ISM academic program MBA General Management
Dortmund Excellent results Trendence Graduate Barometer, June 2012 ISM students have a particularly high opinion of the support they receive from lecturers and professors, and of the international orientation of the teaching provided. These are the findings of the independent Trendence Graduate Barometer 2012. In these two categories, both the ISM s Dortmund and Frankfurt/Main campuses were among the highest scoring institutes in a survey comparing some 100 universities across Germany. The ISM s Dortmund Campus ranked fourth. Students at the ISM in Frankfurt/Main also gave very good scores for the international orientation of their teaching, which meant that the campus came second nationwide in this comparison. And both campuses garnered positive responses for the interaction with the business community and for the practical orientation of the teaching, ranking fifth in each case. The Universum Student Survey, June 2012 ISM students value the opportunity to study abroad, the practical orientation of the teaching and the close relationship between teaching staff and students at their university. These are the findings of the 2012 Student Survey conducted by the independent consultancy firm Universum. The ISM thus once again ranks among the very best institutions in Germany. Around 80% of students at every ISM campus are satisfied or even very satisfied with their university. Students gave a particularly positive rating to the close relationship between lecturers and students and to the opportunity to spend a semester abroad. 2
Munich Hamburg Contents MBA General Management Success Factors Course Content International Experience At a Glance 04 06 08 12 14 International School of Management (ISM) The International School of Management (ISM) with campuses in Dortmund, Frankfurt/Main, Munich and Hamburg is a private, state-recognized University of Applied Sciences that has been offering high-quality, practical, and career focused management education programs with a strong international orientation for more than two decades. Founded in 1990, the ISM is home to more than 1,900 students pursuing business degrees in a personal atmosphere, under the guidance of faculty and staff members. The program of study includes six bachelor s degree programs, a part-time bachelor s program, six consecutive master s degree programs, a part-time master s program and two MBA programs. Due to the compact structure of all study programs, full-time students graduate with a bachelor s degree in just six or seven semesters. Students who wish to continue their studies with a fulltime master s program can choose between six ISM programs: M.A. International Management, M.A. Strategic Marketing Management, M.Sc. Finance, M.Sc. International Transport & Logistics, M.A. Psychology & Management or M.A. Strategic Tourism Management. All master s programs include a 12-week internship. Students spend the third semester at one of the ISM international partner universities. After returning to Germany there is one last project which they have to complete within a 12 to 16 week period in order to receive a master s degree: The Master s Thesis. The ISM also offers an MBA program geared towards graduates of all academic disciplines. Students of this part-time MBA General Management program graduate within two years and spend four modules at partner universities in the USA, in Brussels, India and Hong Kong. A second program, the MBA Energy Management, is organized in cooperation with the energy companies E.ON AG and RWE AG and is therefore tailored to the particular needs of managers in the energy sector. 3
Prof. Dr. Frank Rösler Program Director Management Experience: President, BMW Thailand Ltd. Head of Investor Relations, BMW AG Take the next career step This two-year, part-time MBA study course management tasks within the respective is geared towards preparing engineers, scientists and business economists for responsible sors from renowned international univer- culture. The seminars are taught by profes- management positions in international sities as well as selected experts from the companies. The significance of business field. Courses are taught in English, laying know-how for engineers and scientists an optimal foundation for future positions is constantly increasing. Advancing their of responsibility and leadership. In addition, career often means having the ability to take particular attention is paid to an interdisciplinary approach to the understanding of charge of commercial tasks more and more frequently. Technically driven companies corporate management. Participants are increasingly require managers who combine given insights into the following management areas: Strategy, general management, the company s core business with business figures in line with market conditions. For marketing, finance, accounting and law, business economists who have already production, supply and IT as well as regional gained initial work experience, the MBA topics, human resources, organization and General Management program is also an leadership. Latter focuses on a strategic ideal opportunity for refreshing or improving approach to personality development. Feedback processes in combination with indivi- their knowledge of functional areas that they have not yet focused on. The international focus is one of the program s greatest General Management program to create a dual coaching help participants of the MBA strengths, covering four important international economic areas. Study modules abroad leadership. Apart from teamwork and pre- framework for personal development and at partner universities in the USA, in Brussels, sentation competences, participants receive Hong Kong and India allow participants to training in recognizing their strengths and gain firsthand experience into international weaknesses in relation to their career. 4
Dortmund Campus The largest ISM Campus is located in North Rhine-Westphalia, only 15 minutes from Dortmund city center. It was founded in 1990 and currently hosts more than 800 students studying in stateof-the-art, well-equipped seminar rooms. The quality of life in Dortmund is enriched by a wide selection of cultural and sports activities (Dortmund is home to Borussia Dortmund), wonderful parks and a city center that offers every possible opportunity to shop, dine and relax. Located in the heart of the Rhine-Ruhr area, Dortmund has an excellent public transport network which connects the city to neighboring cities such as Bochum, Essen, Dusseldorf and Cologne. Dortmund Campus Munich Campus The ISM Campus in Munich was founded in 2009 and is located in Karlshoefen, just a few minutes away from Königsplatz and the main train station. Around 420 students are currently enrolled here, and they have fallen for the charm of this Bavarian metropolis. Munich is one of Germany s largest university cities and an economic powerhouse. Besides its characteristic classical architecture, the city also boasts the world s biggest beer garden tradition and is home to the famous German Oktoberfest. Students here have so many cultural and social activities to choose from. With well-known companies such as ProSiebenSat1, the C.H. Beck Publishing House, BMW and Sony nearby, students can be sure that their study in Munich will be geared to the needs of the real business world. Munich Campus Hamburg Campus The ISM Campus in Hamburg was founded in 2010 and is ideally located in the HafenCity, near Hamburg s warehouse district and downtown. The campus currently hosts about 200 students. A special highlight is the large courtyard for relaxation, studying or chatting with other students. A library, an internet room, a cafeteria and a lounge round out the new facilities. The city of Hamburg offers a wide range of cultural activities including theater, opera, numerous museums and galleries as well as the famous neighborhood of St. Pauli. As one of Germany s most important economic hubs, Hamburg is also an exciting location to study with outstanding possibilities for business projects and job positions. Hamburg Campus Admission Requirements The MBA General Management program is aimed at graduates of at least six semesters at a university, college or a corresponding foreign university. Furthermore, prerequisites for admission are 3 10 years work experience, an adequate level of English language proficiency (TOEFL) as well as the successful completion of a personal interview. 5
Success factors International Orientation Like all ISM study programs, this part-time degree program reflects the ISM s international focus. More than 25 percent of the MBA General Management program is offered abroad, including four study modules at renowned partner universities in the USA, in Brussels, India and Hong Kong. Students are immersed in the respective culture and deepen their industry knowledge in an international context. At the same time, participants of the MBA program learn to engage in different work and communication styles as well as learning how to successfully work together to achieve their aims. Courses are taught in English. In addition to the four study modules abroad, the program includes English lectures by experts from prestigious international universities. Practical Orientation The MBA program is characterized by a consequent orientation on meeting the demands of the practical business world. Group and project work form an integral part of the program. Moreover, experts from the field hold lectures on a regular basis. The courses are designed for small groups so that theoretical knowledge can immediately be applied to business situations in the companies where the program participants are employed. The MBA General Management program ends with a practically oriented master thesis that can be written within the students company of employment. Personal Atmosphere About 15 students are admitted each semester. The small class size allows instructors to give MBA students individual attention and forms the groundwork for an interactive classroom environment. Unresolved questions and problems can be individually clarified and students also profit outside of lessons from the ISM s open-door policy. Lecturers are not only available during office hours but also after the program has ended. Moreover, teamwork among students is promoted in all courses through regular group work. The MBA General Management program is accredited by the Foundation for International Business Administration Accreditation (FIBAA) for the campuses in Dortmund and Munich. The accreditation for the Hamburg Campus is planned. 6
Professional, Social Skills and Individual Coaching The MBA program is designed to provide students with extensive professional knowledge within a short period of time. One highlight is the individual coaching of every participant. Students receive professional and personal coaching support throughout the program. They delve further into themselves to develop a framework for both individual growth and leader ship skills. The coaching program also includes a potential analysis, career counseling and personality development. Furthermore, students also practice soft skills such as communication and negotiation techniques. This helps to perfect presentation techniques and to develop argumentation skills and negotiating strategies. Further sessions specifically deal with leadership, motivation and change management as well as intercultural management. Participants of the program are also sensitized to ethical questions and learn to apply these to concrete company problems. Extra-occupational and Compact The MBA General Management is offered as a part-time, extra-occupational program. It is directed at university graduates with a degree other than in business management who require business know-how for their further career development. Additionally, business economists are able to broaden their knowledge in international management. The program is structured in a series of block seminars 75 percent of which take place at the Dortmund or Munich campuses. The remaining 25 percent are taught in the USA, in Brussels, Hong Kong and India. The courses can be attended while continuing to work in cooperation with the student s employer or by claiming the maximum of 28 vacation days per year. 7
Course Content USA Brussels India Hong Kong Term 1 Term 2 Term 3 Term 4 Strategy, General Management Strategic Management Managing in the Global Environment Managerial Economics Management Simulation Strategic Crisis Management Regional Topics European Economic Integration Doing Business in India Doing Business in China Production, Supply & IT Decision-Making under Uncertainty Operations Management Supply Chain Management Information Systems Management Strategic Sourcing Marketing Market-Oriented Management Innovative Marketing Techniques Public Relations Management Customer Relationship Management Marketing Communication Research Finance, Accounting & Law Multinational Finance and Trade Principles of Corporate Finance Financial Reporting and Analysis Managerial Accounting Strategic Cost Management International Business Law HR, Organization & Leadership Organizational Behavior & Design Communication Skills and Negotiation Techniques Intercultural Competence Leadership and HR Management Individual Coaching I Individual Coaching II Individual Coaching III Corporate Governance, Corporate Social Responsibility and Ethics Individual Coaching IV Thesis 8
Strategy, General Management Strategic Management Explores concepts of general management and develops a framework for understan ding business strategy and strategic decisions as well as the foundations for identifying and implementing corporate vision and mission. Managerial Economics Provides the economic foundations relevant for business management. It introduces students to the function of markets and firms pricing decisions, including a discussion of the fundamentals of macroeconomic interdependencies. Strategic Crisis Management Develops a set of conceptual frameworks to anticipate and manage political risk and to develop integrated strategies consistent with a firm s market competitive position. Managing in the Global Environment Develops the frameworks, explores the tools, and identifies the methods and skills that managers need to deploy in order to help their firms develop effective international strategies for competitive advantage in the global marketplace. Management Simulation Calls for strategic thinking and management of the overall business. In this strategic simulation game the positions of firms in international markets with very diverse regions are maintained and expanded if necessary. Production, Supply & IT Operations Management Provides an introduction to concepts and methods of a firm's operations management. Important elements include capacity management, process design, management of throughput times, and inventory management. Supply Chain Management Enables students to understand the system of supply chain by which organizations deliver their products and services to their customers. Supply chains include physical activities and informational activities. Decision-Making under Uncertainty Introduces the basic concepts and tools of probability theory, covering elements such as sample spaces, elementary probability laws, distributions, and the foundation for statistics. Strategic Sourcing Addresses the strategic decision-making process as well as the managerial issues of formulation and implementation of global location and sourcing strategies. Information Systems Management Deals with the effective management of capabilities generated from IT, focusing on IT strategy models and IT governance. It helps to understand how firms manage the flow of information to balance security, accessibility, and strategic value. Marketing Market-Oriented Management Teaches the importance of marketing for a firm. Analyzes the marketing process, the environment within which it operates, institutions involved, and the functions performed. Innovative Marketing Techniques Provides a view of marketing for the twenty-first century. Emphasis is provided on the impact of new Internet marketing techniques reaching consumer markets through new business models associated with Web 2.0 structures. Marketing Communication Research Provides an opportunity to learn and apply core theories, strategies, principles, and practices of effective marketing communication. The course utilizes marketing and communications research that are relevant to advertising. Customer Relationship Management Gives students a working knowledge of the concepts and practices of Customer Relationship Management (CRM). Key CRM components will be explored, including database marketing, campaign management, marketing channels. Public Relations Management Provides a managerial perspective on the relationship between business and its external stakeholders. Primary focus is on the impact of public policy on business and the management of public issues in a global environment. 9
Course Content Finance, Accounting & Law Principles of Corporate Finance Introduces participants to the concepts and techniques of corporate financial decisionmaking: time value of money, net present value analysis, security valuation, portfolio theory, asset pricing models, capital budgeting decision, dividend policy and capital structure decisions. Managerial Accounting Shows what information is needed within an organization, where that information can be acquired and how it can be employed by managers to plan, control and make decisions. The main aspects of this course will be cost analysis and methods for tracking strategy implementation. International Business Law Examines legal subjects which managers frequently encounter in their careers and with which every manager should be conversant, including: corporate governance, employment discrimination, sexual harassment, government regulation and other subjects current to the management environment. Financial Reporting and Analysis Introduces students to financial accounting from a user perspective. Basic tools of financial statement analysis are introduced that help tease out the story that the financial statements tell. Multinational Finance and Trade Applies the concepts of corporate finance to the problems of multinational financial management. Major topics include private and public institutions, foreign exchange rates, capital flows, speculation, analysis of alternative foreign investments, analysis of sources and uses of corporate funds abroad, multinational tax and profit planning. Strategic Cost Management Applies accounting models that support managerial decision-making in an advanced environment. Topics include variable costing, differential (incremental) analysis, activitybased costing, target costing, and behavioral accounting. HR, Organization & Leadership Organizational Behavior & Design differen ces and of dealing with them. Students should develop the ability to evaluate Introduces participants to the fundamentals of managing organizations at three levels: cultural differences, to recognize the effect individual level, team level, organizational of their own cultural conditioning, and to level. Using important models and concepts communicate with people of different cultural backgrounds. of organization management science, participants will analyze human behavior in organizational settings, processes and Corporate Governance, Corporate systems. Social Responsibility and Ethics Examines the anatomy of leadership in Communication Skills and Negotiation modern organizations, with a highlight Techniques on the challenges corporate leaders face Improves analytical and interpersonal in terms of ethics, Corporate Governance communication skills of participants as they and Corporate Social Responsibility. It will learn how to negotiate more effectively also explores the ethical responsibilities of with various parties. They will gain a deeper today s corporate leaders. understanding of the principles of negotiation strategy and preparation, creating joint Leadership and HR Management gains and claiming value, and the improved Examines the various dimensions of human handling of tension. resources: selecting, training, evaluating, compensating and motivating people. Participants will also gain insights into as corpo- Intercultural Competence Introduces the theory of cultural otherness, ways of becoming aware of rate culture and international mobility. cultural 10
Regional Topics European Economic Integration Focuses on the European Union, which is the most far reaching form of international cooperation. The course analyzes the history and current institutional architecture of the EU, focusing on the legitimacy and capacity of various actors, such as the European Commission, the European Council, and the European Parliament and their relationships. Doing Business in China Explores the opportunities and risks of international and Chinese business in China and the outward expansion of Chinese firms. Key issues include evolution of Chinese state-owned enterprises into modern corporations operating in the global economy, strategies for protecting and developing intellectual property, emergence of an increasingly vocal middle class and its impact on the consumer market and corporate social responsibility. Doing Business in India Provides hands-on learning opportunities in one of the world s largest emerging economies. Students will meet business and governmental leaders to investigate broader policy oriented questions and learn about economic, political and practical aspects of doing business in India. The program familiarizes participants with the challenges and opportunities of doing business in, and with India. Individual Coaching The MBA General Management program offers individual coaching for every student. Participants benefit from skilled and certified coaches experienced with issues facing the management world. The individual coaching sessions are designed to help students identify their current strengths and weaknesses and to help them achieve their goals. This is supported with potential assessments and personality development in order to ensure practical relevance for students current professional and personal environment. In line with the program s four semesters, the MBA coaching is divided into four phases, the results of which are recorded in a personal development log. PHASE 2 The second phase is geared towards improving the student s communication skills and behavior. Phase 3 The third phase aims to improve the student s team spirit and leadership skills and includes one individual session and a fullday team seminar. In addition, the participant receives career counselling. Phase 4 Conflict behavior is the focus of the last phase. In addition, students participate in a new potential assessment during this phase. PHASE 1 The first phase focuses on achieving a clear understanding of the student s current professional position. This phase includes two sessions focused on identifying strengths and weaknesses and defining development goals. 11
INTERNATIONAL EXPERIENCE Solvay Brussels School of Economics & Management (SBS-EM) is a leading school of economics and management located in Brussels. Host to the European Commission as well as European base for a large number of international corporations, institutions and lobbyists, Brussels provides an excellent study environment. SBS-EM is closely connected with Brussels multinational entrepreneurial network. This is clearly evidenced by the large number of lecturers held by experts from the field and a clear focus on applied research. ISM students attend Managerial Economics and European Economic Integration. The University of California, Riverside is one of ten universities within the prestigious University of California system. It is a major research university and national center for the humanities offering students a supportive, collegial learning environment with nationally and internationally recognized faculty. Widely known as one of the most ethnically diverse research universities in the nation, UCR's current enrollment is over 19,000 students. For ISM students the lectures Multinational Finance & Trade and Innovative Marketing Techniques are part of the MBA General Management program. 12
Established in 1937, the Hong Kong Polytechnic University (HKPolyU) enjoys a proud and illustrious history. Today, being one of the largest business schools in the Asia Pacific region, HKPolyU is internationally known for its excellence in career-oriented teaching, innovative research, and unique programs. It maintains strong partnerships with business and industrial sectors and thus offers an excellent opportunity for students to learn about Asian business in action. Participants of the MBA General Management program at the ISM attend Strategic Sourcing and Doing Business in China. The Indian Institute of Management, Indore is one of the renowned management institutes in India. Established in 1996, it is the youngest member of the Indian Institute of Management (IIM). The institute was established in Indore in order to give an impetus to management education in central India and has become a pioneer in the field of management. One of the top 10 business schools in India, the IIM Indore offers excellent programs for MBA aspirants as well as working professionals. For ISM students the lectures Information Systems Management and Doing Business in India are part of the program. 13
AT A GLANCE Admission Requirements Successfully completed studies and 3 10 years work experience Application Procedure Completed application form, application papers, verification of English knowledge (TOEFL), interview Duration of Study 4 semesters, extra-occupational, block seminars (Mon Fri or Wed Sat) Required Holidays 59 holidays in 24 months, 70 days of required attendance in the whole program Study Begin April in Dortmund and Munich, October in Hamburg ECTS 90 ECTS Language of Instruction 100% English International Modules 4 modules abroad, one week each at partner universities in the USA, in Brussels, India and Hong Kong Degree MBA General Management Campuses Dortmund, Munich and Hamburg * * Accreditation is planned. Get in touch with us Potential MBA candidates are invited to learn more about the ISM during one of the regularly scheduled information evenings, through course guidance or by taking part in an information session for companies. Student Advice Service Master s Programs / MBA Anke Jüntgen (l.), Campus Dortmund and Hamburg Fon: +49 (0) 231.97 51 39-42 anke.juentgen@ism.de Aaltje Gruben (r.), Campus Munich Fon: +49 (0) 89.2 00 03 50-42 aaltje.gruben@ism.de Disclaimer: Please be advised that the program contents in this brochure may have changed after printing. If you have any questions, please contact the Admissions Office to determine if there are any changes in the courses / curricula, the teaching personnel, or any other information listed in this brochure. 14
Excellent results WirtschaftsWoche Ranking, April 2012 In the annual ranking conducted by the WirtschaftsWoche business periodical, the ISM once again confirmed that it is one of the top ten universities of applied sciences in Germany. It also succeeded in improving its overall score from 5.3 to a total of 6.3. The WirtschaftsWoche Ranking is based on an annual survey in which HR officers from 7,000 companies are asked to assess the quality of the graduates from different universities. The ISM has consistently ranked among the best institutions for many years. The Universum Professional Survey, October 2011 The annual online poll questions recent graduates about their career goals and profiles. According to the survey results, ISM graduates earn significantly above-average starting salaries and occupy international management positions. CHE Praxis-Check, October 2011 In the 2011 Praxis-Check, a survey carried out by the Centrum für Hochschulentwicklung (CHE) and Queb, the ISM received three stars the highest possible score for all the bachelor s courses it offers. The bachelor s programs Communications & Marketing, Corporate Finance, International Management and Tourism & Event Management scored 37 out of 45 points, while the B.A. Psychology & Management program received 36 out of 45 points. The ISM s bachelor s programs thus rank ninth among all business administration courses in Germany. The master s programs came in seventh. 15
ISM Academic Program Bachelor s Programs B.A. International Management Specialization: English Trail (as from winter semester 2013/2014) B.A. Tourism & Event Management B.A. Communications & Marketing B.A. Psychology & Management B.A. Corporate Finance B.A. Global Brand & Fashion Management (as from winter semester 2013/2014) Master s Programs M.A. International Management M.A. Strategic Marketing Management M.Sc. Finance M.Sc. International Transport & Logistics M.A. Strategic Tourism Management M.A. Psychology & Management Part-time Programs B.A. Business Administration M.A. Management MBA General Management MBA Energy Management Publisher International School of Management (ISM) Copyediting Oktober Kommunikationsdesign GmbH, Bochum www.oktober.de Photography Martin Leclaire, Photographie, Bochum Das Photostudio, Ursula Dören, Dortmund Edition December 2012 International School of Management Campus Dortmund, Frankfurt/Main, Munich, Hamburg Like us! Follow us! www.ism.de