Company Profile 2014 August

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Company Profile 2014 August TAUZIA Hotel Management K-Link Tower, 25 th Fl. Suite B Jl. Jend. Gatot Subroto, Kav. 59A, Jakarta 12950, Indonesia T +62 21 526 5223 F +62 21 526 5213 TAUZIA.com Call Center. 0807 1 808080 (Indonesia only) or +62 21 5296 0490 (Int l) callcenter@tauzia.com

Content About TAUZIA Vision Mission Values Team Brands TAUZIA Brands Official Partners of Worldhotels TAUZIA Management & Consulting Managed Properties Previous Consulting Achieved 1 2 3 4 5 10 11 14 16 17 31

About A blend of cultures in hospitality management, services and product innovation TAUZIA Hotel Management established in 2001 and has since 2002, pioneered its own hotel concepts and products in Indonesia with a collection of brands ranging from deluxe properties - WORLDHOTELS and PRÉFÉRENCE HOTELS, mid-scale - s, the economic segment - Yello Hotels and ecofriendly budget hotels - s, as well as TAUZIA s Estate Management service. Our Consulting division has also completed and contributed to numerous residential and hotel projects throughout Indonesia in addition to our brands. The TAUZIA Corporate Team are based in the Jakarta head office. Consisting of 80 members, the team is composed of a panel of highly qualified experts that are vital to supporting and following-up on the daily operations of the properties managed by TAUZIA. TAUZIA Hotel Management provides active assistance in Finance, Human Resources, Branding, Product Development, Graphic Design, Sales & Marketing, Technical Architecture, E-distribution and IT. 1

Vision Build a multicultural approach to management, product innovation and services Promote cultural diversity in the hospitality business 2

Mission Create an innovative and personalized line of products for each specific market Provide a cost effective service while maintaining quality of work and efficiency for customer satisfaction Create a professional, dynamic, and positive environment in support of the careers and development of our teams Ensure sustainability and growth of all our brands through financial performances Develop an extensive network to the benefit of our employees and clients 3

Values Think customer satisfaction first Think positive Think of others Think out of the box Act professionally Act in finding solutions Act with transparency and ethics Act as a good citizen 4

Team TAUZIA s expertise and performance comes from the contribution of its team, bringing a range of operational experience in various backgrounds: Management, Human Resources, Finance, Branding, Sales & Marketing, Communications, Technical Architecture, E- Commerce and IT services: Marc STEINMEYER, President Director A graduate of Glion Hotel Management School (Switzerland), he is a former Chief Executive Officer of Accor in Asia. Within 20 years of dedicated service at this leading hotel company, he has developed and operated the Accor network in Indonesia, Malaysia and Singapore from 1993 and later extended to South and South-East Asia in 1999 until 2001. Marc founded TAUZIA in 2001 and brings an extensive knowledge of the hotel industry, tourism and catering in terms of Management, Human Resources, Product Development, Marketing and Finance. Christophe GLASS, Brand Director - s A graduate of Lausanne Hotel Management School (Switzerland) After 10 years of hotel operational experience in Europe with various hotel chains, he lead development of the Accor network in Indonesia from 1996 to 2000. Mr. Glass contributes to TAUZIA s successful results with his operational management and legal & financial expertise. Eric SIMARD, Brand Director - Préférence Hotels & Yello Hotels A Graduate of Hotel School in Vannes, France; Eric brings with him over 20 years experience in the hospitality industry. In South East Asia, Eric worked for 9 years with Accor (Thailand, Vietnam, Cambodia). He then joined Victoria Hotels and Resorts where he worked for 9 years, 5 years as Managing Director. He is in charge of Yello Hotels, Préférence Hotels, Managed By and Worldhotel properties under TAUZIA Management. Irene J. BUDIASIH, Brand Director - s Graduated in Economics, with a major in Finance - Accounting systems, Irene is in charge of Operations overlooking property performances. With her extensive experience in the Hospitality industry, She ensures operational efficiency, effectively and consistency for the benefit of both at s and customers. 5

Team Yusuf IJSSELDIJK, Corporate Sales & Marketing Director Yusuf Ijsseldijk is now head of our Sales and Marketing in TAUZIA Hotel Management. An industry veteran with more than 20 years of experience in the Asian hospitality industry, including traditional tour operating, online travel and hotels. Prior to joining Tauzia, he worked for Accor, the Wotif Group and is the founder of Indonesia s first online travel agent, GoIndonesia. Pierre LEBLAN, Corporate Finance Director Graduated with an MBA from ESSEC Business School in Paris, Pierre oversees all corporate financial matters. He is in charge of developing, implementing and maintaining accounts and formulating adminnistrative policy and procedures in Tauzia. Pierre also provides analysis and reporting of financial performances internally and externally. Robby FACHRI, Corporate Director of Human Resources Graduated from NHI Bandung, Robby brings to TAUZIA a rich background in Human Resources from Starwood, McDonalds and Marriott. He is in charge of Corporate Human Resources and Training, providing support to existing and upcoming properties in talent development. Rina DWI UTAMI, Corporate IT Manager A graduate of Mercubuana University, Rina is in charge of managing all I.T matters and integration processes across the company. She manages TAUZIA s IT Networks and runs the IT systems of s, Préferénce Hotels, and s. 6

Team Daniel D. SUGANDA, Corporate Architect A graduate of Parahyangan Catholic University Bandung with a major in civil enginering and a postgraduate degree in architecture from the Bandung Institute of Technology with solid experience in design & construction. Daniel is in charge of technical assessments and provides expertise for new hotel projects. His background, combined with his experience ensures comprehensive oversight of all our projects. FIRAWATI, Corporate Architect Graduated from Tarumanegara University, Jakarta. Fira is in charge of technical assessments and provides expertise for hotel projects. She reviews our project simulations to meet the standards and qualifications of TAUZIA Hotel Management. She offers brand guidance, assisting development of the hotel concept by conducting research and feasibility studies. Andi FIRMAN, Corporate Architect Graduated from University of Trisakti majoring in Architecture. Andi brings not only his detailed design skills, using advanced technology, but also has 8 years of experience handling large scale projects in architectural and interior design internationally. He is now responsible for providing guidance towards TAUZIA Corporate projects Yan PURNOMO, Corporate Architect Graduated from Sebelas Maret University, Solo. Yan has extensive experience in design and project development in the hotel industry. He is responsible for developing the guidelines of TAUZIA s corporate projects and assures. 7

Team SELIHAYANI, Corporate Architect Graduated from Parahyangan Catholic University, Bandung and experienced in handling architecture and interior projects primarily in hospitality, Seli possesses the sensitivity of design discipline and the partical knowledge of the hospitality industry. She is mandated to ensure that every architectural and interior design aspect of the project fulfills TAUZIA s vision of hospitality. Fretty Carolina HUTAPEA, Corporate Architect Graduated from University of Indonesia with major in Architecture, Fretty has multifaceted 10 years of working experience from Architecture, Interior Design Consultant, Commercial and Residential Property Developer to Reputable International Hotel Chain. This contributes to her ability to manage her responsibilities in TAUZIA Hotel Management. She is in charge of technical assessment, providing expertise for hotel projects and keeping architecture and interior design within the corridor of TAUZIA brands concepts. Milly Ratudian Purbasari PONTOH, Corporate Architect Graduated from Parahyangan Catholic University, Bandung; Milly is in charge of technical assessment and provides expertise for hotel projects. She reviews our project simulations by brand to meet the standards and qualifications given. She offers brands guidance, assisting the hotel concept development by conducting research and feasibility studies. Clement SEBBAN, Business Development Director Graduated in International Business and Geopolitics from the Institute of International Relations Studies in Paris, Clement also attained a postgraduate diploma from the Glion Hotel Management School, Switzerland. Clement is responsible for TAUZIA s development in Indonesia and Singapore, expanding all brands, Managed by, and Imagined by Tauzia Hotel Management. 8

Brands Authenticity & Allure Préferénce Hotels offers unity of quality in individual diversity THE BRIGHTER SIDE OF LIFE Get wired WORLDHOTELS An up-scale Hotel Branding solution launched by WORLDHOTELS, a leading company for global, sales, marketing, distribution & training services. where discovery starts SERVICED APARTEMENTS : Estate Management Services TAUZIA provides the services related to the management and maintenance of public areas and shared facilities for condominium and residential estates. 9

TAUZIA Brands An up-scale, discreet luxury label with a unique array of hotels selected for their authentic charm, originality and dedication to exemplary service. Set in intimate surroundings, offering refined, unorthodox designs and décor that provide the right canvas for an unforgettable stay. 10

TAUZIA Brands THE BRIGHTER SIDE OF LIFE A friendly and easily approachable brand focusing on people, positivity and aspiration - for a better and healthier living! A brand that s real, sociable and living in the moment, with bright splashes of orange to be found around. Enlivened by its relaxed, modern and youthful atmosphere, s is perfectly fitted for the astute traveller. Live BRIGHT ;-) 11 10

TAUZIA Brands A tech-friendly Netizen s economic brand that doesn t take its lead from mainstream hospitality by being non-conformist, sociable and wired. Emphasizes a trendy sense of style and provides guests the fundamentals to create a sociable and cozy environment where interaction and new experiences come alive. 12

TAUZIA Brands s is a budget hotel for the cost-conscious, smart and eco-friendly traveller. We are about colour, convenience and great value. We are also thinking about the future with environmentally friendly construction techniques to do our part for better future. 13 10

Official partner of The Longemont Shanghai, China Carlton Hotel Singapore Indigo Pearl Phuket, Thailand Grand Hotel de la Minerve, Rome Hotel Kunlun, Beijing, China 14

TAUZIA Management MANAGEMENT Management services Hotels, residences and serviced apartments operations: Procedures & standards, corporate management training, recruitment, financial reporting, sales & marketing planning and support, technical assistance for projects under development. CONSULTING Development of concept, brand identity and products for hotels, resorts, villas and serviced apartments. Assessment of hotels, residences and serviced apartments related to market and product positioning, management and financial performances. Exclusive representative of Accor Hotels & Resorts for Indonesia from 2001 to 2006. TAUZIA was mandated to seek and develop new properties according to Accor s standards for Sofitel, Novotel, Mercure and Ibis. During this period, TAUZIA has secured the management of 1 Sofitel, 5 Novotels, 9 Mercure, 1 Ibis, 1 All Seasons and 2 residences. Non exclusive representative of Accor Hotels & Resorts for Indonesia starting from 2006. 15

Managed Properties Worldhotel Balangan - Bali 85 rooms Worldhotel Dreamland - Bali 250 rooms 16

Managed Properties Tijili Resort Seminyak - Bali 121 rooms 2014 Rumah Lewih Resort Bali 75 rooms 2014 Kota Gede - Jogjakarta 12 rooms 2014 Jinavara Ubud - Bali 42 rooms Dago - Bandung 80 rooms Sanur - Bali 70 rooms Nusa Penida - Bali 70 rooms Batu Belig - Bali 120 rooms 2016 17

Managed Properties HARRIS Resort Waterfront Batam 306 rooms 2002 Tuban Bali 147 rooms 2002 HARRIS Resort Kuta Beach Bali 191 rooms 2004 Tebet Jakarta 180 rooms 2005 & Residences Riverview Kuta Bali 142 rooms 2009 & Conventions Kelapa Gading Jakarta 307 rooms 2010 18

Managed Properties HARRIS Suites fx Sudirman Jakarta 108 rooms 2011 & Conventions Festival Citylink - Bandung 180 rooms 2011 - Batam Center 171 rooms 2011 Sentul City - Bogor 160 rooms 2012 & Residences Sunset Road - Bali 185 rooms 2012 & Conventions Malang 229 rooms 2013 19

Managed Properties Bukit Jimbaran - Bali 245 rooms 2013 Raya Kuta - Bali 80 rooms 2014 Kuta Galeria - Bali 174 rooms 2014 Seminyak - Bali 231 rooms 2014 Cokroaminoto - Bali 87 rooms 2014 HARRIS Resort Puncak - Bogor 146 rooms 2014 Bekasi 350 rooms 2014 Skyline - Surabaya 262 rooms Gubeng - Surabaya 160 rooms Pontianak 149 rooms Samarinda 120 rooms Kediri 140 rooms 20

Managed Properties Hayam Wuruk - Jakarta 265 rooms Makassar 180 rooms Solo 133 rooms CBD Balikpapan 200 rooms Cieumbeluit - Bandung 210 rooms Airport - Jakarta 168 rooms Kendari 180 rooms Centraland - Semarang 170 rooms Luwuk - Sulawesi 136 rooms Banjarmasin 120 rooms Gunung Sahari - Jakarta 200 rooms Benoa - Bali 280 rooms Cikarang 220 rooms Cilandak - Jakarta 130 rooms Karang Menjangan - Surabaya 100 rooms 2016 HARRIS Resort Beach Cove Jimbaran - Bali 300 rooms 2016 21

Managed Properties HARRIS Resort Madiun 150 rooms 2016 Airport Surabaya 170 rooms 2016 22

Managed Properties YELLO Hotel 99 Echo Beach - Bali 128 rooms YELLO Hotel Olipier - Belitung 120 rooms YELLO Hotel Jemur Sari - Surabaya 150 rooms YELLO Hotel Hayam Wuruk - Jakarta 372 rooms YELLO Hotel Benoa - Bali 100 rooms YELLO Hotel Embong Sawo - Surabaya 171 rooms YELLO Hotel Airport - Jakarta 267 rooms YELLO Hotel Semarang 112 rooms YELLO Hotel Renon - Bali 140 rooms YELLO Hotel Grand Dadap City - Jakarta 280 rooms YELLO Hotel Paskal - Bandung 180 rooms YELLO Hotel Arcade - Bali 200 rooms 2016 YELLO Hotel Kenari - Yogyakarta 200 rooms 2016 23

Managed Properties Teuku Umar - Bali 147 rooms 2010 Festival Citilink - Bandung 175 rooms 2011 Sangaji - Yogyakarta 151 rooms 2012 Kuta Beach - Bali 223 rooms 2012 Airport - Jakarta 150 rooms 2013 BSD City - Tangerang 164 rooms 2013 Tebet - Jakarta 147 rooms 2013 Kemang - Jakarta 96 rooms 2014 Bandar Lampung 168 rooms 2014 Nusa Dua - Bali 100 rooms 2014 Cokroaminoto - Bali 122 rooms 2014 Singaraja - Bali 120 rooms 2014 Dewi Sri - Bali 136 rooms 2014 Kelapa Gading - Jakarta 250 rooms 2014 Gubeng - Surabaya 162 rooms Gandekan Lor - Yogyakarta 103 rooms 24

Managed Properties Banjarmasin 150 rooms Ambengan - Surabaya 120 rooms Kendari 150 rooms Diponegoro - Surabaya 120 rooms Makssar 175 rooms Bangka 120 rooms Pasar Baru - Jakarta 112 rooms Pasar Atom - Surabaya 120 rooms Riverview Kuta - Bali 80 rooms Cikarang 168 rooms Benoa - Bali 156 rooms Solo 164 rooms Gajah Mada - Jakarta 90 rooms Drupadi Seminyak - Bali 120 rooms Wahid Hasyim - Jakarta 150 rooms Semarang 120 rooms 25

Managed Properties Pekanbaru 120 rooms Airport - Balikpapan 140 rooms Kenari - Yogyakarta 100 rooms 2016 Karang Menjangan - Surabaya 100 rooms 2016 Soetomo - Semarang 128 rooms 2016 26

Managed Properties WORLDHOTEL Balangan - Bali 76 rooms 2016 WORLDHOTEL Pecatu - Bali 250 rooms 2016 27

Managed Properties EDEN Hotel Kuta - Bali 278 rooms April 2013 237 rooms August 2010 EDEN Hotel Benoa - Bali 200 rooms 28

Managed Properties Ciputra Hanoi 1,731 Apts/villas Since 2004 & Residences Riverview Kuta Bali 51 rooms Since April 2009 fx Residence, Sudirman Jakarta 227 Apartments Mid 2009-2014 Solo Paragon 190 rooms August 2010 29

Previous Consulting Projects The Haven Seminyak Bali Number of units : 7 villas, 60 apartments, 100 hotel rooms Services provided : Concept development Hotel Launching Mercure Lebak Bulus Jakarta Selatan Number of rooms: 220 Services provided : Concept development Financial projection The Legacy Medspa Resort - Bali 21 villas Services provided : Concept development Balihai Resort & Spa Bali Number of rooms: 200 Services provided : Management service Country Heritage Surabaya Number of rooms: 150 Services provided : Assessment in Finance Novotel Nusa Dua Bali Number of units : 186 Apartments Services provided : Concept development and market survey Introduced to Accor as Novotel 30

Previous Consulting Projects Waka Resorts & Spa Bali Services provided : Assessment in Human Resources, Sales & Marketing and Finance, Concept development The Villas Bali Number of rooms: 70 Services provided : Assessment in Human Resources Finance Assessment / Audit Jimbaran Bali Number of rooms: 120 Apartments Services provided : Concept development Hotel Sahid Raya Bali Number of units : 386 Services provided : Concept development and market survey 31

Previous Consulting Projects Contribution to Accor s development in Indonesia PT Indo Wisata Indah Persada Bali Number of rooms: 130 Services provided : Conceptual brief and development Novotel Palembang Sumatra Number of rooms: 189 Services provided : Conceptual brief and development Grand Mercure Phoënix Yogyakarta Number of rooms: 140 Services provided : Concept development Novotel Nusa Dua Bali Number of rooms: 186 Services provided : Negotiation and drafting of management agreement Estimated cash flow and financial projections Ibis Bandung West Java Number of units : 190 All Seasons Legian Bali Number of units : 112 Novotel Tarakan East Kalimantan Number of rooms: 175 Mercure Mirama Surabaya Number of rooms: 121 32

Previous Consulting Projects Contribution to Accor s development in Indonesia Novotel Semarang Java Number of rooms: 177 Novotel Mangga Dua Square Jakarta Number of rooms: 260 Mercure Convention Center Jakarta Number of rooms: 435 Mercure Ancol Jakarta Number of rooms: 292 Mercure Sanur Bali Number of rooms: 192 Sofitel Seminyak Bali Number of rooms: 138 Kuningan Apartments Jakarta Number of rooms: 104 Mercure Batam Number of rooms: 159 33