Brand Standards Guide

Brand Standards Guide

The Corporate Logo The simpro Software corporate logo can be broken down into three principle elements: 1. Corporate Mark 2. Technical Descriptor 3. Promise Statement The elements of the simpro Software logo unit should be represented as shown below. 1. 3. 2. Minimum Size The minimum size for the simpro Software corporate logo is 15mm wide (with a proportional height). At this size and smaller than 30mm, the removal of the technical descriptor software.technology.services and the promise statement made simple is recommended. This is to ensure a consistent and clear reproduction at all times. Avoid reproducing the corporate logo at sizes smaller than this. NO PROFILE DESCRIPTOR 15mm MINIMUM SIZE WHEN 30mm OR LARGER, THE FULL LOGO IS TO BE USED (as above)

Grid Structure The distribution grid should be used to position each element of the simpro Software corporate logo. Unit height (X) determines the grid structure. The simpro Software logo unit should be positioned on a 14X by 8X grid as shown below. The grid also indicates clear space to be maintained around the logo unit. 14X X 8X Incorrect Usage NEVER STRETCH THE LOGO UNIT NEVER CONDENSE THE LOGO UNIT NEVER USE COLOURS FOR THE CORPORATE LOGO UNIT OTHER THAN THOSE IN THIS GUIDE Selection Process Graphic The Selection Process Graphic is to be used to manage and illustrate the product selection process as a key part of the corporate brand visual ID system. This graphic has been supplied in vector format only.

Corporate Colours A corporate colour system preserves the integrity of a brand through the consistent use of colour across a range of applications. Displayed below are the Pantone Coated and Uncoated (spot colour for offset printing on coated or uncoated stocks), CMYK (for conventional four-colour printing) and RGB (digital screen values) of the simpro Software corporate colour palette. Pantone 288 Pantone Cool Gray 10 Pantone 288 Pantone Cool Gray 10 Colour Breakdowns Pantone Coated (PMS)* 288 C Pantone Uncoated (PMS)* 288 U CMYK C 100 M 67 Y 00 K 23 RGB R 32 G 76 B 137 Pantone Coated (PMS)* Cool Gray 10 C Pantone Uncoated (PMS)* Cool Gray 10 U CMYK C 00 M 00 Y 00 K 60 RGB R 128 G 129 B 133 *PMS: Pantone Matching System

Colour Variations Colour variations of the simpro Software corporate logo can be produced using black, the primary corporate colours and white. Please refer to the Brand Standards Guide CD for corresponding CMYK, coated and uncoated colour variations. 2 PMS - THIS IS THE PREFERRED LOGO TO USE 1 Colour PMS 288 White and 65% tint of PMS Cool Gray 10 reverse on PMS 288 Greyscale - 100% and 60% Greyscale reverse - white and 40% on black 1 Colour process black Reverse white on process black

Typography The letters sim in the simpro Software corporate logo are a modified version of the Aller Bold Italic typeface while the letters PRO have been specifically designed and are unique to the simpro Software corporate logo. The word SOFTWARE in the corporate logo uses the Aller Bold typeface in upper case while the technical descriptor software.technology.services and the promise statement made simple both use the Aller Bold typeface in lower case. In body copy, simpro Software should appear as two words with a lowercase sim at the beginning of each word and PRO in capitals. The Aller Font Family is the primary font to be used on all simpro Software marketing material while the Din Font Family can be used as a supporting typeface. For documents produced in-house, if the Aller and DIN Font Families are not available, please use Arial. Aller Bold Italic (modified) Unique typeface design Aller Bold Uppercase Aller Bold Lowercase Aller Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Aller Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Aller Regular Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Aller Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

The Brand Map The simpro Software brand consists of three separate brand streams, simpro Corporate Brand, simpro Product Brand and simpro Solution Brands. The logos for each identity should be represented as shown below. simpro Corporate Brand The simpro Software Corporate Brand logo is to be used when communicating about simpro Software as the parent company. simpro Product Brand The simpro Product Brand logo can be used as the hierarchy brand when communicating the job management product. When communicating the simpro Product Brand on any marketing material the simpro Software Corporate Brand must appear to record the connection to the Corporate Brand. simpro Solution Brands The simpro Solution Brand logos are to be used when communicating a specific simpro solution package. The technical descriptor will change depending on the solution being communicated ie. Enterprise, Streamline or Mobile. When communicating a simpro Solution Brand on any marketing material the simpro Product Brand and simpro Software Corporate Brand must appear to record the connection to the Product and Corporate Brands. Brand Endorsement The simpro Brand Endorsement must be applied to any marketing material to record the connection to the Acorn Corporate Brand. When communicating the Product or Solutions Brands the endorsement should appear close to simpro Corporate Brand logo.

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