Effective Online Recruitment 2015

Engaging and Attracting the Right Candidates through Social Networking #recruitaus Effective Online Recruitment 2015 One day case study led forum plus two post forum workshops 13-14 October 2015, Rydges Swanston, Melbourne $995 + gst for forum only This interactive forum brings together practitioners and thought leaders in human resources and recruitment to share their experience and knowledge on the latest sourcing trends, tools and strategies. Employment Branding and Candidate Experience Journey Uncovering Talent through Community Sourcing Building Talent Communities and Sustaining it for the Long Run Engaging Candidates using Innovation not Recruitment Analysing and Measuring Sourcing Channel Effectiveness Using Design Thinking, Talent Analytics and Digitisation for Talent Acquisition Keeping a Personal Approach using a Digital World Changing Workforce Demographics and Perceptions through Social Media CASE STUDIES and STRATEGIES by: Reserve Bank of Australia Bupa Australia Optus Deloitte L Oréal Asciano IMA Management & Technology Transdev Quiip Post-forum workshops: Wednesday, 14 October 2015 Workshop A: Social Media Content and Moderation for Recruiters Facilitated by: Julie Delaforce, General Manager, Quiip Workshop B: From Social Recruiting to Brand Advocacy: The Shift that Delivers Top Talent Facilitated by: Ben Bars, Head of Agency; Michelle Boyde, Senior Account Director, Eight Steps West www.arkgroupaustralia.com.au

One day connected forum Tuesday, 13 October 2015 The role of social media in recruiting is becoming increasingly important as technologies progressively change and more people search for jobs on the internet. Today, a great sourcing strategy is all about attraction- locating potential candidates online and engaging with them on their terms. Effective online recruitment not only opens up new opportunities and innovative possibilities in sourcing qualified talent, but it also reduces cost and time during the administration process. 8:30 Registration and refreshments 9:00 Chairperson s opening remarks Dan Nuroo, General Manager Recruitment, IMA Management & Technology 9:15 CRM in the Candidate Engagement Journey At Bupa we have developed a digital, personalised, immersive and scaleable candidate engagement journey, applying marketing & CRM principles to Talent Acquisition. óó Journey to a digital, personalised, and immersive candidate engagement strategy óó Leveraging and augmenting your employment brand strategy óó Applying marketing & CRM principles to Talent Acquisition & Candidate relationship Carol Corzo, Talent Acquisition Manager, Bupa Australia 10:00 Inspiration through Digitalisation for Attraction and Retention This session explores how L Oréal is engaging candidates using innovation not recruitment óó Keeping a personal approach using a digital world óó Transforming your recruitment strategies by doing what other s don t óó Optimising your social media tools Katrina Cox, Recruitment Manager, L Oreal 10:45 Morning refreshments and networking tweet #recruitaus 11:15 Creating Content to Engage both Passive and Active Candidates and Choosing the Right Social Media Channels How do you know you are targeting and attracting the right audience? How do you know your message will stand out above your competitors? How do you attract more women in a heavily male dominated field? Join me in a discussion about how to initiate and implement a social media strategy including segmentation of channels, content messaging and engagement. óó Targeting the right audience through content and messaging óó Choose the right channels and segments across social media óó Measuring your success and leveraging off your failures Fiona Magnus, Talent Acquisition Team Leader, Asciano 12:00 Interactive Discussion: The Future of Recruitment New Technologies and Online Trends In this session, participants will have the opportunity to discuss challenges in the new recruitment world and collaborate together to find solutions óó Where is recruitment heading? óó How is technology changing the recruitment industry? óó How is the recruitment profession evolving as such? óó How to gain support and build a business case to management? óó Understanding and overcoming the risks of new media and technologies for recruiting Dan Nuroo, General Manager Recruitment, IMA Management & Technology

One day connected forum Tuesday, 13 October 2015 12:45 Networking lunch (Let us know if you have any special dietary requirements 2 weeks prior to forum) 1:30 Changing Perceptions through Social Media: Driving into the Future This session explores how Transdev are changing their workforce demographics and perceptions of the transport industry through the use of social media. óó Current workforce challenges and perceptions of the transport industry óó Building a Digital Recruitment Strategy from the ground up óó Journey to a contemporary employment brand and attraction strategies Bhavna Gaundar, Manager Sourcing and Recruitment, Transdev 2:15 Uncovering Talent through Community Sourcing How can organisations effectively source from talent communities? Is it better to build a new talent community or join an existing one? In this session Chris will explore the concept of talent communities and how they can be a major channel to source talent. Chris will highlight what it takes to build talent communities and how to sustain it for the long run. óó How to design and build a talent community óó Do s and Don ts of community sourcing óó How to keep your Communities engaged with your Brand óó How to use current employees in your Talent Communities óó How to interact with Talent Communities Chris Long, Lead Sourcing Recruiter, Reserve Bank of Australia 3:00 Afternoon refreshments and networking 3:30 Cutting through the Noise, Optus experience with Sourcing Channel Effectiveness Do you feel bombarded with options and opportunities to spend precious dollars on sourcing channels? I do. During this talk, I will share insights gained from three years of tracking application and placement data. But data without purpose is pointless so let s take it a step further and discuss how the insights have been applied to decisions about future sourcing spend. óó Basics Analytics doesn t always need to be SQL and rocket science óó Debugging myths What insights we gained óó Information is power What we have done with the findings ZiChuan Lim, Research Reporting and Operations Lead Talent Acquisition, Optus 4:15 Digital, Data and Design Re-imagining Talent Acquisition How Deloitte Australia evolved their talent acquisition program using design thinking, talent analytics and digitisation of their assets and processes óó Talent segmentation research and analysis to develop a targeted content and communication strategy óó Use of digital assets and social channels to build candidate awareness and engagement óó Use of talent analytics to empower recruiters to provide greater candidate experience and efficiency in their roles Michael de Graaf, National Talent Brand, Technology and Insights Lead, Deloitte 5:00 Closing remarks and end of forum Organisations trying to stay ahead of changes and meet growing business demand are taking a multi-platform approach to their digital recruitment campaigns. As recruitment evolves beyond the era of SEEK, social media is fast becoming a popular tool to source passive talent. Unfortunately, most companies still struggle with making the most out of their social media for recruitment. Moreover, due to a constant change in tools and techniques, there is a huge pressure for talent sourcing practitioners to stay ahead of the latest recruiting trends.

POST- FORUM workshops Wednesday, 14 October 2015 A Social Media Content and Moderation for Recruiters Registration: 8.30 am Workshop starts: 9.00 am Workshop ends: 12.00 pm Facilitated by: Julie Delaforce, General Manager, Quiip About the workshop: To build an engaged and loyal following on social media it s important to deliver content that surprises and delights the audience as well as understand the various risks that moderation can help to mitigate. In this hands-on workshop, we will explore: Practical tips and tricks for engaging key social networks Creating social media content that works Moderation - the good, the bad and the ugly About the workshop leader: Julie Delaforce is General Manager of Quiip - partnering with Australia's leading brands to deliver online community success. Julie has specialised in content, community and social media roles for 10 years and has a passion for working with risk-averse organisations; content driving online community engagement and garnering actionable insights from data to improve community and business performance. Julie currently leads Quiip on key accounts: Cbus, SEEK and DDB to name a few.

POST- FORUM workshops Wednesday, 14 October 2015 B Registration: 12.30 pm Workshop starts: 1.00 pm Workshop ends: 4.00 pm From Social Recruiting to Brand Advocacy: The Shift that Delivers Top Talent Facilitated by: Ben Bars, Head of Agency; Michelle Boyd, Senior Account Director; Eight Steps West About the workshop: As it enters its second decade, social media has proven to be a powerful channel for connecting brands with prospective employees and consumers. Organisations that activate their people to become the ultimate brand advocates on social media platforms are best positioned to increase customer-employee conversions and recruit top talent. Understand how brand delivers the customer and employee experience, and how to leverage both internally to create brand advocacy Hear what is being said about your brand and know how to activate your employees to take part in the conversation Understand how to partner with marketing to deliver maximum impact through social channels and recruit top talent About the workshop leaders: Ben Bars Ben s early career in mergers and acquisitions (Moscow) and stock portfolio management (Istanbul) revealed a passion for understanding exactly what makes organisations profitable. In 2000, he teamed up with some creative minds in London to explore how organisations can better deliver on their brand purpose, with a focus on the employer-employee relationship. Soon after, Ben headed for Australia. This is where founded Eight Steps West - an independent creative agency that supports clients with building authentic and sustainable advocacy. To date, he has co-created brand strategies with Virgin, Rolls-Royce, McDonald s, Cathay Pacific, News Corp, Vodafone, Yahoo7, Fitness First and Deloitte. Michelle Boyde After leaving a career in shark photography, Michelle spent the past nine years helping brands connect with people. She has worked across the globe partnering with large organisations such as Barclays, Jaguar Land Rover, Macquarie Bank and KFC. Her career has taken her from Universum, a global employer branding consultancy in Stockholm, to TMP Worldwide in London. She landed in Sydney in 2013 and worked in consumer brand-building, then made a return to the employer branding space as part of Eight Steps West.

5 ways to book your place AT this event Phone: +61 1300 550 662 Fax: +61 1300 550 663 Email: aga@arkgroupasia.com +61 (02) 8913 4000 +61 (02) 8913 4099 Web: www.arkgroupaustralia.com.au Post: Send the completed registration form to Ark Group Australia Pty Ltd, Unit 2, 69 Carlton Crecent, Summer Hill, NSW 2130 put your details here (please print): Early Bird offer Book before 13 April 2012 Receive a free Organisation Name Kindle Wi-Fi 6 e-reader Effective Online Recruitment 2015 13-14 October 2015, Rydges Swanston, Melbourne postal address state postcode fax Email Pricing - circle choice phone Whole Event Early Bird offer Book before 13 April 2012 Receive a free Kindle Wi-Fi 6 e-reader Forum and One Workshop q A or q B Forum only Workshops q A or q B Standard Pricing qsave $200 $2185 + GST =$2403.50 qsave $100 $1590 + GST = $1749 q$995 + GST = $1094.50 q$695 + GST = $764.50 Early bird (exp: 15/09/2015) Not valid with any other offer qsave $300 $2085 + GST = $2293.50 qsave $200 $1490 + GST = $1639 qsave $50 $945 + GST = $1039.50 qsave $60 $635 + GST = $698.50 Member offer (exp: 15/09/2015) I am a member of an organisation supporting this forum Not valid with any other offer qsave $400 $1985 + GST = $2183.50 qsave $300 $1390 + GST = $1529 qsave $150 $845 + GST = $929.50 qsave $100 $595 + GST = $654.50 Delegate Name Job title Email address 1st 2nd 3rd 4th Signature Please note: Payment must be received in full prior to the event to guarantee your place o Mastercard o Visa o American Express Card Expiry Cardholder s Cardholder s signature o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged. I have read and accepted the booking conditions For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. 5. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. 6. All cancellations must be received in writing. 7. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. 8. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. 9. Delegates are responsible for their own travel, accommodation and visa requirements. We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q F051 Event venue and accommodation Rydges Swanston. Please contact the hotel directly to make your reservation, quoting Ark Group Australia as your reference. Rydges Swanston 701 Swanston Street Carlton, Victoria 3000 Phone: 03 9347 7775 www.rydges.com/swanston SO_web