WELCOME CITYWIDE CUSTOMER ADVISORY COUNCIL

WELCOME CITYWIDE CUSTOMER ADVISORY COUNCIL

SAN FRANCISCO CONVENTION & LODGING OVERVIEW MARCH 2016 NICOLE HALMER, CRME SENIOR DIRECTOR, MARKET STRATEGY & RESEARCH SAN FRANCISCO TRAVEL

Agenda Discussion Themes 1. Group Demand & Impact 2. Lodging Performance 3. Lodging Forecast 4. New hotel supply

Growing Group Demand & Impact 90 80 81.3 Group Occupancy Contribution 84.1 85 85 San Francisco averages 2.749 Million group room nights each year 70 60 56 58.1 58.2 59 $2.1 Billion in total economic impact 50 40 30% of San Francisco s group rooms are Moscone convention 30 20 21.9 22.4 23.2 22.03 70% of San Francisco s group rooms are self-contained 10 0 2012 2013 2014 2015 Transient Group Total

2016 February YTD Occupancy Performance YOY % Change Total 6.0 6.5 9.1 5.6 7.8 7.4 8.0 8.6 1.8-5.9-0.6-2.8 80.2% 79.8% 83.6% 79.9% 80.9% 85.4% 78.7% 82.7% 76.6% 73.6% 79.7% 71.9% 51.3 47.4 45.3 50.1 44.0 57.7 51.0 62.5 54.0 44.4 57.8 54.4 25.4 29.0 34.8 27.0 33.1 25.6 23.5 16.0 13.1 16.6 11.4 13.9 Grp. Trans.

San Francisco MSA Forecast (includes Peninsula & Marin) Year Occ % Chg ADR % Chg RevPar % Chg Forecast CHANGES since the November 2015 forecast: 2016 Occ +1.2% ADR +0.4% RevPAR +0.5% 2017 Occ +1.2% ADR +0.4% RevPAR +0.5% 2018 Occ +1.2% ADR +0.4% RevPAR +0.5% 2011 79.0 5.1% 154.84 13.8% 122.35 19.7% 2012 80.3 1.6% 171.68 10.9% 137.87 12.7% 2013 82.8 3.1% 187.41 9.2% 155.16 12.5% 2014 84.1 1.6% 208.05 11.0% 174.94 12.7% 2015 84.4 0.4% 222.90 7.1% 188.05 7.5% 2016F 85.2 0.9% 234.62 5.3% 199.79 6.2% 2017F 84.6-0.7% 245.08 4.5% 207.23 3.7% 2018F 84.4-0.2% 255.78 4.4% 215.84 4.2% 2019F 84.7 0.3% 266.75 4.3% 255.83 4.6% Source: Tourism Economics, February 2016

New Supply San Francisco as of February 2016 469 rooms in construction (3 hotels) = 1.4% of existing supply (SF city) 355 rooms in final planning (3 hotels) = 1.1% of existing supply (SF city) 1,923 rooms in planning (11 hotels) = 5.7% of existing supply (SF city) Projected Opening Dates by Planning Stage Hotel Name and Location Scale Rooms Planning Stage Projected Opening Date Yotel San Francisco (1095 Market St.) Midscale 200 Hotel Via (128 King St.) Independents 134 Under Construction June 2017 Under Construction June 2016 Proper Hotel San Francisco (45 McAllister St) Independents 135 Under Construction December 2016 Moxy San Francisco Downtown (1196 Columbus Ave.) Economy 65 Final Planning April 2018 Presidio Building 105 Hotel (105 Montgomery St.) Independents 40 Final Planning March 2017 Unnamed Hotel (1000 Channel St.) Independents 250 Final Planning April 2017

New Supply San Francisco as of February 2016 Projected Opening Dates by Planning Stage Hotel Name and Location Scale Rooms Planning Stage Projected Opening Date Hyatt Place San Francisco (Unknown) Upscale 228 Planning September 2017 Marriott San Francisco Mission Bay (Channel St. & 3rd St.) Upper Upperscale 250 Planning January 2018 Langham Place San Francisco (Mission St. & 1st) Luxury Planning December 2019 Unnamed Hotel (555 Howard St.) Independents 223 Planning Unavailable Personality Hotel (72 Ellis St.) Independents 156 Planning Unavailable Teatro Zinzanni Hotel (Embarcadero & Broadway St.) Independents 180 Planning Unavailable

New Supply San Francisco as of February 2016 Projected Opening Dates by Planning Stage Hotel Name and Location Scale Rooms Planning Stage Projected Opening Date Unnamed Hotel (701 3 rd St.) Independents 225 Planning Unavailable Unnamed Hotel (48 Tehama St.) Independents 95 Planning Unavailable Unnamed Boutique Hotel (250 4 th St.) Independents 220 Planning Unavailable Unnamed Hotel (1025 Howard St.) Independents 181 Planning Unavailable Unnamed Hotel (1055 Market St.) Independents 150 Planning Unavailable

Thank you Nicole Halmer nhalmer@sanfrancisco.travel 415.227.2692

KEY INDUSTRY TRENDS AND MARKETPLACE REALITIES

CONVENTIONS GIVING BACK TO SAN FRANCISCO Corporate Social Responsibility (CSR) at Moscone Center Last Fiscal Year (2014-2015), donation accounted for 10% of the overall diversion attained at Moscone Center, or more than 250,000 pounds of materials Since 1998, over four million pounds of goods and food have been donated by Moscone Center to approximately 50 local nonprofits Saleforce's corporate culture of giving 1-1-1 make them the untouchable leaders in this realm - one commendable highlight from Dreamforce 2015: Attendees assembled 3,500 Project Night-Night Kits, including stuffed animals, books, and blankets for children of homeless veterans Specialty Food's Winter Fancy Food Show had 125 volunteers collect nearly 50,000 pounds of exhibitor donated gourmet food to help people in need. Leftover large exhibit hall signs (foamcore or cardboard) and cloth banners went to Precita Eyes for local festivals of mural art - supporting our unique and very special art community Plexiglas and sintra from events are donated to Building Resources, San Francisco's nonprofit for reusable, recycled and remanufactured building and landscaping materials on an ongoing basis Food from events is regularly donated by Savor, last Fiscal Year, they donated the equivalent of 90,000 meals primarily to City Impact

SAN FRANCISCO AND SUSTAINABILITY A BOUNDARY PUSHING FUTURE

CITYWIDE CUSTOMER ADVISORY COUNCIL MARKETING AND PROMOTING THE NEW MOSCONE CENTER MARCH 24, 2016

Agenda MARKETING PHASES MEETING PLANNER VIDEO FEEDBACK

MOSCONE EXPANSION MARKETING CAMPAIGN MESSAGE Expanded Improved Flexible Welcoming In the heart of San Francisco The World is Changing and We are Leading that Change

MOSCONE EXPANSION MARKETING CAMPAIGN MARKETING PHASE 1 FLOORPLAN AND RENDERINGS Channel Brochure Video (Series of 3) Architectural Model Content Renderings and Initial Specs B1 Updated specs and revised layout B2 Anthem Overall Moscone is Expanding Build Public Realm Discover Citywide Planners Tradeshow Display SF, DC, Chicago Postcard Launch Date May 2015 January 2016 May 2015 May 2015 *MosconeCenter Groundbreaking during CAC May 2015

MOSCONE EXPANSION MARKETING CAMPAIGN MARKETING PHASE 2 REVISIONS Channel Content Launch Date Concept & Design Brochure Logo Tagline New Look and Theme Revised specs and iteration Fall 2016 2017-2018 Video Tradeshows (IMEX) Bay Area Market Events Sales Presentation Postcards Website Social Media Postcards Other Revised specs and iteration Coming Soon/New Brand Promotional material Promotional dates Coming Soon/New Brand Promotional material Promotional dates Fall 2017 Fall 2016-2017 Fall 2017-2018

MOSCONE EXPANSION MARKETING CAMPAIGN MARKETING PHASE 3 EXPANSION COMPLETION Channel Content Launch Brochure Expansion Completion 2018-2019 Video Expansion Completion Winter 2018 Tradeshows (IMEX) Local Markets Events Sales Presentation Postcards Website Postcards Social Media Billboard Airports Other New Tagline Message Promotional material Promotional dates New Tagline Message Promotional material Promotional dates 2017-2019 2018-2019 Event Grand Opening Winter 2019

Moscone Expansion Video Anthem

This image cannot currently be displayed. Moscone Expansion Video Discover

MOSCONE EXPANSION MARKETING CAMPAIGN FEEDBACK What is working What is most Important How to leverage the new marketing

STREETSCAPE & HOMELESSNESS UPDATES CAPTAIN DAVID LAZAR, CAPTAIN TERESA EWINS, LIEUTENANT SERGIO CHIN & LIEUTENANT MICHAEL NEVIN SAN FRANCISCO POLICE DEPARTMENT

CITYWIDE CUSTOMER PANEL DISCUSSION

THANK YOU FOR YOUR PARTNERSHIP