Paolo Alessandro Villa Portfolio Index International retail company - Touchscreen application 2 ICBPI - Data management dashboard 7 Telecom Italia - techical operator android app 11 Banca Mediolanum - finance and credit products estimator 13 Top Italian financial editor - e-commerce 16 IWBank, UBI Group online bank - Home banking 20 Costa Crociere - ipad, iphone and touchscreen app 23 Pag. 1
In progress International retail company Project description An international retail company requested to find a way to introduce in their store a digital application that could both show their entire catalogue and increase sales. After user interviews and in-store observations we designed a touch screen application which is able to communicate with store employees ordering software and ready to interact with future applications (customers mobile app, e-commerce...) meant to transform current stores in a digital stores Other team members Digital transformation manager, Project manager, Art director Activities Requirements analysis, user and stakeholders interviews, interface design Start screen Pag. 2
In progress International retail company Pag. 3
In progress International retail company Products catalog Pag. 4
In progress International retail company Product page Pag. 5
In progress International retail company Wishlist Pag. 6
ICBPI - Italian bank consortium Project description ICBPI is a bank consortium which offers operative financial services to its associates. In order to offer them both a management and an informative tool ICBPI asked us to design a concept for a web application. Our proposal was a fully responsive dashboard that associates could customize according to their own needs. Other team members Project manager, Art director, Business consultant Activities Requirements analysis, Information architecture analysis, interface design Dashboard home page Pag. 7
ICBPI - Italian bank consortium Box detail Pag. 8
ICBPI - Italian bank consortium Page sample Pag. 9
ICBPI - Italian bank consortium Tablet and mobile templates Pag. 10
Telecom Italia Project description In order to map its entire telephone network elements Telecom Italia started a massive tagging activity on every network technical component. In this context we took on the android application design for technical operators which allowed them to easily and fastly scan and tag every element of the physical network Other team members Art director, Business analyst Activities Project management, Requirements analysis, Information architecture analysis, interface design Pag. 11
Telecom Italia Pag. 12
Banca Mediolanum Project description The Financial and credit product estimator is the most important tool for Banca Mediolanum sales consultants. We were asked to re-design the former application in order to both ease the flow process by creating a simpler user interface that could be used together by the customer and the sales consultant and by focusing on clearly communicate the practice status and possible criticalities Other team members Project manager, Art director, Functional analyst (client) Activities Requirements analysis, Information architecture analysis, interface design Loan estimation start screen Pag. 13
Banca Mediolanum Alerts communication Pag. 14
Banca Mediolanum Pag. 15
2012 Top Italian finance editor Project description Our customer s goal was to create an e-commerce for cloud-based financial and accounting products. Due to the particular kind of product this service sells, during the design process it was necessary paying more attention on error prevention and clear communication. For this project we designed the public website, the merchant private access and the call centre consolle Other team members Project manager, Tech leader, Functional analyst, Art director Activities Requirements analysis, Information architecture analysis, interface design Home page Pag. 16
2012 Top Italian finance editor Products category template Pag. 17
2012 Top Italian finance editor Product page Pag. 18
2012 Top Italian finance editor Merchant private page Pag. 19
2011 IWBank, UBI Group online bank Project description In 2011 we committed to help IWBank redesign its entire home banking, with a particular focus on their new trading section, and design their new iphone and ipad applications The goal was to simplify their user experience through data visualization, simpler flows and a new information architecture. Since I was the only one in charge of the web design I was also involved in Ipad and Iphone app design to guarantee a coherent experience Other team members Project manager, Senior art director, Art director, Financial consultant, Interaction designer (responsible for mobile and tablet trading design) Activities Information architecture analysis, interface design Activity summary Pag. 20
2011 WBank, UBI Group online bank Welcome page Stock screener page - online trading Pag. 21
2011 WBank, UBI Group online bank Ipad and Iphone start screens Pag. 22
2010 Costa Crociere Project description Costa Crociere s goals was to create an application framework to both engage new prospects showing them the full Costa Crociere cruises offer and make cruise guests discover all the available itinerary during their holiday. We designed iphone and ipad applications focused on the cruise aiming to suggest new prospects and let customers buy a cruise holiday, and a digital signage application placed on ships in order to let guests book day trips and excursions. Other team members Lead UX designer, Project manager, Art director Activities Interface design Home page wireframe Pag. 23
2011 Costa Crociere Pag. 24
2011 Costa Crociere Home page - alternative version Pag. 25
2011 Costa Crociere IPad application details Pag. 26
2011 Costa Crociere Iphone application - sample navigation Pag. 27