F I K U S Z C O N F E R E N C E T E C H N I C A L P R O G R A M November 3, 2006 (Friday) 9.00-10.00 Registration Hall 10.00-10.10 Opening Ceremony F19 10.10-10.40 10.40-11.10 Industry and Sciences in the 21st century Pál Michelberger, Professor Emeritus Globalization in Management József Poór, Professor F19 F19 11.10-11.30 Coffee break 1st floor
11.30-13.00 Morning Session 1 Corporate finance and accounting Room 1.06 Chairman: József Berecz, 11.30-11.50 The Financial Controlling in Use and its Scientific Approach Péter Fónagy-Árva, Judit Bárdzi, Zoltán Zéman, Márk Tóth Szent István University 11.50-12.10 Consumer Citizens Rights and Participation in the Hungarian Financial Services Market Richard Szabó, László Borbás 12.10-12.30 Changes in Insurance Accounting Regulations of Hungary Zsuzsa Stion Széchenyi István University 12.30-12.50 Local Governments and the Capital Market Ágnes Csiszárik-Kocsir
11.30-13.00 Morning Session 2 Informatics and economics Room 1.07 Chairman: Pál Michelberger, 11.30-11.50 Improvement of Production Processes' IT Background at an Automotive Industry Supplier Zoltán Nagy Széchenyi István University 11.50-12.10 Globalization and Cyber Community András Keszthelyi 12.10-12.30 Inconsistent Predictions by Cross Sell Supporting Behaviour Score Cards Imre Szűcs MKB Bank Nyrt 12.30-12.50 Improving the Efficiency of Logistic Processes by Informatic Means Gabriella Orbán Széchenyi István University 13.00-14.00 Lunch Hall
14.00-15.30 Afternoon Session 1/1 Competitiveness in the 21st century Room 1.06 Chairman: Ágnes Tibor, 14.00-14.20 Macroeconomics and Gender Valéria Szekeres 14.20-14.40 Corporate Competitiveness from the Aspect of Quality Awards 14.40-15.00 Crea tivity Sarolta Tóvölgyi Budapest University of Technology and Economics Anita Derecskei 1, Hilda Hurta 2 1 2 Szent István University 15.00-15.20 Doing Global Business Can Ethics and Profit Go Together? Emese Borbély
14.00-15.30 Afternoon Session 1/2 Marketing and communication Room 1.07 Chairman: Enyedi Miklósné, 14.00-14.20 Hungarian Netizens Györgyi Danó KÓD Piac-, Vélemény- és Médiakutató Kft. 14.20-14.40 Point of Sale Marketing of Organic Foods in the Hungarian Organic Food Stores Judit Hámori, Annamária Füredi-Kovács Szent István University 14.40-15.00 Dilemmas in Segmenting the Senior Consumers Katalin Váradi, Katalin Langer Szent István University 15.00-15.20 Introducing New Sales Methods - Ecommerce Ildikó Zsolnai-Harczi Budapest University of Technology and Economics 15.30-15.50 Coffee break 1st floor
15.50-17.10 Afternoon Session 2/1 Competitiveness in the 21st century Room 1.06 Chairman: Sándor Dobi, 15.50-16.10 Analysis the Competitive Conditions of Transporting Companies in the EU Dorottya Mánik 1 - Erzsébet Kovács-Bukucs 2 1 Széchenyi István University 2 16.10-16.30 The Hydrogen-Infrastructure and its Technical and Economic Aspects Péter Bajor Széchenyi István University 16.30-16.50 Operational Risk Management as a New Challenge for Hungarian Banks Gyula Hegedűs Hungarian Developement Bank 16.50-17.10 The Conformation of the Agricultural and Commercial Relations from 2001 Until the Year of Joining Rozália Szita-Surányi Első Pesti Malom- és Sütőipari Zrt
15.50-17.10 Afternoon Session 2/2 Marketing and communication Room 1.07 Chairman: Mariann Kiss, 15.50-16.10 New Fashion Products as a Special Type of Product Innovations Kármen Kovács University of Pécs 16.10-16.30 Pricing Strategies in E-Commerce Andrea Erika Nyárádi Budapest University of Technology and Economics 16.30-16.50 Creative Opportunities in the Online Marketing of a Publishing House Tamás Szaradics University of West Hungary 16.50-17.10 Understanding and Use of Power in Institutional Nursing Communication András Sztrilich University of West Hungary
15.50-17.10 Afternoon Session 3 Competitiveness in the 21st century Room 2.04 Chairman: Lajos Tóth, Széchenyi István University, 15.50-16.10 Communication Work of a Medical Representative and Evaluation of Performance András Ménes Algis Munkaerőszervező Kft 16.10-16.30 Regional Logistics at European Level Ildikó Gombaszögi 1 - Péter Németh 2 1 2 Széchenyi István University 16.30-16.50 Hungarian Competitiveness in Respect of the EU Agricultural Supports Nóra Zárda Szent István University 16.50-17.10 Dynamic Economic Sectors and their Structures in Szeklerland István Nagy Romexterra Bank Rt. 19.00- Banquet at Hotel Nemzeti