Product Innovation for Small Business Featuring Capital One Spark Pay

Transcription

1 Product Innovation for Small Business Featuring Capital One Spark Pay

2 Innovation Agenda Monarch Innovation Awards Development and Execution of an Innovative Bank Product Five Factors to Consider When Developing an Innovative Product Page 2

3 Barlow Research created the Monarch Innovation Awards in 2007 to honor innovation in the financial services industry. The awards recognize financial institutions that provide the most innovative products to business customers and to recognize risk takers who create/promote innovation within their organizations Award Criteria Value (5.00) Uniqueness (3.50) Stickiness (2.50) Ease of Use (2.25) Defendability (1.75) Page 3

4 Previous Monarch Innovation Award Winners Page 4

5 Trends in Innovation Functional, transaction-based products Bank of America, Easy Online Payroll Wells Fargo, Merchant Checking Transitioned towards decision making Digital Insight, Small Business FinanceWorks Wells Fargo, My Spending Report with Budget Watch Function of enablement via technology Citi, CitiDirect BE Mobile Capital One, Spark Pay Page 5

6 % Yes Innovation The Trend in Purchasing a New Product Has Decreased 20% 15% $100K-<$10MM Q: During the last 12 months, has your company purchased any new financial services from any financial institution? 14% Purchased a New Product in Last 12 Months 11% 10% 10% 9% 8% 8% 7% 8% 5% 0% Page Q13-2Q Small Business Trailing 4 Quarter Data

7 Innovation Primary Banks Lost More Than Half of New Small Business Financial Product Buyers $100K-<$10MM Purchased Two or More Products from Primary Bank 16% Purchased One Product from Primary Bank 26% Did Not Purchase New Product 92% Purchased New Product 8% Purchased NO Products from Primary Bank 58% Page 7 Small Business Rolling 4 Quarter Data 3Q2013-2Q2014

8 % Very Satisfied Innovation Branch Satisfaction Remains High for Small Bank Customers $100K-<$10MM Q: Satisfaction with contact at Primary Bank. 90% 82% 80% 77% 75% 70% 71% 70% 70% Large Banks (Assets >$50B) 60% 50% 40% 30% Medium Banks (Assets $1B-$50B) Small Banks (Assets <$1B) 20% 10% 0% Page 8 Internet Banking Branches Small Business Rolling 4 Quarter Data 3Q2013-2Q2014

9 % Use Innovation Incidence of Mobile Banking and RDC Is Higher Among Large Bank Customers $100K-<$10MM Q: Please indicate which of the following your company uses at any financial institution. 20% 15% 10% 10% 15% 12% 12% Large Banks (Assets >$50B) Medium Banks (Assets $1B-$50B) Small Banks (Assets <$1B) 5% 3% 3% 0% Mobile Banking Remote Deposit Capture (RDC) Page 9 Small Business Rolling 4 Quarter Data 3Q2013-2Q

10 Development and Execution of an Innovative Bank Product Open API-based platform Creation of custom offers for customers Customization of receipts with social media links Management of inventory across channels with Stitch Labs Page 10

11 Spark Pay is built on a Restful API Platform, allowing immediate integration of third party and value added services: Open Platform Approach A one stop shop for merchant solutions, not just payments Mobile Virtual E-Comm Traditional Terminal Merchant Channels Spark Pay Web & Mobile Apps Spark Pay API Development Partners Mobile Apps POS Loyalty/Offers Advertising E-Comm Carts Accounting Page 11

12 Merchants Benefit from Our Open API Architecture Integrations to Services Like Stich Labs and Push Point Mobile Are Easy and Expose Value Quickly Robust, Omni-Channel Inventory Offers Management Keeps track of all inventory sold in store with Spark Pay, however also manages E-Comm transactions from Ebay, Etsy, BigCommerce, Amazon, and others. Merchants can now create, distribute, and manage their own offer campaigns to end customers. Page 12

13 Simplified Item Management Robust, Omni-Channel Inventory Inventory Management API Synced Across all Channels Pre-Loaded for Sales Organizations Page 13

14 Create a Deal Online Deals Dashboard Distribute , Facebook, Twitter Page 14 Redeem iphone, ipad, Android Scan 2D Barcode Offer Applied, Analytics Updated Customer Continues Payment

15 On Both Web and Mobile, Merchants Can Review Transactions, Monitor Sales Reports, Check on Daily Settlements and Connect with Third Party Services Page 15

16 After a Sale Occurs, Social Interaction Drives Engagement and Repeat Visits Page 16

17 Five Factors to Consider When Developing an Innovative Product 1) Lack of Senior Management Commitment 2) Size of Market 3) Relative Value 4) Understandability 5) Difficulty of Trying and Testing Page 17

18 Key Takeaways Small businesses purchasing new products has been decreasing over the years. Of the percentage purchasing products, over 50% of small businesses did not buy new products at their primary bank Primary bank is being marginalized for new financial solutions. New technology and innovation is becoming a relative strength for large banks in comparison to small and medium banks. Page 18

19 Predictions for 2015 Payments will become a pain point for small business owners. Branches will become more of a service center for technology-based banking products. Page 19