Challenges. Challenges 1. José de Souza, PhD Federal University of Paraná, Brazil. Information design in Brazil

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1 in Brazil José de Souza, PhD Federal University of Paraná, Brazil Luciane Maria Fadel, PhD Federal University of Santa Catarina, Brazil

Contents 1. Brazil X UK 2. Brazil: the new Eldorado? 3. Brazilian infodesign? 4. Brazilian research 5. = needs + opportunities 2

1. Brazil and UK 3 México 1970

A young country Brazil was discovered in 1500 4 Henry VII (1485-1509)

A huge country 5 All the countries in Europe, including part of Soviet Union, can be rearranged to fit inside Brazil. 34 times bigger than UK

Many Brazils North Atlantic ocean Northeast 6 Midwest South east South José Luciane 260 Km

Population (2010) (http://www.ibge.gov.br/paisesat/main.php) Million of inhabitants UK 62.5 million Brazil 196.6 million 2007 7 But... Population density UK 254 inhab/km2 Brazil 22,5 inhab/km2.

Culture diversity One language, but 190 Indian tribes 200 different languages 20 settlers 8

2. The new Eldorado 9

Gross Domestic Product Overall GDP 2010 (Million US$) Brazil 2.088.966 UK 2.253.552 10

Economy euphoria 11

GDP per capita Brazil 10.716 US$ 12 UK 36.327 20 years

1st Education index (Human Development Reports, 2011) Adult literacy rate (2/3 weighting) + Gross enrollment ratio (1/3 weighting). 13 28th 87th

Inequality income index Human Development Report Office 2011 0.68 14 Human 0.39 Development Very high 0.64 High 0.48 Medium 0.44 Low 0.30

Investment in research and development USA 2,7 % GDP UK 1,9 % China 1,4 % Brazil 1 % 15

4. Brazilian infodesign research 16

Academic Society and Conferences Brazilian Information Design Society International Conference of Information Design InfoDesign Journal (Brazilian) 17 Solange Coutinho, PhD (from Reading, 1998) Carla Spinillo, PhD (from Reading, 1998) Research groups in Brazil (former research students from Reading)

Broader definition of infodesign Information systems and communication Project Typography Information Design Storytelling Cinema Architecture 18 Technology and Society HCI Games Ergonomics People Others History and Theory Education

Empirical research in Brazil 103 papers 19 InfoDesign Journal Estudos em Design Proceedings of the Information Design International Conference 2003-2007

Research topics 44% 41% 9% 6% Information systems and communication Technology and Society History and Theory Education 20

Empirical research A third described experiments involving humans. (34%) 21 Nearly half have not identified how data was collected. (48%) Great majority used qualitative analysis. (69%)

Empirical research Great majority have not used any type of statistics at all. (79%) 15% used descriptive statistics. But, majority used this data to support the generalization of their conclusions. Only 6% have used inferential statistical analyses. 22

5th Information Design International Conference 2011 by region (77 papers) Articles South Southeast Northeast Midwest International 47% Information systems and communication 50% 36% 11% 3% 36 18 13 4 1 21% Education 63% 12% 19% 6% 16 10 2 3 1 17% Technology and Society 54% 23% 15% 8% 13 7 3 2 1 16% History and Theory 25% 33% 33% 9% 12 3 4 4 1 23

4. = needs + opportunities The Brazilian Plan 24

Needs To improve research and methodologies, especially empirical research procedures. 25

History of Brazilian infodesign before designers 26 Receipt of textile imports from Liverpool to Rio de Janeiro, 1912

One laptop per child idea 27

Voting system 28

Olympics and World Cup 29

Illustration+animation+information designer 30

Digital inclusion 31

Elderly population increasing 32

Public Health issues 33

Interdisciplinarity Education History Psychology Human computer interaction 34 Common database of researchers (Lattes)

in Brazil Pressure to publish x Time to carry out research Difficult access to Collections and information sources No exchange of experiences with overseas students 35

Thanks! 36 in Brazil José de Souza, PhD Federal University of Paraná, Brazil Luciane Maria Fadel, PhD Federal University of Santa Catarina, Brazil