Leverage the Competitiveness of Micro, Small and Medium Size Enterprises in Brazil. Rita Pinheiro-Machado

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1 Intellectual Property as a Tool to Leverage the Competitiveness of Micro, Small and Medium Size Enterprises in Brazil Rita Pinheiro-Machado General Coordinator of Regional Action

2 Summary Brazil ST&I indicators SME Intellectual Property in Brazil INPI today IP and SME Final remarks

3 Brazil everybody knows!

4 Rain Forest Amazon Forest

5 Brazilian Soccer

6

7 Rio de Janeiro

8 Some Brazilian S,T&I Indicators

9 % R&D/GDP, country selection, KR JP 3.0 US DE % R&D / GDP UK CH IT RU Brazil Source: NSF and MCTI, 20

10 Who invests: Government or Industry? Brazil South Africa China percentage Russia Germany South Korea Government Industry Source: MCTI, 2012

11 Increase of Postgraduate Courses Total Year Source: MCTI, 2012

12 Scholarships awarded by federal agencies in Brazil, , per modality Total Scholarships Master Doctorate Source: MCTI, 2012

13 Total scientific publications Total % from total % world Brazil's participation in scientific publications worldwide in journals indexed by ISI, 1981 to % World Brazil's participation in scientific publications indexed by ISI in comparison with the Latin America and the world, 1981 to % Latin America % Latin America % World

14 % Distribution of scientific and technical papers indexed by ISI, country selection, Source: MCTI, 2012

15 % Researchers per sector, country selection, Brazil South Africa China % Russia Germany South Korea companies government universities Source: MCTI, 2012

16 Brazil has increasing levels of scientific production and of skilled human resources... However, what about the technological development?

17 Patents filed and granted to residents in Brazil is low! Applications Patents Granted 20-30% Source: INPI

18 Patent Applications filed in the USPTO, country selection, Total patents filed Source: MCTI, 2012

19 60% 40% 20% 0% S&T worldwide: Papers and Patents % papers published % US patents % Papers or US Patents Brazil Korea USA UK Germany France Italy Japan

20 Some Brazilian SME Indicators

21 Total SME in Brazil, divided by region, Total SME that export in Brazil, divided by region, Total SME (2010) SME that export Southeast South Northeast Midwest North 0 Southeast South Northeast Midwest North Region Total SME = 5,084,429 = 99% from total Total Brazilian companies = 5,128,568 Region Source: Sebrae, 2012

22 SME in Brazil, 2011: 20% GDP 60% of jobs in the country Constitute 99% of the 6 million formal establishments in the country. Most are located in the Southeast (with almost 3 million companies) Source: IBGE, 2012

23 Industrial Property: years of IP in Brazil 1809 First IP legal framework to stimulate investments in certain industrial sectors.

24 We still do not know the system, so do not know how to use it properly! How to obtain benefits from technological information, for example.

25 Since 2004, Public Policies: New environment Industry Policies (2004/07; 2008/10; 2011 until now) Innovation Law establish relations between public and private in regard to innovation Law of Good incentives for industry with R&D activities ST&I Policies, as the Program Science without Frontiers

26 Since 2004, the government also started a process to strength Brazilian PTO

27 Government directions to INPI Insertion in the National Innovation System environment Increase interaction with industry and academy Increase speed in protection procedures without lost of quality Raise IP awareness

28 Brazil has R&D investments 1,3% PIB Has 12,000 new PhD/year In 2011, responsible for 2,7% publications However, we are not protecting the knowledge produced and converting into innovation.

29 What is INPI doing to raise IP awareness and increase capacity building?

30 Agreements since 2004 until july 2012 TECHNICAL COOPERATION AGREEMENTS Level Negotiation Formalization Running Total National Regional Total Agreements since 2004 Industry 34 Universities/Research Inst Country States 69 Federal Government 10 Total Agreemen TOTAL Source: INPI, 2012

31 Number of persons attended in IP meetings/ip lectures Goal Results * Source: INPI, 2012

32 IP Program for industry innovation Elaboration of educational material for business managers, journalists, teachers and students. Capacity-Building for technicians, teachers and students from SENAI (National Service for Industrial Learning) beside others. Setting stations for the Nucleus of the Industry System with INPI assistance.

33

34 The Brazilian IP and Innovation Academy Established in 2006 to coordinate the overall training program on IP for the agents of the Brazilian Innovation System. Activities IP training courses based on the Technical Cooperation Agreements; E-learning program; and, Post-Graduation and Research on IP matters.

35 IP Short Courses, per region, 2005 to NORTH Basic 226 Intermediate 98 Advanced 90 Workshops 47 Total 461 Year Courses Participants Total MID-WEST Basic 493 Intermediate 223 Advanced 163 Workshops 17 Total 896 South Basic 466 Intermediate 357 Advanced 304 Workshops 339 Total 1466 NORTHEAST Basic 758 Intermediate 321 Advanced 232 Workshops 17 Total 1328 SOUTHEAST Basic 2205 Intermediate 721 Advanced 427 Workshops 332 Total 3685 Source: INPI, 2012

36 Professional Master Since 2007 Total candidates: 428 Total students enrolled: 117 Total dissertations concluded: 55

37 Objectives: INPI Distance Learning Project Meet the growing demand for IP courses; Reach people of all regions of Brazil; Reduce the displacement of experts from INPI's technical areas; Allow access to IP knowledge to as many people as possible.

38 o achieve these goals INPI established an importan partnership with WIPO Administrator of WIPO DL101 Course in Portuguese General Course on IP Customization of DL 101 to meet Brazilian specificities First Edition: students (942 approved) Second Edition running - Train of INPI tutors (25 tutors, 5 administrators)

39 INPI & WIPO Partnership with focus on SME Training held in September/ hours of training Public of 90 agents (to act as multipliers) 5 Thematic groups Patent Trademark and Industrial Design Copyright Plant Variety Geographical Indication

40 INPI & WIPO Partnership with focus on SME Translation and customization of WIPO publications Scheduled for release December/2012

41 echnical Cooperation Agreement with the Brazilian Trad and Investment Promotion Agency (Apex-Brazil) August 2011 Seminar to launch the booklet to highlight the interface between IP and foreign trade available for download September/2011 to February/2012 training of 167 multipliers in 12 centers of the Export Industrial Extension Project Apex Brazil - PEIEX 240 companies /center/year = 2,880 companies/year

42 echnical Cooperation Agreement with ANPEI - National ssociation of Research and Development of Innovative ompanies. INPI participation at ANPEI IP Committee. Training companies associated with ANPEI in: IP issues; The use of Information Technology ; and, Technology Transfer.. Insertion of INPI in the Project EducAnpei which provides different routes for development with focus on innovation and IP Management

43 Why is all this effort important?

44 Brazil has: R&D investments 1,3% PIB 12,000 new PhD/year 2,7% publications worldwide increasing number of SME (99% from total) new innovative environment since 2004 But, it is important that the knowledge produced at universities could be converted into innovation.

45 There is a new Brazil that is emerging and should be known! Innovation Technology Competitiveness

46 Rita Pinheiro Machado INPI

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