IS THE FOG CLEARING? CRISIS AND RECOVERY

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17 th CEO Summit R ö j t ö k m u z s a j, S z i d ó n i a M a n o r H o u s e ( W e d n e s d a y - F r i d a y ) M o d e r a t o r : D r. G y ö r g y B ő g e l, C E U IS THE FOG CLEARING? CRISIS AND RECOVERY Economic crises have both short and long term effects. The first reaction is usually the emergency measures: you have to get money, prop up the instable buildings, and salvage whatever you can. In the first phase of any crisis, the fog is too thick; the only thing the driver sees is that the others are braking and hooting so he also steps on the brake and tries to twist the steering wheel. Once you managed to avoid the bigger trouble, the next task is to find your way, a way-out, a new path on which you can switch up to the fourth and fifth gear again. The 17 th CEO Summit will focus on the following two topics: What were the results of the first responses given to the economic crisis? Did we manage to avoid the bigger trouble and what are the consequences of the crisis management decisions made? What are the things that need to be changed permanently? Can we identify the tasks necessary for our adaptation? Are there any new strategies and visions? According to our traditions, the Summit will start with a political and economic policy analysis. The latter will focus on the 2009 budget: how different is it from the previous ones; can we assess its first implications; can it guarantee the necessary equilibrium; is there sufficient political support for its implementation; can we handle the social tensions that it may bring about; what is provisional and what is permanent in its goals, structure and key figures; and can we really avoid the traditional logics of preelection budgets as it was promised? Industrial reports and analyses are going to play a more important role at this year s Summit. We plan to hold a series of round table talks about the energy sector, the gas industry, the IT-communications market, the financial and investment sector and the fast changing industry of consumables. In view of its importance, special attention will be paid to the situation of companies in the export sector, to the opportunities for encouraging exports, to Hungary s potential for attracting capital investment as well as to the investment and development policies of multinational companies. As usual, in addition to the industry-specific round tables, there will also be presentations dealing with topical issues of corporate management. With a history of eight years, we believe that the CEO Summits are becoming increasingly important forums for representatives of the business and social sectors. Therefore, at the seventeenth event we will make an effort to enable all the participants to formulate and express their opinion about the country s economic situation and the strategy to be followed. 1

The Summit - 17th CEO Conference C r i s i s a n d R e c o v e r y R ö j t ö k m u z s a j, S z i d ó n i a M a n o r H o u s e ( W e d n e s d a y - F r i d a y ) M o d e r a t o r : D r. G y ö r g y B ő g e l, C E U B u s i n e s s S c h o o l 1 April 2009 (Wednesday) 12.00 13.00 Arrival at the hotel, occupation of the rooms, registration 13.00 14.15 Lunch 14.15 14.30 Welcome speech by the moderator, György Bőgel, CEU Business School 14.30 15.15 Opening presentation: Csaba Molnár Minister, Ministry of Transport, Telecommunications and Energy 15.15 15.30 Q&A with the speaker 15.30 16.30 Round table talk Csaba László, partner, ex-minister of Finance, KPMG Tanácsadó Kft. Péter Oszkó, President-CEO, Deloitte Zrt. Margit Rácz, Director, World Economy Research Institute of the HAS 16.30 16.45 Q&A with the presenters 16.45 17.30 Coffee break 17.30 18.15 László Urbán, CEO-Deputy, OTP Bank Nyrt. 18.15 19.00 Árpád Kovács, President, State Audit Office 19.00 20.00 Péter Tölgyessy, Hungarian Academy of Sciences (HAS) 20.00 Buffet reception, wine and cigar tasting 2

07.00 09.30 Breakfast 2 April 2009 (Thursday) 10.00 10.30 Zsolt Pozvai, CEO, Develor Tanácsadó Zrt. 10.30 11.30 Round table talk with the heads of energy companies Moderator: Péter Kiss, partner, KPMG Tanácsadó Kft. 11.30 12.00 Coffee break X V I I. C E O S u m m i t István Bakács, Member of the Directorate, E-ON Hungária Zrt. Péter Csiba, CEO, Dunamenti Erőmű Zrt. Balázs Somogyi, CEO, General Electric Hungary Zrt. József Steier, CEO, KEG Zrt. István Góczi, Managing Director, EMFESZ Zsolt Hernádi, President-CEO, MOL Nyrt. József Kovács, CEO, Paksi Atomerőmű Zrt. Zsuzsanna Majzik, Deputy CEO, System Consulting Zrt. 12.00 12.45 Topical Issues of the Hungarian Gas Market Moderator: Zsombor Szilágyi Deputy Director of Commerce, EMFESZ Kft. 12.45 14.00 Lunch, personal talks István Balázs, Head of Department, Hungarian Energy Office Zoltán Csallóközi, Director, FŐGÁZ Földgázelosztó Kft Sándor Laczó, CEO, ÉGÁZ-DÉGÁZ Zrt. János Zsuga, CEO MOL Földgázszállító Zrt 14.00 14.30 László Rátkai, strategy leader, Marine 14.30 15.30 Round Table Discussion with the heads of IT and telecommunications companies 15.30. 16.15 Coffee break László György, Managing Director, Cisco Magyarország Kft. Gábor Hauser, Managing Director, Euromacc Kft. Gábor Hegedüs, Managing Director HP Magyarország Kft. József Hernádi, Managing Director, Sun Microsystems Kft. Balázs Horváth, Managing Director, Hitachi Data System Péter Ilosvai, Managing Director, IT Services Kft. Endre Nagy Managing Director, Conet Kft. Csaba Reményi, Managing Director, Oracle Hungary Kft. Tibor Rékasi, Managing Director, IQSYS informatikai Zrt. 16.15 17.00 Boosting the Economy, Round Table Discussion with export companies György Rétfalvi, CEO, ITD Hungary Zrt. Zoltán Bodnár, CEO, Magyar Export-Import Bank Zrt. János Takács, CEO, Electrolux Lehel Kft. Péter Lakatos, CEO, Videoton Holding Zrt. 3

17.00 18.00 Banking and Investment, Round Table Discussion: Moderator: Márta Tkacsik, Managing Director, NESS FMC Kft. László Balázs, President-CEO, Volksbank Zrt. Ádám Farkas, CEO, Allianz Bank Zrt. Péter Felfalusi, CEO, Intrum Justitia Zrt. István Karagich, CFO, BloChamps Capital Kft. András Kozma, President-CEO, Commerzbank Zrt. Zoltán Kurali, President-CEO, Deutsche Bank Zrt. Zoltán Pintér, President, Buda-Cash Brókerház ZRt. 18.00 20.00 Free time, wellness programs 20.00 20.30 Buffet reception with champagne, opening of the exhibition of painter András Győrfi and of leading brands in the Alfonz Room 20.30 Charity Gala Dinner for the Hungarian Red Cross and Award Presentation Ceremony The CEBC Business Awards are presented by President of the Hungarian Red Cross, Mr. György Habsburg 07.00 10.00 Breakfast, leaving hotel rooms 3 April 2009 (Friday) 10.00 10.20 Éva Cartwright, consultant to the CEO, Bertrans Zrt. 10.20 10.45 Tamás Vágány, Deputy CEO, Sales and Marketing, Telemedia Kft 10.45 11.30 FMCG Round table talk Moderator: László Murányi, CEO CO-OP Hungary Zrt. Reserve the right to change the program! Tamás Ács, Managing Director, Mars Hungary Tamás Éder, President, National Association of Food Processing Companies Péter Feiner, President, National Trade Association Frank Odzuck, CEO, Zwack Unicum Nyrt. Tibor Seres, President-CEO, Sara Lee Hungary Zrt. Szabó István Tivadar, CEO, Cerbona Zrt. Tarsoly József, CEO, Coca-Cola HBC Hungary 11.30 12.00 Coffee break in the Golden Saloon 12.00 12.45 Forum: Approval of the First Closing Statement of the CEO Summit, presentation of the proposals 12.45 13.00 Conclusion 13.00 Lunch at the Muzsaj Water Mill, personal talks Reserve the right to change the program! 4

Application Form X V I I. C E O S u m m i t Please send this Application Form to the following fax number: 374-0173 You can also send your application to our e-mail address: bence.pajkos@cebc.hu Company name: Name: Position: Invoicing address: Mailing address: Phone: Fax: E-mail: I order the following service: Signature For one person 1. Three-day conference participation incl. accommodation and full board (2 nights full program) Price: HUF 490.000 + VAT 2. Two-day conference participation incl. accommodation and full board (1 night) Price: HUF 390.000 + VAT 3. Three-day conference participation without accommodation, with full board Price: HUF 250.000 + VAT Wednesday Price: HUF 290.000 + VAT Thursday Price: HUF 220.000 + VAT Friday 5

For two persons (One conference participant plus one partner) 4. Three-day conference participation incl. accommodation and full board (2 nights full program) Price: HUF 590.000 + VAT 5. Two-day conference participation incl. accommodation and full board (1 night) Price: HUF 490.000 + VAT 6. Three-day conference participation without accommodation, with full board Price: HUF 200.000/person + VAT Wednesday Price: HUF 250.000/person + VAT Thursday Price: HUF 190.000/person + VATFriday Delegate your most important business partner with up to 30% discount now! In case you delegate your business partner (accommodation in a separate room), you get 30% discount on the participation fee of your invited partner until 16 January Suite Price: HUF 50,000 + VAT/person Please, give the exact date and time of your arrival and departure. Arrival:... Departure:... Other comments:... Discounts (Discounts can be cumulated) The participants of previous CEO Summits get a 5% discount If you register until 23 January 2009 (Friday), you get a 5% discount Those who register in January can choose one of the following presents: A HUF 20,000 wellness voucher which can be used during the conference days A made-to-measure ASPEN shirt for HUF 25.000 Cancellation terms: Completing the Application Form qualifies as a conclusion of contract. By completing and returning the Application Form, you expressly accept the following cancellation terms. In case of cancellation in more than two weeks before the event, we charge a 60% handling fee. We do not accept cancellation within two weeks before the event and do not refund your participation fee or cancel the invoice not paid yet. Let us remind you, however, that you may delegate a new participant of your choice. 6