The Premier Organization for Strategic Alliance Management Professionals
Why ASAP? Global Organization Members throughout the US, Canada UK, Europe, and Asia Board of Directors are Senior Executives from Fortune 100 Companies Wealth of Volunteer Leadership
Background Non-profit professional membership organization Founded in 1998 Approximately 2,000 members
Mission The Association of Strategic Alliance Professionals (ASAP) is the leading global professional association dedicated to the formation and practice of strategic alliances. We provide a forum to exchange alliance best practices and resources.
ASAP Global Sponsors
Corporate Members Alliancesphere AMD APC Astellas AstraZeneca Blue Cross Blue Shield of Florida BMC Software Company ChannelAssist Chubb Group of Insurance Cos. CommScope EDS Enterprise Ireland Express Scripts F. Hoffman La Roche Ford Motor Company Genentech GSK Honeywell IAPA Informz Interwoven King Pharmaceuticals Lawson Software Merck NatureWorks LLC NetApp Niagara College of Applied Arts & Technology Novo Nordisk Novell Nycomed Otsuka Panduit Philips International The Rhythm of Business Sanofi Pasteur SAS Insitute Schering Plough Skila Takeda Pharmaceuticals The Rhythm of Business Vantage Partners Wyeth Pharmaceuticals
Growth of ASAP 800 700 600 500 400 300 200 100 0 Rate of Individuals Joining ASAP Since 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Who is ASAP? YOUR RESOURCE FOR: PROFESSIONAL DEVELOPMENT BEST PRACTICES ALLIANCE SOLUTIONS NETWORKING RESEARCH
Professional Development CERTIFICATION CAREER DEVELOPMENT LEADERSHIP DEVELOPMENT TRAINING JOB BANK
Certification Demonstrates mastery of skills to successfully manage a strategic alliance Increasingly recognized as professional standard Three Levels Certification of Achievement-Alliance Management (CA-AM) Intermediate; 3-5 years of experience Initiated in December 2007 Nearly 400 Members Now CA-AM Certified Certified Strategic Alliance Profession (CSAP) Advanced; 5-10 years of experience Initial exam at ASAP Global Alliance Summit in February 2009 Industry Certification Conceptual Defined by industry affinity groups
CA-AM Demonstrates alliance and operational competency Fees: Initial Fee: $175 Retake Fee: $50 Three attempts to pass in one year Exam: Online Currently in English* 75 questions Average 90 minutes to take Ability to stop/re-start, review and change answers Immediate pass/fail upon submitting exam (pass/fail scoring confidential to ASAP staff)
CSAP Demonstrates understanding of full life cycle of alliances (from inception to termination) Fees: Initial Fee: $375 Exam: Proctored 150 questions Three hours in length Ability to stop/re-start, review and change answers Exam centers located in all 50 states, UK, and Asia (locations soon to be announced in Europe)
Career Development Strategic Insights Webinar Series Quarterly presentations on a variety of topics from leading experts in the profession Free to global sponsors, full members and chapter leaders Upcoming topics: State of Alliances: A First Look at the 2009 Research Study Profile of a Successful Strategic Alliance Manager Intellectual Property and Strategic Alliances First Thursday Brown Bag Webinars Monthly interactive discussions on key issues Usually free of charge to all interested individuals (unless otherwise noted) Upcoming topics: Master s Certificate in Strategic Alliance, Schulich School of Business Getting Your CSAP Points
Leadership Development ASAP welcomes participation from members in committees Awards Best Practices Business Planning Marketing Membership Professional Development Summit Planning
Training American Management Association ASAP members receive 10% discount on courses Two specific courses related to strategic alliances Essentials of Strategic Alliances and Partnerships Launching and Managing Strategic Alliances and Partnerships Schulich School of Business, York University Masters Certificate in Alliance Management 2009-2010 Dates: November 15-20, 2009 January 22-29, 2010 CA-AM & CSAP Preparatory Training Complimentary 1 year basic membership included in tuition Cost of CA-AM exam included in tuition
Job Bank ASAP Job Bank www.asap-jobs.com Only job board offering positions related to strategic alliance management
Best Practices BEST PRACTICE BULLETIN PUBLICATIONS INDUSTRY BEST PRACTICES
Best Practice Bulletin Member exclusive monthly newsletter identifying and understanding an important trend in strategic alliances Recent topics: Strategic Alliances: Three Ways to Make Them Work (February 2009) Alliances Can Help Keep the Good Times Rolling (May 2008) The Value of a Strong Partnering Ecosystem A Case Study of IBM's Ecosystem Management Best Practices (February 2008) Articles approved by cross industry panel of alliance experts and seasoned practitioners Global sponsors invited to submit articles for publication http://tinyurl.com/cyn7l7
Best Practice Publications ASAP's Alliance Management Professional Development Guide ASAP's Alliance Best Process Workbook ASAP's Best Practices Guidebook on Alliance Formation and Management The Harvard Business Review on Strategic Alliances
Alliance Tools ALLIANCE TOOLS MEMBERS ONLY SECTION
Alliance Tools Alliance Management Best Practice Simulettes ASAP and Humentum have joined forces to create a series of Best Practice Simulettes in the "decision tree" learning style. Each module addresses a particular topic or competency. These modules may be purchased individually or as a complete set, and may be "made to order" as well. Partner Health Survey Overview ASAP has formed an alliance with CustomerSat to provide an easy and cost effective survey tool to assist companies in the assessment of the state of partner health and to provide diagnostic feedback. Vital Signs Alliance Operations Effectiveness Assessment ASAP has partnered with The Rhythm of Business to provide the VitalSigns Assessment of alliance operations. This framework for high performing alliances can shape an alliance strategic plan and team charter to closely tie assessment results to management actions and skill development efforts. Readiness Assessment o ASAP is partnering with Allinnova to provide the ability to evaluate strategic alliance teams. The Alliance CAS is a sophisticated but straightforwad approach to identifying strength and weaknesses in an organization s ability to collaborate effectively across the partner ecosystem.
Members Only Section Document Library Repository of best practice bulletins, chapter and conference presentations, white papers Available only to members Members Directory Access to Certification Exam Application Individual Profile
Networking CHAPTERS COUNCILS SOCIAL MEDIA EVENTS MEMBERSHIP DIRECTORY
Chapters Scandinavia Denver (in formation) Chicago Toronto New England Tri-State UK Netherlands France (in formation) RTP Silicon Valley Atlanta Texas Australia (affiliate chapter)
Councils BioPharma Council Its mission is to provide a central forum or platform for sharing, disseminating and discussing biotech/pharmaceutical alliance management issues. Clean Tech/Green Energy Council Identify the trends, practices and resources to enhance the success rate of alliances and global networks through the implementation of clean technologies and green energy. Collaborative Innovation Council A learning and discussion forum to explore the mindset, skillset, and toolset of collaborative innovation. Academic Council A council comprised of faculty members who teach courses on strategic alliances and individuals focused on research for publication on strategic alliances. HiTech Community Individuals committed to identifying best practices and innovative solutions for strategic alliances
Social Media LinkedIn Groups ASAP BioPharm Clean Tech/Green Energy CA-AM IT Community Twitter http://twitter.com/asaphq Facebook Association of Strategic Alliance Professionals
Events ASAP Summit The only time each year strategic alliance professionals come together in one place 2010 ASAP Summit: February 1-4, DisneyLand, Anaheim, CA Global sponsors receive preferential speaking opportunities Other Events Specific to audience
CAO Roundtable Topics: State of Alliances: A First Look at the Full Report Profile of the Strategic Alliance Professional Driving the Economic Upturn Intellectual Property and Strategic Alliances Select Audience 20-25 senior level executives (Vice President and above) Practitioners only Facilitated interactive discussion
Strategic Insights Topics: The Role of Strategic Alliances in the Green Revolution Web 2.0: Case Studies on its Measurable Impact The State of Alliances Research Study Audience Open to members and non-members Fee-based for certain member groups and all non-members Average attendance: 40 individuals Presentation Style with time for Q&A
First Thursday Brown Bag Topics: CSAP Points and Testing Centers Safeguarding Your Career in 2009 and Beyond Schulich School of Business Masters Certificate in Strategic Alliances ASAP Business Solutions BioPharm and IT Careers Audience Open to all members and non-members Topics targeted to specific groups Interactive discussion forums
Research 2008 COMPENSATION SURVEY o The first-ever compensation survey on strategic alliance management profession. 2009 THIRD STATE OF ALLIANCES MANAGEMENT STUDY o A review of the state of the strategic alliance management profession and the utilization of best practices. 2009 PROFILE OF THE STRATEGIC ALLIANCE PROFESSIONALS o A groundbreaking study on the characteristics of successful strategic alliance management professionals.
For Further Information Association of Strategic Alliance Professionals 250 First Avenue, Needham, MA 02494 USA Tel: (001) 781-972-1340 (US Eastern Time) Art Canter, President and Executive Director acanter@strategic-alliances.org Rayna Minder Manager of Member Services rminder@strategic-alliances.org Pamela Goodell Manager, Marketing Communications, and Business Development pgoodell@strategic-alliances.org www.strategic-alliances.org