The Transformation of the Norwegian Maritime Industry to a Global Maritime Knowledge Hub Professor BI Norwegian Business School Oslo, Norway OECD Workshop on the Future of Shipbuilding Paris, November 29, 2012
A Global Race for Attractiveness Nations and regions compete to be the most attractive locations for knowledge intensive industries
The Norwegian Challenge How can we do business at all in a country with the world s highest cost level?
The Emerald Model Environmental Attractiveness Knowledge Dynamics Cluster Attractiveness Ownership Attractiveness Knowledge Commons Educational Attractiveness R&D and Innovation Attractiveness Talent Attractiveness
Industry Competent Ownership Education Education, R&D and R&D Innovation Global Knowledge Hub Innovation
Examples of global knowledge hubs Boston (Life sciences) Silicon Valley (IT) Houston (Oil & gas)
Global Knowledge Hubs are Centres of Gravity attracting talents, technology and competent ownership on a global scale
A Global Maritime Knowledge Hub shall propel the Singapore Maritime Cluster PORT SHIPPING RESEARCH INNOVATION EDUCATION VENTURE CAPITAL MARITIME SERVICES INVESTORS OFFSHORE & MARINE ENGINEERING
Norway is one of the few European countries with a complete maritime cluster (including shipbuilding)
Maritime: From ship tonnage to maritime technology and finance Offshore oil and gas industry Maritime policies Advanced fisheries Maritime education Ship design Specialized ship yards Maritime lawyers Maritime R&D SHIPPING Advanced ship equipment Shipping finance Maritime IT Effective ports and terminals Logistics systems Marine insurance Shipping brokers Ship classification services Ship management Environmental standards
Maritime: From ship tonnage to maritime technology and finance SHIPPING
Maritime has a Strong Emerald Knowledge Dynamics Environmental Attractiveness Cluster Attractiveness Ownership Attractiveness Educational Attractiveness R&D and Innovation Attractiveness Talent Attractiveness
Norway s deepsea maritime cluster has transformed into a global maritime offshore cluster
Sunnmøre: A global maritime-offshore knowledge hub
Centers of industrial gravity in the Norwegian maritime industry The map shows the number of maritime jobs in the Norwegian municipalities in 2008. Maritime Møre: Design, construction and operation of offshore vessels Trondheim: Maritime R&D Offshore West Coast: All maritime activities in the exploration, development and operations of offshore oil & gas Bergen & Oslo: Deep sea shipping Oslo: Maritime services (Financial, legal and technological Kongsberg: Electronics and subsea equipment Kristiansand: Oil drilling cluster
What created the Norwegian Maritime Cluster? Maritime nation of seafarers since the Vikings Many risk taking ship owners and investors Many yards and ship equipment manufacturers with innovative technology Commercial strength in financial and maritime services Leading position in maritime R&D
Strong growth in maritime value creation 160 Value creation within the maritime industry from 2000 to 2009. Thousand millionnok 140 120 100 80 60 140% growth Industry's overall Næringens samlede EBITDA (driftsresultat før avskrivninger og nedskrivninger Næringens samlede lønnskostnader Industry's total labor costs 40 20-2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Maritime industry: A growing share of GDP 6.0 % Norwegian maritime industrial share of GDP. Source: Menon and SSB.no 5.5 % 5.0 % 4.5 % From 3,7% to 5,6% 4.0 % 3.5 % 3.0 % 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Strong growth in revenues and profitability for maritime equipment manufacturers 90 Norwegian maritime equipment manufacturers total revenue and operating margin from 2000 to 2009. Thousand million NOK 14.0 % 80 70 60 12.0 % 10.0 % 50 40 30 20 10 8.0 % 6.0 % 4.0 % 2.0 % Operating margin Driftsmargin (driftsresultat i % av omsetning) Turnover Omsetning i mrd NOK - 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 0.0 %
2009 was best year ever for Norwegian yards 50 45 40 Norwegian ship yard's total revenue and operating margin from 2000 to 2009. Thousand million NOK 4.5 % 4.0 % 3.5 % 35 30 25 20 15 10 5 3.0 % 2.5 % 2.0 % 1.5 % 1.0 % 0.5 % Operating margin Driftsmargin (driftsresultat i % av omsetning) Turnover Omsetning i mrd NOK - 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 0.0 %
Norway has lost share of world fleet 10.0 % Development in shares of the world fleet (DWT) from 1995 to 2010. Source: ISL Bremen/NSA 9.0 % 8.0 % 7.0 % 6.0 % 5.0 % 4.0 % Norway Denmark Germany 3.0 % 2.0 % 1.0 % 0.0 % 95 96 97 98 99 00 01 02 03 04 05 06 07 08 10
Norwegian deepsea shipping has stagnated, while Norwegian offshore shipping has more than tripled 400 % Percentage growth in Value added in two shipping groups from 2000 to 2009. Source: Menon 350 % 300 % 250 % 320 % 200 % Deepsea shipping 150 % 100 % Offshore support 50 % 0 % -50 % 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 0 %
Maritime offshore industry has grown more strongly in all sectors 500 % Maritime equipment Gorwht in value cretaion in % among 10 maritime groups in Norway from 2000 to2009. OFFSHORERALATED GROUPS IN ORANGE, THE REMINDER IN BLUE 400 % Offshore Shipping 300 % 200 % 100 % Yards Drilling and production Ports and logistic services Technology services Commerce Short sea shipping Financial and legal services Deepsea shipping 0 % -100 %
The Norwegian Maritime Clusters 2012 A Maritime-Offshore Global Knowledge Hub at Norwegian West Coast (70% of maritime industry value creation) A Maritime-Offshore Financial Cluster in Oslo A Shipping Cluster in Bergen A Norwegian-controlled Global Maritime Network - Singapore Little Norway - Cyprus-London Big John Norway
Oslo Maritime-Offshore Financial Cluster GIEK
Global Maritime Knowledge Hub Initiative Oslo Maritime Network/Maritime Forum Norwegian Shipowners Association
Norwegian Maritime Knowledge Hub Initiative Initiative from Oslo Maritime Network and Norwegian Shipowner Association Maritime companies should fund 20+ Martime Professorships and Research Centres at Norwegian universities Norwegian universities should develop Centers of Excellence in Maritime Research (NTNU and Marintek) Norwegian universities should develop Centers of Excellence in Maritime Education (BI Norwegian Business School) Norwegian government should launch a large Maritime Research Program (Maritime 21) Norwegian maritime industry and Norwegian government should develop World Ocean Space Centre to gain leadership in Ocean Space Technology
Global Maritime Hub Professorships No SPONSOR RECIPIENT SUBJECT 1 Kongsberg Maritime AS NTNU - Norwegian University of Science and Technology 2 Leif Höegh & Co AS NTNU - Norwegian University of Science and Technology 3 Det Norske Veritas NTNU - Norwegian University of Science and Technology 4 Det Norske Veritas NTNU - Norwegian University of Science and Technology 5 Det Norske Veritas NTNU - Norwegian University of Science and Technology 6 Marintek NTNU - Norwegian University of Science and Technology 7 Ministry of Trade and Industry NTNU - Norwegian University of Science and Technology 8 Kr. Gerhard Jebsen Foundation NTNU - Norwegian University of Science and Technology Marine cybernetics Green shipping Maritime logistics Marine hydrodynamics Ice mechanics Construction technology Marine transport in the Arctic Production and quality engineering 9 Wilh. Wilhelmsen BI Norwegian Business School Maritime competitiveness 10 Knutsen O.A.S. Shipping, Østensjø Rederi, Eidesvik Offshore, Solstad Offshore Stord/Haugesund University College Quality assurance and risk management
Global Maritime Hub Professorships No SPONSOR RECIPIENT SUBJECT 11 Olympic Shipping and STX Offshore Norway Ålesund University College Green shipping 12 Ulstein Group AS Ålesund University College Ship design 13 NCE Maritime Ålesund University College Product and systems design 14 Farstad Shipping, Island Offshore, Havila Shipping and Det Norske Veritas Ålesund University College Maritime operations management 15 Sparebanken Møre Ålesund University College International marketing 16 NODE University of Agder Mechatronics 17 Bergen Rederiforening Norwegian School of Economics Maritime economics 18 Kongsberg Maritime Vestfold University College Maritime management 19 Tschudi Shipping and the Ministry of Foreign Affairs Centre for High North Logistics, Kirkenes 20 Rolls-Royce Marine NTNU - Norwegian University of Science and Technology 21 Det Norske Veritas NTNU - Norwegian University of Science and Technology Business development and maritime transport logistics in the High North University Technology Center (UTC) Building technology
AMOS Centre for Autonomous Marine Operations and Systems, NTNU Norwegian University of Technology and Natural Science, Trondheim
Maritime 21: Norwegian Maritime R&D program Arctic transport and operations Efficient energy Innovation and maritime business development Maritime knowledge hub and infrastructure LNG Demanding maritime operations
World Ocean Space Centre - Trondheim