E_Track Boots to Business Updates for Army April 2, 2015
AGENDA 1. FY15 strategic objectives 2. Participation data and forecast 3. Data sharing 4. Course registration 5. SOP and Letters of Coordination 6. Transition Mission ad campaign 2
FY15 STRATEGIC OBJECTIVES 1. Optimize delivery a) Demand management b) Course registration 2. Implement quality assurance a) SOP b) LOCs c) Instructor evaluation 3. Upgrade management IT systems 4. Improve service to Guard / Reserves 5. Support MLC expansion 6. Drive expanded outreach and awareness 7. Collect outcome data SUSTAIN and GROW 3
WHERE WE NEED VEI/SERVICES SUPPORT 1. Optimize delivery 2. Implement quality assurance a) SOP b) LOCs c) Instructor evaluation 3. Upgrade management IT systems 4. Improve service to Guard / Reserves 5. Support MLC expansion 6. Drive expanded outreach and awareness 7. Collect outcome data 4
E_TRACK QUARTERLY RUN RATE Remainder Q2 Forecast Qtr/Qtr Change (Courses) 285% 6% -14% -2% 46% 7% -16% -28% Qtr/Qtr Change (Participants) 290% -8% -5% 15% 49% 1% -17% -59% Courses Executed Total Participants B&M Virtual Total 1,119 19,163 5,270 24,433 *Data as of March 13, 2015 ** Monthly does not include virtual 5
PARTICIPANTS MONTHLY YoY FY14/FY13 Growth 961% 701% 127% 51% 59% 43% 83% 65% 48% FY15/FY14 Growth 144% 16% 0% 30% 43% -77% No. of Participants Per Month FY13 No. of Participants Per Month Average 502.6667 Min 56 Max 789 Range 733 Std. Dev 276.8045 FY14 Average 849 Min 464 Max 1168 Range 704 Std. Dev 244.5385 No. of Participants Per Month FY15 Average 848.4 Min 590 Max 1134 Range 544 Std. Dev 197.5432 There is seasonality in the month-to-month course and participant trends. *Data as of March 13, 2015 ** Does not include virtual 6
COURSES MONTHLY YoY FY14/FY13 Growth 1033% 433% 96% 40% 31% 22% 45% 19% 33% FY15/FY14 Growth 94% 7% 0% 32% 59% -77% No. of Courses Per Month FY13 Average 32.66667 Min 3 Max 51 Range 48 Std. Dev 17.90251 No. of Courses Per Month FY14 Average 47.5 Min 32 Max 68 Range 36 Std. Dev 12.06422 No. of Courses Per Month FY15 Average 48.8 Min 37 Max 62 Range 25 Std. Dev 9.121403 *Data as of March 13, 2015 ** Does not include virtual 7
E_TRACK GROWTH CONSIDERATIONS TAP v. E_Track Growth Forecast Services will continue to transition about 250K Service Members per year The TAP E_Track launched in January 2013. From its inception the E_Track Program has continued to grow in Service member demand and Program capability. E_Track Growth Forecast FY17 - Continuous Improvement Processes maintain program readiness FY16 - Enterprise systems implemented; outcomes released FY15 - Increased Program awareness and development of Best Practices FY14 - Initial funding for training resources and process development FY13 - Little awareness within the services and no resource funding E_Track expects Compound Annual Growth Rate (CAGR) of 44% through 2017 to reach 10% Share of TAP; MLC impact is not yet forecast *Data as of February 23, 2015 ** Includes virtual 8
E_TRACK SERVICES COMPARISON 140,000 45% 120,000 3-Year Projection of Transitioning Service Members Transition Projection 100,000 80,000 60,000 40,000 20,000 19% 14% 15% 10% FY14 Proj FY15 Proj FY16 Proj (linear) FY17 Proj (linear) Participants - 1,600 1,400 1,200 1,000 800 600 400 200 0 Army Navy Air Force Marine National Guard 45% 10% Service Component Entrepreneurship Participation by FY Qtr and Service 26% Army Navy Air Force Marine National Services Guard *Data as of February 23, 2015 ** Does not include virtual 9 6% 3% 1% Coast Guard 9% Not Reported FY13-2 FY13-3 FY13-4 FY14-1 FY14-2 FY14-3 FY14-4 FY15-1
E_TRACK DEMOGRAPHICS *As of February 23, 2015 ** Does not include virtual 10
E_TRACK QUARTERLY FORECAST 10,000 40 9,000 35 8,000 7,000 25K Major Program Milestone 30 Quarterly Performance 6,000 5,000 4,000 3,000 2,000 1,000 25 20 15 10 5 Cumulative Performance (000's) 0 FY13, Q2 FY13, Q3 FY13, Q4 FY14, Q1 FY14, Q2 FY14, Q3 FY14, Q4 FY15, Q1 FY15, Q2 FY15, Q3 FY15, Q4 0 B&M 532 2075 1917 1826 2100 3120 3142 2621 2542 3582 3646 Virtual 314 1091 1926 1108 573 1377 1640 1185 Total 532 2075 1917 2140 3191 5046 4250 3194 3919 5222 4831 Cum 532 2607 4524 6664 9855 14901 19151 22345 26264 31486 36318 *Data as of February 23, 2015 ** Includes virtual 11
SHARE OF TAP (SHOT) RATIO 45% Performance Overview Percent of Tap Population in B2B % of TAP participants in B2B 2-Day Course 40% 35% 30% 25% 20% 15% 10% 5% Higher Yield-Lower TAP Population Medium Yield-Higher TAP Population Lower Yield-Higher TAP Population 0% 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Installation TAP Population Notes: SBA data, may not match TACL / ACAP21 Graph includes all installations offering B2B Relationship between total TAP population and the percentage that participate in E_Track = Share of TAP (SHOT) ratio. Smaller TAP populations tend to have the highest SHOT ratio Larger TAP populations tend to have lower SHOT ratio Strive to replicate best practices from similar sized higher SHOT installations 12
INSTALLATION SHOT RATIO PATTERNS Observations: 1. The highest yielding installations tend to be smaller in overall TAP population 2. We recognize that installations with larger TAP populations have more ground to cover with not necessarily more resources 3. Possibly missing a large group of potential B2B participants that could be attributed to lack of awareness, resource constraints, etc. 4. There is a small subset of installations achieving within the 5-10% yield range with high TAP populations 5. What are they doing differently? 13
ARMY INSTALLATIONS SHOT 14
DATA SHARING PROCESS MAP TSM Receives Pre- Separation Counseling TSM completes DD Form 2648 Business Ownership DD Form 2648 1. Name 2. SSN 3. Pay Grade 4. DOB 5. Service 6. Component 7. Duty Station 8. Date of Separation 9. Transition Type 10. Consent to be contacted 11. Desired Counseling: - Information concerning veterans small business ownership and entrepreneurship programs 12. Relocation Assistance 13. Education Benefits 14. Physical and Mental DoD Data Sharing Agreement- TBD ACAP 21 (Army) AFFIRST (Air Force) (Navy/Marines) TACL DMDC Data 1. Total T-GPS population 2. Total Elect B2B 3. Total 2 day to 8 week -Demographics 1. Cost per participant 2. % Likely to start a business 3. Probability to start business 4. Time from training to business ownership 5. Military demographic analysis 6. Impact of B2B on successful transition B2B Program Office Performance Metrics Relationships b/t variables TSM directed to B2B registration Conduct 2 day course Register 8 Week Course Registration populated by DMDC data 2 day Course Completion Data IVMF Registration populated by B2B data DD Form 2958 1. Name 2. DoD ID # 3. Pay Grade 4. Service 5. Unit 6. Transition date 7. Consent to be contacted 8. Completed T-GPS track: Entrepreneurship B2B IT System Forecasting Optimization Data Outputs Information Collected Conduct 8 week course 8 wk Course Completion Data 1. TSM individual data (PII) 2. T-GPS elections (Entrepreneurship track) 3. T-GPS population demographics 4. Veteran owned business statistics 5. Veteran business owner demographics 1. Military 2. B2B training Information Used Data Sharing Pending Data Flow System 15
COURSE REGISTRATION FUTURE STATE Improved registration form at OMB for approval Believe gaps exist between ID of E_Track interest at ITP and conversion to and documentation of course participation E2E flow of registration/participation data Integration of SBA form data into Services current forms and process Automation and mobile/web enablement of registration 16
SOP HIGHLIGHTS Flows down from MOU Services responsibilities Service member s responsibilities SBA s responsibilities 17
LOC IMPLEMENTATION PLAN Coordination between SBA district offices (63) and installations (~170) HQ assistance as required Signatures: SBA District Directors, Installation TSMs? Execute Q315-Q415 FY15Q1 FY15Q2 FY15Q3 FY15Q4 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT Finalize and Clear SOP Socialize draft LOC Coordinate w OSD, Services Issue instructions to District offices Provide LOC template/draft Installation, DO implementation Coordination calls Signing mtgs. as desired 18
AD CAMPAIGN TRANSITION MISSION 19
ADDITIONAL M&O Engagement of Boots to Business graduates Boots to Business collateral refresh Ongoing social media (spotlights, relevant articles, inspirational stories, news about upcoming events, etc.) Ongoing media relations (earned and paid) Transition specific newspapers Attendance at partner led events What are your success stories and local M&O tactics? 20
COORDINATION NEXT STEPS SBA meet with each Service for E_Track review (March April if possible) Installation yields, best practices, issues Data sharing, focus on course registration MLC forecast and integration LOC implementation Outreach refresh 21