2015 Bus Shelter Advertising Programs
Who We Are Signal Outdoor Advertising is a growing outdoor media company known for innovation and excellence in the development of out-of-home media properties throughout the U.S. Our properties include: o Bus Shelters o Transit Advertising o Bus Passenger Benches o Informational Kiosks o Billboards (Static and Digital) o Wallscapes o College Campus Displays Established in 1998, Signal presently operates transit advertising franchises in over 100 communities in New York, New Jersey, Connecticut, Maryland, Virginia, Georgia, Florida and New Hampshire. With over 8,000 advertising displays, we offer advertisers the opportunity to reach consumers where they work, live, shop and play. Our headquarters is located in Atlanta, GA and we have field offices in New York, New Jersey, Connecticut, Maryland, Virginia, Orlando, Tampa, Miami and L.A.
Coverage By Market MANCHESTER, NH Shelter Advertising CONNECTICUT Shelter Advertising & Transit Advertising LONG ISLAND, NY Shelter Advertising & Bus Advertising Benches NORTHERN NEW JERSEY Shelter Advertising WASHINGTON, D.C. Suburban Maryland Shelter Advertising Prince George s County & Montgomery County Northern Virginia Shelter Advertising & Transit Advertising ATLANTA, GA Shelter Advertising, Transit Advertising & Digital Billboards TAMPA, FL Shelter Advertising ALTAMONTE SPRINGS, FL Shelter Advertising MIAMI, FL Shelter Advertising & Bus Advertising Benches
New York Metro Coverage Signal offers Bus Shelter Advertising In the following Counties: New York Connecticut New Jersey Nassau and Suffolk Counties Fairfield and New Haven Counties Bergen, Essex, Hudson, Middlesex Passaic, Morris, and Union Counties
New York Metro Coverage The New York Tri-State Area is the most populous metropolitan area in the United States with an estimated population of 19,069,796 that is 1 in 16 Americans! Signal has the ability to reach 44% of the area s population with shelter coverage in Nassau and Suffolk Counties, NY; Fairfield, CT; Bergen, Essex, Hudson, Middlesex, Passaic, Morris, and Union, NJ. Coverage At A Glance Total Population 19,069,796 Signal Coverage Area 8,412,921 Adults 18 + 6,332,202 Median Age 37.9 yrs Median HH Income $ 75,012 Ethnicity: Hispanic 21.7% AA 16.9% Asian 9.1% Advertising Displays 1,400 Average 7-Day Impressions Per Display: 43,754 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Long Island Coverage
Long Island Coverage Long Island is one of the most affluent consumer markets in the United States and one of New York City s most densely populated suburbs. The Median Household Income is nearly twice the U.S. average. Shelter Coverage includes these highly desirable areas: Malls: Roosevelt Field, The Source, Americana and Sunrise Malls Colleges: Hofstra, Adelphi, Nassau Community College Nassau Coliseum, Eisenhower Park, Mineola Station and More Coverage At A Glance Total Population 2,832,882 Adults 18 + 2,132,866 Pop Growth 2000-2010 + 2.1% Median Age 40.0 yrs Median HH Income $ 89,060 Mean Travel to Work 31.7 minutes Ethnicity: Hispanic 15.6% AA 9.3% Asian 5.5% Advertising Displays 750 Average 7-Day Impressions Per Display: 44,247 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Suburban New Jersey Coverage
Suburban New Jersey Coverage Bergen, Hudson, Essex, Morris, Passaic, Union and Middlesex Counties As a new but rapidly growing shelter market, Northern New Jersey offers advertisers the opportunity to target a large, highly educated, and affluent population. The Northern New Jersey area is home to prestigious companies such as BMW, Volvo, Verizon, Ricoh, Sony, Minolta, and Johnson & Johnson. Signal Outdoor s transit shelter coverage includes Route 4, leading to the Mall Mecca of New Jersey. Some of the largest Malls in the Tri-state area are located here, including Bergen Mall, the Garden State Plaza, Riverside Square, The Fashion Center and Paramus Park. Coverage At A Glance Total Population 4,663,210 Adults 18 + 3,521,826 Pop Growth 2000-2010 + 4.5% Median Age 37.4 yrs Median HH Income $69,744 Mean Travel to Work Ethnicity: Hispanic 24.7% AA 15.4% Asian 10.4% 29.8 minutes Advertising Displays 500 Average 7-Day Impressions Per Display: 46,374 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Suburban Connecticut Coverage
Suburban Connecticut Coverage Fairfield and New Haven Counties Fairfield County is a key part of the New York DMA and is the third largest corporate center in the country after New York City and Chicago. Shelters in Fairfield County offer exposure to traffic in and around I-95, the Merritt Parkway, Route 1 and Route 7. Local areas of interest include the Maritime Center of Norwalk, Rich Forum in Stamford, Beardsley Zoological Gardens in Bridgeport and Barnum Museum. Universities in the area include the University of Bridgeport, Sacred Heart, Fairfield University and the University of Connecticut. Coverage At A Glance Total Population 916,829 Adults 18 + 667,510 Pop Growth 2000-2010 + 3.9% Median Age 39.1 yrs Median HH Income $ 81,268 Mean Travel to Work 28.0 minutes Ethnicity: Hispanic 16.9% AA 10.8% Asian 4.6% Advertising Displays 250 Average 7-Day Impressions Per Display: 35, 192 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Washington DC Metro Coverage Signal offers Bus Shelter Advertising In the following Counties: Virginia Maryland Fairfax County Prince George s and Montgomery Counties
Washington DC Metro Coverage The Washington Metropolitan Area is the most educated and affluent metro area in the United States. The urban area is the 8 th largest in the Country with a population in excess of 3.9 million people. Signal Outdoor gives you the ability to reach nearly half of this upscale market with its DC Metro Shelter Coverage. Coverage At A Glance Total Population 2,021,794 Adults 18 + 1,495,958 Median Age 36.1 yrs Median HH Income $ 80,518 Mean Travel to Work 33.4 minutes Advertising Displays 1,200 Average 7-Day Impressions Per Display: 49,384 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Suburban Virginia Coverage
Suburban Virginia Coverage Signal Outdoor is pleased to be the exclusive provider of transit shelter advertising within Fairfax County. Fairfax County is the largest jurisdiction in the Washington D.C. area and contains some of its most desirable residential communities. Additionally, the County is one of the premier centers of commerce and technology in the United States. Coverage At A Glance Total Population 1,081,726 Adults 18 + 793,193 Median Age 37.3 yrs Median HH Income $ 105,416 Mean Travel to Work 31.3 minutes Advertising Displays 200 Average 7-Day Impressions Per Display: 57,653 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Suburban Maryland Coverage
Suburban Maryland Coverage Uniquely positioned at the heart of the exciting Washington DC region, Suburban Maryland is rich in history and diversity. Prince George s County comprises 20% of the entire DMA population. Major attractions include the National Harbor, FED-EX Field, Six Flags Amusement Park, the NASA Goddard Space Center and the University of Maryland at College Park. Coverage At A Glance Total Population 863,420 Adults 18 + 644,338 Median Age 34.6 yrs Median HH Income $ 71,260 Mean Travel to Work 35.5 minutes Advertising Displays 800 Average 7-Day Impressions Per Display: 46,851 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Atlanta Coverage
Atlanta Coverage/Cobb County The very best of Atlanta is located in Cobb County. A vibrant community in the Metro s northwest, Cobb is a thriving blend of historic sites, sports, shopping, dining, cultural arts, outdoor and adventure. All situated within 10 minutes of downtown Atlanta. College-educated residents make up almost 45% of the population. More than 11% possess advanced degrees. Seven Colleges and Universities serve the area along with numerous private schools and two top-ranked public school systems. Cobb County is home to more than 350 international firms; many have their U.S. headquarters located in Cobb. There are 14 Fortune 500 companies with headquarters here including: Home Depot, Coca-Cola Enterprises and Genuine Auto Parts. High-tech jobs are some of the fastest growing occupations in Cobb County. Engineers, computer and data specialists are highly sought after employees. Coverage At A Glance Total Population 688,078 Adults 18+ 511,930 Pop Growth 2000-2010 + 13.2% Median Age 34.9 yrs Median HH Income $65,522 Mean Travel to Work Ethnicity: AA 25.0% Hispanic 12.3% Asian 4.5% Advertising Displays 600 29.7 minutes Average 7-Day Impressions Per Display: 64,673 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Atlanta Coverage/Gwinnett County A leader in the metro Atlanta region of 5.6 million people, Gwinnett County is known for its highly trained workforce, enviable quality of life, moderate cost environment and experience in technology, manufacturing and bioscience. Gwinnett County consistently ranks among the nation's best economies year after year. Unemployment remains low and per capita income remains high. At the heart of the region's success lies a diverse and growing blend of people and cultures from every corner of the globe. The quality of growth and ability to mix native traditions and newcomer influences has shaped a population full of vitality, diversity, and prosperity. 883 manufacturers; 431 information technology companies; 3,595 professional, scientific and technical firms; 430 transportation and warehousing businesses and 1,344 finance and insurance companies call Gwinnett home. Coverage At A Glance Total Population 805,321 Adults 18+ 570,972 Pop Growth 2000-2010 + 36.9% Median Age 33.7 yrs Median HH Income $66,846 Mean Travel to Work Ethnicity: AA 22.2% Hispanic 18.9% Asian 10.4% Advertising Displays 100 32.5 minutes Average 7-Day Impressions Per Display: 59,969 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Tampa/St. Pete Coverage
Tampa/St. Pete Coverage The Tampa DMA is the 16 th largest market in the United States. The City of Tampa is the largest city in Hillsborough County and is the third most populous city in Florida. The area is founded on a diverse base that includes tourism, agriculture, construction, finance, health care, government, technology, and the port of Tampa. The area offers many unique cultural, educational, and entertainment experiences to its residents and visitors. Among these are Busch Gardens, The Florida Aquarium, The Tampa Bay Performing Arts Center, The Tampa Museum of Art and Ybor City to name just a few. Pinellas County is the leading destination on the Gulf Coast in the U.S., drawing more than 14 million visitors annually. The area is best known for its record-breaking sunshine, 35 miles of spectacular white-sand beaches and a wide array of cultural offerings. Coverage At A Glance Total Population 2,146,624 Adults 18 + 1,666,519 Pop Growth 2000-2010 + 23.1% Median Age 35.8 yrs Median HH Income $49,536 Mean Travel to Work 25.6 minutes Ethnicity: Hispanic 24.9% AA 16.7% Asian 3.4% Advertising Displays 950 Average 7-Day Impressions Per Display: 67,865 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Central Florida/Altamonte Springs Coverage
Central Florida/Altamonte Springs Coverage Located primarily in Seminole County, Altamonte Springs is in the northern suburbs of the Orlando MSA. The name Altamonte is Spanish meaning High Hill. The central area of the city borders Interstate 4, which is the main highway for Central Florida connecting Daytona Beach, Orlando, and Tampa. An outdoor town center was recently opened named 'Uptown Altamonte' which marks the central business district of the city. Cranes Roost at Uptown Altamonte features a water fountain choreographed to classical, swing and contemporary music. The city center incorporates large-scale apartment buildings and high rise condominiums. The area also includes mixed use shops and retailers. The City has become popular attracting residents from nearby Longwood, Casselberry, and Maitland. Coverage At A Glance Total Population 41,920 Adults 18 + 33,236 Pop Growth 2000-2010 + 1.7% Median Age 35.5 yrs Median HH Income $44,445 Mean Travel to Work Ethnicity: Hispanic 24.3% AA 12.7% Asian 3.3% Advertising Displays 40 22.4 minutes Average 7-Day Impressions Per Display: 96,680 SOURCE: 2010 U.S. Census Bureau
Miami/Cutler Bay Coverage
Miami/Cutler Bay Coverage Situated between Kendall and Homestead Florida, the Town of Cutler Bay spans 10 square miles in Southeast Miami-Dade County. Recently incorporated in 2005, Cutler Bay is home to over 40,000 residents. The town is in close proximity to several area attractions, including Biscayne National Park, The Miami Metrozoo, the Miami Seaquarium and Homestead Air Force Base. Cutler Bay is proud to be the first Green City in the County to be Silver Certified by the Florida Green Building Coalition. Coverage At A Glance Total Population 40,286 Adults 18 + 29,904 Median Age 36.3 yrs Median HH Income $ 58,490 Ethnicity: Hispanic 54.5% AA 14.2% Asian 2.3% Advertising Displays 60 Average 7-Day Impressions Per Display: 96,680 SOURCE: 2010 U.S. Census Bureau, TETRAD, TrafficMetrix
Manchester, New Hampshire Coverage
Manchester, New Hampshire Coverage Included in the Boston DMA, Manchester is the largest city in the state of New Hampshire. Manchester has always been a city where business prospers. Once site of the world's largest textile mill complex, the city is now home to companies of all types and sizes. Professional sports teams include: Fisher Cats Baseball, Manchester Monarchs Hockey, and Manchester Wolves Arena Football. The Manchester-Boston Regional Airport is convenient to much of the DMA. It is located less than 50 miles from Boston and has over 100 flights daily. Manchester is Home to 11 colleges, including the University of NH at Manchester and Southern New Hampshire University. Coverage At A Glance Total Population 109,565 Adults 18 + 85,090 Median Age 35.8 yrs Median HH Income $ 53,377 Ethnicity: Hispanic 8.1% AA 4.1% Asian 3.7% Advertising Displays 50 Average 7-Day Impressions Per Display: 32,229 SOURCE: 2010 U.S. Census Bureau