSB family of rises to over two-thirds (70.5% in 2015). 100% 80% 60% 40% Figure 4 All day channel shares, all individuals: % 42% 11% 2% 2% Figure 5 Channel shares for the PSB broadcasters: % 5% 1 All other Channel 5 Channel 4 6% BBC Two 20% 38% 22% BBC One 0% Source: BARB. All individuals (4+), Network. 100% 80% 60% 40% 20% 60.5% 57.8% % 52.1% 51.1% 51.2% 50.5% Main five PSBs 25.3% 26.5% 26.7% 26.2% 26.5% 27.5% 28.1% 29.5% 1.1% % % 1.8% 4.8% 4.7% 5.2% 5.7% 1.9% 5.9% 1.9% 6.1% 4.0% 5.3% 6.1% 1.9% 5.9% 5.8% 7.1% 5.0% 4.3% % 7.7% 7.3% 7.1% 4.9% 5.9% 7.5% 4.5% 6.2% 6.8% % % 6.2% 4.2% 4.1% 4.0% 5.9% 3.9% 5.6% 4.9% 4.8% 4.8% % 17.0% 16.0% 14.9% 15.3% 14.7% 14.2% 7.8% 7.5% 6.9% 6.6% 6.1% 5.8% 6.1% 5.7% 21.8% 20.9% 20.8% 20.7% 21.3% 21.0% 21.7% 21.9% 0% BBC One Source: BARB. All individuals (4+), Network. New BARB panel introduced 1st Jan As a result pre and post panel change data must be treated with caution (see dotted line). ITV All other Channel 5 portfolio Channel 4 portfolio ITV portfolio BBC portfolio Channel 5 Channel 4 ITV BBC Two

6 6 The proportion of the TV population who watch each individual main PSB channel in a typical week has fallen over the long term, but the PSBs combined reach remains high at 84.0% in 2015 (Fig 6). Figure 6 Average weekly reach of the main PSB, all individuals: % 88.2% 88.1% % 88.2% 86.7% 85.2% 84.0% 80% 77.8% 77.3% 78.6% 79.0% 77.8% 75.5% 73.6% 72.5% 69.1% 68.1% 68.0% 66.7% 63.8% 62.7% 60.2% 57.9% 55.9% 55.2% 57.5% 60% 54.6% 51.8% 56.7% 49.9% 54.1% % 47.1% 53.3% 50.6% 48.0% 45.5% 40% 41.1% 44.8% 39.6% 40.3% % 36.9% 35.9% 34.7% 20% BBC One BBC Two ITV Channel 4 Channel 5 0% Main five PSB Source: BARB. All individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. S4C average weekly reach 2015 = 0.9%

7 7 This section presents background data from Ofcom s News Report 2015 on news consumption in the UK across the four main platforms: television, radio, print and online. The full report is available on the Ofcom website. Television is by far the most-used platform for news, with 67% of UK adults saying they use TV as a source of news. However, there has been an eight percentage point decrease since 2014 (75%). The proportion of people who use the internet or apps for news has remained the same since 2014, with just over four in ten (41%) doing so. (Figure 7). Figure 7 Top 20 news sources: reach among all adults BBC One ITV/ITV WALES/UTV/STV BBC website or app BBC News Channel Sky News Channel Facebook BBC Radio 4 BBC Radio 2 Channel 4 The Sun Google (General search Engine) The Daily Mail Sky News website or app BBC Two BBC Radio 1 YouTube The Daily Mirror The Metro Twitter The Guardian\Observer website or app The Daily Mail website or app 8% 8% 1 8% 6% 6% 6% 6% 5% 5% Source: Ofcom s News Report Base: All adults % 23% 12% 12% 10% in % in % in % in % in % 33% in % in % in % in 2014 Note: boxes in red indicate differences of statistical significance TV Channel Newspaper Radio Station Website / app

8 8 The top two news sources, in terms of reach among UK adults, are both TV. BBC One is by far the most-used (at 48%), followed by ITV/ ITV Wales/ UTV/ STV News, with just over a quarter (27%) of people saying they use it as a source of news.(figure 8). Figure 8 Platform used for news nowadays: 2015 Television Any Internet or apps (NET)** Radio Newspapers (printed)* Internet or apps on a Internet or apps on a mobile Internet or apps on Word of mouth Internet or apps on tablet None of these / Don t follow news Magazines Interactive TV, Ceefax, TV apps 41% 32% 31% 28% 25% 20% 1 13% 10% 67% Source: Ofcom s News Report Base: All adults 16+ * Newspaper code was changed in 2015 to Newspaper (printed). **Average is calculated from the 8 platforms used for news nowadays in Q3a

9 9 Over half (56%) of online news users said they used the BBC website or app, compared to 59% in Facebook was the second most popular response, up by 12 percentage points since 2014 (from 17% to 29%). This was followed by the Google search engine (15%). (Figure 9). Figure 9 Websites or apps used for news nowadays 60% 50% 56% 40% 30% 29% % 10% 15% 1 10% 9% 9% 9% 8% 6% 6% 5% 3% 3% 3% 3% 0% BBC website or app Facebook Google (search engine) Sky News website or app YouTube Twitter Daily Mail website or app Guardian\Observer website or app Google news ITV or ITN website or app Huffington Post Yahoo news MSN news Any local newspaper site The Telegraph website or app The Independent website or app Buzzfeed Source: Ofcom s News Report Base: All who use internet for news.