HEALTH INDUSTRY THE INDUSTRY WHAT MAKES YOUR LIFE BETTER

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1 HEALTH INDUSTRY THE INDUSTRY WHAT MAKES YOUR LIFE BETTER - BASED ON THE HUNGARI AN NATURAL RESOURCES - CONFERENCE IN THE HUNGARIAN PAVILION 15 SEPTEMBER, EXPO MILAN

2 WHY HEALTH INDUSTRY MATTERS? The health sector is an innovative sector which is significantly growing globally and contributes to the increasing relations between states. In this market the strong existing and future international cooperation indicates a great proactive change in research and innovation activities in order to create new, high-tech health industry products. The health sector has strong foundation in research, product development and innovation activities, which require specialised collaboration and competences. The cooperation in the field of health and health industry is an important part of Hungary s international relations. There is a great potential in cooperation and trade in the areas of pharmaceutical industry, biotechnology, medical technology and the related IT solutions HUNGARY AND THE HEALTH SECTOR The Hungarian health industry has long traditions, and the country is internationally recognized in the field. Our pharmaceutical industry is one of the best in the region, and we have a very good research background from genomics to infobionics. One of the most traditional Hungarian industries is medical technology. Several Hungarian companies have won international acclaim and recognition with their high-quality products and technologies. The Hungarian health products are well-known all over the world, thanks to the sector s capability to adapt innovative technological developments quickly and also its ability to contribute to such innovations. In Hungary, the Government appointed the main directions of health tourism until 2020, regarding the complex utilization of thermal water supplies, the creation of a uniform system of related products and services, and making them as Governmental priority both in development and support policy and in marketing. The development of the health industry set out to create a national industry which is built on Hungary s natural and human resources and hence offers a strategic advantage. Water is a strategic element of the global sustainable development. Hungary is famous for its thermal water, natural water and mineral water. Hungary often referred to Freshwater superpower, thanks to its high-quality drinking water and unique thermal baths. Hungary is keen to play an active role in international water cooperation. We are ready to share our experiences with other countries of the world. Hungary has traditional herb-culture. Connecting to the herbs, Hungary has high value added herb based natural products, which are well-known internationally and the innovation and development of such products are priority of the Government.

3 Hungary set up the Healthy Hungary and Healing Hungary websites which creates opportunity to sell Hungarian health products and services internationally together with the promotion of health tourism. CROSS-COUNTRY COLLABORATION WHY? more and more complex high-tech diagnostical and therapeutical instruments could be used in the healthcare the development costs of these tools would be much lower small-, and medium enterprises could collaborate with multinational companies in order to step into the market together strong foundation in research, product development and innovation activities which require specialised collaboration and competences the average age of the European nations would increase due to the well-established healthcare systems healthier lifestyle of the people, better mental health (through healthy food consumption, sport activities) better opportunities to cure people with rare diseases better balance of costs and benefits THERE IS A GREAT POTENTIAL IN THIS COOPERATION AND TRADE IN THE FOLLOWING AREAS OF HEALTH INDUSTRY pharmaceutical industry biotechnology medical technology herbal knowledge and industry medical tourism based on health industry beauty industry knowledge-transfer education, post-graduate education R&D and Innovation regulation health industry related IT technologies knowledge of the traditional medicine

4 HEALTH INDUSTRY, THE INDUSRTY WHAT MAKES YOUR LIFE BETTER Based on the Hungarian Natural Resources Conference in the Hungarian Pavilion Milan, 15 September, 2015 Head of delegation Ms Judit GONDOS state secretary 2013 : Ministry for National Economy : National Tax and Customs Administration : Ministry of Finance : Hungarian State Treasury : OTP Insurance Corporation : Ministry of Finance Members of the delegation Governmental members Private sector members Dr. Ádám Ruszinkó, Deputy State Secretary of Tourism Mr Zoltán Marczinkó, Deputy State Secretary responsible for enterprise relations Mr Géza Szőcs, Government Comissioner of Hungarian participation at Expo Milan Mr Tamás Baranyay, Counsellor, MNE Dr. Ágnes Fekete-Fényi, Chief Counsellor, MNE Dr. József Béres, president of BÉRES Rt Prof. Dr. János Hunyadi, professor Prof. Dr. Pál Geher, professor Mr György Szabó, herb expert "Uncle Gyuri" Ms Zsuzsanna Lopes-Szabó, herb expert

5 DRAFT PROGRAM OF THE CONFERENCE Registration Welcome speeches Ms Judit Gondos, State Secretary, Head of Hungarian delegation Representative of the Ministry of Health of PRC (tbc) Mr Géza Szőcs, Government Commissioner (tbc) Ms Judit Timaffy, General Consul of Hungary in Italy Presentations Health tourism in Hungary (Dr. Ádám Ruszinkó) The professional and economic importance of the IT development of the Healthy and Healing Hungary government program (Dr. Ágnes Fekete-Fényi) Utilization of the Hungarian expo pavilion Health Industry Information Center (tbc) Coffee-break Presentations BÉRES for healthy people BÉRES Drops, the Hungaricum (Dr József Béres) Clinical researches in verification of physiological role of internal use water (Prof. Dr. János Hunyadi) Hungary, the land of healing waters - Balneotherapy (Prof. Dr. Pál Geher ) Hungarian herb treasures - Herbs from Uncle Gyuri (Ms Zsuzsanna Lopes-Szabó, Mr György Szabó) Buffet -Lunch