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Content Affiliate Marketing in the Fast Lane... Facts & Figures... belboon Development... Future Strategy... belboon Affiliate Marketing Network Market and Positioning... 4 6 8 10 12 Publisher... Voucher-Code Marketing... SmartFeeds TM Shopping-Services... SmartLinks TM SEO Link Marketplace... Ad Networks and Cashback-Clubs... Portal and E-Mail Marketing... Mobile Publishing... Advertiser... Risk-Free 100 % Return on Investment... International Partnerships Lead to Maximum Success locally and globally... High Quality Standards and Transparency... Mobile Affiliate Marketing A New Channel in the Multi-Channel Strategy... 14 16 18 20 22 24 26 28 30 32 34 36 References... Contact Us... 38 40
Affiliate Marketing in the Fast Lane The global online advertising market continues to experience steady growth. In 2009, the Internet surpassed popular magazine publications, taking the third rank as one of the most influential advertising media channels following TV and newspapers; within the German market. Affiliate Marketing grew 15 % over traditional online advertising, while Search Engine Marketing passed the 300 million mark for the very first time. There is a simple explanation for such a development; no other form of Online Advertising is more predictable, efficient and results driven as Affiliate Marketing. Publishers and advertisers can increase their sales in conjunction with a compatible and well-targeted partner using this type of advertising medium. belboon belongs to the three leading Affiliate Marketing Networks in the D-A-CH-market and has a total of more than eight years market expertise. The success of our work is based on three pillars through which we have earned the confidence of more than 1,300 advertisers and an estimated 120,000 publishers: technological innovation, international orientation and maximum service orientation. Our market-leading technology is continuously expanding and developing, allowing us to offer our partners innovative performancebased solutions that go well beyond the norm. Given our international focus and orientation, we can successfully realize multi-national campaigns. We have established our longterm cu st om er re la tionships through proven performance and comprehensive service. As the only Affiliate Network worldwide, we have enhanced our business model by adding Mobile Internet. Given rapidly increasing usage rates of Mobile Internet, Mobile Commerce is gaining in relevance. Mobile In ternet has an enormous revenue potential for both publishers and advertisers, similar to that of the stationary Internet. Being corporate member of the YOC-Group, Europe's leading provider of Mobile Marketing solutions, we have direct access to a highly developed Mobile AdServer. This further allows us to offer our customers innovative, integrated Affiliate Marketing solutions through online and mobile. Manuel Kester Managing Director belboon-adbutler GmbH 6 7
Facts & Figures 9
belboon Development Foundation of adbutler Foundation of belboon Acquisition of adbutler GmbH Merger to belboon-adbutler GmbH The belboon-adbutler GmbH operates one of the three largest and most dynamic Affiliate Netw orks in the D-A-CH-market known as b elbo on. The company was founded through the merger of the Affiliate Networks adbutler and belboon in January 2009. adbutler has been operating as an Affiliate Marketing Network of the adbutler GmbH since 2002, belboon was founded under the umbrella of the YOC AG in 2006. In March 2008, YOC AG purchased the adbutler GmbH. Through the merger of the two networks, belboon has the ability to offer extended coverage and internationally active publishers to its advertisers. belboon is an international, digital Affiliate Marketing Network online and mobile. In 2008, Mobile Internet became a new component of Affiliate Marketing. As the world's first Affiliate Marketing Network, belboon offers performance-based Mobile Marketing solutions. Numerous advertisers are currently utilizing this service. The integration of both the stationary and Mobile Internet will gain importance in future campaigns. Since 2009, belboon has focused on the international expansion of its business activities. Today, belboon operates not only successfully within Germany, Austria and Switzerland but also in Great Britain, France, the Netherlands and Belgium, covering the core markets across Europe. In the years to come, belboon's strategy will continue to focus on its international expansion. 10 11
Future Strategy Since the creation of the belboon Affiliate Network, the strategy has been focused on providing advertisers and publishers the best technological infrastructure for implementation of all of their Affiliate Marketing activities. Due to the fast pace at which belboon has developed, it has quickly become one of the most technically advanced Affiliate Marketing Networks within Europe. belboon has set the market standard with its range of services and solutions, which is continuously enhanced and further developed. belboon will continue to tailor to its customer's needs through the implementation of new opportunities and approaches to generating success and increasing turnover. The business model of belboon-adbutler GmbH Given the ongoing expansion into international markets, belboon is the Affiliate Network of choice among publishers and advertisers developing a future orientated Affiliate Marketing strategy. 12 13
belboon Affiliate Marketing Network Market and Positioning From January to November 2009, an estimated 1.4 billion were spent on Internet Advertising in Germany, representing an increase of 8.9 % over the same period in 2008. The amount invested in traditional media declined by 1.4 %, to an estimated 8.7 billion, throughout the same period in 2009 (Source: Nielsen Media Research, 2009). OVK advertising statistics show the gross Online Advertising expenditure for 2009, including Keyword Marketing and Affiliate Marketing, to be an estimated 4.1 billion, up from 3.7 billion in 2008. Approximately, 2.1 billion was attributable to traditional Online Advertising (10 % +), 1.6 billion to Search Engine Marketing (10 % +) and 308 million to Affiliate Marketing (15 % +) (Source: Statistics OVK Advertising, Online Marketing circle in the Digital Economy Association, 2009). There is a significant difference between the gross expenditure and net proceeds, in which the actual net proceeds are estimated to be lower. According to a survey published by PriceWaterhouseCoopers, a total of 768 million was spent in 2009 on Internet 48 % 75 % 35 % 25 % 15 % Sales Growth in Affiliate Marketing Source: OVK Online Report 2006/02, 2007/01 and 2010/01 advertising. 794 million are forecasted to be spent in 2010, reflecting an increase of 3.4 % (Source: PriceWaterhouseCoopers: German entertainment and media outlook 2009-2013, 2009). ZenithOptimedia reports that the importance of the Internet as an advertising medium is to rise steadily worldwide. By 2012, 16.2 % of advertising investments will be in Online Advertising (Source: Advertising Expenditure Forecasts, ZenithOptimedia, 2009). Due to growing price sensitivity among advertising costs and the ever-heightened focus on ROI, Affiliate Marketing promotional activities will continue to play an important role in the Online Marketing-Mix. Within the Affiliate Marketing segment, belboon-adbutler GmbH positions itself for the future by applying a multi-channel approach both online and mobile. Additionally, innovative second generation technologies provide belboon advertisers and publishers with a sustainable and cutting-edge approach to implementing Affiliate Marketing strategies. Popular Magazines Internet Newspaper TV Other Shares of Online Advertising Segments in 2009 Source: OVK Online Report 2010/01 14 15
Publisher Become Part of Our Success Story! 17
Voucher-Code Marketing belboon offers publishers and advertisers a comprehensive Voucher-Code Marketing solution in order to increase revenue and product sales. Online vouchers can be created within seconds and integrated onto web pages, portals, price comparisons and newsletters. Voucher-Code Marketing assists with customer recruitment and increases consumer awareness, additionally supporting longterm customer loyalty and customer retention. At a time of economic uncertainty, voucher-codes used for product discounts and premiums are very well received by consumers and heavily influence their purchasing decisions often leading to impulse purchases. The belboon Voucher-Code Tool makes the use of voucher-codes effortless. Export functions such as RSS, C SV and XML interfaces and Web Services allow full automation. The Voucher-Code Tool of belboon is a market-leading and innovative solution for integration of revenue enhancing Voucher-Code Marketing strategies into existing performance-based marketing activities. 18 19
SmartFeeds TM Shopping-Services Partner programs consisting of more than 800 national and international online shops are available at belboon. Over 500 of them have product datafeeds available for publishers. belboon supports shopping-savvy publishers with comprehensive and market-leading solutions. Datafeeds are updated, debugged and delivered in standardized formats to the publisher at least eight times a day, automated either via CSV or XML Single Feed Download, or on the extensive belboon SmartFeeds TM SOAP Web Service interface. belboon provides comprehensive quality tools and solutions for publishers to produce and optimize pay-per-sale based transactions. Through the use of SmartFeed TM Creator, you can easily configure individual publisher product downloads by customizing the data format, structure and product information. In addition, you can configure selections for several partner programs using criteria such as keywords, product names, brands or manufacturers. 20 21
SmartLinks TM SEO Link Marketplace The belboon SmartLinks TM System offers publishers and advertisers a marketplace for buying and selling direct HTML text-links. Text-links are the most effective forms of advertising and increase their visibility on search engine result pages. Using the integrated belboon SmartLinks TM System, publishers have the ability to offer text-link ad space on their websites for a self determined monthly rate. This oportunity allows advertisers to book these text-links. The publishers earn the pre-determined monthly fees for the entire booking period. All evaluations, monitoring of the link-integration and billing between publishers and advertisers are fully automated through the belboon system. The belboon SmartLinks TM System provides another component to the comprehensive marketing of websites and portals. 22 23
Ad Networks and Cashback-Clubs Based on the idea of an Open Network and a solution-oriented technology platform, belboon offers comprehensive Web Ser vices and interfaces. Moreover, belboon offers its publishers a unique co-tracking system to integrate their own tracking technologies into the belboon Affiliate Marketing activities. Web Services, interfaces and co - tracking systems help enable publishers to fully integrate their ad networks, performance networks, social networks and cashback schemes. Publishers can currently expand their own network with access to 1,300 national and international campaigns. Open interfaces and co-tracking integration allow belboon advertiser integration into ad networks and marketing portals using their own publisher-pool and range of consumer coverage. The development of one's own profitable tools, service offerings and applications is easy by using belboon's interface and Web Services both online and mobile. 24 25
Portal and E-Mail Marketing belboon offers portal operators and e-mail marketers a wide range of advertising formats and materials. The relevant formats are easily found using our professional search function and can be exported, per request, with all necessary AdTags. In addition to banners and buttons in IAB standard sizes (e.g. GIF, JPG or FLASH formats), unique sizes, HTML and Javascript, such as search and booking forms, external banner generators, PagePeels, text-links and MobileAds are available. As the most powerful Affiliate Network in regards to user generation, as well as Direct and Dialog Marketing lead generation, belboon offers e-mail marketers a very wide variety of successful campaigns. In addition, the e-mail marketers are provided with the corresponding HTML newsletter templates as an additional type of advertising media. As the largest network in the area of Direct and Dialog Marketing lead generation, belboon offers e-mail marketers top quality service with the utmost professionalism. 26 27
Mobile Publishing belboon is the network of choice for digital Multi-Channel Marketing given its sophisticated Mobile Affiliate Marketing technology. Publishers can now monetize their own mobile portals, mobile websites and / or mobile applications using belboon and its mobile advertisers. In order to offer publishers the optimal and most useful tools regarding Mobile Affiliate Marketing monetization, belboon has combined its expertise with the knowledge and experience of the YOC-Group (YOC AG, Sevenval GmbH and YOC Mobile Advertising GmbH). belboon is the network of choice for digital Multi- Channel Marketing given its sophisticated Mobile Affiliate Marketing technology. The result is an easy-to-use, market-leading mobile publisher solution, which guarantees optimum Mobile AdServing and a secure commission fee and billing system. 28 29
advertiser Increase Sales Risk-Free with Utmost Success! 31
Many popular online shops and service providers have been using Affiliate Marketing for years with success. Unlike traditional Online Advertising, which must be renewed regularly and where the cost structure is not based on Direct Advertising and/or sales results, publishers typically integrate advertising materials from the advertisers steadily while applying a performance-based cost structure. Media benefits such as branding, brand presence and visitor traffic, all integral parts of a promotion, are not cost-intensive with Affiliate Marketing, but rather free, while harvesting positive results. As one of the three largest German Affiliate Networks, belboon strongly believes in the core concept of performance-based remuneration and does not charge one-time or monthly fixed fees. The costs related to running a partner program are purely performance - based; herefore the return on investment (ROI) of any belboon advertiser is maximized. Risk-Free 100 % Return on Investment 32
With belboon, the belboon-adbutler GmbH operates one of the three largest and most dynamic Affiliate Networks in Germany, Austria and Switzerland. Activities in France, the Netherlands, Belgium, Luxembourg and Great Britain, as well as in other European countries are expanding steadily. Currently, publishers from over 30 countries are actively working with belboon and its advertisers, running more than 1,300 national and international partner programs and campaigns. belboon's customers benefit from its multilingual and self-intuitive web portal with the possibility of running any number of partner programs in the corresponding currency. Additionally, customers reap the avantages of belboon's multilingual and professional staff, as well as its support team of experienced Key Account Managers. International Partnerships Lead to Maximum Success locally and globally 35
belboon differentiates itself by its many years of market expertise, broad coverage, marketleading technology and strong focus on innovation. The Affiliate Network has the power to guarantee both advertisers and publishers optimal performance, a solid infrastructure and a high level of service. By signing the Code of Conduct of the Federal Association of Digital Industry (BVDW e.v.), belboon -adbutler GmbH is one of the few leading Affiliate Networks choosing to expand and insure high quality standards within Affiliate Marketing. This commitment is seen by our advertisers and publishers, through belboon's focus on transparency and professionalism, which is available to all belboon customers across its Affiliate Marketing platform. High Quality Standards and Transparency 37
Markets and media are in an upheaval, resulting in an apparent shift towards digital media. The Mobile Internet opens up completely new possibilities for communication, advertising and distribution given its innovative transmission technologies and the rapid growth of more powerful mobile devices. The mobile phone combines not only a whole range of technical capabilities, but is by far the most personal medium in which you can reach users anytime, anywhere: specifically, individually, using multimedia. These advantages make mobile an attractive marketing and sales tool. As an integral part of corporate communications, both large and medium-sized companies are utilizing mobile as a new marketing channel to improve customer loyalty and overall brand image. Additionally, the mobile phone is now used as a newspaper, a planner, a bank terminal, a ticket counter or a digital shop. belboon is the first Affiliate Marketing Network in the world that has recognized this trend at an early stage providing its customers a sophisticated Mobile Affiliate Marketing solution. The Mobile AdServer applies the best possible presentation of advertising content updating the mobile devices database on a daily basis. This database stores tens of thousands device combinations, browser and operator versions including features such as display sizes and color resolutions. This is necessary for MobileAds to fit and be delivered to the individual user's device display, as well as track the various device charateristics. belboon has combined its extensive Affiliate Marketing expertise with the YOC- Group's ( YOC AG, Sevenval GmbH, YOC Mobile Advertising GmbH) years of experience and advanced Mobile Technology, in order to create this unique Mobile Affiliate Marketing solution. Only belboon offers both the expertise and technology for digital Multi-Channel Affiliate Marketing online and mobile. Mobile Affiliate Marketing A New Channel in the Multi-Channel Strategy 38
An excerpt from the belboon-adbutler GmbH customer portfolio. 40 41
Contact Us We will glady advise you on the various opportunities available and how the intergration of Affiliate Marketing can benefit your company. belboon-adbutler GmbH Karl-Liebknecht-Straße 1 10178 Berlin Germany Tel: 0049 30 72 61 62-320 Fax: 0049 30 72 61 62-311 info@belboon.com www.belboon.com a performance marketing network 42
a performance marketing network Karl-Liebknecht-Straße 1 10178 Berlin Germany Tel: 0049 30 72 61 62-320 Fax: 0049 30 72 61 62-311 info@belboon.com www.belboon.com