Monthly Performance Pack July Christopher Duggan, BBC iplayer BBC Communications

Transcription

1 Monthly Performance Pack y 2014 Christopher Duggan, BBC iplayer BBC Communications christopher.duggan@bbc.co.uk

2 Monthly summary y 2014 There were 231 million requests in y, with live sport captivating the nation. As the World Cup drew to a close, all three of the final matches made it into the top 20 most requested TV programmes, with the Germany v Brazil match generating 1.2 million requests, once again boosting live requests to % of the total for TV on par with y last year. New BBC Two drama, The Honourable Woman, was the most popular programme in y with 1.3 million requests for the first episode. For the second consecutive month, Murdered By My Boyfriend continued to perform well, and by the end of y had been seen over 3 million times on BBC iplayer in total, making it the most requested BBC Three drama of all time. 5 Live s coverage of Test Match Special England v India dominated the top list for radio, constituting fifteen of the top 20 episodes. As ever, Radio 4 Comedy also performed well with four episodes of I m Sorry I Haven t a Clue, and the final episode in the current series of The News Quiz all in the top list. Consistent with previous months: The profile of BBC iplayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener s profile (although more in line with home broadband users) BBC iplayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iplayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time Slide 2

3 Index Page Content 4-8 Monthly BBC iplayer requests by media type and dev ice type 9 Notes about the data in this report 10 Weekly request latest months 11 Top TV programmes 12 Top radio programmes 13 TV and radio requests - liv e vs catch-up 14 Use of BBC iplayer for TV by time of day Use of BBC iplayer for radio by time of day 1 Profile of BBC iplayer users 17 Glossary Slide 3

4 Jan 09 t Jan 10 Jan 11 Jan 12 Jan Millions of requests per month Total monthly BBC iplayer requests across all platforms, since 2009 As we always see at this time of year, monthly requests dipped to 231 million in y, as the warm weather continued and annual summer holidays began. Requests for TV programmes Requests for radio programmes Please refer to slide 9 for guide notes Slide 4

5 Jan 09 t Jan 10 Jan 11 Jan 12 Jan-13 Millions of requests per day (average monthly) Average daily BBC iplayer online requests Average daily requests also dipped in y to 7.5m. Measurement correction Daily TV requests Daily radio requests Slide 5

6 TV and radio: Requests for programmes by device type The proportion of requests across all platforms was stable month-on-month. Number of requests (millions) % of requests Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets Mobile devices 7% 8% 7% 5% % 7% % % % 7% 7% 2% 2% 2% 3% 8% 3% 3% 3% 3% 10% 3% 3% 3% 2% 2% 11% 11% 12% 13% 13% 13% 13% 12% 12% 11% 13% 12% 11% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 45% 42% 41% % 38% 3% 35% 35% 33% 31% 33% 33% 33% 1% 18% % 20% 20% 21% 22% 23% 24% 25% 24% 22% 22% % 14% % 1% 1% 17% 18% 18% 18% % 18% % % 1% 41% TOTAL Notes: Before y 13, some Android devices w ere being mistakenly counted within the mobile category. This has now been corrected. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 30. Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device. Radio requests from Week to Week are undercounted. Virgin TiVo request data w as incomplete from 14th to 22nd il Please refer to slide 9 for guide notes Slide

7 TV only: Requests for programmes across BBC iplayer by device type In y, mobiles and tablets contributed just shy of half all requests to TV programmes on BBC iplayer, broadly stable on the previous month. Number of requests (millions) Unknown Internet TV / connected devices TV platform operators Games consoles Computers Tablets % of requests 4% 4% 3% 3% 3% 4% 3% 3% 3% 3% 3% 3% 3% 1% 17% 17% 17% 18% 17% 1% % 1% % 17% 1% % % % % 5% 5% 5% 5% 5% 5% 5% 4% 4% 4% 3% 33% 33% 33% 33% 31% 29% 30% 29% 28% 29% 28% 28% 21% 25% 25% 25% 25% 2% 27% 27% 29% 30% 29% 27% 28% 22% 47% Mobile devices 17% % 1% 1% 1% 17% 18% 18% 18% 18% 17% % % TOTAL Notes: Due to a measurement fix, a greater number of tablets are now being correctly identified which caused a step change in tablet requests in ust 13. Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 30. Some stats from PS3 devices were missing between Virgin TiVo request data was incomplete from 14th to 22nd il Please refer t o slide 9 for guide not es Slide 7

8 Radio only: Requests for programmes across BBC iplayer by device type There were m radio requests in y, down -% month-on-month, and the proportion of requests from mobiles and tablets decreased to around a quarter. Number of requests (millions) % of requests Un known Internet TV / connected devices TV platform operators 21% 21% 22% 20% 24% 25% 23% 24% 2% 28% 25% 25% 2% Games consoles 2% 2% 59% 57% 55% 52% 53% 51% 45% 38% 45% 4% 48% Computers Tablets 10% 8% 9% 8% % % % 7% 7% 8% 4% 5% 5% 12% 12% 13% 1% 1% 1% 1% 17% 20% 23% 21% 20% 18% Mobile devices Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin M edia, Sky, YouView and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and M icrosoft XBox 30. Unknown devices are mostly due to online radio services such as the TuneIn radio app, w hich w e are currently unable to classify accurately by device. Radio requests from Week to Week are undercounted. Virgin TiVo request data w as incomplete from 14th to 22nd il TOTA L Please refer t o slide 9 for guide not es Slide 8

9 Notes for figures in this report The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC istats AV systems. These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. This data is collected via a BBC internal data warehouse (BBC istats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iplayer. They are indicative only, since they do not represent total request numbers per series. In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology Please quote the source of these figures as BBC istats Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions All data is for the UK only and excludes listening outside the UK This data includes requests via BBC iplayer on any BBC website whether on a programme, channel or station page, via the pop-out console, or on the BBC iplayer website itself This report does not include requests for web-only content (such as online news or sport coverage) only requests for full-length programmes which have been transmitted on a TV channel or radio station BBC iplayer stats measurement was under-representing radio data up to mid-january 2013, when a problem was corrected. Radio requests from Week to Week are undercounted. Virgin TiVo request data was incomplete from 14th to 22nd il. Slide 9

10 27-Jan Weekly Requests (millions) Weekly BBC iplayer online requests latest months (excluding Virgin Media cable and Sky) This data excludes Virgin Media cable and Sky data for BBC iplayer (see page 8 for more details). As the warm weather continued into y, weekly requests decreased to 49m in y. TV Requests Radio Requests Please refer t o slide 9 for guide not es Slide 10

11 BBC iplayer - top 20 TV episodes, y 2014 (excluding Virgin Media cable and Sky) New BBC Two drama, The Honourable Woman, was the most popular programme in y with 1.3 million requests for the first episode. For the second consecutive month, Murdered By My Boyfriend continued to perform well, and by the end of y had been seen over 3 million times on BBC iplayer in total, making it the most requested BBC Three drama of all time. And as the World Cup drew to a close, all three of the final matches made it into the top 20 most requested programmes, with the Germany v Brazil match generating 1.2 million requests BBC iplayer Top 20 TV episodes All Total requests per ep. BBC iplayer Top 20 TV episodes most requested episode per series The Honourable Woman Episode 1 1,292,000 MOTD Live 2014 FIFA World Cup Brazil v Germany 1,2,000 EastEnders 03/07/14 1,114,000 Murdered by My Boyfriend 23/0/14 1,079,000 EastEnders 25/07/14 1,072,000 EastEnders 24/07/14 1,0,000 EastEnders /07/14 1,032,000 EastEnders 11/07/14 998,000 MOTD Live 2014 FIFA World Cup Final 13/07/ ,000 EastEnders 22/07/14 985,000 The Honourable Woman Episode 2 97,000 EastEnders 04/07/14 911,000 EastEnders 18/07/14 908,000 EastEnders 28/07/14 897,000 EastEnders 08/07/14 897,000 EastEnders 10/07/14 890,000 EastEnders 17/07/14 838,000 EastEnders 29/07/14 8,000 MOTD Live 2014 FIFA World Cup Ned v Costa Rica 83,000 EastEnders 21/07/14 833,000 Total requests per ep. The Honourable Woman Episode 1 1,292,000 MOTD Live 2014 FIFA World Cup Brazil v Germany 1,2,000 EastEnders 03/07/14 1,114,000 Murdered by My Boyfriend 23/0/14 1,079,000 Storyville Episode ,000 Dragons' Den Series 12 Episode 1 05,000 Mock the Week Series 13 Episode 03,000 Wimbledon 2014 Men's Final 0/07/ ,000 Celebrity MasterChef Series 9 Episode ,000 Golf: The Open 2014 Day 4 - Part 3 20/07/ ,000 Commonwealth Games Glasgow Opening Ceremony 534,000 Common 0/07/14 5,000 Tulisa: The Price of Fame 28/07/14 514,000 Casualty Series 28 Episode ,000 F The Hungarian Grand Prix Highlights 27/07/14 472,000 John Bishop's Australia Episode 1 48,000 Catch Me If You Can 01/08/04 42,000 Topsy and Tim Series 2 Episode 3 454,000 Glasgow Girls /07/14 452,000 Holby City Series 1 Episode 38 7,000 Please refer t o slide 9 for guide not es Slide 11

12 BBC iplayer - top 20 radio episodes, y 2014 (excluding Virgin Media cable and Sky) 5 Live s coverage of Test Match Special England v India dominated the top list for y, constituting fifteen of the top 20 episodes. As ever, Radio 4 Comedy also performed well with four episodes of I m Sorry I haven t a clue, and the final episode in the current series of The News Quiz all in the top list. BBC iplayer Top 20 Radio episodes All Total requests per ep. TMS England v India - Day Four 30/07/ ,000 TMS England v India - Day Three 29/07/2014 2,000 TMS England v India - Day Four 12/07/ ,000 TMS England v India - Day Two 28/07/ ,000 TMS England v India - Day One 17/07/ ,000 TMS England v India - Day Two 18/07/ ,000 TMS England v India - Day Four 20/07/ ,000 TMS England v India - Day Five 21/07/ ,000 TMS England v India - Day Three 11/07/ ,000 TMS England v India - Day One 27/07/ ,000 I'm Sorry I Haven't A Clue Series 1 Episode 3 13,000 TMS England v India - Day Two 10/07/2014 4,000 I'm Sorry I Haven't A Clue Series 1 Episode 2 4,000 TMS England v India - Day Three /07/2014 2,000 TMS England v India - Day Five 13/07/ ,000 The News Quiz Series 84 Episode 138,000 I'm Sorry I Haven't A Clue Series 1 Episode 1 13,000 TMS England v India - Day One 09/07/ ,000 I'm Sorry I Haven't A Clue Series 1 Episode 4 133,000 TMS England v India - Day Five 31/07/ ,000 BBC iplayer Top 20 Radio episodes most requested episode per series Total requests per ep. TMS England v India - Day Four 30/07/ ,000 I'm Sorry I Haven't A Clue Series 1 Episode 3 13,000 The News Quiz Series 84 Episode 138,000 The Radio 1 Breakfast Show 01/07/14 102,000 World Cup Brazil 2014 Ned v Arg 09/07/ ,000 The Chris Evans Breakfast Show 01/07/14 9,000 Wimbledon 0/07/14 90,000 Ken Bruce 23/07/2014 8,000 Today 01/07/14 79,000 Steve Wright in the Afternoon 01/07/ ,000 Huw Stephens Huw sits in for Scott Mills 01/07/ ,000 Scott Mills 24/07/14 71,000 Annie Mac 11/07/ ,000 Fearne Cotton 23/07/14 70,000 Jeremy Vine 01/07/14 9,000 Charles Paris Mystery Corporate Bodies Episode 2 8,000 The Archers 01/07/14,000 Eve Brook - The Secret Parts 17/02/07,000 Desert Island Discs Anne Reid 13/07/ ,000 Poirot Cards on the Table 12/04/ ,000 Slide 12

13 TV and radio requests: live vs catch-up online requests (excluding Virgin Media cable and Sky) This data excludes Virgin Media cable and Sky data for BBC iplayer (see page 9 for more details). As the summer of sport continued, the proportion of live requests to TV increased again to % with audiences using BBC iplayer to stay up-to-date with the action, and radio requests remained stable at over 80%. % requests for TV programmes % requests for radio programmes On-demand Simulcast On-demand Simulcast Please refer t o slide 9 for guide not es Slide 13

14 Note: each line has a very different scale (see peaks) 0:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 :00 1:00 17:00 18:00 :00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 BBC iplayer use for TV online by time of day, y 2014 The scale for each line on this graph is different traditional TV viewing is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak. TV viewers BBC iplayer TV requests Internet users (any website) Internet peak 28.4 million TV peak 22.8 million BBC iplayer peak,000 Sources TV from BARB y 2014, internet from Nielsen ch 2012, BBC iplayer from BBC istats y see footnotes on final page for more detail Please refer t o slide 9 for guide not es Slide 14

15 0:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 :00 1:00 17:00 18:00 :00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00 Note: each line has a very different scale (see peaks) BBC iplayer use for radio online by time of day, y 2014 The scale for each line on this graph is different traditional radio listening is far higher than BBC iplayer use. However it shows the relative usage pattern by time of day with BBC iplayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio peak 13.7 million BBC iplayer peak 1,000 Internet peak 28.4 million Radio listeners BBC iplayer requests for radio Internet users (any website) Sources radio from RAJAR Q2 2014, internet from Nielsen ch 2012, BBC iplayer from BBC istats y see footnotes on final page for more detail Please refer t o slide 9 for guide not es Slide

16 BBC iplayer use by demographic The profile of users of the BBC iplayer is measured on a monthly survey of 700+ UK adults. The demographic profile has remained broadly stable in recent months, skewing young with a broadly even gender split. 55+ Women Men Women Men Users of BBC iplayer Please refer t o slide 9 for guide not es Home broadband users All TV viewers All radio listeners Users of BBC iplayer Home All TV viewers broadband users User profiles - TV from BARB (Q2 14), radio from RAJAR (Q2 14), broadband from BARB (Q214) All radio listeners

17 Glossary Stream click to play instantly Download save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions Users a count of computer browsers accessing the online BBC iplayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting users or visitors to websites Requests the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than clicks which can be repeated if the user does not see an immediate reaction on the website Catch-up / on-demand programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iplayer Live / simulcast streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations Extra footnotes for slides -1 showing data for time of day TV data BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV Radio data - RAJAR average audience, by hour, all adults 1+, all radio stations BBC iplayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only Nielsen user numbers, aged 2+ based on internet population estimate of 38 million individuals Slide 17